Roehl Transport

What Roehl Transport does

Roehl Transport is a privately held, full truckload trucking carrier founded in 1962 and headquartered in Marshfield, Wisconsin, operating as one of the largest U.S. truckload carriers across North America. The company's core product is freight transportation for shippers, executed through solo OTR, regional, dedicated, and local driving jobs; revenue is earned primarily through per-mile hauling fees (a transaction-fee model) with secondary revenue from owner-operator lease arrangements and an in-house paid CDL training pipeline (Get Your CDL) that turns recruiting into a self-supplying driver funnel. The company distinguishes its offering through Dynamic Pay Plans that compensate drivers for time and performance rather than traditional flat cents-per-mile, address-to-address practical route mileage calculations that yield 5-8% more billable miles, and a fleet mostly under two years old.

The technology stack centers on a flagship partnership with Kodiak AI to deploy the Kodiak Driver autonomous system on a regular Dallas-Houston freight corridor, running four round-trips per week since late April 2026. Distribution is primarily direct: drivers apply via roehl.jobs through an Apply Now form and dedicated recruiters, while freight shippers access service via RoehlTransport.com. Roehl sells through a horizontal segmentation model addressing new CDL candidates, recent graduates, experienced drivers, owner-operators, and freight shippers. The company has accumulated repeat industry recognition, including the ATA President's Award (5x), the Quest for Quality Award (18x), EPA SmartWay honors (13x), Military Friendly Employer (every year since 2013, Top 10 in 2026), and the 2026 Next Gen Trucking Career Catalyst Award. Ownership is concentrated under CEO Rick Roehl, who maintains a Class A CDL and continues to drive, indicating founder-family involvement in a long-standing private business. No outside investment, parent company, or acquisition history is disclosed in the input data.

Name

Roehl Transport

Legal name

Roehl Transport Inc.

Website

https://Roehl.Jobs

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Roehl Transport is a privately held U.S. truckload carrier offering full truckload freight services across North America, with a paid CDL training pipeline, owner-operator lease programs, and an emerging autonomous freight partnership with Kodiak AI on the Dallas-Houston corridor.

Ownership category

akta.pro rank

Product category

Truckload Transportation Services

NAICS

General Freight Trucking, Long-Distance (48412)

SIC

Trucking (No Local) (4213)

akta.pro industry

PRIMARYTLADADAA

Dry Van (General Freight) TL Carriers

Transportation & Logistics/Freight Transportation (Air, Maritime, Rail, Trucking)/Truckload (TL) Motor Carriers

SECONDARYEDAOANAK

Commercial Driving & Heavy Transport (CDL)

Education/Vocational, Technical & Trade Education/Maritime, Logistics & Transportation Trades

Keywords

• Full truckload trucking
• CDL driver training
• Freight transportation services
• Owner operator leasing
• Truckload carrier services

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Truckload Transportation Services: Roehl Transport provides full truckload freight transportation services. Revenue is generated through hauling freight for shippers, with compensation based on miles driven and services rendered.
2. CDL Training Program: Roehl's Get Your CDL program trains new drivers while paying them, generating revenue through driver placement and retention.
3. Owner Operator Lease Program: Experienced drivers can lease trucks from Roehl, generating ongoing revenue from lease payments and services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Roehl Transport is a U.S. truckload carrier that provides full truckload freight transportation services across North America. The company also runs a paid CDL training program (Get Your CDL), recruits and employs drivers in OTR, regional, dedicated, and local configurations, and supports owner operators through a lease-purchase program.

Product overview

Roehl Transport is a truckload carrier offering a portfolio of driving career programs and job types. The core offerings include the Get Your CDL Program (paid training to obtain commercial driver's license), Inexperienced Truck Driver Jobs (on-the-job training for recent graduates), and Experienced Truck Driver Jobs for seasoned drivers. Roehl also supports Owner Operators through lease purchase opportunities. Job types span OTR (over-the-road), Regional, and Dedicated routes. The company differentiates through its Dynamic Pay Plans that compensate drivers for time and performance rather than just miles, and maintains a fleet that is mostly less than 2 years old. Non-driver positions in maintenance and corporate operations round out the service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Truckload Freight Transportation End-to-end full truckload freight hauling for shippers across North America, including OTR, regional, and dedicated route options. Revenue is generated through per-mile/service fees for hauling freight.
• Get Your CDL Training Program Paid Class A CDL training program for individuals seeking to become licensed truck drivers. Trainees are hired and paid during training, lowering the cost barrier to enter the trucking profession.
• Owner Operator / Lease Purchase Program Lease purchase and owner operator opportunities that let experienced drivers lease Roehl trucks and operate as independent owner-operators while accessing Roehl freight and support services.

Quantifiable outcome

• 5-8% more miles through address-to-address practical route mileage calculations
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Kodiak AIflagshipTechnology or Integration · 1 April 2026Kodiak AI and Roehl Transport launched autonomous freight operations on a regular Dallas-Houston route in April 2026. Trucks equipped with the Kodiak Driver autonomous system operate four round-trips per week. The partnership combines Kodiak's autonomous driving technology with Roehl's safety-focused trucking operations. This marks progress toward Kodiak's planned driverless launch by the end of 2026. Both companies emphasize their shared commitment to road safety, addressing the issue of human driver error which causes over 85% of US truck crashes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marten Transport: Mid-size public TL and intermodal carrier with similar focus on driver service, modern equipment, and dedicated/regional lanes — closest size and operating model comparable to Roehl.
• Heartland Express: Public TL carrier with a similar asset-based, dry van focus and a comparable mid-cap scale — competes directly for experienced drivers and freight.
• Werner Enterprises: Public, mid-large U.S. TL carrier with comparable OTR, dedicated, and temperature-controlled services and similar enterprise size — directly competes for drivers and shippers on overlapping lanes.
• CRST International: Large private TL carrier with one of the most established paid CDL training programs in the industry — most direct peer to Roehl's 'Get Your CDL' pipeline model.
• U.S. Xpress: Large private/public TL carrier with comparable OTR and dedicated services; recently taken private and pursuing tech-enabled efficiency — directly comparable fleet-based model.
• Crete Carrier Corporation: Large private TL carrier (Shaffer Trucking, Crete Carrier, Hunt Transportation) with similar OTR and dedicated offerings — comparable in scale and private ownership profile.
• Prime Inc. Large private TL and refrigerated carrier with an integrated CDL training academy — directly analogous to Roehl in combining freight operations with in-house driver production.

Broad incumbents

• Knight-Swift Transportation: Largest U.S. TL carrier; competes across TL, LTL (post-AAA Cooper), and logistics. A natural strategic acquirer/benchmark for Roehl's scale and asset base.
• J.B. Hunt Transport Services: Major multi-modal carrier (TL, intermodal, dedicated, final mile); competes for the same enterprise shippers and is also investing in autonomous technology via partnerships.
• Schneider National: Large public TL, intermodal, and logistics carrier with similar safety culture (multiple ATA awards) and a much broader portfolio — competes head-to-head on dedicated and OTR freight.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RoehlTransportInc
• Facebookfacebook.com/roehltransport
• LinkedInlinkedin.com/company/roehl-transport
• Instagraminstagram.com/roehl.transport
• TikToktiktok.com/@roehltransport
• Xx.com/roehltransport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roehl Transport