WeMoms
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
WeMoms firmographics
Firmographics- Name
- WeMoms
- Legal name
- WeMoms
- Website
- https://wemoms.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WeMoms industry classification
Industry- Product category
- Maternity Community Mobile App
- NAICS
- Other Individual and Family Services (62419)
- akta.pro primary industry
- Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)
- akta.pro secondary industries
- Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD)
Keywords
Where WeMoms is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
WeMoms business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Content and Advertising: WeMoms offers a Brand Content solution 100% based on first-party conversational insights. Family brands advertise to reach moms during pre-purchase research phases. The platform monetizes through brand partnerships and advertising to its large user base.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
WeMoms product offering
Product offeringCore offering
WeMoms operates a free mobile community application for mothers and expectant women, available on iOS and Android, where users share pregnancy and parenting experiences and access expert advice. The platform hosts expert live chat sessions with lactation consultants, pharmacists, and parenting professionals, alongside in-depth editorial dossiers covering topics from conception through early childhood. The company monetizes by offering family-focused brands a Brand Content solution built on first-party conversational insights, with 60% of moms using WeMoms during pre-purchase research phases.
Product overview
WeMoms operates as a community-focused mobile application platform for mothers and expecting mothers. The core product is the WeMoms App, available on iOS and Android, which provides a peer community where users share experiences across all stages of motherhood from conception through early childhood. The platform includes expert-hosted Live Chats for real-time advice, in-depth Dossiers (expert articles) covering topics like pregnancy symptoms, breastfeeding, childbirth, and postpartum care, and a Community Forum for peer Q&A. The company also offers a Brand Content service enabling family-focused brands to engage with their audience through first-party conversational insights.
Differentiator
Problem solved
Functional benefit
Products and services
- WeMoms App A free mobile community application for mothers and expecting mothers, available on the App Store and Google Play, where users share experiences across conception, pregnancy, childbirth, postpartum, breastfeeding, and early childhood stages. Includes peer Q&A, expert live chats, and editorial dossiers.
- WeMoms Brand Content Platform A brand partnership service enabling family-focused consumer brands (food, toys, childcare, health, beauty, lifestyle, finance, home, government, agencies, culture) to reach mothers during pre-purchase research phases through content and advertising based on first-party conversational insights from the WeMoms community.
Quantifiable outcome
- 60% of moms use WeMoms during pre-purchase research phase
Companies that use WeMoms
Customer profileSegments1 record
Ideal customer profiles2 records
WeMoms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WeMoms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Family Brands (Food, Jouet, PAP, Distributeur, Puériculture, Santé, Gouvernement, Agences, Culture, Lifestyle, Finance, Beauté, Maison categories)coreWeMoms hosts brand content from family-oriented brands across multiple categories including food, toys, childcare products, health, government, agencies, culture, lifestyle, finance, beauty, and home. These brands advertise to reach moms during pre-purchase research phases, with 60% of moms using WeMoms for product research.
Scale indicators7 records
Recent moves6 records
WeMoms competitors and assessment
Company assessmentDirect peers
- What to Expect: Leading pregnancy and parenting content and community platform based on the iconic book franchise. Comparable to WeMoms in covering conception through early childhood with editorial content and community forums.
- BabyCenter: Global pregnancy and parenting platform with content, community, and expert advice. Directly comparable to WeMoms in target audience (expectant and new mothers) and community-driven content model, though operating at much larger global scale.
- The Bump: Pregnancy and parenting app with week-by-week tracking, content, and community features. Comparable to WeMoms in mobile experience for expectant mothers and brand-partnered content offerings.
- Huckleberry: Baby tracking and parenting support app with sleep, feeding, and expert content. Comparable to WeMoms in mobile-first parent support with content and expert advice layers, though more focused on tracking functionality.
- Peanut: Social networking app for women across fertility, pregnancy, motherhood, and menopause. Directly comparable to WeMoms in mobile-first community platform targeting similar user segments with peer connection features.
- Mumsnet: UK-based community platform for parents featuring forums, expert advice, and product reviews. Highly comparable to WeMoms' community-driven support model and brand partnerships business, with similar monetization through advertising and reviews.
- Mayborn Group (Emma's Diary): UK-based pregnancy and early parenthood platform offering content, samples, and brand partnerships. Highly comparable to WeMoms in B2C content/community model and B2B brand-marketing monetization.
Others
- Voodoo: Parent company of WeMoms and one of the world's largest mobile gaming publishers. Not directly comparable in product but operationally relevant as the strategic owner providing mobile app distribution and monetization infrastructure.
Broad incumbents
- Flo Health: Large-scale women's health app spanning cycle tracking, fertility, pregnancy, and general wellness. Comparable to WeMoms in addressing women's health life stages, with broader scope including menstruation tracking and a much larger global user base.
Emerging players
- Glow: Fertility and women's reproductive health app suite including pregnancy tracking and community features. Comparable to WeMoms in addressing the conception and pregnancy journey with mobile-first community and content, though narrower in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WeMoms social profiles
Digital presenceWeMoms financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeMoms leadership team
Management profileNumber of profiles
Profiles3 records
WeMoms funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeMoms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeMoms
What does WeMoms do?
WeMoms operates a free mobile community application for mothers and expectant women, available on iOS and Android, where users share pregnancy and parenting experiences and access expert advice. The platform hosts expert live chat sessions with lactation consultants, pharmacists, and parenting professionals, alongside in-depth editorial dossiers covering topics from conception through early childhood. The company monetizes by offering family-focused brands a Brand Content solution built on first-party conversational insights, with 60% of moms using WeMoms during pre-purchase research phases.
Is WeMoms a public or private company?
WeMoms is a private company. It is classified as corporate owned and is currently operating.
When was WeMoms founded?
WeMoms was founded in 2014. It employs 11 to 50 people.
Where is WeMoms based?
WeMoms is headquartered in Paris, France, in the Europe region.
How does WeMoms make money?
One revenue line is on record: brand Content and Advertising.
Who are WeMoms's main competitors?
Direct peers on record are What to Expect, BabyCenter, The Bump, Huckleberry, Peanut, Mumsnet and Mayborn Group (Emma's Diary). Voodoo is listed as an others. Flo Health is listed as a broad incumbent. Glow is listed as an emerging player.
Does WeMoms have an API?
No public API is recorded for WeMoms.
What industry is WeMoms in?
WeMoms's product category is Maternity Community Mobile App. Its primary akta.pro industry code is HLALAHAE, Lactation & Infant Feeding Telehealth (lactation consulting, pumping support), with a secondary code of HLALAHAC, Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring). Its NAICS code is 62419.