BR Spices

What BR Spices does

BR Spices (legal entity BR Spices Indústria e Comércio de Alimentos LTDA, CNPJ 21.418.616/0001-57) is a Brazilian artisanal spice and seasoning brand founded in 2014 by chef Gabriel Gustavo Daniel and headquartered in Jandira, São Paulo. The company develops proprietary spice blends and seasonings under 10 product lines — including Linha Essencial (single-origin spices), Linha Fit (zero-sodium health blends), Linha Churrasco (BBQ/parrilla seasonings), Linha Salt Selection (premium salts), Linha Gourmet, Linha Tempero Airfryer, Linha Volta ao Mundo (international cuisines), Receitas & Segredos (Brazilian classics), Caixas Especiais (gift boxes), and a co-branded Linha Temperos Heinz — totaling 60+ SKUs. Product formulation is the core 'technology,' driven by the founder's international culinary pedigree (training in Spain, work under Michelin-starred chefs at ABaC, Red Rooster Harlem, and CALA Lima) rather than any proprietary digital platform.

The business operates as a direct-to-consumer brand distributed through three channels: an owned e-commerce store (loja.brspices.com.br), an Amazon Brazil storefront, and a Mercado Livre store, all serving the Brazilian domestic market exclusively. Revenue is generated via unit-based one-time purchases across multiple price tiers (small pots 45-100g, gift boxes, premium salt pouches 500g-1kg). The company employs 51-100 people and shows no evidence of external institutional investment, subsidiaries, or M&A activity. Marketing is content-led via the 'Cozinha Criativa' recipe platform (30+ chef-developed recipes), the founder's Underchef YouTube channel (1M views in 2018), Instagram, and email newsletter — designed to drive discovery and conversion through culinary education rather than direct product promotion.

Name

BR Spices

Legal name

BR Spices Indústria e Comércio de Alimentos LTDA

Website

https://brspices.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

BR Spices is a Brazilian artisanal spice and seasoning brand founded in 2014 by chef Gabriel Daniel, selling 60+ SKUs across 10 product lines (Fit, Churrasco, Salt Selection, Airfryer, Gourmet, and Heinz co-branded) to Brazilian home consumers via its DTC store, Amazon Brazil, and Mercado Livre.

Ownership category

akta.pro rank

Product category

Spices & Seasonings

NAICS

Spice and Extract Manufacturing (311942), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAOAO

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/CPG Ingredients, Flavorings & Additives Brands

SECONDARYAFAJANAA

Whole Spices (Seeds, Pods, Bark, Roots)

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAJANAK

Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades)

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAIAIAF

Ethnic Spices, Herbs & Seasonings Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Specialty & Ethnic Foods Wholesale

Keywords

• Artisan spice blends
• BBQ seasonings
• Natural seasonings
• Culinary spices
• Gourmet salt selection

Headquarters

HQ city

Jandira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue from direct online sales through the company's own e-commerce platform (loja.brspices.com.br) and branded Amazon Brazil Store and Mercado Livre store pages.
2. Retail Distribution: Products sold through online retail marketplaces including Amazon Brazil and Mercado Livre, reaching consumers across Brazil.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BR Spices develops, manufactures, and sells a portfolio of artisanal spice blends, seasonings, premium salts, and gift boxes under chef-developed proprietary recipes. The brand operates across 10 distinct product lines (including Churrasco, Fit, Gourmet, Salt Selection, Airfryer, Volta ao Mundo, Heinz collaboration, Essencial, Receitas & Segredos, and Caixas Especiais), targeting Brazilian home cooks through its own e-commerce store and major online marketplaces. Products emphasize 100% natural ingredients without additives, gluten, or preservatives.

Product overview

BR Spices is a Brazilian brand of seasonings and spices offering a comprehensive portfolio organized into distinct product lines. The core offering includes Linha Essencial (pure single-origin spices), Linha Fit (zero-sodium health-focused blends), and Linha Churrasco (barbecue seasonings). Specialized lines include Linha Gourmet, Linha Volta ao Mundo (world flavors), Tempero Airfryer, and Caixas Especiais (gift boxes). Collaboration products include Linha Temperos Heinz (burger and fry seasonings) and the Receitas & Segredos line for Brazilian classics. The brand also offers grinder products (Moedor series), specialty kits (Kit Barista, Kit Gin Tônica), and premium salts (Salt Selection line featuring Himalayan, Atacama, and Fleur de Sel). Products are sold through the company's e-commerce site, Amazon, and Mercado Livre.

Differentiator

Problem solved

Functional benefit

Products and services

• Linha Tempero Airfryer Seasonings specifically formulated for air fryer cooking, providing practical and flavorful results for home cooks using air fryer appliances.
• Linha Churrasco Barbecue seasoning line featuring salts and blends for Argentine and Uruguayan-style grilling, including Sal Grosso, Sal de Parrilla, Chimichurri, and specialty cuts.
• Linha Salt Selection Premium 100% integral salts sourced from the world's finest salt productions, including Himalayan Pink Salt, Atacama Salt, and Fleur de Sel.
• Linha Gourmet Classic kitchen seasonings that have been carefully edited and reinvented for gourmet cooking.
• Linha Volta ao Mundo Flavor collection inspired by world culinary traditions, allowing home cooks to travel through taste via authentic international spice blends.
• Linha Fit Sodium-free, natural, minimally processed seasonings designed for health-conscious consumers, including blends for chicken, fish, beef, vegetables, eggs, soups, and salads.
• Linha Essencial Essential kitchen spices and pure seasonings from global selections, including single-origin spices like garlic, onion, paprika, cumin, coriander, turmeric, pepper, cinnamon, cloves, and herbs.
• Caixas Especiais (Gift Boxes) Premium gift box collections featuring curated BR Spices products, ideal for special occasions like Mother's Day, Valentine's Day, Father's Day, and Christmas.
• Linha Temperos Heinz Co-branded product line with Heinz featuring natural seasonings for hamburgers and french fries, manufactured by BR Spices under the Heinz brand name.
• Receitas & Segredos 100% natural sodium-free seasoning blends for Brazilian classic dishes including Strogonoff, Roasted Chicken, Beans, and Pot Roast.

Quantifiable outcome

• Underchef YouTube channel reached 1 million views in 2018

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HeinzcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024BR Spices and Heinz formed a collaboration to create a co-branded product line 'Temperos Heinz' (Heinz Seasonings). The line includes 2 natural spices designed to elevate hamburger flavor: Tempero para Hambúrguer Heinz (80g) and Tempero para Batata Frita Heinz (70g). This represents a licensing/co-branding partnership where BR Spices develops and manufactures products under the Heinz brand name.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kitano: Ajinomoto-owned Brazilian seasoning and spice brand with deep retail presence across supermarkets. Direct competitor in single spices, blends, and cooking seasonings, with similar use-case segmentation but vastly greater distribution and shelf scale.
• Sazón: Iconic Ajinomoto Brazilian seasoning line (sazón-type blends) used in daily home cooking. Directly competes with BR Spices' Linha Essencial and Receitas & Segredos by offering affordable, mass-market pre-mixed seasonings.
• Badia Spices: Large, family-owned US spice and seasoning brand with global distribution. Comparable product breadth across spices, blends, and ethnic seasonings; useful reference point for what scale and brand depth could look like as BR Spices expands.

Broad incumbents

• Knorr: Unilever's global seasoning, soup, and bouillon brand with extensive Brazilian presence. Competes across multiple of BR Spices' lines (soups, bouillons, recipe mixes) and benefits from parent-company scale in marketing and retail negotiations.
• Maggi: Nestlé-owned Brazilian seasoning and bouillon brand with dominant share in flavor cubes and cooking aids. Competes in adjacent categories (bouillon, recipe mixes) and has unmatched grocery distribution and brand recognition.
• McCormick: Global leader in spices, seasonings, and flavors. Comparable in product breadth and premium positioning, though BR Spices is Brazil-focused; useful benchmark for international scale and category expansion potential.
• Heinz: Kraft Heinz global condiment and food brand; direct co-branding partner of BR Spices via the Linha Temperos Heinz. Adjacent competitor in condiments and burger/fry seasonings, and a strategic partner in the same product category.

Emerging players

• Puro Sabor: Brazilian natural and clean-label seasoning brand positioned in the healthier, no-MSG segment. Overlaps with BR Spices' Linha Fit and natural positioning, targeting similar health-conscious home cooks.
• Mãe Terra: Brazilian natural and organic packaged foods brand with a clean-label positioning similar to BR Spices' Linha Fit. Competes for the same health-conscious Brazilian consumer with broader portfolio (snacks, grains, oils) and similar natural-ingredient narrative.
• Frontier Co-op: US-based co-op focused on organic and specialty spices, herbs, and botanical products. Comparable in single-origin and specialty-positioning angle to BR Spices' Salt Selection and Linha Essencial, though operating at a different price tier and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BR Spices