Designer Home Tours

What Designer Home Tours does

Designer Home Tours is a privately held digital media brand, founded in 2020 and based in New York, that operates a YouTube channel showcasing interior design and architecture through video home tours narrated by the designers who created each space. The company produces content featuring recognizable interior designers and architects (including Zoe Feldman, Christina Nielsen, Hilary Matt, Kati Curtis, and Purple Cherry Architects) and extends that content across YouTube, TikTok, and Instagram, accumulating 15M+ lifetime views, ~300K monthly views, and approximately 100K combined subscribers and followers. The company's core product is the YouTube video series, supplemented by a Project Submission platform on its website that allows designers to apply to be featured, creating a structured inbound content pipeline.

The underlying technology is conventional: standard video production and social media distribution with no proprietary platform, API, or AI capabilities disclosed. The business model is advertising- and sponsorship-driven, generating revenue through YouTube ad revenue, sponsorship deals, and partnership opportunities with brands targeting the interior design and luxury real estate audience. The company does not currently have a paid consumer product, no app, and no disclosed pricing. Its go-to-market is community-led, with a two-sided audience comprising interior designers and architects seeking visibility (B2B) and homeowners and design enthusiasts seeking inspiration and design talent (B2C).

The company is small (1–10 employees) with founder Laura Bindloss leading the organization. There is no disclosed funding, no parent company, no M&A activity, and no named institutional investors. Revenue is not publicly disclosed, and ownership structure is not evidenced in the available sources. The company operates within the United States only, with no evidence of international expansion or pending regulatory matters.

Name

Designer Home Tours

Legal name

Designer Home Tours

Website

https://designerhometours.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Designer Home Tours is a US-based YouTube media brand founded in 2020 that produces narrated home tour videos featuring interior designers and architects. It serves a two-sided audience of design professionals seeking visibility and homeowners seeking design inspiration, monetizing via YouTube ads and brand sponsorships.

Ownership category

akta.pro rank

Product category

Digital Media (Interior Design Content)

NAICS

Interior Design Services (54141), Tour Operators (561520)

akta.pro primary industry

Architecture & Urban Design Tours (THAJAAAD)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design videos
• Home tour content
• Architectural media brand
• Designer video series
• Luxury home tours

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorship: The company generates revenue through YouTube ad revenue, sponsorship deals, and partnership opportunities with brands targeting the interior design and luxury real estate audience. The contact page explicitly mentions 'partnership or sponsorship opportunities' as a business inquiry type.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Designer Home Tours is a YouTube media brand that publishes video home tours of contemporary interior design and architecture, narrated by the designers and architects who created each space. The channel is free to watch and targets both homeowners seeking design inspiration and interior design professionals seeking visibility, with a project submission form that allows designers to apply to be featured.

Product overview

Designer Home Tours is a YouTube media brand that operates as a single unified content platform, consisting of a YouTube video series showcasing interior design and architecture home tours. The primary product is the Designer Home Tours YouTube Channel, which features professionals discussing and touring the homes they designed. An accompanying Project Submission Platform enables designers to submit their work for potential inclusion in future episodes.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Home Tours YouTube Channel A YouTube media brand that publishes video home tours of contemporary interior design and architecture, featuring narration by the professionals who designed each space. The free-to-watch content targets homeowners seeking design inspiration and interior design professionals seeking visibility, with episodes distributed across YouTube, TikTok, and Instagram.
• Project Submission Service An online submission service that allows interior designers and architects to submit their completed residential projects for consideration to be featured on the Designer Home Tours YouTube channel and social media accounts. Used by design professionals seeking brand exposure and access to the channel's audience of homeowners and design enthusiasts.

Quantifiable outcome

• Over 15 million total views with approximately 300,000 monthly views
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sponsorship and Partnership InquiriesminorGTM or Marketing PartnerDesigner Home Tours is open to partnership and sponsorship opportunities for brands targeting the interior design and luxury real estate audience. The company promotes access to both B2B (design professionals) and B2C (homeowners) audiences as part of partnership value. No specific named partners are disclosed.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• The Local Project: Video-first digital media brand producing architecture and interior design home tours globally. Closely comparable to Designer Home Tours in format (video tours of designer/architect-built homes), audience (design enthusiasts), and content distribution (YouTube-led).
• Studio McGee (Sheets Laundry Club / Target partnership): Interior design studio and content brand with hugely popular video content featuring designer-narrated home tours. Highly comparable in format, audience, and the dual B2B (designer visibility) / B2C (consumer inspiration) value proposition, plus a much larger e-commerce/retail extension.

Broad incumbents

• Architectural Digest (Condé Nast): Long-established design media brand producing video features on designer homes, with much larger reach and brand recognition. Comparable as a content destination for luxury interior design audiences, though it operates as a multi-vertical publication rather than a YouTube-first channel.
• Domino (Domino Media): Design media brand serving the same audience of homeowners/design enthusiasts seeking inspiration and design discovery. Comparable content vertical and audience overlap, though distributed primarily through editorial articles and a retail affiliate model.
• House Beautiful (Hearst / Dotdash Meredith): Established home and interior design media brand with comparable audience and content themes (designer home features). Operates as a multi-vertical publication under a larger media parent rather than an independent YouTube channel.

Emerging players

• Havenly: Online interior design marketplace connecting consumers with designers. Adjacent peer — same audience (interior design-curious homeowners) and overlaps on the designer-discovery need, but oriented around paid design service transactions rather than video content.
• Decorilla: Online interior design platform/marketplace facilitating consumer-designer matching. Comparable audience and designer-discovery pain point, but competing via design service transactions rather than inspirational video content.
• The Home Edit: Digital-first organizing/design content brand built around the personalities of its founders. Comparable as a creator-led design video brand reaching design consumers, with additional retail and Netflix extensions.
• Laurel & Wolf (acquired by Havenly): Online interior design marketplace that previously connected homeowners with vetted designers. Overlaps on the designer-discovery use case that Designer Home Tours addresses via video, illustrating one path for DHT to extend beyond pure media.
• Modsy (acquired by Reali): Home design platform that provided 3D visualization and designer-matching services. Comparable audience (homeowners redesigning interiors) and adjacent to the discovery-and-design journey that DHT's home tours enable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/DesignerHomeTours/about
• TikToktiktok.com/@designerhometours
• Instagraminstagram.com/designerhometours
• LinkedInlinkedin.com/company/designer-home-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designer Home Tours