Advertise Purple

What Advertise Purple does

Advertise Purple is a full-service affiliate marketing agency that plans, recruits, optimizes, and manages affiliate programs for ecommerce brands. Founded in 2012 by Kyle Mitnick in Santa Monica, California, the company originally operated as an affiliate publisher from 2012-2016 before pivoting to a pure-play affiliate management agency. It serves over 5,000 brands — ranging from publicly traded enterprise customers (Oracle, Whirlpool, M&M's, OnePlus, ESET, Dun & Bradstreet, Trip.com, KitchenAid) to mid-market and SMB ecommerce companies (Lifeboost Coffee, KaraMD, JUCY) — across 23 verticals including beauty, apparel, electronics, fintech, food & beverage, travel, health & wellness, and 16 others, with operations in 14 countries.

The company's core technology stack comprises three proprietary assets: Bloom, an AI/ML-powered client intelligence platform that tracks 13+ data points per affiliate and delivers real-time recommendations; Pilot, a self-service affiliate management application for do-it-yourself brands; and Purply technology, which won the 2023 Sammy Award and indexes 100+ promotional-method classifications to support predictive affiliate matching, compliance monitoring, and anomaly detection. The June 2024 acquisition of Mosaic Digital Systems added CRM capabilities oriented toward micro-SMB clients, and an August 2025 preferred partnership with ClickMint expanded conversion-optimization capabilities across the client base.

Advertise Purple operates two commercial models in parallel. The flagship is a performance-based full-service agency engagement: clients pay a percentage of affiliate-generated sales with no upfront costs, aligned with the agency's revenue. Pilot introduces a subscription-based self-service software tier for smaller or more autonomous brands. Go-to-market combines outbound sales, inbound web inquiries, content marketing/SEO, white papers (e.g., State of Affiliate Marketing 2026), industry awards, and conference presence. The company has remained privately held and bootstrapped through 12+ years of growth, appearing on Inc.'s Fastest Growing list for seven consecutive years (2018-2024) and accumulating 20+ industry awards. Leadership transitioned in May 2023 from founder Kyle Mitnick to Jonathan Moisan as CEO, with Mitnick continuing as Chairman.

Name

Advertise Purple

Legal name

Advertise Purple, Inc.

Website

https://advertisepurple.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Advertise Purple is a full-service affiliate marketing agency managing programs for over 5,000 ecommerce brands across 23 verticals and 14 countries. It pairs proprietary AI-powered platforms (Bloom, Pilot) with a performance-based billing model to deliver recruitment, optimization, and analytics services.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

akta.pro secondary industries

Market Research, Analytics & Consumer Insights (BPAFAAAM), Affiliate & Performance Influencer Networks (Track/Pay) (MPACAGAD)

Keywords

• Affiliate marketing management
• Affiliate program management
• Performance marketing services
• Ecommerce affiliate strategy
• Affiliate network recruitment

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance-Based Affiliate Management Fees: Advertise Purple charges clients a percentage of sales generated through their affiliate programs. This performance-based billing model aligns the agency's incentives directly with client growth. The company has used this model since 2014. Clients also pay network fees (setup, monthly minimum, and commission percentage to affiliates) that vary by network.
2. Self-Service Software (Pilot): Pilot is a self-service affiliate management software platform offered on a subscription basis for do-it-yourself affiliate program management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Advertise Purple is a full-service affiliate marketing agency that manages affiliate programs end-to-end for ecommerce brands — covering recruitment, optimization, compliance monitoring, and performance reporting — supported by proprietary Bloom and Pilot platforms. The agency charges clients a performance-based percentage of affiliate-driven sales, complemented by subscription fees from its self-service Pilot software. It also operates a 515,920+ affiliate partner network across 23 verticals.

Product overview

Advertise Purple is a full-service affiliate marketing agency offering a platform-plus-services model. The core offering is Full-Service Affiliate Management, supported by proprietary technology platforms Bloom (client intelligence with AI/ML-powered analytics and real-time insights) and Pilot (self-service affiliate management software). Additional specialized services include Content Studio for user-generated content, Amazon Affiliate Management, and TikTok Shop Services. The company acquired Mosaic Digital Systems in 2024 to enhance its CRM capabilities for performance marketing. The portfolio serves over 5,000 brands across 23 verticals, managing relationships with 500K+ affiliate partners.

Differentiator

Problem solved

Functional benefit

Brands

• Bloom: Client intelligence platform leveraging machine learning and AI to provide real-time insights into brand strategy, market trends, and planning. Bloom serves as the company's proprietary client-facing dashboard for full-service clients, offering transparency into recruitment activity, optimization actions, affiliate communications, and revenue metrics.
• Pilot
• Content Studio

Products and services

• Full-Service Affiliate Management Award-winning end-to-end affiliate marketing agency service managing affiliate programs including recruitment, optimization, compliance monitoring, and performance reporting. Includes a 90-day ramp-up, dedicated account managers, and access to the Bloom client intelligence platform. Priced on a performance-based percentage of affiliate sales with no upfront costs.
• Pilot (Self-Service Affiliate Insights Platform) Self-service affiliate management software that analyzes brands' affiliate programs and surfaces actionable opportunities through an intuitive dashboard. Allows brands to monitor partner activity, review performance data, uncover new opportunities, and automate reports on a subscription basis. Designed for do-it-yourself affiliate program management.
• Content Studio Managed user-generated content (UGC) service that helps brands create and leverage authentic content from their affiliate partners and content creators as part of their affiliate marketing programs.
• Amazon Affiliate Program Management Specialized service for managing Amazon affiliate programs, including product optimization, content strategy, and performance tracking within the Amazon Associates ecosystem.
• TikTok Shop Services Services focused on TikTok Shop integration and affiliate marketing strategies tailored for the TikTok platform, helping brands leverage short-form video, creator partnerships, and TikTok's affiliate marketplace.
• Bloom (Client Intelligence Platform) Proprietary client intelligence platform leveraging machine learning and AI to provide real-time insights into brand strategy, market trends, and program planning. Offers transparency into recruitment activity, optimization actions, affiliate communications, revenue metrics, and tracks over 13 data points per affiliate with AI-driven custom recommendations.

Quantifiable outcome

• 131% growth in affiliate sales within first 6 months
• +6 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered preferred, core and minor.

• ClickMintpreferredTechnology or Integration · 1 August 2025ClickMint was selected as Advertise Purple's preferred conversion optimization partner. The partnership was initiated in August 2025 and provides channel-adapted ecommerce funnels for improving conversion rates on affiliate-driven traffic. Following successful trials, the rollout expanded across the client portfolio with more than 65 brands implementing ClickMint experiments. Trials showed conversion rate improvements ranging from 42% to 121% on affiliate-driven traffic.
• Mosaic Digital SystemscoreTechnology or Integration · 4 June 2024Advertise Purple acquired Mosaic Digital Systems, a CRM platform focused on performance marketing channels. The strategic move aims to enhance campaign forecasting, strategy development, and market insights, supporting micro-SMB clients.
• Rakuten AdvertisingcoreChannel Partner/ Reseller/ DistributorAdvertise Purple is an accredited agency partner with Rakuten Advertising, one of the largest affiliate networks in the world. Rakuten voted Advertise Purple 'Agency of the Year' in 2021. Rakuten Advertising is shown as a partner on the company leadership page.
• AWINcoreChannel Partner/ Reseller/ DistributorAdvertise Purple is an accredited agency with AWIN (which includes ShareASale), a major affiliate network. Listed as a partner network on the About page.
• CJ AffiliatecoreChannel Partner/ Reseller/ DistributorAdvertise Purple is an accredited agency partner with CJ Affiliate (formerly Commission Junction), a major affiliate network. Listed as a partner on the About page.
• Impact.comcoreChannel Partner/ Reseller/ DistributorAdvertise Purple works with Impact.com as an affiliate technology and partnership platform. Listed as a partner network on the About page.
• LTKcoreChannel Partner/ Reseller/ DistributorAdvertise Purple partners with LTK (formerly RewardStyle), an influencer marketing and affiliate platform. Listed as a partner on the About page.
• ShareASalecoreChannel Partner/ Reseller/ DistributorAdvertise Purple is an accredited agency partner with ShareASale (now integrated into AWin), one of the largest affiliate marketing platforms. Listed as a partner on the About page.
• PayPal HoneyminorChannel Partner/ Reseller/ DistributorListed as a partner on the About page. PayPal Honey is a browser extension and affiliate tool for deals and coupon discovery.
• Google / BingminorChannel Partner/ Reseller/ DistributorListed as a partner on the About page. Bing/Microsoft advertising partnership for affiliate marketing campaigns.
• Intent.lyminorChannel Partner/ Reseller/ DistributorListed as a partner on the About page. Intent.ly is a partner marketing platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TUNE: TUNE (formerly HasOffers) is a performance marketing SaaS platform for affiliate tracking and attribution; it overlaps with the underlying technology stack of Advertise Purple's platform offering and competes for brands wanting to run programs in-house.
• PartnerStack: PartnerStack is a SaaS platform for managing affiliate, referral, and reseller programs; it competes primarily with the Pilot self-service product offering but increasingly appeals to enterprise brands considering in-housing versus engaging an agency like Advertise Purple.
• Refersion: Refersion is an affiliate and influencer marketing SaaS platform for DTC ecommerce brands; it is a partial competitor to Advertise Purple's self-service and SMB offerings, particularly for brands seeking to avoid agency fees.
• Impact.com: Impact.com is a partner marketing SaaS platform enabling brands to manage affiliate, influencer, and B2B partnerships directly; it overlaps with Advertise Purple's Pilot self-service tool and increasingly competes with the agency's tech-enabled service layer even though it is also a distribution partner.

Broad incumbents

• Publicis Groupe: Publicis Groupe operates large global media and performance agencies with affiliate and partner marketing capabilities within its portfolio; while not a pure-play affiliate OPM, it competes for large enterprise marketing budgets that include affiliate as one component of broader agency mandates.

Others

• Rakuten Advertising: Rakuten Advertising is one of the largest affiliate networks globally and also offers agency services; it is simultaneously a core channel partner of Advertise Purple (voted it Agency of the Year in 2021) and an adjacent service provider that could compete for the same enterprise RFPs.
• CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a global affiliate network and a core channel partner of Advertise Purple; as networks expand managed services and agency arms, it represents both a partnership and an adjacent competitive force in the affiliate ecosystem.

Direct peers

• Gen3 Marketing: Gen3 Marketing is an affiliate marketing agency offering managed services, consultancy, and recruitment for global brands; it directly competes with Advertise Purple's full-service program management offering in enterprise ecommerce.
• PartnerCentric: PartnerCentric is a woman-owned affiliate and partner marketing agency serving enterprise and DTC brands, directly competing for the same ecommerce affiliate management mandates as Advertise Purple across similar verticals and network partners.
• Acceleration Partners: Acceleration Partners is a pure-play affiliate marketing agency offering full-service program management across global brands; it is the closest direct competitor to Advertise Purple in the outsourced affiliate program management (OPM) category with similar performance-based and retainer models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advertisepurple
• Instagraminstagram.com/advertisepurple
• Xx.com/AdvertisePurple

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advertise Purple