What Mayborn Group Ltd. does

Mayborn Group Ltd. is a UK-based, privately held manufacturer and global brand owner in the baby and toddler parent-care category, operating primarily under the Tommee Tippee brand founded in 1965. Headquartered in Newcastle upon Tyne with approximately 900 employees globally and wholly owned by Shanghai Jahwa United Co Ltd, the company designs, manufactures, and distributes feeding bottles (Natural Start, Advanced Anti-Colic, Closer To Nature), breast pumps including the new In-Bra Wearable model, formula preparation machines (PerfectPrep and PerfectPrep Pro), soothers (StayPut Ultra-Light, Pocket, NightGlow), sterilisers, sleep aids (Dreammaker), and Twist and Click nappy disposal systems using recycled sugarcane-based GREENFILM. Four company-owned manufacturing facilities in the UK (Mansfield), Morocco (Tangier), and China (Dongguan) supply global demand alongside regional commercial offices in the UK, France, Germany, Italy, Australia, Hong Kong, and the US (Stamford, Connecticut with a Bentonville presence for Walmart).

Mayborn generates revenue predominantly through wholesale distribution of branded consumer goods into grocery (Tesco, Asda, Sainsbury's, Morrisons), discounters (Aldi, Lidl, TJ Morris), baby specialists (Mamas and Papas), pharmacies (Boots), department stores (John Lewis), and major e-commerce platforms (Amazon, Walmart, Target, BabyList). A direct-to-consumer channel via owned tommeetippee.com storefronts in the UK, France, and Australia layers consumer-data capture, margin retention, and exclusive product propositions on top of the wholesale base. Reported revenue was £205M GBP in FY2020, with a more recent turnover figure of £155M cited on the careers site; the decline is consistent with post-pandemic birth-rate normalization. The company pursues a premium, design-led positioning reinforced by ISO 13485, ISO 14001, ISO 9001, FSC, Better Cotton, SMETA, and ISCC certifications, RoSPA Gold safety awards in 2021 and 2022, and 2023 National Sustainability Awards for plastic reduction and packaging. Reported revenue was £205M GBP in 2020 with a more recent turnover of £155M on the careers site; the company employs ~900 people across UK, Europe, North America, Morocco, China, Hong Kong, and Australia and operates four manufacturing facilities globally. Strategic priorities evident in 2022–2023 include DTC internationalization, the wearable breast pump category entry, and purpose-driven partnerships (COPE, MMHA) under the Brighter Futures programme.

Name

Mayborn Group Ltd.

Legal name

Mayborn Group Limited

Website

https://mayborngroup.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mayborn Group Ltd. is a UK-headquartered, Shanghai Jahwa-owned manufacturer of baby and toddler products under the Tommee Tippee brand. It designs and produces feeding bottles, breast pumps, soothers, sterilisers, and nappy disposal systems for global retail and DTC channels.

Ownership category

akta.pro rank

Product category

Baby and Toddler Products

NAICS

Doll, Toy, and Game Manufacturing (33993)

akta.pro primary industry

Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG)

Keywords

• Baby feeding products
• Toddler care equipment
• Breast pumps
• Nappy disposal systems
• Baby soothers

Headquarters

HQ city

Cramlington

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Baby and toddler product sales: Mayborn Group generates revenue primarily through the sale of Tommee Tippee branded baby and toddler products including feeding bottles, breast pumps, nappy disposal systems, soothers, sterilisers, and related accessories. Revenue reported at £205 million GBP in 2020 and £155 million GBP on careers page (turnover). Products sold through retail partners, baby specialists, pharmacies, discounters, grocery, and direct-to-consumer e-commerce channels.
2. Direct-to-Consumer E-commerce: Revenue generated from first-party online sales through owned e-commerce storefronts (tommeetippee.com in UK, France, Australia). Enables exclusives, bundle offers, and direct consumer relationships.
3. Wholesale and retail distribution: Revenue from supplying products to major grocery retailers (Tesco, Asda, Sainsbury's, Morrisons), discounters (Aldi, Lidl, TJ Morris), baby specialists (Mamas and Papas), pharmacies (Boots), and department stores (John Lewis) across UK, Europe, North America, ANZ, and other markets.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Mayborn Group Ltd. designs, manufactures, and distributes baby and toddler parent-care products under the Tommee Tippee brand. The portfolio includes baby feeding bottles, breast pumps, formula feed makers, soothers, sterilisers, sleep aids, and nappy disposal systems. Products are sold globally through major retailers, baby specialists, pharmacies, discounters, marketplaces, and owned direct-to-consumer websites.

Product overview

Mayborn Group Ltd. operates primarily as a baby and toddler product manufacturer, unified under the Tommee Tippee brand (established 1965). The product portfolio centers on parent-care equipment including feeding products (bottles, breast pumps, formula makers), soothing products (soothers/pacifiers), baby care appliances (sterilizers, sleep aids), and nappy disposal systems. The company is structured around physical consumer products rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Tommee Tippee: Global parent-care brand committed to developing best-in-class equipment for naturally equipped parents. Born in 1965, trusted by generations of parents worldwide for baby feeding, sleeping, and care products.

Products and services

• Tommee Tippee Global parent-care brand committed to developing best-in-class equipment for parents and babies, including feeding bottles, breast pumps, formula makers, soothers, sterilisers, and nappy disposal systems.
• Natural Start and Advanced Anti-Colic Baby Bottles Self-sterilising baby bottles designed with anti-colic valve technology to reduce colic symptoms for infants.
• PerfectPrep and PerfectPrep Pro Formula Feed Makers Electric formula milk preparation machines that deliver precise temperature and mixing for formula preparation.
• StayPut Ultra-Light Soothers Ultra-light soothers with breast-like teat design and StayPut technology to keep soothers in place on prams and buggies.
• StayPut Pocket Soother Pocket carrier for the Ultra-light StayPut soother, allowing parents to attach and carry baby's soother on phones and prams.
• NightGlow Pod UV Steriliser Glow-in-the-dark soother charger combined with a UV steriliser for night-time use.
• Dreammaker Sleep Aid Sleep aid developed with scientists to help babies sleep.
• Twist and Click Nappy Bin Award-winning nappy disposal system with a twist-and-seal mechanism that wraps and seals odours, using recycled materials and sustainably sourced sugarcane GREENFILM.
• In-Bra Wearable Breast Pump Wearable in-bra breast pump allowing discreet, hands-free expressing, with companion app for tracking and control.
• Closer To Nature Bottles Award-winning baby feeding bottles with breast-like teat, designed for easy transition between breast and bottle.

Quantifiable outcome

• Removed over 400 tonnes of single-use plastic from packaging in 3 years
• +5 more outcomes

Named customers7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Maternal Mental Health Alliance (MMHA)coreGTM or Marketing Partner · 1 May 2023Tommee Tippee entered a two-year partnership with the MMHA to shine a light on perinatal mental health and reach families across the UK with education, tools, spaces, and support. This is a first for the MMHA. The partnership aims to improve awareness, understanding, and recognition of perinatal mental health issues through Tommee Tippee's Brighter Futures programme, supporting families from pregnancy through early parenthood.
• Centre of Perinatal Excellence (COPE)coreGTM or Marketing Partner · 10 March 2023Tommee Tippee partnered with COPE, Australia's not-for-profit perinatal mental health organisation, to raise awareness and support for new parents experiencing mental health challenges. The partnership supports Mama Tribe community, reaches women and families across Australia and New Zealand, and aims to normalise mental health conversations. COPE provides clinical guidance while Tommee Tippee provides platform reach and resources through the Brighter Futures programme.
• Mama TribeminorGTM or Marketing PartnerMama Tribe is a meet-up community that supports and connects mums across Australia and New Zealand. Partnered with COPE since 2020 to champion inclusivity, kindness, and compassion. Tommee Tippee's COPE partnership extends to supporting Mama Tribe's community-building efforts.
• Better CottonminorStrategic or Co-development PartnerMayborn Group is a proud member of Better Cotton, an initiative supporting responsible cotton production. By choosing cotton products from Mayborn, consumers support responsible cotton production through Better Cotton's mass balance system. Mayborn is committed to sourcing 100% of cotton as Better Cotton by 2024.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Philips Avent: Philips' baby-care sub-brand offers bottles, breast pumps, soothers and sterilisers directly competitive with Tommee Tippee's core feeding portfolio, sold across the same grocery, pharmacy and e-commerce channels globally.
• MAM Baby: Austrian baby-products specialist competing head-to-head with Tommee Tippee in self-sterilising bottles, soothers, teethers and pacifier clips; comparable premium-mid positioning and global retail footprint.
• Dr. Brown's: US-led baby bottle brand built on a patented internal vent system, directly competing with Tommee Tippee's anti-colic bottles and adjacent feeding accessories in North American grocery and specialty channels.
• NUK (MAPA): German brand owned by MAPA GmbH, offering soothers, baby bottles and oral-care products closely comparable to Tommee Tippee's soothing and feeding categories, with strong European retail presence.
• Chicco (Artsana): Artsana's baby-care brand spans bottles, soothers, sterilisers, breast pumps and sleep products - a direct multi-category peer to Tommee Tippee with comparable grocery and baby-specialist distribution.
• Medela: Swiss medical-grade breast pump and feeding accessories specialist, directly competitive with Tommee Tippee's breast pump range including the new In-Bra wearable, with overlapping hospital and DTC channels.
• Hegen: Singapore-based premium baby bottle and feeding brand using a unique one-hand press-to-close system; competes with Tommee Tippee's premium feeding lines and has strong Asia-Pacific distribution, including channels relevant to Mayborn's parent ecosystem.
• Pigeon Corporation: Japanese baby and maternal-care manufacturer with broad bottles, soothers, breast pumps and weaning ranges; competes with Tommee Tippee across APAC grocery and pharmacy channels, including China.

Broad incumbents

• Evenflo: US incumbent spanning car seats, strollers, feeding and baby care, providing broader-category comparison versus Tommee Tippee's narrower feeding-and-care focus, with overlapping North American mass and specialty retail.
• Fisher-Price (Mattel): Mattel's baby-and-toddler brand offers broad early-years products; though not a direct feeding peer, it competes for the same parental wallet share and shelf space in grocery, mass and e-commerce channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tommeetippee_uk
• Facebookfacebook.com/tommeetippeeuk
• LinkedInlinkedin.com/company/mayborn-group-limited

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayborn Group Ltd.