Young World

What Young World does

EngineThemes is a privately held, independent WordPress theme company headquartered in Ho Chi Minh City, Vietnam, founded around 2010. The company specializes in building premium WordPress application themes — purpose-built, niche-specific templates that enable non-technical users to launch specialized online platforms without coding. Its portfolio of approximately 11 products covers job boards (JobEngine), freelance marketplaces (FreelanceEngine), forums (ForumEngine), business directories (DirectoryEngine), Q&A communities (QAEngine), micro-job platforms (MicrojobEngine), classifieds (ClassifiedEngine), real estate listings (EstateEngine), hotels (HotelEngine variants), and dining (DiningEngine). The themes share a common technical foundation featuring front-end controls that allow content management without entering the WordPress Dashboard, mobile-responsive designs, translation/multilingual support, and Ajax-based filtering with infinite scroll. Integrations span WooCommerce for commerce, PayPal and 2Checkout for payments, Google/Facebook/Twitter for social login, and Google Maps and reCAPTCHA for location and security.

The business model is product-led growth / self-serve: customers discover themes via the company's website, test them through live interactive demos, and purchase directly. Pricing ranges from $49 to $89 per theme as a perpetual license, including 12 months of updates and official support; license renewal for the second year is offered at 40% off. A secondary growth lever is a 35%-commission affiliate program (>$175 per sale) with monthly PayPal payouts. Customer segments are horizontal and primarily SMB-focused: web developers and agencies building client sites, plus entrepreneurs and small businesses launching marketplaces, directories, and community platforms without technical expertise. Notable logos displayed on the website (Apple, Google, ANZ Bank, HP, AT&T, Genentech, Intel) appear to reflect JobEngine usage for corporate career pages rather than direct enterprise contracts.

The company operates with a small team (11-50 employees) and shows no evidence of external funding, acquisitions, or institutional investors. Strategic activity consists primarily of ongoing product maintenance — over 229 changelog entries across products — with periodic version releases, the most recent being JobEngine v2.12.0 and FreelanceEngine v1.11.5 in July 2025. An extensions/add-on line extends the platform beyond core themes. Distribution is global via direct e-commerce; support operates on GMT+7 business hours.

Name

Young World

Legal name

EngineThemes

Website

https://enginethemes.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

EngineThemes is a Vietnam-based, independent WordPress theme company selling premium niche application themes (job boards, freelance marketplaces, forums, directories) directly to SMBs, developers, and agencies via a self-serve model at $49-$89 per perpetual license.

Ownership category

akta.pro rank

Product category

WordPress Application Themes

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

Keywords

• WordPress themes
• Job board themes
• Freelance marketplace software
• Business directory software
• Community forum themes

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Theme Sales: One-time purchase of WordPress themes at prices ranging from $49 to $89 per theme. Includes 12 months of updates and official support.
2. License Renewal: After initial 12-month period, customers can renew at 40% off original price to continue receiving updates and support for another year.
3. Affiliate Program: Third-party affiliates earn 35% commission per sale (over $175 per sale), with monthly PayPal payouts and detailed commission reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EngineThemes develops and sells premium WordPress application themes that enable customers to build specialized online platforms such as job boards, freelance marketplaces, community forums, business directories, Q&A sites, real estate listings, classifieds, hospitality sites, and micro-service marketplaces. Each theme is delivered as a one-time downloadable WordPress theme license with front-end controls, mobile-responsive design, built-in monetization tools, and payment gateway integrations, allowing users to launch a niche marketplace site without writing custom code.

Product overview

EngineThemes is a WordPress theme company offering a portfolio of niche-specific application themes for building specialized online platforms. The product lineup centers on marketplace and community themes including JobEngine (job boards), FreelanceEngine (freelance marketplaces), ForumEngine (community forums), DirectoryEngine (business directories), QAEngine (Q&A sites), and MicrojobEngine (micro-services marketplaces). The company also offers legacy themes for classifieds (ClassifiedEngine), real estate (EstateEngine), hotels (HotelEngine Classy/Comfy), and dining (DiningEngine), plus a free theme (OneEngine) and various extensions/add-ons. All themes are built on WordPress with front-end controls, mobile responsiveness, and built-in monetization features. The portfolio follows a platform-plus-extensions model where core themes provide base functionality and additional extensions expand capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• JobEngine A WordPress theme for creating professional job board websites with job posting, resume management, company profiles, Ajax filtering, infinite scroll, and front-end controls that let operators manage the site without using the WordPress Dashboard.
• FreelanceEngine A WordPress theme for building freelance marketplace platforms where freelancers can bid on projects, employers can post jobs, and payments are processed through escrow systems with PayPal integration.
• ForumEngine A WordPress forum theme for creating community discussion boards with front-end controls, easy administration, social login (Google, Facebook, Twitter), reCAPTCHA verification, and a vBulletin-like user experience.
• DirectoryEngine A WordPress theme for creating business directory websites with listing management, monetization options, advanced search, mobile-responsive design, and 2Checkout payment gateway support.
• QAEngine A Question and Answer WordPress theme that supports community Q&A sites similar to Quora, with polls, badges, reputation systems, and reCAPTCHA-protected user sign-up.
• MicrojobEngine A WordPress theme for micro-job marketplaces similar to Fiverr, with custom pricing, order management, credit payment modal, and user-uploaded image management.
• EstateEngine A WordPress theme for real estate websites featuring property listings, map integration, agent profiles, and property submission functionality.
• ClassifiedEngine A legacy WordPress theme for creating classified advertisements websites with ad posting, category management, monetization features, and WooCommerce compatibility.
• HotelEngine Classy A legacy WordPress hotel booking theme variant with Classy styling, featuring room listings and booking functionality.
• HotelEngine Comfy A legacy WordPress hotel booking theme variant with Comfy styling for room listings and booking functionality.
• DiningEngine A legacy WordPress theme for restaurant and dining directory websites.
• OneEngine A free WordPress theme providing a lightweight starting point for various WordPress site types, with over 7,361 user votes recorded on the product page.
• MarketEngine A WordPress theme for e-commerce marketplace websites where multiple vendors can list and sell products.
• Extensions Additional plugins and extensions available for purchase that extend the functionality of EngineThemes WordPress themes.

Quantifiable outcome

• Save countless hours of coding and brainstorming with pre-built solutions

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• OneCommerceminorOthersOneCommerce is recommended as an ecommerce platform alternative on the EngineThemes footer. This appears to be a non-exclusive recommendation rather than a formal partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• GeoDirectory: GeoDirectory is a WordPress directory plugin/theme vendor focused specifically on business directories and listings - directly competing with EngineThemes' DirectoryEngine. Smaller in portfolio breadth but highly specialized in the directory vertical.
• WP Job Manager: WP Job Manager is a leading WordPress job-board plugin used to power recruitment sites, overlapping with EngineThemes' JobEngine theme. Targets the same web developer/SMB segment building job boards on WordPress.

Broad incumbents

• Astra / Brainstorm Force: Astra (Brainstorm Force) is one of the largest premium WordPress theme companies, selling a multipurpose theme plus starter sites and add-ons via subscription. Comparable premium-themes-for-SMBs model with stronger brand scale, competing for the same self-serve buyer.
• Elegant Themes (Divi): Elegant Themes sells the Divi theme and a suite of premium WordPress themes/plugins under annual and lifetime licenses. Comparable as a privately held, bootstrapped premium WordPress product company with similar recurring-license revenue mechanics serving developers and SMB site builders.
• ThemeForest (Envato): Envato's ThemeForest is the dominant WordPress theme marketplace, hosting thousands of themes including marketplace and job-board categories that directly overlap with EngineThemes' portfolio. Both sell prepackaged WordPress themes to developers and SMBs globally, though Envato operates as a multi-vendor marketplace while EngineThemes sells its own first-party products.
• StudioPress (WP Engine): StudioPress, now owned by WP Engine, sells the Genesis Framework and premium child themes - a leading premium WordPress theme product line. Comparable as a high-authority premium WordPress theme publisher targeting developers and agencies.

Direct peers

• ThemeIsle: ThemeIsle produces premium WordPress themes and plugins (Neve, Hestia, etc.) sold via one-time and subscription licenses. Comparable go-to-market: PLG, developer/SMB-focused, multi-product portfolio, direct-to-consumer e-commerce.
• Templatic: Templatic was a WordPress theme shop focused on marketplace, directory, and community site templates (e.g., eCommerce, directory, classifieds themes). Highly comparable product focus and buyer profile to EngineThemes' web-developer and SMB customer base.
• AppThemes: AppThemes was a long-running WordPress theme vendor specializing in classifieds, job boards, directories, and marketplace themes (e.g., ClassiPress, JobRoller) - directly mirroring EngineThemes' vertical portfolio of app themes for marketplace and community sites.
• flavor (Flavor GmbH): Flavor.de is a Berlin-based premium WordPress theme shop selling themes for directories, listings, and community sites - a niche-overlap competitor with comparable product positioning (directory and listing themes) and SMB/agency target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/enginewpthemes
• Facebookfacebook.com/enginethemes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young World