Ad's up
Ad's up is a Paris-based digital performance agency with 153 certified engineers across 6 offices, delivering paid and organic acquisition (SEA, Social Ads, Display/Programmatic, SEO, Data Consulting) to 400+ mid-market and enterprise clients including Rakuten, The Kooples, Brother, and Just Eat, with newer GEO and GEA services for AI-search visibility.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ad's up does
Ad's up Consulting is a French digital performance agency founded in 2012 in Paris, operating across six offices in France, Serbia and Switzerland with 153 certified digital marketing engineers. The company delivers paid and organic acquisition strategies across SEA (Google Ads, Bing Ads, Amazon Ads), Social Ads (Meta, TikTok, LinkedIn, Snapchat, Pinterest), Display & Programmatic (DV360), SEO, and Data Consulting, serving mid-market and enterprise brands such as Rakuten, The Kooples, Brother, Leboncoin, B&B Hotels, Just Eat, Atlantic, Weber and Corsica Ferries. Its technology stack combines proprietary tools — SEA SONAR, FEED360, PMAX SONAR, Audience Selector, Product Scoring, Over Zombies, Forecast Trends, Meteoria and Profound — with platform-level certifications including Google Premier Partner status, 100% Google Marketing Platform certification (a French first in 2019), Facebook, TikTok and Microsoft Elite Agency accreditations.
The business operates a hybrid revenue model: percentage-of-budget agency fees, performance-based Win-win contracts, premium day-rate consulting for accounts above €50K/month, Qualiopi-certified training through Ad's up Campus (€900–€1,480 per participant, OPCO-funded), and a regie/consulting arm (ÇABOOST) for on-site talent placement. Sub-brands — So'Ads (social), Play Studio (creatives), SEER Studio (creative for SEA/Social), and ÇABOOST — extend the offering beyond traditional agency services. Pricing tiers range from a €1,000/month Welcome plan for sub-€2,000 budgets to multi-year Premium contracts, and Ad's up reports an average 30% growth outcome for its 400+ client base since 2012.
In 2024–2025 the agency extended into AI-era services with the launch of GEO (Generative Engine Optimisation) and GEA (Generative Engine Advertising), positioning the firm to optimize and place advertising inside AI-generated responses from ChatGPT, Gemini, Perplexity, Bing Chat and SearchGPT. The company is independently held with no disclosed external funding, was acquired Monitorize in 2022, and has been recognized in the FT1000 (2024) and Les Echos 500 Growth Champions (2026) rankings.
Ad's up firmographics
Firmographics- Name
- Ad's up
- Legal name
- Ad's up Consulting
- Website
- https://ads-up.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ad's up is a Paris-based digital performance agency with 153 certified engineers across 6 offices, delivering paid and organic acquisition (SEA, Social Ads, Display/Programmatic, SEO, Data Consulting) to 400+ mid-market and enterprise clients including Rakuten, The Kooples, Brother, and Just Eat, with newer GEO and GEA services for AI-search visibility.
- Ownership category
- akta.pro rank
Ad's up industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
Keywords
Where Ad's up is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Ad's up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Performance Marketing Agency Fees: Agency fees calculated as percentage of managed advertising budget (Classic model), flat monthly rate (Welcome: €1000/month for budgets under €2000), or performance-based pricing tied to target outperformance (Win-win model). Also includes day-rate consulting (Premium: from €1400/day) for large accounts with budgets over €50K/month.
- Professional Training Services: Digital marketing training courses (SEA, Social Ads, SEO, GA4, Feed Management, Tracking, Amazon Ads, GEO, AI) priced per participant (€900-1480 HT/participant). Courses are Qualiopi certified and eligible for OPCO funding.
- Consulting in Regie (Staff Augmentation): Placement of digital marketing talent (consultants) on client premises for short/medium/long-term assignments (7 days to 12 months). Services include SEA, Social Ads, Audiences, Mobile Apps, Analytics, Project Management, UX/UI, and e-merchandising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Welcome - Flat rate for small businesses & startups |
| Transaction based/ take rate | Monthly | Classic - Percentage of managed budget |
| Outcome Based/ Performance | Multi-year contract | Win-win - Performance-based pricing |
| Other | Multi-year contract | Premium consulting - Large accounts |
| Subscription | Monthly | Starter - Performance Max setup |
| Subscription | Multi-year contract | Essential - Enhanced Performance Max |
| Subscription | Multi-year contract | Premium - Full service |
| Other | Pay-as-you-go | IA Training - 1 day intensive |
| Other | Pay-as-you-go | SEO Training |
| Other | Pay-as-you-go | GA4 Training |
| Other | Pay-as-you-go | Feed Management Training |
| Other | Pay-as-you-go | Amazon Ads Training |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Ad's up product offering
Product offeringCore offering
Ad's up is a digital performance marketing agency that plans, manages, and optimizes paid and organic acquisition campaigns for brands across SEA (Google Ads, Bing, Amazon), Social Ads (Meta, TikTok, LinkedIn, Snapchat, Pinterest), Display & Programmatic (DV360, YouTube), SEO, Data Consulting, and the new GEO/GEA offerings for AI search visibility. The agency combines proprietary algorithms with ultra-specialized teams to deliver tailor-made, ROI-oriented strategies for 400+ mid-market and enterprise clients.
Product overview
Ad's up is a digital performance agency offering a multi-lever marketing platform centered on paid and organic digital acquisition. The core offering spans five interconnected service lines: SEA (Search Engine Advertising), Social Ads (via sub-brand So'Ads), Display & Programmatic, SEO, and Data Consulting. These are supported by specialized modules including proprietary tools (SEA SONAR, FEED360, Audience Selector, Product Scoring, Over Zombies, Forecast Trends), a creative studio (Studio PLAY for snack content and video), and training (Ad's up Campus). The agency has expanded into AI-era services with GEO (Generative Engine Optimisation) and GEA (Generative Engine Advertising), alongside niche offerings for YouTube Ads, Amazon Ads, TikTok Ads, and LinkedIn Ads. The ÇABOOST regie model provides on-site consultant placement. All services are powered by data-driven methodologies and supported by Looker Studio/Tableau/Power BI dashboards for cross-channel performance visibility.
Differentiator
Problem solved
Functional benefit
Brands
- So'Ads: Ad's up's specialist social media agency, specializing in strategies for and optimization of advertising campaigns on Facebook Ads and social networks.
- Play Studio
- SEER Studio
- ÇABOOST
- Ad's up Campus
Products and services
- SEA (Search Engine Advertising) Paid search campaign management across Google Ads, Bing Ads, and Amazon Ads, covering Performance Max, Shopping, Search, and lead generation campaigns with proprietary SEA SONAR and FEED360 tools for intelligent optimization.
- Social Ads (So'Ads) Social media advertising management across Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat, Twitter, and Waze, including audience strategy, campaign optimization, and creative content tailored per platform, delivered under the So'Ads sub-brand.
- Display & Programmatic (RTB)
- SEO (Search Engine Optimisation)
- Data Consulting
- GEO Agency (Generative Engine Optimisation) Specialized service optimizing brand visibility within AI-generated responses from ChatGPT, Perplexity, Gemini, Copilot, and other LLMs, including ecosystem analysis, source mapping, technical audit, AI-compatible content strategy, and continuous authority monitoring.
- GEA Agency (Generative Engine Advertising) Paid advertising integration within AI search engines (Perplexity, SearchGPT, Gemini, Bing Chat), combining semantic bid management, AI Share of Voice analysis, and Creative GenAI to position brands as the AI-recommended solution.
- YouTube Ads
- Amazon Ads
- TikTok Ads & TikTok Shop
- LinkedIn Ads
- Studio PLAY (Creatives)
- Ad's up Campus (Digital Marketing Training)
- ÇABOOST (Consulting en Régie)
Quantifiable outcome
- 30% average growth for 400+ clients since 2012
- +14 more outcomes
Companies that use Ad's up
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles3 records
Ad's up technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability14 records
Feature10 records
Ad's up partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- ChannablecoreGold partner for feed management platform. Channable is used for product feed creation and integration in FEED360 solution, enabling intelligent and automatic optimization of product feeds across multiple media channels.
- Google Marketing Platform (GMP)core100% certified Google Marketing Platform partner. Ad's up was the first French firm in 2019 to achieve this certification. Includes DV360, SA360, Google Analytics 360, Display & Video 360, Search Ads 360. Provides priority access to Alpha/Beta features and exclusive tools.
- DoubleClick Bid Manager (DSP)coreTrading desk relies on Google's DSP for programmatic buying, real-time auctions (RTB) via ad-exchanges, and accessing premium spaces and audiences at competitive prices.
- Google Adscore
- Meta / Facebook AdscoreFacebook Marketing Partner with certified expertise in Facebook Ads, Instagram Ads, Messenger, and Audience Network advertising solutions.
- TikTokcoreTikTok Marketing Partner for advertising on TikTok platform, including TikTok Ads and TikTok Shop solutions.
- LinkedIn AdscoreDedicated LinkedIn Ads agency page and expertise for B2B lead generation campaigns targeting professionals.
- MeteoriacoreUnique partnership for AI visibility tracking. Monitors online presence, social media activity and AI-driven conversations. Part of GEO/GSO service offering for tracking brand mentions in ChatGPT, Gemini, Perplexity, Copilot.
- ProfoundcoreUnique partnership for real-time AI mention tracking. Tracks brand mentions on ChatGPT, Gemini, Perplexity and Copilot with comprehensive dashboard and detailed metrics for GEO optimization.
- LookerStudiocorePrimary dashboard platform for client reporting. Uses LookerStudio connectors to gather and combine data for comprehensive campaign performance dashboards.
- Google Cloud / Google Data StudiocoreDashboard and reporting infrastructure using LookerStudio (formerly Data Studio) for real-time performance visualization, campaign metrics, and client reporting.
- European Digital GroupminorMember of European Digital Group network. A grouping of digital agencies collaborating under a unified brand for broader reach and capabilities.
- FevadminorMember of Fevad (French E-commerce and Distance Selling Federation), the main trade association for e-commerce in France.
- Everywhere NetworkminorMember of Everywhere Network, a collaborative network of digital marketing agencies.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Ad's up competitors and assessment
Company assessmentDirect peers
- Reactive: French digital agency focused on SEA, SEO, and data-driven acquisition for performance-oriented brands. Comparable size and service offering.
- Junto: French digital performance agency specialized in SEA, Social Ads, and SEO for mid-market and enterprise brands. Comparable service mix and target client profile.
- Brainlabs: Global performance media agency combining paid search, programmatic, and SEO with proprietary tech and data science. Comparable model combining agency services with proprietary optimization tools.
- Digimood: French digital marketing agency offering paid search, social ads, and programmatic buying. Direct competitor in the French mid-market performance marketing segment.
- Eskimoz: French SEO and SEA agency with similar mix of paid search, SEO, and data services targeting mid-market and enterprise clients. Closest comparable on geographic footprint and service portfolio in France.
- Croud: Global digital marketing agency offering paid media, SEO, programmatic, and content with proprietary technology and a crowdsourced model. Comparable blend of agency service and proprietary tooling.
- Jellyfish: Global Google-focused digital marketing agency with strong presence in EMEA offering paid media, SEO, and creative services. Closest international pure-play comparable on Google-centric performance marketing.
Broad incumbents
- Publicis: Global advertising holding company with extensive performance, data, and tech capabilities through Publicis Media and Performics. Larger incumbent offering overlapping digital performance services at portfolio scale.
- Havas: Global advertising group with significant media, performance, and digital capabilities including Havas Media and programmatic buying. Broad incumbent competitor with French heritage and global reach.
Regional players
- Brioude Internet: French SEO and SEA agency specializing in search marketing for mid-market clients. Smaller-scope regional competitor focused on French market with similar service offerings.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ad's up social profiles
Digital presenceAd's up compliance and trust
Trust signalCompliance6 records
Ad's up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ad's up leadership team
Management profileNumber of profiles
Profiles15 records
Ad's up subsidiaries and ownership
Company hierarchySubsidiaries4 records
Ad's up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ad's up M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ad's up
What does Ad's up do?
Ad's up is a digital performance marketing agency that plans, manages, and optimizes paid and organic acquisition campaigns for brands across SEA (Google Ads, Bing, Amazon), Social Ads (Meta, TikTok, LinkedIn, Snapchat, Pinterest), Display & Programmatic (DV360, YouTube), SEO, Data Consulting, and the new GEO/GEA offerings for AI search visibility. The agency combines proprietary algorithms with ultra-specialized teams to deliver tailor-made, ROI-oriented strategies for 400+ mid-market and enterprise clients.
Is Ad's up a public or private company?
Ad's up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ad's up founded?
Ad's up was founded in 2012. It employs 51 to 100 people.
Where is Ad's up based?
Ad's up is headquartered in Paris, France, in the Europe region.
How does Ad's up make money?
Three revenue lines are on record. Performance Marketing Agency Fees are the primary driver. The others are professional Training Services and consulting in Regie (Staff Augmentation).
Who are Ad's up's main competitors?
Direct peers on record are Reactive, Junto, Brainlabs, Digimood, Eskimoz, Croud and Jellyfish. Broad incumbents are Publicis and Havas. Brioude Internet is listed as a regional player.
Does Ad's up have an API?
No public API is recorded for Ad's up.
What industry is Ad's up in?
Ad's up's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 541810 and its SIC code is 7311.