OneCommerce
OneCommerce is a Vietnam-based SaaS company operating a suite of 12 eCommerce apps for Shopify merchants — covering reviews, translation, multi-channel selling, loyalty, marketing automation, and profit analytics — and serving more than 452,000 merchants globally.
- Company typePrivate
- Founded2017
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What OneCommerce does
OneCommerce is a Ho Chi Minh City-based (Vietnam-incorporated, Singapore-governed) SaaS company that operates a suite of 12 eCommerce applications built primarily for Shopify merchants, with secondary support for WooCommerce, BigCommerce, and Magento. The portfolio spans four functional buckets: Sell Anywhere (FeedHub, OmniSell, OneMobile, OnePixel), Drive More Sales (Ali Reviews, OneLoyalty, Flowio, Promer), Enhance Your Storefront (Transcy, Socialwidget, Swift), and Manage Your Store (TrueProfit). Underlying integrations connect the suite to Google, Meta, TikTok, Etsy, eBay, Pinterest, Snapchat, Shopify POS, and Conversions API endpoints, allowing merchants to manage reviews, translation, product feeds, multichannel listings, loyalty, marketing automation, pixel tracking, and profit analytics from within the Shopify ecosystem.
The company operates on a freemium and subscription model with monthly billing; disclosed pricing (TrueProfit) ranges from $25/month (Basic) to $200+/month (Enterprise), with 14-day free trials across the suite. Distribution is product-led via the Shopify App Store, supplemented by direct self-serve installs and a partner/affiliate program. The reported scale is 452,000+ merchants globally, 1,405,000+ Shopify app installs, 57,500+ Shopify Plus merchants, and 20,100+ positive reviews, supported by 101–250 employees. The company appears bootstrapped, with no disclosed institutional funding, and consolidated the 12 apps under the OneCommerce brand in September 2022 following the August 2022 acquisition of TrueProfit.
OneCommerce firmographics
Firmographics- Name
- OneCommerce
- Legal name
- OneCommerce Ltd.
- Website
- https://onecommerce.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OneCommerce is a Vietnam-based SaaS company operating a suite of 12 eCommerce apps for Shopify merchants — covering reviews, translation, multi-channel selling, loyalty, marketing automation, and profit analytics — and serving more than 452,000 merchants globally.
- Ownership category
- akta.pro rank
OneCommerce industry classification
Industry- Product category
- eCommerce SaaS / Shopify Apps
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where OneCommerce is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
OneCommerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS App Subscriptions: OneCommerce operates a suite of eCommerce apps available on Shopify App Store with subscription-based pricing tiers. Products include Ali Reviews, Transcy, FeedHub, Socialwidget, TrueProfit, Flowio, OnePixel, OmniSell, OneMobile, OneLoyalty, Promer, and Swift.
- Freemium Model: Several products offer free plans with limited features, with paid tiers unlocking advanced functionality
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | TrueProfit Basic plan for small merchants |
| Subscription | Monthly | TrueProfit Advanced plan |
| Subscription | Monthly | TrueProfit Ultimate plan |
| Subscription | Monthly | TrueProfit Enterprise plan |
| Freemium | Monthly | Free trials and freemium tiers across products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
OneCommerce product offering
Product offeringCore offering
OneCommerce is an eCommerce solution platform that develops and sells a suite of 12+ SaaS applications for online merchants, distributed primarily through the Shopify App Store. The apps address the full merchant lifecycle: multichannel selling and tracking (FeedHub, OmniSell, OneMobile, OnePixel), sales conversion and marketing automation (Ali Reviews, Flowio, OneLoyalty, Promer), storefront enhancement (Transcy, Socialwidget, Swift), and profit analytics (TrueProfit). The company also offers professional services for page speed optimization, website translation, and mobile app customization.
Product overview
OneCommerce is an eCommerce Solution Platform offering a suite of 12+ integrated apps under one ecosystem. The platform provides solutions across four main categories: Sell Anywhere (FeedHub, OmniSell, OneMobile, OnePixel for multi-channel selling and tracking), Drive More Sales (Ali Reviews, OneLoyalty, Flowio, Promer for reviews, loyalty and marketing automation), Enhance Your Storefront (Transcy, Socialwidget, Swift for translation, social media and page speed), and Manage Your Store (TrueProfit for profit tracking). The company also offers services including Page Speed Optimization, Website Translation, and Mobile App Customization. OneCommerce primarily serves Shopify merchants but also supports WooCommerce and BigCommerce platforms, with over 452,000 merchants globally and 1,405,000+ Shopify app installs.
Differentiator
Problem solved
Functional benefit
Brands
- Ali Reviews: Import, collect and showcase high-converting customer reviews for Shopify stores.
- Transcy
- FeedHub
- Socialwidget
- TrueProfit
- OmniSell
- OneMobile
- OnePixel
- Flowio
- OneLoyalty
- Swift
- Promer
Products and services
- Ali Reviews
Quantifiable outcome
- 500,000+ Shopify merchants helped
- +2 more outcomes
Companies that use OneCommerce
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
OneCommerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature12 records
OneCommerce partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Meta (Facebook)coreIntegration partnership for Facebook/Meta advertising and marketing tools. OnePixel supports Meta's Conversion API and tracking pixels.
- TikTokcoreFeedHub integrates with TikTok for product feed optimization. Socialwidget supports TikTok video feeds for storefront.
- PageflyminorPage builder partner with co-marketing relationship.
- SpocketminorDropshipping partner with cross-promotional relationship.
- GemPagesminorPage builder partner with co-marketing relationship.
- ShopifycorePrimary platform partner. OneCommerce is Shopify Experts certified with all products integrated into the Shopify ecosystem. Trusted by 57,500+ Shopify Plus merchants.
- EtsycoreOmniSell enables merchants to sync and list products on Etsy marketplace.
- eBaycoreOmniSell enables merchants to sync and list products on eBay marketplace.
- GooglecoreFeedHub integrates with Google for product feed optimization and ad tracking.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
OneCommerce competitors and assessment
Company assessmentDirect peers
- Privy: Email marketing, pop-ups, and conversion tools for Shopify SMBs; directly comparable to Flowio's email/SMS/pop-up functionality.
- Vitals: All-in-one conversion and marketing suite for Shopify merchants, offering reviews, upsells, currency converter, email, and more in a single app — the closest direct competitor to OneCommerce's suite strategy.
- HulkApps: Shopify-focused app suite covering forms, upsells, reviews, and influencer marketing with a similar consolidated-vendor positioning to OneCommerce.
- Growave: Loyalty, reviews, and marketing automation platform for Shopify merchants, directly overlapping with OneLoyalty, Ali Reviews, and Flowio.
- Judge.me: Leading Shopify reviews app with a freemium model — the primary direct competitor to Ali Reviews in the Shopify reviews category.
- Weglot: Website translation and localization platform with strong Shopify presence; directly competes with Transcy for cross-border merchant use cases.
- Smile.io: Loyalty and rewards platform for Shopify merchants; primary direct competitor to OneLoyalty with comparable SMB-to-mid-market positioning.
- Loox: Visual product reviews app for Shopify merchants — a focused direct competitor to Ali Reviews with strong photo-review specialization.
Broad incumbents
- Yotpo: Established Shopify ecosystem leader in reviews, SMS, loyalty, and subscriptions — a broader incumbent that competes across multiple OneCommerce apps simultaneously.
- Klaviyo: Dominant email/SMS marketing platform purpose-built for Shopify; the primary direct competitor to Flowio with deep platform integration and far greater scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OneCommerce social profiles
Digital presenceOneCommerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneCommerce leadership team
Management profileNumber of profiles
Profiles3 records
OneCommerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneCommerce M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneCommerce
What does OneCommerce do?
OneCommerce is an eCommerce solution platform that develops and sells a suite of 12+ SaaS applications for online merchants, distributed primarily through the Shopify App Store. The apps address the full merchant lifecycle: multichannel selling and tracking (FeedHub, OmniSell, OneMobile, OnePixel), sales conversion and marketing automation (Ali Reviews, Flowio, OneLoyalty, Promer), storefront enhancement (Transcy, Socialwidget, Swift), and profit analytics (TrueProfit). The company also offers professional services for page speed optimization, website translation, and mobile app customization.
Is OneCommerce a public or private company?
OneCommerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OneCommerce founded?
OneCommerce was founded in 2017. It employs 101 to 250 people.
Where is OneCommerce based?
OneCommerce is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does OneCommerce make money?
Two revenue lines are on record. SaaS App Subscriptions are the primary driver. The others are freemium Model.
Who are OneCommerce's main competitors?
Direct peers on record are Privy, Vitals, HulkApps, Growave, Judge.me, Weglot, Smile.io and Loox. Broad incumbents are Yotpo and Klaviyo.
Does OneCommerce have an API?
No public API is recorded for OneCommerce.
What industry is OneCommerce in?
OneCommerce's product category is eCommerce SaaS / Shopify Apps. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 5132.