Pace Farm
Pace Farm is one of Australia's largest vertically integrated egg producers, supplying consumer eggs and commercial egg ingredients to major supermarkets and food-service customers across the country's eastern seaboard.
- Company typePrivate
- Founded1970
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pace Farm does
Pace Farm is one of Australia's largest vertically integrated egg producers, operating 44 sites across 33 locations on the eastern seaboard from its Norwest, Sydney headquarters. The company produces a diversified consumer egg portfolio — free range, cage free, farm fresh cage, organic free range and a 2025-launched premium free-range white egg SKU — alongside a commercial ingredients range covering bulk peeled boiled eggs, frozen, pasteurised and dried whole eggs, yolks and whites. Pace Farm sells primarily through major Australian supermarket chains to end consumers and directly to food-service operators and ingredient manufacturers such as Aryzta (which named it 2025 Supplier Excellence Award winner).
The business was founded in Western Sydney during the 1970s by Frank Pace and his family as a farm-to-table egg operation, and operated as a family-owned business for over 40 years before being acquired by private equity firm Roc Partners in 2023. Under PE ownership the company has pursued an active inorganic and brand-led growth agenda, including the 2025 acquisition of Victoria-based Kinross Farms (adding free-range, barn-laid, cage and rearing farms, plus grading floors, processing and a composting site) and the launch of a premium tier at Coles. All Pace Farm and contract farms hold Egg Standards of Australia Level 3 accreditation, the highest tier in the industry's voluntary quality assurance scheme.
Commercially, Pace Farm operates a consumer-goods-plus-ingredients model. The retail business depends primarily on listing and supply relationships with major Australian supermarkets on the eastern seaboard (single-country domestic distribution); the commercial / food-service business supplies bulk and value-added egg products to food manufacturers and foodservice customers. Pricing is not publicly disclosed and varies by product type across cage, free-range and organic tiers. The company invests in sustainability (carbon tracking, paddock rejuvenation, animal welfare infrastructure, community grants) and is a member of industry bodies Australian Eggs and Egg Farmers of Australia.
Pace Farm firmographics
Firmographics- Name
- Pace Farm
- Legal name
- Pace Farm Pty Limited
- Website
- https://pacefarm.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pace Farm is one of Australia's largest vertically integrated egg producers, supplying consumer eggs and commercial egg ingredients to major supermarkets and food-service customers across the country's eastern seaboard.
- Ownership category
- akta.pro rank
Pace Farm industry classification
Industry- Product category
- Egg Production
- NAICS
- Chicken Egg Production (112310), Poultry and Egg Production (1123)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Layer Hen Egg Production (Table Eggs) (AFAEADAB)
- akta.pro secondary industries
- Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ), Frozen egg processing (whole/yolk/white; blocks/blends) (AFANAHAC), Organic Poultry & Egg Production (AFAEAMAC), Eggs (Shell & Liquid) Wholesale (AFAIAEAD)
Keywords
Where Pace Farm is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Pace Farm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Egg Sales: Farm fresh eggs sold to consumers through major supermarket chains, retail outlets, and independent grocers across Australia's eastern seaboard
- Food Service and Commercial: Egg products for commercial food service industry including wholesale egg products, bulk peeled boiled eggs, pasteurised products, and dried egg products
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Pace Farm product offering
Product offeringCore offering
Pace Farm produces and sells farm-fresh shell eggs (free-range, cage-free, organic, and cage) to Australian consumers via major supermarkets and retail outlets. The company also manufactures and supplies a range of commercial processed egg products (bulk peeled boiled, frozen, pasteurised, and dried variants of whole eggs, yolks, and whites) to the food service industry, bakeries, and food manufacturers across Australia's eastern seaboard.
Product overview
Pace Farm is an Australian egg production company offering a diversified portfolio of consumer eggs and commercial egg products. The consumer product line includes Free Range Eggs, Cage Free Eggs, Farm Fresh Cage Eggs, Organic Free Range Eggs, and Premium Free Range White Eggs. The commercial egg products division supplies bulk and wholesale products including Bulk Peeled Boiled Eggs, Frozen/Pasteurised/Dried variants of Whole Eggs, Egg Yolks, and Egg Whites for food service and baking applications. The products are distributed across major Australian supermarkets, retail outlets, and the food service industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Range Eggs Free-range eggs from hens that roam and have access to outdoor areas for up to eight hours daily, with fewer than 10,000 hens per hectare. Sold to Australian consumers through major supermarkets and retail outlets.
- Cage Free Eggs Eggs from hens that roam freely in spacious barns with secluded nesting boxes for laying, with space to forage, preen, stretch and flap their wings. Sold to Australian consumers through supermarket and retail channels.
- Farm Fresh Cage Eggs Fresh eggs from hens kept safe from weather and predators, with fresh water and feed to stay healthy. Sold to Australian consumers through supermarket and retail channels as an affordable everyday option.
- Organic Free Range Eggs Free-range eggs from hens that eat certified organic grain and have access to organic ranges for up to eight hours daily, with fewer than 2,500 hens per hectare and no herbicides or pesticides. Sold to consumers through supermarket and retail channels.
- Premium Free Range White Eggs Limited edition white-shelled eggs produced by Lohmann Silver hens on free-range farms in northern NSW, available in 600g and 700g packs at selected Coles stores across New South Wales.
- Bulk Peeled Boiled Eggs Wholesale bulk peeled boiled eggs for commercial food service operations, designed to reduce prep time and waste. Sold to food service companies, bakeries, and commercial kitchens.
- Bulk Whole Egg products Bulk whole egg products (including fresh pasteurised, frozen pasteurised, and whole dried forms) for commercial food service operations, offering extended shelf life and food safety assurance.
- Bulk Egg Yolk products Bulk egg yolk products in frozen, pasteurised, dried powder, and frozen sugared variants for commercial baking, pastry, and food manufacturing applications.
- Bulk Egg White products Bulk egg white products in dried and frozen variants for commercial food service and baking applications such as meringues and pavlova production.
Quantifiable outcome
- Reduced waste at Wattle Ridge site by 62%
- +4 more outcomes
Companies that use Pace Farm
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Pace Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pace Farm partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Kinross FarmscoreIn 2025, Pace Farm acquired Kinross Farms, one of Victoria's most respected egg producers with more than 50 years of family farming history. The acquisition brought new free-range, barn-laid, cage and rearing farms, a sustainable composting site, state-of-the-art grading floors and processing facilities.
- FoodbankminorPace Farm donates over 300,000 eggs annually to Foodbank, providing approximately 150,000 meals across Australia. This aligns with the company's vision of eggs for everyone.
- The One BoxminorPace Farm donated $50,000 to The One Box to deliver 4,000 produce boxes to families facing food insecurity. The One Box partners with schools to deliver fresh produce to families in need.
- Australian EggsminorPace Farm is a proud member of Australian Eggs, the industry body for Australian egg farmers.
- Egg Farmers of AustraliaminorPace Farm is a proud member of Egg Farmers of Australia, the representative body for Australian egg producers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pace Farm competitors and assessment
Company assessmentDirect peers
- Sunny Queen Pty Ltd: Australia's largest egg producer and Pace Farm's most direct competitor. Operates across cage, free-range, and value-added egg products, sold through identical retail and food-service channels in Australia.
- Farm Pride Foods: ASX-listed Australian egg producer and processor with a national footprint producing shell eggs and value-added egg products. Direct overlap in retail and food-service channels with Pace Farm.
- Kiewa Eggs: Family-owned Victorian egg producer with free-range, barn-laid, and organic ranges sold through major Australian supermarkets. Competes with Pace Farm in the same retail egg category across the eastern seaboard.
- Manning Valley Free Range Eggs: NSW-based free-range egg brand distributed through Australian supermarkets and food-service. Overlaps with Pace Farm in the free-range segment and competes for shelf space in major retail chains.
Broad incumbents
- Cal-Maine Foods: World's largest egg producer (NASDAQ-listed), providing a broad-incumbent reference for vertically integrated shell-egg and processed-egg economics. Although US-focused, its scale and brand strategies are highly relevant to Pace Farm's trajectory.
- Eggs Unlimited: Large North American egg supplier and distributor with international sourcing. Relevant benchmark for Pace Farm's commercial / food-service product stream and value-added egg processing economics.
Emerging players
- Vital Farms: US pasture-raised and ethically sourced egg brand with premium retail positioning. Comparable to Pace Farm's push into free-range and organic tiers and the value of welfare-credentialed brands with retailers.
- Pete & Gerry's Organics: US organic and pasture-raised egg producer specialising in small-farm sourcing for premium retail channels. Mirrors Pace Farm's organic free-range tier and family-farm positioning.
Others
- Australian Eggs (industry body): Industry research and marketing body for Australian egg farmers, of which Pace Farm is a member. Useful proxy for category demand trends and regulatory developments affecting the sector.
- Roc Partners (PE firm): Australian private equity firm that acquired Pace Farm in 2023. Relevant ecosystem participant because Roc's capital allocation decisions and exit timing will materially shape Pace Farm's growth trajectory and M&A pace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pace Farm social profiles
Digital presencePace Farm compliance and trust
Trust signalCompliance1 record
Pace Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace Farm leadership team
Management profileNumber of profiles
Profiles5 records
Pace Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace Farm
What does Pace Farm do?
Pace Farm produces and sells farm-fresh shell eggs (free-range, cage-free, organic, and cage) to Australian consumers via major supermarkets and retail outlets. The company also manufactures and supplies a range of commercial processed egg products (bulk peeled boiled, frozen, pasteurised, and dried variants of whole eggs, yolks, and whites) to the food service industry, bakeries, and food manufacturers across Australia's eastern seaboard.
Is Pace Farm a public or private company?
Pace Farm is a private company. It is classified as private equity controlled and is currently operating.
When was Pace Farm founded?
Pace Farm was founded in 1970. It employs 51 to 100 people.
Where is Pace Farm based?
Pace Farm is headquartered in Sydney, Australia, in the Oceania region.
How does Pace Farm make money?
Two revenue lines are on record. Retail Egg Sales are the primary driver. The others are food Service and Commercial.
Who are Pace Farm's main competitors?
Direct peers on record are Sunny Queen Pty Ltd, Farm Pride Foods, Kiewa Eggs and Manning Valley Free Range Eggs. Broad incumbents are Cal-Maine Foods and Eggs Unlimited. Emerging players are Vital Farms and Pete & Gerry's Organics. Others are Australian Eggs (industry body) and Roc Partners (PE firm).
Does Pace Farm have an API?
No public API is recorded for Pace Farm.
What industry is Pace Farm in?
Pace Farm's product category is Egg Production. Its primary akta.pro industry code is AFAEADAB, Layer Hen Egg Production (Table Eggs), with a secondary code of CRADACAJ, Eggs & Egg Products (Shell, Liquid, Value-Added). Its NAICS code is 112310 and its SIC code is 200.