What Lime Technologies does

Lime Technologies Sweden AB (NASDAQ Stockholm: LIME) is a European CRM software vendor founded in 1990 and headquartered in Lund, Sweden. The company sells industry-tailored CRM software — Lime CRM, the plug-and-play Lime Go for SMB, the AI-messaging Lime Connect product (rebranded from the acquired Userlike), and the Lime Sportadmin sports club platform — along with Lime Intenz change-management and implementation services. Operations span 10 offices across Sweden, Norway, Denmark, Finland, the Netherlands, Germany, and Poland, with ~60,000 user organizations and over 1 million end users across the platform, and customers that include BMW, TUI, Securitas, HSB, Länsförsäkringar, and IF Skadeförsäkring.

The underlying technology is a cloud-based, ISO 27001-certified CRM platform built in Sweden with 100% European data storage, GDPR tooling (GDPR Portal, SSO, role-based permissions), an open API, 1,000+ pre-built integrations (including Visma, Fortnox, Microsoft 365, Dun & Bradstreet), and a workflow automation layer launched in June 2026 on n8n for EU-resident automation. Native AI features include autonomous AI Agents that sort cases, rank opportunities, and qualify leads, and AI Assist for in-flow summarization, translation, and next-step suggestions; Lime Connect adds AI-driven chat, email, and WhatsApp automation.

The revenue model combines recurring subscription licensing (quote-based enterprise CRM, monthly Lime Go subscriptions, and Lime Connect AI messaging subscriptions) with professional services for implementation, deployment, support, and behavioral change management. GTM is hybrid: consultative field sales across 10 European offices for enterprise and vertical deals, paired with self-serve trial sign-up and PLG motion for Lime Go. Six vertical segments — Utility, Real Estate, Membership, Wholesale, Machinery, and Construction — anchor the enterprise book, supplemented by a horizontal growing-B2B segment and a sports-club membership segment via SportAdmin.

Name

Lime Technologies

Legal name

Lime Technologies Sweden AB

Website

https://lime-technologies.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Lime Technologies is a NASDAQ Stockholm-listed European CRM software vendor serving 60,000+ organizations across the Nordics, Benelux, Germany, and Poland with industry-tailored CRM, workflow automation, AI messaging, and change-management services built on EU-resident infrastructure.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Telephone Call Centers (56142)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Success & Account Management CRM (HDAEAFAD)

akta.pro secondary industries

Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Journey Orchestration & Campaign Management (BPAFAFAF), CRM Implementation & Systems Integration (BPAFAFAB)

Keywords

• Customer relationship management
• CRM software platform
• Sales automation software
• Customer service software
• Enterprise CRM solutions

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Software Subscription: Subscription-based licensing for Lime CRM and Lime Go platforms. Pricing is quote-based and tiered based on organization size and features. Includes ongoing support, updates, and access to platform features.
2. Professional Services: Implementation, deployment, change management, and ongoing support services. The company emphasizes full ownership of the value chain from development to support, providing in-house services for CRM implementation success.
3. Lime Intenz Consulting Services: Behavioural change management and consulting services to maximize software value and drive adoption.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lime Technologies develops and sells customer relationship management (CRM) software for businesses, with a portfolio that includes Lime CRM (industry-tailored enterprise CRM), Lime Go (plug-and-play CRM for growing B2B businesses), and Lime Connect (AI-powered customer messaging). The platform supports the full customer journey across sales, marketing, and customer service, featuring built-in AI agents, no-code workflow automation, multi-channel communication (chat, email, WhatsApp, video), and integration with 1,000+ third-party applications. The company also provides Lime Intenz change management services and Lime Sportadmin sports club management software.

Product overview

Lime Technologies offers a unified CRM platform portfolio consisting of four core products: Lime CRM (industry-tailored CRM for medium to large enterprises), Lime Go (plug and play CRM for growing B2B businesses), Lime Connect (AI-powered customer messaging and live chat), and Lime Sportadmin (sports club management). The company also provides Lime Intenz (change management and implementation services) and Lime Discover (educational resources). All products feature built-in AI capabilities including autonomous agents and AI assist features, with Lime Connect specifically focused on AI-powered customer service automation across chat, email, and WhatsApp channels.

Differentiator

Problem solved

Functional benefit

Brands

• Lime CRM: Industry-tailored CRM supporting the entire customer journey with smart integrations and built-in AI.
• Lime Go
• Lime Connect
• Lime Intenz
• Lime Sportadmin

Products and services

• Lime CRM An industry-tailored CRM platform supporting the entire customer journey with smart integrations and built-in AI. Designed for medium to large enterprises requiring multi-department collaboration around customer relationships, with pre-configured workflows for Utility, Real Estate, Membership, Wholesale, Machinery, and Construction sectors.
• Lime Go

Quantifiable outcome

• 60% increase in customer retention rate
• +6 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VismacoreTechnology or IntegrationIntegration partnership providing ERP connectivity for Lime CRM customers. Visma is a major European enterprise software provider offering ERP solutions integrated with Lime's CRM platform for seamless data synchronization.
• FortnoxcoreTechnology or IntegrationIntegration with Fortnox ERP system, a leading Swedish accounting and business management platform. Enables automatic synchronization of financial and customer data between systems.
• n8ncoreTechnology or IntegrationStrategic technology partnership for workflow automation. n8n provides the automation engine powering Lime CRM's European-compliant automation capabilities, ensuring all data remains within EU borders.
• Microsoft 365 (Outlook/Gmail)coreTechnology or IntegrationEmail integration with Microsoft Outlook and Gmail add-ins. Lime CRM email client extensions collect user information on servers while storing email content in users' CRM applications only with explicit consent.
• Local Nordic BanksminorOthersFinancial partners for payment processing and banking services. Mentioned in privacy policy as independent data controllers for payment processing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SuperOffice: Norwegian-headquartered CRM vendor targeting mid-market European companies with industry-tailored solutions. SuperOffice is the closest direct competitor to Lime, serving overlapping Nordic verticals (construction, membership, manufacturing) with a similar subscription-and-services model.
• Pipedrive: Estonian-founded CRM platform focused on SMB sales pipeline management across Europe. Comparable to Lime Go on product positioning and PLG motion; both target European SMB B2B sales teams with self-serve trial onboarding.
• Freshworks: CRM, IT service, and customer service platform with Freshsales and Freshdesk, targeting SMB and mid-market globally including Europe. Comparable to Lime across CRM and customer service automation, with similar mid-market pricing and AI positioning.
• SugarCRM: Mid-market CRM platform with vertical customization and private deployment options, historically strong in regulated industries. Comparable to Lime CRM in mid-market enterprise segmentation and in industries requiring data sovereignty.
• Creatio: European-headquartered (Estonian roots) no-code CRM and workflow automation platform with strong vertical templates and AI agents. Comparable to Lime on European mid-market positioning, no-code workflow builder, and vertical CRM templates.

Broad incumbents

• Salesforce: Global CRM incumbent dominating the enterprise and mid-market with Sales Cloud, Service Cloud, and Industry Clouds. Competes with Lime at the upper end of Lime's enterprise segment and increasingly down-market via Salesforce Starter Suite and Slack-based offerings.
• HubSpot: CRM and marketing platform with a freemium-to-enterprise motion targeting SMBs and mid-market. Directly comparable to Lime Go on the SMB side and increasingly to Lime CRM via HubSpot's Smart CRM and AI features (Breeze).
• Microsoft Dynamics 365: Enterprise CRM and ERP suite bundled with Microsoft 365, widely deployed across European enterprises. Competes with Lime CRM in larger accounts where Microsoft integration is a procurement default, and increasingly in the mid-market.
• Zendesk: Customer service and contact center platform with AI agents (Zendesk AI) spanning chat, email, and messaging. Directly comparable to Lime Connect, particularly for mid-market European enterprises seeking AI-augmented customer service.

Emerging players

• Userlike (now Lime Connect): German-based live chat and customer messaging platform acquired by Lime and rebranded as Lime Connect. Listed here for completeness — it is now a Lime subsidiary, but functions as a peer in the European customer messaging space alongside Intercom and LiveChat.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Lime-technologies-sweden
• Facebookfacebook.com/limetechnologiesab
• LinkedInlinkedin.com/company/limetechnologies
• Instagraminstagram.com/lime_technologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lime Technologies