Sims IVF
Sims IVF is an Irish fertility clinic network, founded 1997 and part of Virtus Health since 2014, operating 7 clinics across Ireland to deliver IVF, ICSI, donor programmes, fertility preservation, and genetic testing to individuals and couples seeking to conceive.
- Company typePrivate
- Founded1997
- HeadquartersRathfarnham, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sims IVF does
Sims IVF is an Irish fertility clinic network founded in 1997 and headquartered in Clonskeagh, Dublin, operating as a subsidiary of Virtus Health (acquired 2014). The company delivers a comprehensive portfolio of assisted reproductive treatments including IUI, IVF, ICSI, PGT-A genetic testing, fertility preservation (egg, sperm, and embryo freezing), donor egg and sperm programmes, known egg donation, shared motherhood, and surrogacy support. Services are delivered through 3 main treatment centres (Clonskeagh, Swords, Cork) and 4 satellite clinics (Carlow, Limerick, Dundalk, Wexford), supported by 51–100 employees and a partner ultrasound clinic network in Galway and Westmeath. Laboratory technology stack includes Embryoscope/Embryoscope Plus time-lapse incubation, blastocyst culture, embryo grading, IMSI, assisted hatching, Zymot sperm preparation, TESE, and PGT-A via Next Generation Sequencing.
The business model is predominantly direct-to-consumer patient-pay, with supplementary HSE public funding for eligible patients and Vhi Healthcare insurance coverage. Revenue streams include per-cycle treatment fees, packaged donor egg programmes (€7,900 for 6 eggs, €9,900 for 8 eggs), and adjacent revenue from the XentraPharm medication supply subsidiary. Patient acquisition runs through three coordinated channels: GP referrals via a dedicated GP portal with CPD content, direct digital marketing (website, social media, search, email, traditional advertising), and free 10–15 minute fertility information calls. Customer segments are intentionally diverse, spanning heterosexual couples with infertility, same-sex female couples, single women, oncology patients, age-related infertility patients, and HSE-funded patients.
Commercial operations are supported by an integrated ecosystem of financial and clinical partners: Access Fertility refund programmes (up to 100% refund), humm instalment payment plans, Next Fertility donor eggs, My Surrogacy Journey for surrogacy pathways, the Salve patient app, and corporate benefits partnerships with Carrot, Maven, and Fertifa. Disclosed clinical outcomes include IVF success rates of approximately 28% per cycle, ICSI at 25%, IUI at 10–15%, and PGT-A clinical pregnancy rates up to 65% with euploid embryo transfer. Leadership comprises Managing Director Adele Dunne (appointed 2026), Medical Director Professor Enda McVeigh, Clinical Director Dr Adeola Adewole, and Group Scientific Director Graham Coull, supported by a multilingual consultant team across Irish locations.
Sims IVF firmographics
Firmographics- Name
- Sims IVF
- Legal name
- Sims IVF
- Website
- https://sims.ie
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sims IVF is an Irish fertility clinic network, founded 1997 and part of Virtus Health since 2014, operating 7 clinics across Ireland to deliver IVF, ICSI, donor programmes, fertility preservation, and genetic testing to individuals and couples seeking to conceive.
- Ownership category
- akta.pro rank
Sims IVF industry classification
Industry- Product category
- Fertility Treatment Services
- NAICS
- Family Planning Centers (621410), Family Planning Centers (62141)
- akta.pro primary industry
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)
- akta.pro secondary industries
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
Keywords
Where Sims IVF is headquartered
LocationHeadquarters
- HQ city
- Rathfarnham
- HQ country
- Ireland
- HQ region
- Europe
Offices9 records
Markets served
Sims IVF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fertility Treatment Services: Direct patient fees for fertility treatments including IVF, ICSI, IUI, donor programmes, fertility preservation, and diagnostic services. Revenue generated through treatment packages with transparent pricing.
- Access Fertility Refund Programmes: Partnership with Access Fertility offering financial security programmes including up to 100% refund if patient does not have a baby. Provides revenue certainty and risk-sharing for patients.
- Medication Supply (XentraPharm): Subsidiary XentraPharm supplies fertility medications through community pharmacies nationwide, generating revenue through pharmacy distribution partnerships.
- Payment Plans (humm): Instalment payment plan provider partnership allowing patients to spread treatment costs over time, facilitating higher treatment uptake.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 6 Egg Donor Package |
| One time/ perpetual license | Pay-as-you-go | 8 Egg Donor Package |
| One time/ perpetual license | Pay-as-you-go | Shared Motherhood Package |
| Unit Pricing | Pay-as-you-go | IUI Treatment |
| Unit Pricing | Pay-as-you-go | IVF Treatment |
| Unit Pricing | Pay-as-you-go | ICSI Treatment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Sims IVF product offering
Product offeringCore offering
Sims IVF is a fertility clinic network operating across Ireland, delivering assisted reproductive treatments including IUI, IVF, ICSI, PGT-A genetic testing, fertility preservation (egg/sperm/embryo freezing), donor egg and sperm programmes, known egg donation, surrogacy support, and shared motherhood for same-sex couples. The clinics are supported by an in-house embryology laboratory with Embryoscope time-lapse monitoring, the XentraPharm medication supply subsidiary, the Salve patient app, and partnerships for financial programmes (Access Fertility, humm) and surrogacy (My Surrogacy Journey).
Product overview
Sims IVF is a leading Irish fertility clinic network offering a comprehensive portfolio of fertility treatments and services. The core clinical offerings include IUI, IVF, ICSI, PGT-A genetic testing, fertility preservation (egg/sperm/embryo freezing), and donor programmes (donor eggs, donor sperm, known egg donation). The company operates main clinics in Clonskeagh, Swords, and Cork, with satellite clinics in Carlow, Limerick, Dundalk, and Wexford providing blood tests and scans. Supporting infrastructure includes XentraPharm (fertility medication supply), Egg Freezing Ireland (social egg freezing brand), Salve patient app, Access Fertility financial programmes, and partnerships with My Surrogacy Journey for surrogacy support. Advanced laboratory technologies include Embryoscope time-lapse incubation, embryo grading, IMSI, Zymot sperm preparation, and blastocyst culture.
Differentiator
Problem solved
Functional benefit
Products and services
- Intrauterine Insemination (IUI) Intrauterine Insemination (IUI) is a fertility treatment where prepared sperm is inserted directly into the uterine cavity around the time of ovulation, often combined with ovulation induction using fertility drugs. IUI success rates are generally around 10-15% per cycle.
- In Vitro Fertilisation (IVF) In Vitro Fertilisation (IVF) involves ovarian stimulation, egg retrieval, laboratory fertilisation using sperm, embryo culture to blastocyst stage, and embryo transfer back into the uterus. Sims IVF reports an average success rate of approximately 28% of patients having a baby after one attempt.
- Intracytoplasmic Sperm Injection (ICSI) ICSI is a sophisticated form of IVF where a single sperm is directly injected into each egg to assist fertilisation, used primarily for male factor infertility cases. Sims IVF reports an average success rate of approximately 25% of patients having a baby after one attempt.
- Preimplantation Genetic Testing for Aneuploidy (PGT-A) PGT-A is a diagnostic technique that screens embryos for chromosomal abnormalities through day 5 blastocyst biopsy and Next Generation Sequencing (NGS) analysis of all 23 pairs of chromosomes, with clinical pregnancy rates as high as 65% per cycle with euploid embryo transfer.
- Fertility Preservation (Egg/Sperm/Embryo Freezing) Fertility preservation services include egg freezing (oocyte cryopreservation via vitrification), embryo freezing (cryopreservation), and sperm freezing for future use. Indicated for oncology patients facing medical treatment that could damage fertility, and for women electing social egg freezing.
- Donor Egg Programme (IVF with Donor Eggs) Ireland's most affordable in-house donor egg programme offering 6-egg packages (from €7,900) and 8-egg packages (€9,900), using identifiable donors aged 18-33, biometric facial matching technology for donor selection, Zymot sperm preparation, and blastocyst creation guarantees.
- Donor Sperm Programme Donor sperm programme sourced from Danish donor banks, with identifiable donors aged 18-50, used with IUI, IVF or ICSI treatments for single women, same-sex female couples and heterosexual couples requiring donor gametes.
- Known Egg Donation Streamlined known egg donor programme for family members, acquaintances, or friends to donate eggs to a known recipient, with coordinated donor and recipient treatment cycles at Sims IVF.
- Surrogacy Support Partnership with My Surrogacy Journey providing fertility testing for Irish intended parents seeking surrogacy, with support for UK surrogacy and USA/Canada/Mexico surrogacy pathways.
- Shared Motherhood (Reciprocal IVF for Same-Sex Female Couples) Reciprocal IVF treatment where one partner's eggs are used to create embryos transferred to the other partner, with donor sperm. Packaged at €8,200 plus donor sperm and includes Female Fertility Profile x2, SIS x2, Extended EU Bloods x2, Donor bloods, Blastocyst, EmbryoScope, IVF Cycle and Embryo Transfer.
- Egg Freezing Ireland (Social Egg Freezing Service) Social egg freezing service using vitrification techniques, operated under the Egg Freezing Ireland brand backed by Sims IVF's clinical expertise, allowing individuals to preserve fertility for future use.
- XentraPharm Fertility Medication Supply Wholly-owned Sims IVF subsidiary and Ireland's leading specialist supplier of fertility medication, working with community pharmacies nationwide to provide reliable medication supply, expert support, and pharmacist-focused education in fertility treatment.
Quantifiable outcome
- IVF success rate of 28% per cycle on average
- +4 more outcomes
Companies that use Sims IVF
Customer profileSegments6 records
Ideal customer profiles1 record
Sims IVF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sims IVF partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Virtus HealthflagshipParent company acquisition in 2014. Virtus Health is one of the world's leading fertility groups, enabling Sims IVF to share global experience and knowledge for best-in-class reproductive medical care.
- Next FertilitycoreDonor egg programme partner providing frozen donor eggs, biometric facial matching technology, and genetic testing/matching services. Eggs shipped from Next Fertility to Sims IVF clinics.
- Vhi HealthcarecoreApproved Vhi Fertility Centre allowing Vhi insurance holders to claim coverage for fertility treatments at Sims IVF clinics.
- Carrot, Maven, FertifaminorEmployee benefits providers offering fertility treatment benefits as part of corporate wellness programmes. Companies can provide fertility benefits to employees through these platforms.
- My Surrogacy JourneycoreUK-based surrogacy organisation providing support, matching, and management for intended parents seeking surrogacy. Sims IVF provides fertility testing for Irish intended parents through this partnership.
- MedcafeminorEducational partnership for providing CPD content to healthcare professionals. Medcafe hosts Sims IVF educational webinars for GP continuing professional development.
- Egg Freezing IrelandminorBacked by science, made possible at Sims IVF. Dedicated brand for social egg freezing services in Ireland, integrated with Sims IVF treatment capabilities.
- XentraPharmcoreSims IVF subsidiary and one of Ireland's leading specialist suppliers of fertility medication. Works with community pharmacies nationwide to improve access, knowledge, and patient care in fertility treatment.
- Fertility Ultrasound (Oranmore, Galway)minorPartner clinic providing specialist women's health ultrasound services including fertility scans, pelvis scans, and early pregnancy scans with online booking.
- HerView Ultrasound (Mullingar)minorPartner clinic providing advanced fertility and pregnancy scans to support every stage of the fertility journey in the Westmeath region.
- NISIG (National Infertility Support and Information Group)minorNational infertility support and information group. Partnership provides referral pathway and support resources for fertility patients.
- Flowering Fertility SupportminorHolistic fertility support services providing personalised support, coping tools, stress management, and emotional resilience guidance.
- Gym PlusminorPartnership offering patients no joining fee with Gym Plus fitness facilities, supporting overall health during fertility treatment.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Sims IVF competitors and assessment
Company assessmentDirect peers
- Beacon CARE Fertility: One of the largest dedicated fertility clinic groups in Ireland, offering IVF, ICSI, IUI and donor programmes directly competitive with Sims IVF across the same Irish patient base and pricing tiers.
- ReproMed Ireland: Irish fertility clinic offering IVF, IUI, fertility preservation and donor treatments across multiple Irish sites; a direct competitor in the Irish assisted reproduction market.
- Care Fertility: UK-based fertility clinic group offering IVF, ICSI, PGT and donor programmes at scale; comparable in service mix, technology stack (time-lapse, genetic testing) and hub-and-spoke clinic model.
- TFP Fertility: UK and European fertility clinic group providing IVF, ICSI, donor programmes and fertility preservation; comparable in multi-site model, technology stack and mid-market positioning.
- Boston IVF: US fertility clinic network providing comprehensive IVF, ICSI, PGT, donor and fertility preservation services; comparable as a multi-site assisted reproduction platform with similar technology investments.
- Shady Grove Fertility: Large US fertility practice network offering IVF, donor, fertility preservation and shared-risk/refund programmes; comparable in service breadth, employer-benefit partnerships and packaged pricing approach.
- Merrion Fertility Clinic: Dublin-based fertility clinic associated with the National Maternity Hospital, providing IVF, ICSI and donor programmes to the same Irish catchment as Sims IVF's Clonskeagh location.
- Waterstone Clinic: Irish fertility clinic offering IVF, ICSI, PGT and donor services with multiple regional locations; competes head-to-head with Sims in the same Irish market and similar mid-to-upper price positioning.
Broad incumbents
- Genea: Australian fertility group with clinics and proprietary lab technology (Genea Biomedx); comparable as a multi-clinic fertility operator with in-house tech development similar to Sims' Embryoscope/Zymot focus.
- Virtus Health: Sims IVF's parent company and one of the world's largest fertility groups, operating clinics across Australia, Ireland, UK and Denmark; comparable as the corporate parent benchmarking Sims' economics and growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
Sims IVF social profiles
Digital presenceSims IVF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sims IVF leadership team
Management profileNumber of profiles
Profiles20 records
Sims IVF subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sims IVF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sims IVF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sims IVF
What does Sims IVF do?
Sims IVF is a fertility clinic network operating across Ireland, delivering assisted reproductive treatments including IUI, IVF, ICSI, PGT-A genetic testing, fertility preservation (egg/sperm/embryo freezing), donor egg and sperm programmes, known egg donation, surrogacy support, and shared motherhood for same-sex couples. The clinics are supported by an in-house embryology laboratory with Embryoscope time-lapse monitoring, the XentraPharm medication supply subsidiary, the Salve patient app, and partnerships for financial programmes (Access Fertility, humm) and surrogacy (My Surrogacy Journey).
Is Sims IVF a public or private company?
Sims IVF is a private company. It is classified as corporate owned and is currently operating.
When was Sims IVF founded?
Sims IVF was founded in 1997. It employs 51 to 100 people.
Where is Sims IVF based?
Sims IVF is headquartered in Rathfarnham, Ireland, in the Europe region.
How does Sims IVF make money?
Four revenue lines are on record. Fertility Treatment Services are the primary driver. The others are access Fertility Refund Programmes, medication Supply (XentraPharm) and payment Plans (humm).
Who are Sims IVF's main competitors?
Direct peers on record are Beacon CARE Fertility, ReproMed Ireland, Care Fertility, TFP Fertility, Boston IVF, Shady Grove Fertility, Merrion Fertility Clinic and Waterstone Clinic. Broad incumbents are Genea and Virtus Health.
Does Sims IVF have an API?
No public API is recorded for Sims IVF.
What industry is Sims IVF in?
Sims IVF's product category is Fertility Treatment Services. Its primary akta.pro industry code is HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility), with a secondary code of HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers. Its NAICS code is 621410.