Orkin

What Orkin does

Orkin LLC is a U.S. pest management company founded in 1901 and headquartered in Atlanta, Georgia, operating as a subsidiary of Rollins Inc. The company provides residential and commercial pest control, termite treatment, and a growing portfolio of adjacent home services, including attic insulation, gutter protection (Leaf Stopper), basement and crawlspace moisture control (DryZone), disinfection (VitalClean), and wildlife management. Its commercial offering is supported by Orkin InSite, a monitoring and reporting system that delivers predictive pest data, and Orkin University, a staff training and certification platform; the entire portfolio is unified under the Orkin Guarantee, which provides off-schedule return visits and a 30-day money-back guarantee.

Orkin distributes services through a national franchise network of trained "Orkin Pros" operating branded vehicles, complemented by a 24/7 phone-based customer service center and an increasingly digital self-service channel (online accounts, autopay, ZIP-code-based local search, service reports). Geographic reach covers all 50 U.S. states plus Hawaii, making it one of the most physically distributed pest control brands in the country. The business operates across two principal segments — Residential/Homeowners and Commercial Businesses — with vertical specialization in healthcare facilities and food service/hospitality where integrated pest management and compliance documentation are critical purchase drivers.

The revenue model combines recurring subscription pest control services (monthly billing cadence), one-time extermination treatments (e.g., bed bugs, termites, wildlife), and home improvement / professional services. Pricing is quote-based rather than publicly disclosed, with first-time-customer incentives (e.g., $75 discount code APPLY75). Brand equity is reinforced by long-running educational content (Pest Library, Ask Orkin Q&A, Smithsonian Insect Zoo), academic research partnerships (University of Kentucky for bed bug studies, University of Georgia Urban Entomology professorship), and an SCAD partnership for uniform design, positioning Orkin as a science-led, training-intensive franchise system rather than a commodity exterminator.

Name

Orkin

Legal name

Orkin LLC

Website

https://orkin.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Orkin LLC is a U.S. pest management company (founded 1901, Atlanta-based, subsidiary of Rollins Inc.) that delivers residential and commercial pest control, termite treatment, and adjacent home services through a national franchise network spanning all 50 states and Hawaii.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Indoor Ant & Roach Baiting/Gel Treatment Programs (HSAMAFAF)

akta.pro secondary industry

Rodent Control & Exclusion Services (AFACAGAD)

Keywords

• Pest control services
• Termite treatment
• Commercial extermination
• Residential pest management
• Integrated pest management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Recurring Pest Control Services: Ongoing pest prevention and control services delivered through scheduled treatments, providing recurring revenue from residential and commercial customers
2. One-Time Extermination Services: Individual pest elimination treatments for specific infestations such as termites, bed bugs, and wildlife removal
3. Home Services: Additional home improvement services including attic insulation, gutter protection, moisture control, and disinfection services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Orkin provides recurring and one-time pest control, termite treatment, and complementary home services (attic insulation, gutter protection, moisture control, disinfection, wildlife management) for residential customers, alongside integrated pest management programs for commercial businesses such as healthcare facilities, restaurants, and hotels. Services are delivered by trained "Orkin Pros" through a nationwide franchise network using science-based, targeted treatment methods, backed by a 30-day money-back guarantee.

Product overview

Orkin is a comprehensive pest management company offering a portfolio of interconnected services. The core offerings include general Pest Control and Termite Control services, supplemented by specialized modules such as Seasonal Pest Protection for year-round prevention and Mosquito Control for seasonal yard protection. The company also provides home improvement services including Attic Insulation, Gutter Protection (Leaf Stopper), DryZone Moisture Control, VitalClean Disinfection Services, and Wildlife Management. For commercial customers, Orkin offers dedicated Commercial Pest Control, Orkin InSite for predictive monitoring, Orkin University for staff training, and Element eco-friendly services. The product portfolio is unified under the Orkin Guarantee program, which provides off-schedule return visits and a 30-day money-back guarantee across all services.

Differentiator

Problem solved

Functional benefit

Brands

• Orkin University: Training center for commercial pest control staff
• VitalClean
• DryZone
• Leaf Stopper
• Orkin InSite
• Orkin Insect 2151 Science Fair

Quantifiable outcome

• 30-day money back guarantee on all services

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• University of KentuckyminorStrategic or Co-development PartnerCollaborative research partnership with Rollins Inc. and the University of Kentucky for fundamental bed bug research studies, contributing to scientific understanding of bed bug behavior and treatment methods
• Savannah College of Art and Design (SCAD)minorStrategic or Co-development PartnerPartnership for uniform design update, collaborating with SCAD students to redesign Orkin's pest control uniforms
• University of GeorgiaminorStrategic or Co-development PartnerPartnership with UGA to establish a professorship in Urban Entomology, supporting academic research and education in pest control sciences

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arrow Exterminators: Privately held US pest and termite control company operating across the South and Midwest. Comparable as a regionally strong direct competitor offering subscription-based residential pest programs similar to Orkin's recurring service model.
• Massey Services: Large privately held US pest control and termite operator concentrated in the Southeast. Directly comparable service mix (residential pest, termite, lawn) and similarly targets recurring service contracts, primarily in warmer-climate states where Orkin also competes heavily.
• Anticimex: Swedish-based global pest control operator with significant US presence via its acquisition of Western Exterminator. Competes head-to-head with Orkin in commercial integrated pest management and digital pest monitoring.
• Terminix (Rentokil Terminix): Largest direct US competitor following Rentokil's acquisition of Terminix; offers residential and commercial pest, termite, and bed bug services nationwide through a similar branch/technician model, directly contesting Orkin on every US metro.
• HomeTeam Pest Defense: Rollins-owned US pest brand specializing in termite and pest control for new-construction homes via builder relationships. Comparable as a sibling pest operator that overlaps Orkin on pest and termite service categories, particularly with homebuilder customers.
• Truly Nolen Pest Control: Family-owned US pest control operator with nationwide branch coverage. Direct competitor with similar residential and commercial pest, termite, and rodent service offerings and a comparable franchise-style branch model.

Broad incumbents

• Rollins Inc. Orkin's publicly traded parent holding company, which also owns subsidiary pest brands such as HomeTeam Pest Defense. Comparable as the broader enterprise encompassing Orkin, and a relevant reference for Orkin's own economic profile inside Rollins.
• Ecolab: Global hygiene, water, and pest elimination services company serving foodservice, hospitality, and healthcare. Comparable because its pest elimination division overlaps Orkin's commercial verticals, even though pest is a smaller piece of Ecolab's overall portfolio.
• Rentokil Initial: Global pest control and hygiene services giant; owns Terminix in North America. Comparable as the international incumbent that Orkin competes with for multinational commercial accounts and on advanced pest technologies.

Emerging players

• Aptive Environmental: US residential pest control subscription company with a younger digital-first brand competing for the same direct-to-consumer residential accounts Orkin acquires, though with a smaller geographic footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/theorkinman
• YouTubeyoutube.com/user/orkin
• Facebookfacebook.com/OrkinPestControl
• LinkedInlinkedin.com/company/orkin
• Instagraminstagram.com/orkinpest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orkin