What FLO Advertising does

FLO Advertising is a Las Vegas-based mobile out-of-home (OOH) advertising company that operates a fleet of digital and static billboard trucks focused on the Las Vegas Strip and surrounding Las Vegas Valley. The company sells campaign-based mobile advertising services to enterprise brands, convention and event organizers, franchises, local small businesses, and nonprofit organizations. Its flagship offering is a mobile digital billboard truck featuring dual-sided 9'x21' LED displays at 10,000 NITs brightness with real-time content delivery and proof-of-performance photo reporting.

The company's technology stack centers on high-brightness mobile LED displays, instant content-update capabilities, and route-based targeting against Las Vegas's high-density tourist corridors. In June 2025, FLO launched a 3D Holographic Experience Truck co-developed with HYPERVSN (3D holographic display technology) and FIREFLY (mobility-based OOH media), positioning it as a differentiated offering versus traditional mobile billboards. The company claims up to 27+ million monthly impressions via Strip deployment.

FLO operates a direct sales GTM motion with all inbound handled through owner Mike Foland (also identified alongside Todd Lally as CEO/Owner). Pricing is custom-built per campaign based on truck count, hours of operation, and exclusivity (shared ad space vs. full buyout). The company is bootstrapped and owner-operated with 1–10 employees, no disclosed funding rounds, and no institutional investors. Named customers include Jack Daniel's, Cisco, Uptycs, Enterprise Bank & Trust, JobNimbus, iHeartRadio Music Festival, and The64, spanning beverages, technology, financial services, events, retail, and nonprofit verticals.

Name

FLO Advertising

Legal name

FLO Advertising

Website

https://floadvertising.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

FLO Advertising is a Las Vegas-based mobile billboard advertising company operating LED-equipped trucks on the Las Vegas Strip. It sells campaign-based mobile OOH advertising to enterprise brands, convention organizers, franchises, and local businesses, including a co-developed 3D holographic truck launched in 2025.

Ownership category

akta.pro rank

Product category

Outdoor Mobile Billboard Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Advertising Material Distribution Services (54187)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG)

akta.pro secondary industries

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Mobile & Tour Marketing (Roadshows, Sampling Tours) (BPAFAGAH), Street Team & Flyer Distribution Staff (HSACAEAF), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Mobile billboard advertising
• Out-of-home advertising
• Digital billboard trucks
• Event advertising services
• Experiential marketing services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobile Digital Billboard Advertising: Campaign-based mobile billboard advertising services featuring digital LED displays on moving trucks. Pricing varies by number of trucks, hours of operation, and whether brands opt for shared ad space or full buyout exclusivity. Customized to each client's objectives and budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

FLO Advertising sells campaign-based mobile billboard advertising services on the Las Vegas Strip using a fleet of dual-sided 9'x21' LED digital billboard trucks at 10,000 NITs brightness, plus static billboard trucks and a 3D holographic experience truck. Campaigns include real-time content updates, custom route planning, event-driven targeting, and Proof-of-Purchase (POP) photo reporting. Complementary services cover social media branding, street team marketing, and media buying for enterprise and SMB clients.

Product overview

FLO Advertising operates mobile billboard advertising trucks on the Las Vegas Strip, with the Mobile Digital Billboard Truck as the core product featuring 9'x21' LED screens at 10,000 NITs brightness, delivering up to 27 million monthly impressions with real-time content updates and proof-of-performance reporting. The portfolio includes the 3D Holographic Experience Truck (launched June 2025 with HYPERVSN holographic technology), Static Billboard Trucks with audio capabilities, plus complementary services: Social Media Branding for unified platform presence, Street Team Marketing for experiential/human billboard activations, and Media Buying for strategic ad placement.

Differentiator

Problem solved

Functional benefit

Brands

• 3D Holographic Experience Truck: Fully mobile platform bringing award-winning holographic technology to the streets, projecting 3D visuals that appear to float in mid-air. Launched in collaboration with HYPERVSN and FIREFLY.
• Mobile Digital Billboard Truck
• Static Billboard Trucks
• Social Media Branding
• Street Team
• Media Buying

Products and services

• Mobile Digital Billboard Truck Flagship mobile billboard advertising vehicle featuring dual-sided 9'x21' high-resolution LED screens at 10,000 NITs brightness, with real-time content updates and Proof-of-Purchase (POP) photo reporting. Delivers up to 27 million monthly impressions on the Las Vegas Strip; designed for enterprise brands, event organizers, and SMBs seeking high-visibility Strip advertising.
• 3D Holographic Experience Truck Mobile platform that brings HYPERVSN's award-winning 3D holographic projection technology to Las Vegas streets via FIREFLY's mobility-based out-of-home media expertise. Projects 3D visuals that appear to float in mid-air; aimed at brands seeking immersive, differentiated Strip advertising.
• Static Billboard Trucks Traditional static billboard trucks with full audio capabilities that deliver high-visibility advertising for prolonged viewing times on the Las Vegas Strip. Targeted at brands seeking a stationary or semi-mobile format.
• Social Media Branding Service that uses branding experts to create a unified brand look across social media platforms. Aimed at businesses seeking to boost social media presence alongside physical billboard campaigns.
• Street Team Marketing Experiential marketing service deploying professional street teams for direct public interactions and human billboard advertising on the Las Vegas Strip. Designed to create memorable brand experiences through face-to-face engagement.
• Media Buying Media buying service that places advertisements in effective channels and time slots using industry knowledge and relationships. Intended to maximize reach and impact of advertising campaigns.

Quantifiable outcome

• Up to 27 million monthly impressions with 17,000 people reached every hour on the Las Vegas Strip
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• HYPERVSNflagshipStrategic or Co-development Partner · 1 June 2025Collaboration with HYPERVSN, the award-winning pioneers of immersive 3D holographic technology, to launch the world's first 3D Holographic Experience Truck. This flagship partnership brings HYPERVSN's holographic projection technology to FLO's mobile advertising fleet, creating a unique offering that projects jaw-dropping 3D visuals appearing to float in mid-air.
• FIREFLYcoreStrategic or Co-development Partner · 1 June 2025Partnership with FIREFLY, described as the global leader in mobility-based out-of-home media. FIREFLY contributes to the 3D Holographic Experience Truck collaboration, bringing expertise in mobile out-of-home advertising technology.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carvertise: National vehicle-wrap advertising network with a similar managed-fleet approach. Comparable because it sells mobile billboard inventory to brand advertisers, though without FLO's premium Las Vegas Strip focus or digital LED truck technology.
• Wrapify: Vehicle-wrap advertising platform connecting brands with drivers who wrap their personal cars. Comparable as a mobile advertising peer targeting advertisers seeking on-the-road impressions, although Wrapify uses static wraps rather than digital LED trucks.
• Firefly Media: National mobility-based out-of-home media company operating car-top digital advertising on rideshare vehicles. Direct peer because it competes in mobile digital OOH, shares FLO's 'mobility OOH' positioning, and is also an active FLO technology partner on the holographic truck.
• Stirista (Movia Media): Operates a national fleet of mobile digital billboard trucks. Directly comparable because it sells the same on-vehicle digital OOH product to brand advertisers across multiple U.S. markets, including Las Vegas.

Others

• HYPERVSN: Provider of award-winning 3D holographic display technology. Listed because HYPERVSN is a strategic technology partner to FLO on the holographic truck and is adjacent (not competitive), making it a key ecosystem player for FLO's differentiation.

Broad incumbents

• OUTFRONT Media: Major U.S. out-of-home media company spanning transit, billboards, and place-based advertising. Relevant as a broad incumbent competitor with national scale that increasingly invests in mobile and digital OOH formats like FLO's.
• Lamar Advertising Company: One of the largest traditional out-of-home advertising operators in the U.S. with broad static and digital billboard portfolios. Comparable because it competes for the same advertiser budgets in Las Vegas, but at much larger scale and with a static-billboard-heavy mix.

Emerging players

• Adomni: Programmatic digital out-of-home (DOOH) advertising marketplace connecting advertisers with digital billboard and screen inventory. Comparable as an emerging DOOH peer pursuing the same shift toward real-time, programmatic mobile billboard buying that FLO is positioning for.
• Swiftmile: Operates mobile digital billboard networks on shared vehicles. Comparable because it brings digital screens to mobile OOH, though its primary distribution (rideshare, e-scooters) differs from FLO's dedicated advertising trucks.

Regional players

• Vista Media Outdoor Advertising: Mobile billboard truck operator serving the Western U.S., including Las Vegas. Comparable as a regional mobile OOH competitor with overlapping inventory on the Strip and similar truck-based digital offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FloAdvertising
• Facebookfacebook.com/FLOAdvertising
• LinkedInlinkedin.com/company/flo-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLO Advertising