What Agribazaar does

Agribazaar (legal entity: Star Agribazaar Technology Private Limited) is an Indian agritech marketplace platform founded in 2016 and headquartered in Mumbai, with a regional office in Gurgaon. The company operates an integrated platform that connects smallholder farmers, agricultural traders, Farmer Producer Organisations (FPOs), and corporate buyers on a single digital venue for trading, auctioning, and settling agricultural commodities. As of June 2024, the platform reported 150,000+ users, 37,000+ listed auctions, and INR 30,000 crore in Gross Merchandise Value (GMV). Named enterprise procurement partners include Britannia Industries, Adani Group, Cargill, NAFED, and Kirti, providing the corporate counterparty side of the two-sided marketplace.

The platform is structured around seven core products — AgriBhumi (satellite imagery + ML precision farming), Online Auction Engine (digital auctions), e-Mandi (digital APMC marketplace), AgriKnow/GAP (crop advisory for 700+ commodities), AgriPay (PCI-DSS Level 3 certified digital payments with USD 1B+ transacted), Marketplace (B2B commodity trading), and Kisan Safalta Card (farmer credit) — supported by five service modules covering IoT-based farm management, AI/ML/GIS crop assessment, intelligent goods and settlement, input/output marketplace, and agri-fintech services. The underlying technology stack combines AI/ML, computer vision on satellite imagery, GIS, IoT, big data analytics, and blockchain across the agri value chain.

Agribazaar monetizes through transaction-based commissions on trades (reduced to 0.5% from traditional 2-3%), AgriPay payment processing fees, agri-fintech service fees distributed via NBFC and banking partnerships, and SaaS/subscription fees for corporate buying panels. The go-to-market combines self-serve product-led growth (web and mobile app) for farmers and traders with direct enterprise sales for corporates, channel partnerships with NAFED and financial institutions, and community engagement through FPOs. The company operates exclusively in India with stated aspirations to replicate the model in global markets.

Name

Agribazaar

Legal name

Star Agribazaar Technology Private Limited

Website

https://agribazaar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Agribazaar is an Indian B2B agritech marketplace founded in 2016 that connects smallholder farmers, traders, FPOs, and corporate buyers (Britannia, Adani, Cargill, NAFED) to trade agricultural commodities online, with INR 30,000 crore GMV across 150,000+ users.

Ownership category

akta.pro rank

Product category

Agritech Marketplace

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industries

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Satellite Imagery & Monitoring Platforms (AFAAAFAI), Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

Keywords

• Agricultural commodity marketplace
• Digital agri trading platform
• Agri value chain solutions
• Crop advisory services
• Agri fintech services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Transaction fees on agricultural commodity trades executed through the platform. Reduced agri-trade commissions from traditional 2-3% to 0.5% through digitization.
2. AgriPay Payment Processing: Transaction processing fees on digital payments through AgriPay wallet and payment services across the agri value chain. Facilitated over USD 1 billion in transactions.
3. Agri Fintech Services: Revenue from micro-financing facilitation, crop insurance partnerships, and agri banking services through NBFC and banking partnerships.
4. Platform Services & SaaS: Subscription and service fees for corporate buying panels, enterprise trade management, and value-added services like AgriBhumi crop monitoring and AgriKnow advisory.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Agribazaar operates an integrated digital agritech marketplace connecting farmers, traders, Farmer Producer Organisations (FPOs), corporates, banks, and governments to trade agricultural commodities online. The platform offers online auctions, e-Mandi services, satellite-based crop advisory (AgriBhumi, AgriKnow), secure digital payments (AgriPay with PCI-DSS Level 3 certification), and farmer credit through the Kisan Safalta Card, enabling end-to-end agri value chain transactions.

Product overview

Agribazaar is an integrated agritech platform consisting of seven core products: AgriBhumi (satellite imagery and ML-based precision farming), Online Auction Engine (e-auction platform for traders), e-Mandi (digital APMC marketplace), AgriKnow GAP (crop advisory), AgriPay (digital payments with PCI-DSS certification), Marketplace (B2B commodity trading), and Kisan Safalta Card (agricultural credit). These products are supported by five service modules: IoT-Based Farm Management (farm operations platform), Crop Assessment (AI/ML/GIS crop analysis), Intelligent Goods & Settlement Services (trade settlement with dispute resolution), Input & Output Marketplace (input procurement and output sales), and Agri Fintech Services (agri finance, insurance, and banking). The platform connects farmers, traders, FPOs, corporates, banks, and governments to bring efficiency, transparency, and traceability to the agri value chain through AI, ML, IoT, big data, and satellite technologies.

Differentiator

Problem solved

Functional benefit

Brands

• AgriBhumi: Precision farming solution using satellite imagery and machine learning for crop yield modeling and forecasting.
• Online Auction Engine
• e-Mandi
• AgriKnow (GAP)
• AgriPay
• Marketplace
• Kisan Safalta Card

Products and services

• AgriBhumi Precision farming solution leveraging satellite imagery and machine learning to provide land cover classification, crop yield forecasting, field monitoring, and vegetation indices for Indian agriculture.
• Online Auction Engine Online auction platform enabling traders, FPOs, and corporates to trade, negotiate, and settle agricultural commodities at competitive prices with built-in security features.
• e-Mandi Digital mandi platform enabling farmers to showcase produce through nearby markets while facilitating traders from anywhere to quote prices, providing single-window APMC services including commodity arrivals, quality and prices, and e-payment settlement.
• AgriKnow (GAP) Satellite-based crop advisory platform providing crop health monitoring reports, vegetation indices, disease control recommendations, and data-driven farming advice for 700+ agri commodities.
• AgriPay Award-winning digital payment mechanism facilitating secure B2B and B2C transactions across the agri value chain with PCI-DSS Level 3 compliance and an error rate as low as 0.00008%. Transaction worth exceeds USD 1 billion.
• Marketplace E-marketplace connecting 100,000+ onboard users for buying and selling agri commodities with product quality verification, end-to-end logistic services, and integrated secure payment processes.
• Kisan Safalta Card Finance delivery mechanism in partnership with banks and NBFCs to meet farmers' financial needs during crop seasons, providing timely monetary support for input purchases and agricultural expenses.
• IoT Based Farm Management Farm management platform using IoT, analytics, AI, and ML to provide weather forecasts, yield estimates, contract farming management, farm profiling, and data-driven decision support for agricultural stakeholders.
• Crop Assessment using AI, ML, GIS Crop-level insights service using AI, ML, and GIS for detecting crop health, predicting harvest yields, pest and disease predictions, nutrition recommendations, and weather-related insights.
• Intelligent Goods and Settlement Services End-to-end settlement services including quality acknowledgment, independent lab testing, dispute mechanism, payment security, and integrated stock management for transparent agri transactions.
• Input and Output Marketplace Marketplace service enabling farmers to buy inputs and trade quality crops at optimal prices with direct negotiation capabilities and transportation support for improved value chain efficiency.
• Agri Fintech Services Digital financial services including agri finance for micro-financing, crop insurance partnerships, and agri banking ecosystem connecting multiple players for improved productivity and profitability.

Quantifiable outcome

• Reduced agri-trade commissions from 2-3% to 0.5%
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• NAFED (National Agricultural Cooperative Marketing Federation of India)coreStrategic or Co-development PartnerPartnership for agricultural commodity procurement and supply chain integration. NAFED is a major government-sponsored cooperative for agricultural marketing in India.
• Britannia IndustriesmajorChannel Partner/ Reseller/ DistributorCorporate buyer and partner for commodity sourcing through the agribazaar platform. Britannia is a leading food processing company in India.
• Adani GroupmajorChannel Partner/ Reseller/ DistributorCorporate partner for agricultural commodity trading and procurement. Adani is a diversified conglomerate with significant presence in commodities.
• CargillmajorChannel Partner/ Reseller/ DistributorInternational corporate partner for commodity sourcing and trading through the platform. Cargill is a global corporation engaged in food and agricultural products.
• KirtiminorChannel Partner/ Reseller/ DistributorPartner entity for agricultural commodity trading on the platform.
• NBFCs and Banks (Financial Institution Partners)coreStrategic or Co-development PartnerPartnership with leading Non-Banking Financial Companies and banks to provide micro-financing, crop insurance, and customized finance products to farmers through the Agri fintech services platform including Kisan Safalta Card.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bijak: Bijak operates a B2B agri-commodity marketplace connecting traders, wholesalers, and farmers across India, with similar buyer-seller dynamics to Agribazaar's Online Auction Engine and trader-focused tools.
• AgroStar: AgroStar is an Indian agri-input marketplace and agronomy advisory platform serving farmers via mobile, comparable to Agribazaar's input/output marketplace and AgriKnow advisory product lines.
• BigHaat: BigHaat is a digital agri-inputs marketplace and agronomy platform for Indian farmers, with a comparable input-output marketplace model and farmer advisory features to Agribazaar.
• Ninjacart: Ninjacart operates an agri-commodity supply chain platform moving produce from farmers to retailers and businesses across India, with similar B2B marketplace mechanics and direct farmer sourcing that competes with Agribazaar's e-Mandi and Marketplace products.
• CropIn: CropIn provides AI/ML-driven farm management, satellite monitoring, and traceability solutions to agribusinesses — directly overlapping with Agribazaar's AgriBhumi satellite-imagery platform and Crop Assessment service.
• DeHaat: DeHaat is a leading Indian agritech B2B platform connecting farmers with buyers, input suppliers, and financial services — closely mirroring Agribazaar's full-stack marketplace model including advisory, agri-inputs, and crop procurement at scale.
• StarAgri: StarAgri is an Indian agri-commodity warehousing, financing, and collateral management services company operating closely alongside agri value chains — overlapping with Agribazaar's settlement, AgriPay, and Intelligent Goods & Settlement Services.

Emerging players

• Crofarm: Crofarm is an Indian agri-tech startup connecting farmers directly to retailers and businesses for fresh produce, an emerging player with overlapping B2B supply chain marketplace mechanics though smaller in scale than Agribazaar.

Broad incumbents

• ITC e-Choupal: ITC e-Choupal is one of India's largest farmer-direct agri-commodity sourcing platforms run by a major FMCG conglomerate, serving as a broad incumbent with overlapping e-mandi, advisory, and procurement functionality but embedded within ITC's wider portfolio.
• eNAM (National Agriculture Market): eNAM is a government-run pan-India electronic trading portal for agri commodities that links APMC mandis — directly competitive with Agribazaar's e-Mandi product as a subsidized, state-backed incumbent alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xx.com/AgribazaarA
• YouTubeyoutube.com/@agribazaar
• Facebookfacebook.com/agribazaar
• LinkedInlinkedin.com/company/agribazaar
• Instagraminstagram.com/agribazaar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agribazaar