PartsAvatar
PartsAvatar is a Canadian e-commerce platform founded in 2015 that sells over 3 million OEM and aftermarket auto parts to Canadian vehicle owners, with distributed warehouses enabling 1-3 day delivery and prices up to 60% cheaper than local stores.
- Company typePrivate
- Founded2015
- HeadquartersBurnaby, Canada
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What PartsAvatar does
PartsAvatar (legal name: Parts Avatar Inc.) is a Canadian privately-held e-commerce company founded in 2015 and headquartered in Mississauga, Ontario, operating as an online retailer of OEM and aftermarket automotive parts and accessories. The platform (partsavatar.ca) offers a catalog of over 3 million parts across categories including replacement parts, body parts, lighting, tools and equipment, performance, interior, exterior, wheels and tires, and specialty parts, supporting all major vehicle makes (Japanese, German, American, Korean). The underlying platform includes a vehicle fitment system with VIN-based compatibility verification, real-time inventory management across distributed warehouses in Canadian cities (Edmonton, Ottawa, Calgary, Surrey, Toronto, Montreal, Vancouver, Winnipeg), and bilingual English/French storefront. Mobile apps are available on iOS and Android.
The company serves Canadian individual vehicle owners (DIY consumers and those purchasing parts for professional installation) as a self-serve e-commerce platform. The business model is one-time transactional sales of auto parts with no subscription component, supplemented by an Avatar Club loyalty rewards program (1 point per $1 spent) and Buy Now Pay Later financing through Affirm. Revenue is generated through unit pricing with advertised discounts of 30-70% off listed prices, positioned as up to 60% cheaper than local brick-and-mortar auto parts stores. Free 1-3 day shipping is offered on orders over $99 across Canada, with in-store pickup and rapid delivery options available in select areas. The distribution network is supported by multiple carrier partnerships (FedEx, Canada Post, Loomis Express, Purolator, Canpar) and payment processing is handled by Stripe.
PartsAvatar claims to be Canada's largest online auto parts retailer, trusted by over 1 million Canadians with a 4.6-star rating across 27,334+ Google reviews. Operational performance metrics include 91% of orders shipped within 24 hours, 76% delivered within 3 days, and 95% delivered within 5 days. The company is a primary distribution channel for Dorman Products and its sub-brands (OE Solutions, HD Solutions, Help!, Autograde) in the Canadian aftermarket. No funding rounds, institutional investors, acquisitions, or public listing are disclosed, and the company appears to be founder-owned and operated as an independent e-commerce business.
PartsAvatar firmographics
Firmographics- Name
- PartsAvatar
- Legal name
- Parts Avatar Inc.
- Website
- https://partsavatar.ca
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PartsAvatar is a Canadian e-commerce platform founded in 2015 that sells over 3 million OEM and aftermarket auto parts to Canadian vehicle owners, with distributed warehouses enabling 1-3 day delivery and prices up to 60% cheaper than local stores.
- Ownership category
- akta.pro rank
PartsAvatar industry classification
Industry- Product category
- Online Auto Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where PartsAvatar is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
PartsAvatar business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Auto Parts Sales: One-time transaction sales of OEM and aftermarket auto parts to individual consumers and vehicle owners. Parts are sold at competitive discounted prices with free shipping on orders over $99. Revenue is generated purely through product sales without subscription components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard auto parts pricing with discounts |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PartsAvatar product offering
Product offeringCore offering
PartsAvatar is an online auto parts retailer selling OEM and aftermarket replacement parts, accessories, tools, and car-care products to Canadian vehicle owners through the partsavatar.ca storefront and mobile apps. The catalog spans over 3 million SKUs across replacement, body, lighting, performance, interior, exterior, wheels and tires, and specialty categories, supported by a vehicle fitment system, free 1-3 day shipping on orders over $99, in-store pickup, and 24/7 expert live chat.
Product overview
PartsAvatar is a Canadian online auto parts e-commerce platform offering a single integrated marketplace for OEM and aftermarket automotive parts and accessories. The core product is the e-commerce platform (partsavatar.ca) which provides access to over 3 million auto parts across multiple categories including Replacement Parts (brakes, filters, engine, suspension), Body Parts (bumpers, doors, mirrors), Automotive Lightings (headlights, taillights), Tools & Equipment, Performance Parts, Interior Parts, Exterior Parts, and Wheels & Tires. The platform is supplemented by loyalty and fulfillment add-ons: Avatar Club rewards program for customer retention, Free Shipping on orders over $99, In-Store Pickup for local collection, and Rapid Delivery for urgent needs. The company also sells Car Care & Detailing Products and Merchandise (apparel). The business operates as a Canadian-owned platform connecting vehicle owners with parts from various manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Parts E-Commerce Platform Online storefront at partsavatar.ca offering OEM and aftermarket automotive parts and accessories to Canadian vehicle owners, with a catalog exceeding 3 million parts, vehicle fitment search, and bilingual English/French checkout.
- Replacement Parts Brakes, filters, engine components, suspension, steering, transmission, exhaust, and other essential maintenance parts for all vehicle makes and models, including Japanese, German, American, and Korean brands.
- Body Parts Exterior and structural components including bumpers, hoods, fenders, doors, quarter panels, mirrors, grilles, tailgates, windshields, and automotive glass.
- Automotive Lightings Vehicle lighting solutions including headlights, tail lights, fog lights, dome lights, indicators, replacement bulbs, and LED lights.
- Tools & Equipment Automotive service tools, hand tools, power tools, air tools, garage equipment, diagnostic tools, body shop equipment, and vehicle lifting equipment for professional and DIY repairs.
- Performance Parts Upgraded components for vehicle performance including air intake systems, exhaust systems, performance chips, engine components, suspension systems, brakes, and transmission systems.
- Interior Parts Cabin components including floor mats, floor liners, dashboard kits, car gauges, headliners, interior mirrors, car organizers, pedals, seats, steering wheels, and sun visors.
- Exterior Parts External accessories and modifications including bike racks, body kits, bug deflectors, car covers, custom grilles, fender flares, roof racks, running boards, spoilers, tonneau covers, and winches.
- Wheels & Tires Wheel and tire products including tires, wheels, rims, TPMS sensors, wheel covers, wheel spacers, center caps, lug nuts, and complete wheels and tires packages.
- Car Care & Detailing Products Vehicle cleaning and maintenance products including car care supplies, air fresheners, floor absorbers, degreasers, and detailing accessories.
- Merchandise Apparel and branded merchandise including men's and women's t-shirts.
Quantifiable outcome
- Parts Avatar claims to be up to 60% cheaper than local auto parts stores
- +2 more outcomes
Companies that use PartsAvatar
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
PartsAvatar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
PartsAvatar partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered operational, core, minor and primary.
- FedExoperationalDelivery partner providing shipping services for PartsAvatar orders across Canada. Part of the delivery network that enables fast shipping to Canadian customers.
- Canada PostoperationalDelivery partner for PartsAvatar orders, contributing to the shipping network that enables nationwide delivery across Canada.
- Loomis ExpressoperationalExpress delivery partner enabling PartsAvatar to offer expedited shipping options to Canadian customers.
- PurolatoroperationalCanadian courier delivery partner providing shipping services for PartsAvatar orders across Canada.
- CanparoperationalDelivery partner contributing to PartsAvatar's parcel delivery network across Canada.
- StripecoreSecure payment processing platform used for all online transactions on partsavatar.ca, enabling credit card, PayPal, Google Pay, and Apple Pay payments.
- AffirmminorBuy Now Pay Later financing option allowing customers to pay for auto parts in installments through Affirm's payment platform.
- Dorman Products (Dorman, OE Solutions, HD Solutions, Help!, Autograde)primaryDorman Products supplies a wide range of aftermarket auto parts including sun visors, transmission components, and mechanical parts that are resold through PartsAvatar's platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
PartsAvatar competitors and assessment
Company assessmentDirect peers
- CarParts.com: US-listed online auto parts retailer offering a broad catalog of replacement parts, accessories, and body parts via a direct e-commerce storefront. Highly comparable in category breadth and DTC fulfillment model.
- RockAuto: US-based online auto parts retailer with a multi-million-SKU catalog selling OEM and aftermarket parts direct-to-consumer. Direct competitor to PartsAvatar with very similar inventory-led e-commerce model and cross-border shipping into Canada.
Broad incumbents
- AutoZone: Largest US specialty auto parts retailer with growing Canadian presence and strong online ordering. Comparable in category, but operates at much greater scale with broader physical and digital footprint.
- Advance Auto Parts: Major US-listed auto parts retailer with combined DIY and professional installer focus. Operates primarily in the US but ships into Canada; comparable assortment and customer base.
- Amazon: General e-commerce marketplace with a substantial automotive parts and accessories category on amazon.ca. Sets the competitive price benchmark for online auto parts in Canada and is a key indirect competitor.
- O'Reilly Auto Parts: Large US-listed auto parts retailer with dual DIY and professional service center (DIFM) customer strategy. Comparable product breadth but operates at significantly larger scale with a primarily US footprint.
- NAPA Auto Parts: Major North American auto parts distributor and retailer with Canadian operations through UAP/NAPA. Overlapping OEM/aftermarket assortment and pro/DIY customer base; a much larger incumbent in the same category.
- Canadian Tire: Iconic Canadian mass retailer with a significant auto parts, accessories, and service category across hundreds of stores. Comparable in targeting Canadian vehicle owners but with a much broader portfolio beyond auto parts.
Regional players
- Auto Value (Bumper to Bumper): Canadian distribution and retail program for auto parts with member stores across Canada. Overlapping assortment and DIY/pro installer mix; primarily serves a Canadian footprint similar to PartsAvatar.
- Lordco Auto Parts: Western Canada-based auto parts retailer with strong regional footprint across BC and beyond. Closest Canadian-headquartered bricks-and-mortar competitor in auto parts retail with overlapping DIY/pro customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PartsAvatar social profiles
Digital presencePartsAvatar financial estimates
Financial estimateRevenue estimate
Valuation estimate
PartsAvatar leadership team
Management profileNumber of profiles
PartsAvatar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PartsAvatar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PartsAvatar
What does PartsAvatar do?
PartsAvatar is an online auto parts retailer selling OEM and aftermarket replacement parts, accessories, tools, and car-care products to Canadian vehicle owners through the partsavatar.ca storefront and mobile apps. The catalog spans over 3 million SKUs across replacement, body, lighting, performance, interior, exterior, wheels and tires, and specialty categories, supported by a vehicle fitment system, free 1-3 day shipping on orders over $99, in-store pickup, and 24/7 expert live chat.
Is PartsAvatar a public or private company?
PartsAvatar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PartsAvatar founded?
PartsAvatar was founded in 2015. It employs 51 to 100 people.
Where is PartsAvatar based?
PartsAvatar is headquartered in Burnaby, Canada, in the North America region.
How does PartsAvatar make money?
One revenue line is on record: auto Parts Sales.
Who are PartsAvatar's main competitors?
Direct peers on record are CarParts.com and RockAuto. Broad incumbents are AutoZone, Advance Auto Parts, Amazon, O'Reilly Auto Parts, NAPA Auto Parts and Canadian Tire. Regional players are Auto Value (Bumper to Bumper) and Lordco Auto Parts.
Does PartsAvatar have an API?
No public API is recorded for PartsAvatar.
What industry is PartsAvatar in?
PartsAvatar's product category is Online Auto Parts Retail. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 44133.