Sagacity Golf Technologies

What Sagacity Golf Technologies does

Sagacity Golf Technologies is a private US-based SaaS company headquartered in Scottsdale, Arizona (with a secondary office in Lake Oswego, Oregon) that provides an integrated revenue management and course operations platform to golf course operators. The platform combines dynamic pricing algorithms, a cloud-based tee sheet (Quick18), a conversational AI assistant (Sagacity AI), native mobile applications, benchmarking, and marketing automation under a single subscription, with deep integrations to 8+ major Golf Management System providers (Club Caddie, Club Prophet, EZLinks, foreUP, Lightspeed Golf, Membersports, Omni Golf, plus its own Quick18) and three POS systems (Toast, Clover, Oracle MICROS). Sagacity's primary customer segment is public and municipal golf course operators, with additional reach into multi-course ownership groups and enterprise management companies such as Arcis Golf and Sea Pines Resort.

The company monetizes through quote-based annual SaaS subscriptions whose pricing varies by course count, selected modules, and operator size, supplemented by professional services delivered by a team of former golf course operators who provide managed marketing, pricing strategy, and performance reporting. The go-to-market is consultative and sales-led, anchored by a "Schedule a Demo" call-to-action and supported by a 50+ article content library, social media presence, and customer testimonial case studies. Select customers (Coyote Lakes, Emerald Lake, Rancho Mañana, Bayou Oaks, Desert Canyon, Lone Tree, Haggin Oaks, Arizona Municipal) report revenue increases ranging from 16% to 33%, with one afternoon-revenue case study showing a 300% increase at Bayou Oaks at City Park.

The technology stack rests on four patent-pending defensive technologies (Dynamic Pricing, Power Hours, Group Quote, Price Check) built on a proprietary Benchmark-certified dataset of 3+ years of tee sheet and POS transactions per facility, reconciled to within 3% accuracy. Sagacity AI, launched in October 2025, extends the platform into golfer-facing chat and voice interactions with 28-language support and direct tee sheet integration, while consumer-facing mobile apps (Yards App, Golf Course App, Multi-Course App) and a digital wallet (Golf Cash, launched 2026) create a pull-through demand channel that reduces reliance on third-party booking platforms.

Name

Sagacity Golf Technologies

Legal name

Sagacity Golf Technologies

Website

https://sagacitygolf.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sagacity Golf Technologies is a private US-based SaaS company that provides dynamic pricing, tee sheet management, conversational AI, mobile apps, and benchmarking tools to golf course operators, integrating with 8+ major Golf Management System providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Sagacity Golf operates as a SaaS company, charging golf course operators a recurring subscription for access to its integrated platform of dynamic pricing, tee sheet management, AI, mobile apps, benchmarking, and marketing tools. The platform combines multiple modules (Dynamic Pricing, Sagacity AI, Mobile Apps, Tee Sheet/Quick18, Pricing Tools, Benchmarking) under one integrated offering.
2. Professional Services & Expertise: Sagacity offers managed marketing and sales expertise services where their experts handle marketing, promotion, pricing strategy, and performance reporting for golf courses — essentially augmenting course staff with Sagacity specialists.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sagacity Golf Technologies provides a SaaS platform for golf course operators that combines dynamic pricing, tee sheet management, AI-driven analytics, mobile booking applications, and benchmarking tools to optimize revenue and operational efficiency. The platform is sold primarily to golf course owners and operators seeking data-driven pricing and integrated course-management capabilities.

Product overview

Sagacity Golf offers a connected platform that combines Dynamic Pricing, a cloud-based Tee Sheet (Quick18), Mobile Apps, automated marketing, benchmarking, and conversational AI (Sagacity AI), all designed to work with existing golf management systems. The platform includes core products: Dynamic Pricing for automated demand-based tee time pricing, Sagacity AI for 24/7 conversational support, Quick18 Tee Sheet for booking and CRM, and Mobile Apps including Golf Course App, Multi Course Golf App, Yards App, and Sagacity 360 admin app. Supporting modules include Pricing Tools (Group Quote, Power Hours, Price Check), Benchmarking products (Benchmark, Operations Benchmark), Booking Engine, Waitlist, and Promotion Widget. The architecture integrates with major tee sheet/GMS providers (Club Caddie, Club Prophet, EZ Links, foreUP, Quick 18, Lightspeed Golf, Membersports, Omni Golf) and POS systems (Toast, Clover, Oracle MICROS).

Differentiator

Problem solved

Functional benefit

Brands

• Sagacity AI: Conversational AI chat and voice assistant for golf course websites and phone systems that answers golfer questions, books tee times, and provides 24/7 support.
• Quick18
• Fore Cal Golf
• Yards
• Forecaddie

Products and services

• Sagacity Golf Platform An integrated SaaS platform for golf course operators that combines dynamic pricing, tee sheet management, AI-driven analytics, mobile booking applications, and benchmarking tools to optimize revenue and operational efficiency. Targeted at golf course owners, general managers, and directors of golf in the U.S. market.

Quantifiable outcome

• Revenue growth of 24% more than courses not using dynamic pricing
• +9 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• Club CaddiecoreTechnology or IntegrationClub Caddie is a Golf Management System (GMS) provider. Sagacity's Dynamic Pricing, Sagacity AI, and mobile apps integrate with Club Caddie, allowing courses using Club Caddie to access Sagacity's pricing optimization and AI capabilities through a native tee sheet connection.
• Club Prophet (Northstar)coreTechnology or IntegrationClub Prophet is a widely-used Golf Management System. Sagacity integrates its Dynamic Pricing, Sagacity AI, and mobile apps with Club Prophet, enabling mutual customers to leverage Sagacity's revenue optimization tools directly within the Club Prophet tee sheet.
• EZLinks GolfcoreTechnology or IntegrationEZLinks Golf provides tee sheet and course management software. Sagacity integrates with EZLinks for dynamic pricing, AI chat, and mobile app functionality, allowing EZLinks customers to adopt Sagacity's revenue tools.
• foreUPcoreTechnology or IntegrationforeUP is a cloud-based golf management platform. Sagacity's Dynamic Pricing, Sagacity AI, and mobile apps integrate with foreUP's tee sheet, enabling mutual customers to optimize pricing and engage golfers through Sagacity's tools.
• Quick18coreTechnology or IntegrationQuick18 is Sagacity's own cloud-based tee sheet, CRM, and marketing platform. As a first-party product, Quick18 serves as the native tee sheet for Sagacity's platform, with deep integration to dynamic pricing, AI, benchmarking, and mobile apps — forming the core of Sagacity's integrated product suite.
• Lightspeed GolfcoreTechnology or IntegrationLightspeed Golf provides golf management and POS software. Sagacity integrates with Lightspeed for dynamic pricing, Sagacity AI chat, and mobile app booking, allowing mutual customers to leverage Sagacity's revenue optimization within the Lightspeed ecosystem.
• MembersportscoreTechnology or IntegrationMembersports is a golf management system provider. Sagacity integrates its Dynamic Pricing, Sagacity AI, and mobile apps with Membersports, enabling courses on the Membersports platform to access Sagacity's pricing and engagement tools.
• OMNI GolfcoreTechnology or IntegrationOMNI Golf is a golf management software provider. Sagacity integrates its Dynamic Pricing, Sagacity AI, and mobile apps with OMNI Golf, allowing mutual customers to use Sagacity's revenue optimization within the OMNI platform.
• Google (Reserve with Google)coreTechnology or IntegrationReserve with Google is a Google feature that lets golfers book tee times directly from Google Search and Maps. Quick18 (Sagacity's tee sheet) has Reserve with Google built in natively, so mutual customers automatically get a 'Book Online' button on Google without a separate integration.

Scale indicators10 records

Recent moves6 records

Expansion highlights12 records

Emerging players

• Supreme Golf: Tee time aggregator and marketing platform that helps golfers find and book rounds across thousands of courses. Supreme Golf is an adjacent player that competes with Sagacity's direct-booking value proposition for courses that rely on third-party tee sheets, though it does not provide dynamic pricing.
• Players 1st: Golf-specific benchmarking and customer experience analytics platform used by clubs and management companies. Players 1st directly competes with Sagacity's Benchmark and Operations Benchmark products on the intelligence/reporting side, though it does not offer pricing automation.

Direct peers

• EZLinks Golf (now IBS Golf): Long-standing tee sheet and golf management software provider serving thousands of U.S. courses. EZLinks is a Sagacity integration partner that competes for the same course-operator wallet, particularly on the tee sheet and online booking layers.
• TeeSnap: Cloud-based golf course management software offering tee sheets, online booking, POS, and marketing tools. TeeSnap targets a similar mid-market golf course customer and competes with Sagacity on the tee sheet, booking engine, and digital marketing layers.
• Lightspeed Golf: A leading cloud-based Golf Management System providing tee sheet, POS, and online booking. Lightspeed Golf is a direct competitor in GMS and overlaps with Sagacity's Quick18 tee sheet product, while increasingly developing pricing and analytics capabilities that compete with Sagacity's core offerings.
• foreUP: Cloud-based golf management platform offering tee sheet, POS, and online booking for public and private courses. foreUP is both a Sagacity integration partner and a competitor for course operator technology spend, particularly in the mid-market segment where Sagacity's primary customers sit.
• Club Prophet Systems: Established Golf Management System provider serving private, public, and resort golf courses with tee sheet, member management, and POS. Club Prophet is a Sagacity integration partner that could evolve into a competing pricing/AI provider, making it both a partner and a strategic peer.
• Club Caddie: Cloud-based GMS designed for golf courses with a focus on usability. Club Caddie is a Sagacity integration partner serving similar mid-market and enterprise golf operators, and competes for the same operational technology budget.
• Membersports: Golf management software focused on club memberships, billing, and tee time management. Membersports is a Sagacity integration partner that competes directly for course-operator software budgets, particularly with private and semi-private clubs.

Broad incumbents

• Jonas Software (Golf vertical): Diversified enterprise software conglomerate with a Golf vertical offering club management, accounting, and POS. Jonas is a broader incumbent whose golf products compete with Sagacity at enterprise and private club customers, but as part of a much larger software portfolio rather than a specialized golf platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sagacitygolf
• LinkedInlinkedin.com/company/sagacity-golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagacity Golf Technologies