What EVOLVE Egg Freezing does

EVOLVE Egg Freezing is a Toronto-based fertility clinic founded on March 8, 2022, as Canada's first and only clinic devoted solely to egg freezing. The company operates as part of the TRIO Fertility family under founder and CEO Nicole Condon, with Dr. Sony Sierra serving as Medical Director. It runs two locations in the Greater Toronto Area (Downtown Toronto at 655 Bay Street and North York/Midtown at 36 York Mills Road), with all egg retrievals performed at the downtown site and cycle monitoring offered at the North York satellite.

The clinic's core offering is egg cryopreservation using vitrification (flash-freezing), reporting egg survival rates above 90%, complemented by proprietary infrastructure including the Violet™ non-invasive egg assessment technique, 24/7 liquid nitrogen storage monitoring with backup power, and a bar-coding patient identification system applied to all dishes and tubes. Supporting modules include a Pre-Freeze egg optimization program delivered by on-site Conceive Health naturopaths, secure long-term egg/embryo/sperm storage, virtual and in-person consultations, fertility counselling referrals, and an online egg freezing calculator and egg count calculator.

EVOLVE's business model is direct-to-consumer, targeting women aged 25-39 seeking elective fertility preservation, with a free 30-minute nurse consultation as the top-of-funnel entry point. Revenue is generated from per-cycle fees (cycle base $8,800), fertility medications ($5,000-$10,000), ongoing annual storage ($780/year or $2,000 for 5 years), and ancillary services such as the Pre-Freeze Program. OHIP does not cover elective egg freezing, so patients rely on extended health plans, employer benefits, and Beautifi financing. The company also serves medical fertility preservation patients (pre-chemotherapy, endometriosis, gender transition) and cultivates a physician referral network through GP webinars and lunch-and-learn programs.

Name

EVOLVE Egg Freezing

Legal name

EVOLVE Egg Freezing

Website

https://evolveeggfreeze.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

EVOLVE Egg Freezing is Canada's first dedicated egg freezing clinic, operating two Toronto locations as part of the TRIO Fertility family and serving women aged 25-39 seeking elective fertility preservation using vitrification technology.

Ownership category

akta.pro rank

NAICS

Family Planning Centers (621410)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Egg freezing clinic
• Fertility preservation services
• Oocyte cryopreservation
• Reproductive endocrinology
• Fertility treatments

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Egg Freezing Cycle Services: Core service revenue from egg freezing cycles including monitoring, bloodwork, ultrasounds, anesthesia, and egg retrieval. Payment required in full before stimulation phase begins.
2. Fertility Medications: Revenue from fertility medications required for ovarian stimulation (FSH and LH). Costs vary by protocol, typically $5,000-$10,000. Many extended health plans cover a portion.
3. Annual Storage Fees: Ongoing annual fees for storing frozen eggs. Options include $2,000 for 5 years paid upfront, or $780 per year. Storage can continue indefinitely.
4. Fertility Assessment and Testing: Pre-treatment fertility assessments including AMH testing ($125), consultation fees, and diagnostic testing. Initial nurse consultation is complimentary.
5. Pre-Freeze Program: Egg optimization program led by on-site fertility naturopaths (Conceive Health) including diet, lifestyle, and supplementation guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

EVOLVE Egg Freezing is a specialized fertility clinic that provides elective and medical egg freezing (oocyte cryopreservation) using vitrification, including fertility assessments, ovarian stimulation, egg retrieval, and long-term on-site storage of frozen eggs. The clinic also offers a Pre-Freeze Program for egg optimization through its naturopath partner (Conceive Health), financing via Beautifi, and educator resources for patients and referring physicians.

Product overview

EVOLVE Egg Freezing is a specialized egg freezing clinic (the first and only in Canada devoted solely to egg freezing) offering a core egg freezing service with supporting modules including Pre-Freeze Program for egg optimization, secure frozen storage, financing options via Beautifi, fertility counselling referrals, and various educational tools (egg freezing calculator, egg count calculator, insurance/tax guide). The clinic operates two locations in Toronto (Downtown and North York/Midtown) as part of the TRIO Fertility family, providing consultations, fertility assessments, ovarian stimulation, egg retrieval via vitrification, and long-term cryopreservation storage.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 82% probability of having at least 1 child when freezing eggs at age 30-34
• +4 more outcomes

Named customers2 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• TRIO FertilitycoreStrategic or Co-development PartnerSister clinic and strategic partner within the same family of fertility clinics. EVOLVE directs patients to TRIO when ready to use frozen eggs for IVF treatment. Part of the same organization with shared leadership (Nicole Condon as CEO, Dr. Carl Laskin as President). EVOLVE was created to serve egg freezing patients separately from TRIO's general fertility treatments.
• Conceive HealthsupportingStrategic or Co-development PartnerOn-site fertility naturopaths providing the Pre-Freeze Program for egg optimization. Conceive Health practitioners offer personalized diet, lifestyle, and supplementation recommendations to improve egg quality before retrieval. Located within EVOLVE clinic premises.
• Canadian Fertility & Andrology Society (CFAS)supportingOthersProfessional society membership. EVOLVE's Medical Director Dr. Sony Sierra served as Past President of CFAS (2022-2023). Clinic participates in society guidelines and standards.
• American Society for Reproductive Medicine (ASRM)supportingOthersProfessional society membership ensuring adherence to ASRM guidelines and standards for egg freezing and fertility treatments.
• European Society of Human Reproduction and Embryology (ESHRE)supportingOthersProfessional society membership for European standards and research collaboration in reproductive medicine.
• Society of Obstetricians and Gynaecologists of Canada (SOGC)supportingOthersProfessional society membership for obstetrics and gynecology standards in Canada.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Extend Fertility: New York-based clinic recognized as one of the first dedicated egg freezing practices in North America. Closest international comparable given its single-specialty focus on egg freezing, DTC brand, and similar clinical offering.
• TRIO Fertility: Sister fertility clinic within the same TRIO family of clinics, sharing CEO Nicole Condon and President Dr. Carl Laskin. Offers IVF and broader fertility services and is the destination for EVOLVE patients when ready to use frozen eggs, making it the most directly comparable peer.
• Kindbody: Tech-enabled fertility clinic chain offering egg freezing alongside IVF and gynecology. Directly comparable in DTC positioning, employer-benefit partnerships, and modern clinic experience, though at much larger scale and broader service mix.
• Cofertility: US-based fertility platform purpose-built around egg freezing, including its 'Split' egg sharing program. Highly comparable in mission, target demographic (women in 20s-30s), and direct-to-consumer patient acquisition model.

Broad incumbents

• CCRM (Colorado Center for Reproductive Medicine): Large US fertility network operating across multiple markets with full-service reproductive medicine including egg freezing. Overlaps in technology (vitrification, advanced embryology) but competes in a broader fertility context rather than specializing in egg freezing.

Regional players

• Olive Fertility Centre: Vancouver-based Canadian fertility clinic offering egg freezing, IVF, and preimplantation genetic testing. Comparable as a Canadian regional competitor providing egg freezing services, though based in Western Canada.
• Newlife Fertility Centre: Canadian fertility clinic with multiple Ontario locations offering IVF and egg freezing. Comparable as a Canadian competitor in the same provincial market, though not specialized in egg freezing.
• Pacific Centre for Reproductive Medicine (PCRM): Canadian fertility clinic with locations in British Columbia and Alberta offering IVF and egg freezing services. Comparable in offering and clinical positioning as a Canadian fertility services provider.

Others

• Carrot Fertility: Employer-provided fertility benefits platform that partners with clinics (including egg freezing providers) to deliver care. Comparable as an ecosystem participant that drives patient flow and financing to fertility clinics, including EVOLVE's demographic.
• Generate Life Sciences: US fertility and donor services company involved in egg and sperm banking, donor matching, and reproductive tissue services. Comparable as an adjacent participant in the gamete preservation and storage ecosystem relevant to EVOLVE's storage business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsYOEvKOhcWcMeSdQI9tgmw
• Facebookfacebook.com/EVOLVEeggfreeze
• Instagraminstagram.com/evolve_egg_freeze
• TikToktiktok.com/@evolve_egg_freeze
• Pinterestpinterest.ca/EVOLVE_Canada
• LinkedInlinkedin.com/company/evolve-egg-freezing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVOLVE Egg Freezing