BitTrade
BitTrade Co., Ltd. is an FSA-registered cryptocurrency exchange headquartered in Tokyo that operates a regulated online trading platform serving Japanese retail and institutional investors across 48 digital asset tokens.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What BitTrade does
BitTrade Co., Ltd. is a Tokyo-headquartered, private cryptocurrency exchange incorporated in Japan and registered with the country's Financial Services Agency as a crypto asset exchange service provider. Founded in 2016 and operating with a headcount of 51-100, the company runs a direct-to-consumer online trading platform at bittrade.co.jp through which Japanese retail and institutional clients can trade, withdraw, and sell digital assets including Bitcoin, Hedera's HBAR token, and a broader portfolio spanning 48 listed tokens across DeFi, gaming, AI, and stablecoin categories — a footprint that positions BitTrade as the second-largest Japanese exchange by number of handled tokens.
The platform's underlying technology centers on a regulated exchange architecture supporting spot trading of digital assets, with notable differentiation through integration of Hedera's Hashgraph distributed ledger and its native HBAR token. Hedera's governance council includes Google, IBM, Boeing, and Nomura Holdings, and the platform is being explored for real-world asset tokenization initiatives involving entities such as Archax and Lloyd's Banking Group. BitTrade also formed a strategic partnership with ENI in December 2025 focused on enterprise blockchain infrastructure and compliance within the Japanese market.
BitTrade's revenue model is built on transaction fees generated from crypto asset trades executed on its platform within Japan's regulated exchange environment. The company operates as a self-serve, product-led platform with direct online distribution, serves Japanese customers exclusively, and discloses no public pricing schedule for trading fees. Operating geographies are limited to Japan, with no disclosed parent company, venture funding rounds, or institutional investors in the source data, indicating a self-funded, independently operated exchange competing in a market where only 28 FSA-registered exchange service providers are permitted to operate.
BitTrade firmographics
Firmographics- Name
- BitTrade
- Legal name
- BitTrade Co., Ltd.
- Website
- https://bittrade.co.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BitTrade Co., Ltd. is an FSA-registered cryptocurrency exchange headquartered in Tokyo that operates a regulated online trading platform serving Japanese retail and institutional investors across 48 digital asset tokens.
- Ownership category
- akta.pro rank
BitTrade industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)
- akta.pro secondary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where BitTrade is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
BitTrade business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Cryptocurrency Exchange Services: BitTrade generates revenue through cryptocurrency exchange services, offering trading of digital assets including Bitcoin, HBAR, and other tokens. Revenue is derived from transaction fees on crypto asset trades within Japan's regulated exchange environment.
Go-to-market motion1 record
Distribution channels1 record
BitTrade product offering
Product offeringCore offering
BitTrade is a Japan-based, Financial Services Agency (FSA)-registered cryptocurrency exchange platform headquartered in Tokyo and founded in 2016. It enables users to buy, sell, withdraw, and trade a portfolio of 48 different cryptocurrencies, positioning it as the second-largest token exchange in Japan by token count. The platform supports niche digital assets such as HBAR (Hedera Hashgraph) alongside mainstream cryptocurrencies like Bitcoin.
Product overview
BitTrade is a cryptocurrency exchange platform headquartered in Tokyo, Japan, operating as a regulated exchange under Japan's Financial Services Agency. The platform serves as a unified exchange service, enabling users to trade, withdraw, and sell cryptocurrencies. The core product is the BitTrade exchange itself, which supports a portfolio of 48 tokens as of March 2026, making it the second-largest cryptocurrency exchange in Japan by number of handled tokens.
Differentiator
Problem solved
Functional benefit
Products and services
- BitTrade Cryptocurrency Exchange Platform
Companies that use BitTrade
Customer profileSegments1 record
Ideal customer profiles1 record
BitTrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BitTrade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ENIcoreENI announced a strategic partnership with BitTrade to expand its presence in Japan's regulated market. The collaboration focuses on enterprise blockchain infrastructure and compliance, enhancing ENI's credibility and deployment capabilities in Japan. BitTrade provides local market expertise and regulatory compliance capabilities within Japan's cryptocurrency exchange ecosystem.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
BitTrade competitors and assessment
Company assessmentDirect peers
- bitFlyer: Japan's largest FSA-registered cryptocurrency exchange. Directly comparable to BitTrade as a regulated Japanese exchange offering spot trading across BTC, ETH, and a broad altcoin roster, targeting the same retail and institutional investor base.
- Coincheck: Major FSA-registered Japanese cryptocurrency exchange (subsidiary of Monex Group, publicly listed). Competes head-to-head with BitTrade in regulated Japanese spot trading, staking, and exchange-derived token services.
- GMO Coin: Japanese crypto exchange operated by GMO Internet Group, FSA-registered. Overlaps directly with BitTrade on spot trading services for Japanese retail users and competes on token breadth and trading fee structure.
- Binance Japan: Binance's Japanese subsidiary, registered to serve Japanese crypto investors. Directly competes with BitTrade on token count and liquidity and shares the same FSA-supervised regulatory perimeter.
- bitbank: Long-standing Japanese FSA-registered cryptocurrency exchange offering spot trading across major tokens. Comparable to BitTrade in regulated Japanese retail trading focus and token breadth ambitions.
Broad incumbents
- Kraken: Large global crypto exchange with broad spot trading and staking offerings. Comparable to BitTrade as a centralized spot exchange, though Kraken operates across many jurisdictions and at a much larger scale than BitTrade.
- Coinbase: Largest US publicly listed crypto exchange with global consumer and institutional trading products. Comparable to BitTrade in core spot exchange functionality and fee-driven model, but operates on a vastly different scale and regulatory footprint.
- OKX: Major global centralized crypto exchange offering spot, derivatives, and Web3 services. Comparable to BitTrade as a centralized spot trading platform serving retail traders, though OKX operates worldwide and offers much broader product depth.
- Huobi (HTX): Established global cryptocurrency exchange offering spot and derivatives trading. Comparable to BitTrade as a centralized spot exchange competing for retail trading volume, though with much broader geographic reach.
Regional players
- BTCBOX: One of the oldest Japan-based cryptocurrency exchanges, FSA-registered. Closely comparable to BitTrade in domestic focus, regulated status, and Japanese retail trading customer base, though generally narrower in token breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BitTrade social profiles
Digital presenceBitTrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
BitTrade leadership team
Management profileNumber of profiles
BitTrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BitTrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BitTrade
What does BitTrade do?
BitTrade is a Japan-based, Financial Services Agency (FSA)-registered cryptocurrency exchange platform headquartered in Tokyo and founded in 2016. It enables users to buy, sell, withdraw, and trade a portfolio of 48 different cryptocurrencies, positioning it as the second-largest token exchange in Japan by token count. The platform supports niche digital assets such as HBAR (Hedera Hashgraph) alongside mainstream cryptocurrencies like Bitcoin.
Is BitTrade a public or private company?
BitTrade is a private company. It is classified as unknown and is currently operating.
When was BitTrade founded?
BitTrade was founded in 2016. It employs 11 to 50 people.
Where is BitTrade based?
BitTrade is headquartered in Tokyo, Japan, in the Asia region.
How does BitTrade make money?
One revenue line is on record: cryptocurrency Exchange Services.
Who are BitTrade's main competitors?
Direct peers on record are bitFlyer, Coincheck, GMO Coin, Binance Japan and bitbank. Broad incumbents are Kraken, Coinbase, OKX and Huobi (HTX). BTCBOX is listed as a regional player.
Does BitTrade have an API?
No public API is recorded for BitTrade.
What industry is BitTrade in?
BitTrade's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAAAA, Spot Crypto Exchanges (Order-Book & Matching Engine), with a secondary code of FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks. Its NAICS code is 52321 and its SIC code is 6200.