Ziva Meditation

What Ziva Meditation does

Ziva Meditation is a direct-to-consumer wellness company founded by Emily Fletcher, a former Broadway performer, that sells digital courses, audio programs, and live training events built around the proprietary 'Ziva Technique' — a trifecta methodology combining mindfulness, meditation, and manifesting practices rooted in 6,000-year-old Vedic traditions and framed with modern neuroscience. The product portfolio is structured as a tiered ladder anchored by zivaONLINE, a 15-day flagship course sold for $399 (lifetime access), with adjacent offerings including Dream Magnet ($250), Ziva Kids ($199), the Abundant Sleep audio program, and premium tiers comprising Ziva Live (3-day in-person NYC training), Advanced Technique initiation, and a Level 3 Mastermind & Pilgrimage program ($13,000+ stack value) running in Egypt (2025) and Greece (2026). Distribution is primarily through a Shopify e-commerce site, supplemented by a top-6 Apple podcast (2M+ downloads), a bestselling book translated into 12 languages (100,000+ readers), an ambassador affiliate program (25% commission), and a private graduate community of 12,000+ members, with over 50,000 students taught cumulatively across programs. The company is bootstrapped (no funding rounds disclosed), operates with a remote team of 1-10 employees, and has announced the sunsetting of its Ziva Magic course in 2026 as part of portfolio evolution.

Name

Ziva Meditation

Legal name

Ziva, Inc.

Website

https://zivameditation.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ziva Meditation is a bootstrapped, direct-to-consumer wellness company that sells digital courses, audio programs, and live events built around a proprietary meditation-and-manifesting methodology developed by founder Emily Fletcher for high-performing professionals, parents, and spiritual seekers.

Ownership category

akta.pro rank

Product category

Meditation and Wellness Education

NAICS

Business Schools and Computer and Management Training (6114), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Stress Management & Resilience Training (EDAMAIAD), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Meditation courses
• Mindfulness training
• Manifestation programs
• Online wellness education
• Guided meditation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Course Sales: One-time purchase digital courses with lifetime access. Primary revenue stream including zivaONLINE, Dream Magnet, Ziva Kids, Abundant Sleep, and Ziva Magic. Payment plans available (e.g., 6 monthly payments of $75 for zivaONLINE).
2. In-Person Live Events: Premium in-person training including Ziva Live (3-day intensive in NYC), Advanced Technique initiation, and Ziva Magic Retreats. Higher-priced offerings with limited enrollment.
3. High-Tier Mastermind Programs: Level 3 mastermind programs including Greece Mastermind Pilgrimage with comprehensive container combining pilgrimage, advanced mastermind, meditation initiation, and mentorship.
4. Affiliate Program: Ambassador/affiliate program paying 25% commission on zivaONLINE purchases made within 6 months of clicking affiliate links. Extends distribution through community members.
5. Private Coaching: Exclusive 1:1 private coaching sessions with Emily Fletcher for high performers seeking deep transformation. Extremely limited availability.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Ziva Meditation teaches a proprietary methodology called the Ziva Technique—a trifecta of Mindfulness, Meditation, and Manifesting—delivered through a tiered ecosystem of digital courses (zivaONLINE, Ziva Magic, Dream Magnet, Ziva Kids, Abundant Sleep), in-person training events (zivaLIVE, Advanced Technique, Ziva Magic Retreat, Level 3 Mastermind & Pilgrimage), and an affiliated podcast and bestselling book. The offering is targeted at individual consumers seeking stress reduction, improved sleep, and personal transformation through a lifelong meditation practice rather than an ongoing subscription app.

Product overview

Ziva Meditation offers a platform of meditation and manifestation courses built around the proprietary Ziva Technique—a trifecta of mindfulness, meditation, and manifesting. The core product hierarchy flows from zivaONLINE (foundational 15-day online training) to zivaLIVE (in-person advanced training with personalized mantra) to Advanced Technique (deeper mantra initiation), with Ziva Magic as the embodied manifesting counterpart, Dream Magnet as a bridge course, and Ziva Kids for children. Additional offerings include Abundant Sleep (sleep/abundance audio program), Level 3 Mastermind & Pilgrimage for advanced practitioners, the Ziva Magic Retreat, the 'Why Isn't Everyone Doing This?' podcast, and Emily's bestselling book 'Stress Less, Accomplish More.' Free tools include masterclasses, guided meditations, quizzes, and family-focused content.

Differentiator

Problem solved

Functional benefit

Brands

• zivaONLINE: 15-day online meditation training teaching The Ziva Technique
• Ziva Magic
• Dream Magnet
• Abundant Sleep
• Ziva Kids
• Why Isn't Everyone Doing This?
• Advanced Technique
• zivaLIVE
• Level 3 / Greece Mastermind Pilgrimage

Products and services

• zivaONLINE A 15-day online meditation training teaching the Ziva Technique (mindfulness, meditation, and manifesting) for lifetime practice. Includes daily video lessons, audio bonuses, community access, and 3 months of continuing education support.
• Ziva Magic

Quantifiable outcome

• Students report getting back 3 hours of productivity for every few minutes invested in meditation
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Ziva Ambassador Program MemberscoreChannel Partner/ Reseller/ DistributorCommunity members, coaches, healers, podcasters, and influencers who promote Ziva courses through special affiliate links. Earn 25% commission on zivaONLINE purchases made within 6 months of clicking their link. Program targets individuals passionate about healing and helping people improve their lives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Calm: Calm is the largest consumer meditation and sleep app with 100M+ users and a subscription-led model. It competes with Ziva in the meditation-for-stress-and-performance category, though Ziva differentiates via courses, live events, and manifestation content rather than a recurring app experience.
• Headspace: Headspace is a leading subscription meditation and mindfulness app with a strong B2B channel. It competes for the same high-performing-professional and beginner-meditation audience as Ziva, but sells guided content via mobile subscription rather than deep-dive training courses.

Direct peers

• Ten Percent Happier: Ten Percent Happier, founded by Dan Harris, is a meditation app and course platform targeting skeptical, results-oriented professionals — directly overlapping Ziva's high-performer persona. It combines a subscription app with premium courses and live coaching, mirroring Ziva's tiered structure.
• Insight Timer: Insight Timer is the world's largest free meditation library with paid courses, live events, and a large teacher community. It overlaps with Ziva on guided meditation, online courses, and community-led learning, and competes for the same beginner and intermediate meditator segment.
• Waking Up: Waking Up, founded by Sam Harris, is a subscription meditation app combining mindfulness and contemplative practice with a strong intellectual/philosophical framing. It appeals to a similar high-achieving, science-curious audience as Ziva and overlaps on the contemplative-practice value proposition.
• Mindvalley: Mindvalley is a personal-development course platform offering meditation, manifestation, and transformation programs via a tiered subscription. It mirrors Ziva's course-based model, premium tier structure, and personal-transformation positioning for the same self-improvement buyer.
• Hay House: Hay House is a publisher and course platform for self-help, meditation, and manifestation, with live events and a celebrity-author roster. It directly parallels Ziva's book-plus-courses-plus-events model and the manifestation/spiritual-seeker target segment.

Emerging players

• Open: Open is a subscription meditation and breathwork app focused on nervous-system regulation and stress reduction. It overlaps with Ziva on the science-backed, performance-oriented positioning but delivers content via a mobile-first subscription model.
• Alo Moves: Alo Moves is a video-based wellness platform offering yoga, meditation, and breathwork classes via subscription. It competes for the same wellness-conscious consumer but leans more toward movement/yoga than Ziva's meditation-plus-manifestation focus.
• The Class: The Class is a digital and in-person mind-body practice combining movement, breathwork, and meditation, with a live-streamed subscription. It overlaps Ziva on in-person wellness experiences and the high-performing-audience positioning, but centers movement over seated meditation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zivameditation
• Facebookfacebook.com/groups/zivaTRIBE
• Instagraminstagram.com/zivameditation
• Xx.com/ZivaMeditation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziva Meditation