What Ruby Shore does

Ruby Shore Software, LLC is a privately held, full-service digital agency headquartered at 800 N Spring Street in Shreveport, Louisiana, operating as a single Louisiana-domiciled LLC with no disclosed parent company, institutional investors, or external funding. The company delivers website design, web development, custom software development, online marketing (SEO, PPC, CRO), and managed hosting and support as an integrated suite rather than as standalone offerings, emphasizing one-team delivery from strategy through long-term post-launch support.

The technology stack is built on mainstream platforms and cloud infrastructure: WordPress, Webflow, and Shopify for web builds; custom architectures for web applications, internal tools, dashboards, and business process automation; API integrations; and managed hosting on AWS and Azure with deployment pipelines and DevOps. The company explicitly avoids templates in favor of custom architecture designed for scale and security, and positions its 35+ years of combined engineering experience and 500+ completed projects as evidence of technical depth.

Commercially, Ruby Shore sells through direct website sales, phone, email, and a structured project intake process that captures budget band ($10,000 up to $250,000+), timeline, and project scope. Pricing is quote-based and project-specific, governed by separate written agreements or statements of work. The customer base spans SMB through enterprise and includes Metro Aviation, ZOLL, Welbilt, Michelli, BRF, Omni, ShreveportNext, and the Entrepreneurial Accelerator Program, with geographic coverage centered on Shreveport-Bossier and extending across North Louisiana, East Texas, Arkansas, Dallas, and select national clients. Revenue is not publicly disclosed, no awards, patents, or formal partnerships are listed, and no leadership team or headcount figures are provided in available materials.

Name

Ruby Shore

Legal name

Ruby Shore Software, LLC

Website

https://rubyshore.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruby Shore Software is a privately held, full-service digital agency in Shreveport, Louisiana, providing website design, custom software development, digital marketing, and managed hosting to established SMB and enterprise clients across Louisiana, Texas, Arkansas, and nationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Shreveport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Design & Development: Custom website design, UX design, visual identity, front-end and back-end development, CMS implementation, and e-commerce development. One-time project-based pricing with separate written agreements governing each engagement.
2. Custom Software Development: Custom web applications, business process automation, API development and integrations, internal tools and dashboards, and mobile app development. Project-based engagements with separate service agreements.
3. Online Marketing Services: SEO, pay-per-click advertising (PPC), Google Ads management, social media advertising, retargeting campaigns, and conversion optimization. Ongoing service engagements.
4. Managed Hosting & Support: Website hosting, performance monitoring, security updates, ongoing technical support, and infrastructure maintenance. Long-term support relationships continuing well beyond launch.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ruby Shore is a full-service digital agency that designs, develops, and supports custom websites, web applications, and custom software for established businesses. Core offerings span website design, web development (WordPress, Webflow, Shopify), custom software development, online marketing (SEO, PPC, CRO), and managed hosting and support on AWS and Azure.

Product overview

Ruby Shore is a full-service digital agency that offers an integrated suite of web design, web development, custom software development, online marketing (SEO/PPC/CRO), and managed hosting and support services. Rather than a single software product, the company provides strategy, design, engineering, and marketing services under one roof through six core service offerings: Website Design, Web Development, Custom Software Development, Online Marketing (including SEO and PPC), Conversion Optimization (CRO), and Managed Hosting & Support. The integrated approach means these services work together as a connected system rather than as isolated deliverables.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom website design service focused on UX, conversion optimization, mobile-first layouts, visual design systems, and lead capture. Includes content strategy, messaging, and SEO-friendly page structure. For established businesses needing better websites that convert visitors into customers.
• Web Development Custom web development including WordPress development, Webflow and Shopify builds, API integrations, e-commerce and booking systems, performance optimization, and advanced CMS implementation. For businesses with complex website needs requiring flexible, high-performance technical foundations.
• Custom Software Development Purpose-built custom software including web application development, business process automation, API development and integrations, cloud architecture on AWS and Azure, internal tools and dashboards, and mobile app development. For businesses that have outgrown off-the-shelf tools.
• Online Marketing Digital marketing services including SEO, PPC management, technical SEO audits, conversion tracking, remarketing campaigns, and ongoing performance optimization. For businesses seeking qualified leads, search visibility, and measurable marketing ROI.
• Conversion Optimization (CRO) Data-driven conversion rate optimization using analytics, heatmaps, session recordings, A/B testing, and user behavior analysis to systematically improve website conversion performance. For businesses that get traffic but not enough qualified leads.
• Paid Search (PPC) Paid search campaign management focused on lead quality and measurable ROI, managing Google Ads and Bing Ads with targeting, conversion optimization, and transparent performance tracking. For businesses needing qualified leads through paid search.
• Managed Hosting & Support Managed hosting on AWS and Azure, website and application maintenance, security and performance monitoring, deployment pipelines and DevOps, infrastructure optimization, and ongoing technical support. For businesses needing reliable, secure, scalable infrastructure and long-term support.

Quantifiable outcome

• 500+ successful projects delivered
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a full-service digital agency offering web design, web development, SEO, PPC, and custom digital marketing for SMB and mid-market clients. Its integrated services portfolio, multi-channel demand generation, and similar mix of project-based and recurring engagements directly mirror Ruby Shore's model.
• Blue Fountain Media: Blue Fountain Media is a digital agency offering web design, web development, branding, and online marketing. It serves mid-market and enterprise clients with integrated, end-to-end digital projects, comparable to Ruby Shore's positioning.
• SmartSites: SmartSites is a digital marketing agency providing web design, web development, SEO, PPC, and digital strategy. It serves SMB and mid-market clients with bundled, project-based engagements, paralleling Ruby Shore's positioning and service stack.
• Maxburst: Maxburst is a full-service digital agency providing web design, web development, ecommerce, and digital marketing. Its mix of custom build work and recurring marketing services directly mirrors Ruby Shore's offering.
• Lounge Lizard: Lounge Lizard is a digital agency providing web design, web development, branding, and digital marketing services. Its custom, no-template approach and integrated design-through-deployment model align closely with Ruby Shore's value proposition.
• Thrive Internet Marketing Agency: Thrive is a full-service digital agency offering web design, web development, SEO, PPC, social media marketing, and hosting/support. Its integrated agency model and focus on lead generation, conversion, and ongoing support make it a closely comparable peer to Ruby Shore.
• Ironpaper: Ironpaper is a B2B digital agency providing web design, custom web development, and online marketing with a focus on lead generation and measurable growth. Its integrated approach and SMB-to-mid-market focus align with Ruby Shore's model.
• Digital Silk: Digital Silk is a digital agency offering custom web design, web development, branding, and digital marketing. Its focus on bespoke digital builds and integrated strategy-to-launch delivery is closely comparable to Ruby Shore.

Broad incumbents

• Deloitte Digital: Deloitte Digital is a large digital transformation consultancy offering strategy, creative, technology, and marketing services. While significantly larger, it competes for the same enterprise custom-software and integrated digital mandates that Ruby Shore pursues.
• Accenture Song: Accenture Song is the global digital agency arm of Accenture, offering strategy, design, engineering, and marketing at enterprise scale. It operates at the same integrated capability layers that Ruby Shore delivers, but at vastly larger scale and with enterprise-level engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/therubyshore
• Xx.com/therubyshore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruby Shore