What Confirma Software does

Confirma Software AB is a Nordic vertical software platform founded in 2019 and headquartered in Stockholm, Sweden. The company operates a buy-and-build model, acquiring and integrating specialized enterprise software companies that serve small and medium-sized enterprises (SMEs) and public sector organizations across Sweden, Finland, Norway, and Denmark. Over six years, Confirma has completed 28 acquisitions, building a portfolio of 27 companies with more than 600 employees serving over 18,000 subscription customers. The group is backed by Boston-based private equity firm Abry Partners and operates as Confirma Software AB, a Swedish private limited company.

Confirma's product portfolio spans ERP, point-of-sale and payments, quality management, customer engagement, and financial solutions, delivered as subscription-based SaaS applications localized for each Nordic market. Core sub-brands include Crona (ERP/HRM in Sweden), Extend (ERP in Norway and Sweden), Quick Systems (Norway), Confirma Artvise (quality management and document systems), PS Finance Group (debt collection), Timezynk (workforce scheduling), and the Danish operations comprising SmartTID, Admind, Care, and Etrack. Solutions address mission-critical operational workflows including payroll, time registration, POS, e-commerce, accounts receivable processing, and quality documentation for SMEs and municipalities. The architecture is a platform-plus-modules model, with group-level functions (CIO, CISO, CFO, product, marketing) increasingly overlaid on the portfolio companies.

The company generates revenue primarily through recurring SaaS subscriptions and sells via a direct sales motion through more than 14 office locations across the Nordic region. Reported revenue reached approximately EUR 97-100 million by late 2025, up from EUR 90 million earlier in the year, reflecting a combination of organic growth within acquired companies and incremental acquisition contribution. The customer base is fragmented across thousands of SME and municipal accounts with no named anchor logos disclosed, limiting individual customer concentration but exposing the business to SME-level churn and Nordic macro conditions.

Name

Confirma Software

Legal name

Confirma Software AB

Website

https://confirmasoftware.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Confirma Software is a Nordic buy-and-build software platform that acquires and integrates specialized enterprise software companies serving SMEs and municipalities across Sweden, Finland, Norway, and Denmark, offering ERP, POS, quality management, customer engagement, and financial SaaS solutions to 18,000+ customers.

Ownership category

akta.pro rank

Product category

Vertical SaaS Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Vertical SaaS software
• ERP software solutions
• Point-of-sale systems
• Quality management software
• Workforce management software

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Software Subscriptions: Confirma generates revenue through subscription-based SaaS software solutions including ERP, POS, quality management, customer engagement, and financial solutions serving SMEs and municipalities across the Nordic region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Confirma Software is a Nordic vertical software platform that acquires and integrates specialized enterprise software companies, offering subscription-based SaaS solutions across ERP/HRM, point-of-sale and payments, quality management, customer engagement, and financial services (debt collection, A/R processing, invoice financing). The portfolio serves more than 18,000 SMEs and municipalities across Sweden, Finland, Norway, and Denmark through 27 portfolio companies and approximately 600 employees.

Product overview

Confirma Software is a Nordic software platform that operates as a buy-and-build model, acquiring and integrating specialized software companies. The offering is a platform-plus-modules architecture with 28 acquired companies serving 18,000+ subscription customers. The core product portfolio includes: ERP Solutions (Crona, Extend, Confirma ERP Sweden) providing enterprise resource planning, payroll and time registration; Payment Solutions for point-of-sale, payments and e-commerce; Quality Management Systems (QMS) for workflow and document management; Customer Engagement Solutions; and Financial Products including debt collection (PS Finance Group), invoice financing and cash collection. Subsidiary brands include SmartTID (Danish time management), Timezynk (workforce planning and time reporting), Admind, Care, and Etrack (Danish operations). The group serves SMEs and public sector across Sweden, Finland, Norway, and Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Crona Software: ERP and HRM solutions in Sweden
• Timezynk
• PS Finance Group
• Confirma Denmark
• Extend
• Confirma Artvise
• Quick Systems
• Confirma ERP Sweden

Products and services

• Crona ERP and HRM solution for the Swedish market providing payroll, time registration, and workforce management capabilities for SMEs.
• Timezynk Time management system offering scheduling, time tracking, and billing data functionality; complements Crona's HRM solution for workforce planning and time reporting.
• ERP Solutions Enterprise resource planning solutions including ERP, payroll, and time registration serving small and medium-sized businesses and public sector across the Nordic region.
• Payment Solutions Point-of-sale, payments, and e-commerce solutions for businesses across the Nordic market.
• Quality Management Systems (QMS) Quality management systems, workflow, and document management solutions for businesses and municipalities.
• Customer Engagement Solutions Customer engagement and customer service solutions for SMEs and public sector organizations.
• Financial Products Financial solutions including A/R processing, invoice financing, credits, and cash collection/debt collection services across the Nordics.
• PS Finance Group Debt collection and financial services business acquired by Confirma, providing accounts receivable processing and cash collection solutions.
• SmartTID Danish time management and scheduling solution, functionally integrated within Confirma Denmark's operations.
• Extend ERP solution for the Norwegian market, located in the Trondheim office.
• Quick Systems Software solution provider located in Eina, Norway.
• Confirma Artvise Software solution based in Skellefteå, Sweden, focused on quality management and document systems.
• Confirma ERP Sweden ERP solution for the Swedish market, located in the Växjö office (operates as Extend in Sweden).

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Lime Technologies: Nordic SaaS provider of CRM and sales/marketing software primarily to SMEs across Sweden, Norway, Denmark, and the Netherlands. Comparable in SaaS model, Nordic SME focus, and multi-country distribution.
• Vitec Software Group: Swedish-listed vertical software buy-and-build platform that acquires and develops niche software companies, primarily serving Nordic verticals. Closest public-market comparable to Confirma's acquisition-driven vertical SaaS strategy.
• Addnode Group: Swedish-listed IT and vertical software group that acquires design, product information management, and public-sector software companies. Highly comparable acquisition-led Nordic vertical SaaS model serving SMEs and public sector.
• Nordhealth: Nordic-listed vertical SaaS for healthcare professionals, with acquisitions across the Nordics and Europe. Comparable in vertical SaaS positioning, Nordic origin, and M&A-driven expansion.
• Solteq: Nordic-listed vertical software company serving retail, hospitality, and healthcare. Direct comparable — Confirma even acquired Solteq's Danish healthcare software business in 2024, demonstrating operational overlap.
• itm8: PE-backed Nordic IT services and software group built through acquisitions across Denmark and Sweden. Highly comparable buy-and-build Nordic platform; notably, Confirma's new CFO Mikael Kjærgaard previously served as CFO at itm8.

Broad incumbents

• Fortnox: Swedish-listed SMB cloud accounting and ERP SaaS leader. Broad incumbent in the Nordic SME software space — overlapping target customers but Fortnox is a single dominant product rather than a buy-and-build platform.
• Visma: Large European/Nordic software conglomerate offering accounting, ERP, HR, and CRM to SMEs and public sector. A much larger and broader incumbent in Confirma's target markets, with its own M&A engine.

Emerging players

• Björn Lundén: Swedish provider of accounting, invoicing, and payroll software to SMEs, foundations, and the public sector. Comparable niche Swedish SME/municipality vertical SaaS focus, though smaller in scale.
• Norvestor-backed Nordic SaaS platforms (e.g., Administa, Lyvia): Other PE-backed Nordic/EU software buy-and-build platforms operating in adjacent verticals (membership, ERP-adjacent, vertical SaaS). Comparable buy-and-build playbook and PE-backing dynamics, though with different vertical foci.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/confirmasoft

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confirma Software