Institute for Natural Medicine

What Institute for Natural Medicine does

The Institute for Natural Medicine (INM) is a 501(c)(3) non-profit organization founded in 1993 and headquartered in Seattle, Washington. It is dedicated to educating the public, raising awareness, and improving access to natural healing led by naturopathic doctors, with a 2024 mission expansion to bring whole-person health mainstream. INM serves three primary constituencies: health-conscious consumers seeking trustworthy natural-medicine information, conventionally trained healthcare professionals integrating whole-person practices, and licensed naturopathic doctors pursuing continuing education and residency opportunities.

INM operates a multi-product platform spanning consumer education (NatureMed Pulse bi-weekly newsletter, on-demand webinars, the Find an ND directory, the Naturally Well community resource hub, and a content library of medically reviewed articles across 30+ health conditions), practitioner training (the Whole Person Health CME, the INM Residency Consortium training NDs in four states), and credentialed programs (the Whole Person Health Certification Course co-developed with Georgetown University and supported by a Fullscript grant). Underlying technology is a web-based content and educational delivery platform (NatureMed.org and NatureMed Academy), with no proprietary AI or ML components disclosed.

The organization's revenue model is non-commercial: it is funded through charitable donations, foundation grants, and corporate sponsorships from natural-health-product companies (Barlean's, Sabinsa, NOW Foods, Standard Process, Integrative Therapeutics, NCMIC, LabCorp, Ortho Molecular, Norcliffe Foundation). Public educational content is provided free of charge; the certification course and other practitioner programs represent the only direct revenue-bearing offerings. 2025 total contributions reached $2.127M, with $784K passed through to AANP and $95K to state and student associations. Strategic positioning centers INM as the consumer-facing authority for the complementary and integrative health space and as a convener of the Whole Person Health Action Network coalition.

Name

Institute for Natural Medicine

Legal name

Institute for Natural Medicine

Website

https://naturemed.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Institute for Natural Medicine is a Seattle-based 501(c)(3) non-profit that educates consumers and healthcare professionals about naturopathic medicine and whole-person health through its content platform, certification courses, and the Whole Person Health Action Network coalition.

Ownership category

akta.pro rank

Product category

Natural and Integrative Health Education

NAICS

All Other Professional, Scientific, and Technical Services (54199), Research and Development in the Physical, Engineering, and Life Sciences (54171)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Training & Competency Programs for GxP Compliance (HLAGAKAM), Healthcare Master Data Management (MDM) & Patient/Provider Identity Data (HLACAIAB)

Keywords

• Natural medicine education
• Naturopathic medicine
• Whole person health
• Complementary and integrative health
• Healthcare provider certification

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: As a 501(c)(3) non-profit organization, INM is funded through charitable donations and grants from foundations and organizations.
2. Sponsorship Revenue: The organization receives sponsorship support from companies in the natural health products industry including Barlean's Organic Oils, Sabinsa, NOW Foods, Standard Process, Integrative Therapeutics, NCMIC, LabCorp, Ortho Molecular, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

INM is a 501(c)(3) non-profit that educates the public about natural medicine and whole person health through medically reviewed articles, a bi-weekly newsletter, webinars, and a practitioner directory, while also training conventionally trained clinicians via a co-developed Whole Person Health Certification Course (with Georgetown University), a CME program, and a Residency Consortium for naturopathic doctors. Its offerings reach both health-conscious consumers (free) and healthcare professionals (paid certification/training).

Product overview

The Institute for Natural Medicine operates a comprehensive platform of public education programs, practitioner training initiatives, and certification courses focused on whole person health and naturopathic medicine. The core public-facing offerings include the NatureMed Pulse Newsletter, On-Demand Webinars, the Find an ND provider finder, and a public health content library. Practitioner programs include the Whole Person Health CME and the INM Residency Consortium for ND training. In 2025, INM launched the Whole Person Health Certification Course (in partnership with Georgetown University) and the Whole Person Health Action Network to unite CIH professional associations. Additionally, the Naturopathic Medicine Academy (formerly the Foundations for Naturopathic Medicine Institute) publishes educational textbooks and resources.

Differentiator

Problem solved

Functional benefit

Brands

• NatureMed Pulse: The organization's newsletter providing practical natural health tips delivered to subscribers every other Tuesday.
• Find an ND
• Whole Person Health CME

Products and services

• NatureMed Pulse Newsletter Bi-weekly email newsletter delivering practical natural health tips and educational content to general public subscribers, supporting public education on prevention and natural treatments.
• On-Demand Webinars Educational webinars covering natural medicine topics such as nutrition in pregnancy and epigenetics, delivered for the general public and practitioners by expert presenters.
• Find an ND Public-facing directory that connects patients with licensed naturopathic doctors across the United States.
• Naturally Well Community resources equipping individuals with knowledge, interactive tools, and expert guidance to take control of their health.
• Whole Person Health CME Continuing medical education (CME) course for healthcare practitioners on whole person health approaches.
• INM Residency Consortium

Quantifiable outcome

• 1,294% website traffic growth over 3 years
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FullscriptcoreGTM or Marketing Partner · 18 December 2025Strategic collaboration to develop evidence-based educational content on whole-person care, co-developed with Georgetown University, targeted at conventionally trained healthcare professionals. Fullscript is providing grant funding to support the certification course development.
• Georgetown UniversitycoreStrategic or Co-development Partner · 1 January 2025Co-development of a first-of-its-kind certification course in Whole Person Health for conventionally trained clinicians. The course helps providers understand, critically evaluate, and incorporate evidence-based whole person practices into standard medical care. This is a multi-year collaboration to advance whole person health education.
• Academy of Integrative Health and Medicine (AIHM)coreStrategic or Co-development Partner · 1 January 2025INM led a breakout discussion at the AIHM Leadership Summit, sharing their speakers bureau project with over 80 leading CIH organizations. Participating in invitation-only convening on whole person health.
• American Association of Naturopathic Physicians (AANP)coreStrategic or Co-development PartnerINM and AANP co-published a paradigm-shifting white paper 'Naturopathic Physicians - Specialists in Whole Health' over a three-year process to unite the profession around a shared value proposition.
• Whole Person Health Action Network PartnerscoreStrategic or Co-development PartnerNetwork of leading CIH professional associations including AANP, AANMC, DIFM, ANA, PsychANP, F4CP, and Natural Health Research Institute committed to unified consumer messaging on whole person health.
• Andrew Weil Center for Integrative MedicinecoreStrategic or Co-development PartnerINM is participating in an invitation-only convening on whole person health with the Andrew Weil Center, representing the Whole Person Health Action Network.
• Bastyr UniversityminorOthersFeatured as the alma mater of Dr. Virender Sodhi, Honorary Board member and Subject Matter Expert for INM, who earned his ND from Bastyr in 1988.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• Fullscript: Integrative medicine platform providing practitioner-grade supplement dispensing and patient adherence tools. Fullscript is an INM strategic partner and grant funder for the Georgetown certification course, making it an ecosystem enabler rather than a direct competitor.

Broad incumbents

• National University of Natural Medicine (NUNM): Accredited naturopathic medical school offering ND degrees and continuing education. Comparable to INM as a leading educator in the naturopathic field, though operating as a degree-granting institution rather than a non-profit education organization.
• Bastyr University: Accredited university training naturopathic doctors, with a broader academic and degree-granting scope than INM. Both organizations serve overlapping audiences and have publicly connected through INM's editorial and honorary board involvement.
• National Center for Complementary and Integrative Health (NCCIH): Federal government lead agency for scientific research on complementary and integrative health. Comparable to INM as a high-authority source of evidence-based content on integrative medicine and an organization that links to INM's content via backlinks.

Direct peers

• Andrew Weil Center for Integrative Medicine: University-based integrative medicine center offering fellowship and CME programs for clinicians. Comparable to INM in training conventionally trained providers in whole-person approaches and is a co-participant in INM's invitation-only Action Network convening.
• Academy of Integrative Health and Medicine (AIHM): Interprofessional membership organization advancing integrative health through education, convenings, and fellowship programs. AIHM is an explicit INM partner in the Action Network and pursues overlapping CME and interprofessional education offerings.
• Institute for Functional Medicine (IFM): Provides certification and continuing education programs for clinicians in functional and integrative medicine. Closely comparable to INM in delivering CME/CE-style practitioner education with an evidence-based whole-person orientation and a consumer-facing content arm.
• American Association of Naturopathic Physicians (AANP): National professional association for licensed naturopathic doctors. AANP is INM's core partner and co-publisher of the 'Naturopathic Physicians - Specialists in Whole Health' white paper, serving overlapping audiences of NDs, conventionally trained clinicians, and consumers in the integrative medicine space.

Emerging players

• American Botanical Council: Non-profit educational organization providing evidence-based information on herbal medicine. Comparable in mission and audience to INM's content platform, though focused on botanicals specifically rather than the broader whole-person health umbrella.
• Integrative Healthcare Policy Consortium (IHPC): Advocacy coalition advancing integrative health policy. INM's CEO has served on IHPC's board, and the organizations share overlapping missions around mainstreaming whole-person health through professional and policy channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX8uK3iTDY82NRzLMCJI2Pg
• Facebookfacebook.com/INMWeAreNaturalMedicine
• LinkedInlinkedin.com/company/institute-for-natural-medicine
• Instagraminstagram.com/institutefornaturalmedicine
• Xx.com/inaturalmed

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute for Natural Medicine