Sunny Queen Farms
- Company typePrivate
- Founded1930
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunny Queen Farms does
Sunny Queen Pty Ltd, trading as Sunny Queen Farms, is a privately held Australian egg producer headquartered in Carole Park, Queensland, founded in 1930 as the Queensland Egg Board and rebranded to Sunny Queen in the 1970s. The company operates as a centralized corporate management entity over a portfolio of farms and manufacturing facilities spanning Queensland and Victoria, with production sites at Carole Park (cooked products, frozen and chilled), Wellcamp (frozen products, opened 2024), Pittsworth and Toowoomba (liquid egg), and Millmerran (free range and organic egg production at maximum 1,500 hens per hectare). Its product portfolio is structured across three pillars: fresh shell eggs in four categories (Organic, Free Range, Cage Free, Cage) with pack sizes from 6 to 30 and size options including Extra Large, Large, and Jumbo; a Frozen Range of ready-to-heat protein snacks (Protein Muffin Bites, Protein Pancakes, Protein Bites) sold at Coles and Woolworths; and a Liquid Egg Range comprising the Odd Eggs Mix and 100% Egg Whites.
The company generates revenue primarily through one-time sales of branded consumer packaged goods distributed across three channels: the major Australian supermarket chains Coles and Woolworths, independent supermarkets nationally, and a dedicated foodservice motion operated through the wholly-owned subsidiary Sunny Queen Foodservice. Pricing is not publicly disclosed and products are sold at standard retail price points. The company invests in brand and transparency differentiators including the ChookTracker® live streaming camera system (a registered trademark enabling consumers to view hens ranging outdoors in real time), independent third-party certifications (ESA, ACO, HACCP), sustainable packaging, and a content marketing program built around recipes, health/nutrition education, and farm storytelling.
Sunny Queen Farms is family-owned with no disclosed institutional investors, public listing, or private equity involvement identified in available data. The leadership and management team surfaced in public materials is dominated by farm-level roles (Third-generation Egg Farmer, Chief Egg Production Manager, Egg Production Managers, Free Range Farmers) rather than corporate executive profiles, reflecting the company's farm-roots character. Strategic positioning combines heritage brand strength, multi-category product breadth, retailer scale, and a transparency narrative to compete in the Australian branded egg market.
Sunny Queen Farms firmographics
Firmographics- Name
- Sunny Queen Farms
- Legal name
- Sunny Queen Pty Ltd
- Website
- https://sunnyqueen.com.au
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sunny Queen Farms industry classification
Industry- Product category
- Egg production
- NAICS
- Chicken Egg Production (11231)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Layer Hen Egg Production (Table Eggs) (AFAEADAB)
- akta.pro secondary industries
- Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ), Liquid egg processing (pasteurized whole/yolk/white) (AFANAHAB), Frozen egg processing (whole/yolk/white; blocks/blends) (AFANAHAC)
Keywords
Where Sunny Queen Farms is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Sunny Queen Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Fresh Eggs: Core business generating revenue through sale of shell eggs in multiple varieties including Organic, Free Range, Cage Free, and Cage eggs. Sold through major Australian retailers and independent supermarkets.
- Frozen Protein Snacks: Ready-to-eat frozen egg-based protein products including Protein Muffin Bites, Protein Pancakes, and Protein Bites in various flavors (Double Choc, Bacon & Cheese, Tomato & Mozzarella). Sold at Coles and Woolworths.
- Liquid Egg Products: Ready-to-pour liquid egg products including The Odd Eggs Mix (repurposed misshapen eggs) and 100% Egg Whites. Convenience products for home cooking and foodservice.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sunny Queen Farms product offering
Product offeringCore offering
Sunny Queen Farms produces, sells, and distributes fresh shell eggs across Organic, Free Range, Cage Free, and Cage varieties, alongside a Frozen Range of ready-to-heat egg-based protein snacks and a Liquid Egg Range including Odd Eggs Mix and 100% Egg Whites. All products are made from 100% Australian eggs and sold through Coles, Woolworths, independent supermarkets, and a dedicated foodservice subsidiary.
Product overview
Sunny Queen Farms is an Australian egg producer offering a portfolio of fresh egg products across four categories (Organic, Free Range, Cage Free, Cage), a frozen protein snack range (Protein Muffin Bites, Protein Pancakes, Protein Bites), and liquid egg products (Odd Eggs Mix, 100% Egg Whites). The company also provides ChookTracker, a transparency tool enabling consumers to view live farm footage. All products are distributed through major Australian retailers including Coles and Woolworths.
Differentiator
Problem solved
Functional benefit
Brands
- ChookTracker: Live camera streaming system allowing consumers to view hen ranging activities on free range farms in real-time.
Products and services
- Fresh Eggs Fresh shell eggs in four varieties (Organic, Free Range, Cage Free, and Cage), offered in multiple pack sizes from 6-pack to 30-pack and size options including Extra Large, Large, and Jumbo for Australian retail consumers.
- Organic Eggs
- Free Range Eggs
- Cage Free Eggs
- Cage Eggs
- Frozen Range
- Liquid Egg Range
- ChookTracker
Companies that use Sunny Queen Farms
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Sunny Queen Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sunny Queen Farms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FoodbankminorSunny Queen Farms partners with Foodbank Australia as their charitable partner in the fight against hunger. The partnership involves encouraging website visitors to donate food or money to support Foodbank's mission.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sunny Queen Farms competitors and assessment
Company assessmentDirect peers
- Pace Farm: One of Australia's largest egg producers, supplying fresh eggs and processed egg products to retail and foodservice nationally. Direct competitor to Sunny Queen across fresh shell eggs and liquid/processed formats in Australian supermarket channels.
- Farm Pride Foods: Australian egg producer and processor (ASX-listed) selling shell eggs and egg products across cage, cage-free, free-range, and organic tiers to major Australian supermarkets. Directly comparable to Sunny Queen in product range, customer base (Coles/Woolworths), and category positioning.
- Vital Farms: US premium pasture-raised egg brand selling to natural and conventional grocery channels nationally. Closely comparable to Sunny Queen on premium welfare positioning, transparent sourcing storytelling, and tiered product structure (pasture-raised vs. conventional).
- Happy Egg Co. Premium free-range egg brand selling through major grocery retailers in the US and UK. Comparable to Sunny Queen in free-range welfare positioning, retail distribution strategy, and brand-led marketing around hen welfare.
- Manning Valley Eggs: Australian free-range and pasture-raised egg producer supplying major supermarkets. Comparable to Sunny Queen in welfare-credentialed positioning, retail distribution, and tiered product offerings (free range, organic).
- Pete and Gerry's: US organic and pasture-raised egg producer supplying national grocery chains. Directly comparable to Sunny Queen on organic/free-range product tiers, small-farmer supply network, and ACO-equivalent third-party certifications.
Broad incumbents
- Cal-Maine Foods: Largest shell egg producer in the United States, operating across conventional, cage-free, organic, and specialty egg categories with broad retail distribution. Comparable to Sunny Queen as a category leader in shell eggs with diversified tier offerings and value-added products.
- Bartter Enterprises (Steggles): Australian poultry processor (chicken meat and processed egg products) owned by Turosi. Comparable to Sunny Queen as a broader Australian poultry/egg platform with national retail presence, though focused more on chicken meat than shell eggs.
Others
- Sunny Queen Foodservice: Wholly-owned subsidiary of Sunny Queen Farms distributing liquid and cooked egg products to foodservice operators. Included as a relevant channel peer reflecting the company's downstream foodservice motion rather than as an external comparable.
- Egg Farmers of Australia: Australian industry body representing commercial egg producers. Relevant industry context for Sunny Queen's competitive landscape, ESA certification standards, and cage-free transition timelines in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunny Queen Farms social profiles
Digital presenceSunny Queen Farms compliance and trust
Trust signalCompliance4 records
Sunny Queen Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunny Queen Farms leadership team
Management profileNumber of profiles
Profiles7 records
Sunny Queen Farms subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sunny Queen Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunny Queen Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunny Queen Farms
What does Sunny Queen Farms do?
Sunny Queen Farms produces, sells, and distributes fresh shell eggs across Organic, Free Range, Cage Free, and Cage varieties, alongside a Frozen Range of ready-to-heat egg-based protein snacks and a Liquid Egg Range including Odd Eggs Mix and 100% Egg Whites. All products are made from 100% Australian eggs and sold through Coles, Woolworths, independent supermarkets, and a dedicated foodservice subsidiary.
Is Sunny Queen Farms a public or private company?
Sunny Queen Farms is a private company. It is classified as family owned and is currently operating.
When was Sunny Queen Farms founded?
Sunny Queen Farms was founded in 1930. It employs 101 to 250 people.
Where is Sunny Queen Farms based?
Sunny Queen Farms is headquartered in Brisbane, Australia, in the Oceania region.
How does Sunny Queen Farms make money?
Three revenue lines are on record. Fresh Eggs are the primary driver. The others are frozen Protein Snacks and liquid Egg Products.
Who are Sunny Queen Farms's main competitors?
Direct peers on record are Pace Farm, Farm Pride Foods, Vital Farms, Happy Egg Co., Manning Valley Eggs and Pete and Gerry's. Broad incumbents are Cal-Maine Foods and Bartter Enterprises (Steggles). Others are Sunny Queen Foodservice and Egg Farmers of Australia.
Does Sunny Queen Farms have an API?
No public API is recorded for Sunny Queen Farms.
What industry is Sunny Queen Farms in?
Sunny Queen Farms's product category is Egg production. Its primary akta.pro industry code is AFAEADAB, Layer Hen Egg Production (Table Eggs), with a secondary code of AFAEADAJ, Organic & Pasture-Raised Poultry & Egg Production. Its NAICS code is 11231 and its SIC code is 200.