ProLine
ProLine is a mobile-first, vertical SaaS CRM built in 2021 for U.S. residential roofing contractors, bundling built-in VoIP, automations, AI agents, and a Jobs module into a freemium-to-paid subscription product distributed via a certified partner channel.
- Company typePrivate
- Founded2021
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ProLine does
ProLine is a private, vertical Software-as-a-Service company headquartered in Atlanta, Georgia, founded in 2021 to serve residential roofing contractors. It operates as a mobile-first customer relationship management (CRM) platform that bundles contact and pipeline management, built-in VoIP telephony, rep-level automation rules, and AI-driven communications agents into a single product, complemented by native iOS and Android applications. The platform also includes a Jobs feature for field operations and exposes more than 100 third-party integrations spanning measurement, estimating, marketing, and adjacent roofing tools.
The company monetizes via a freemium base account and paid subscription tiers that scale up to $1,697 per month at the top end, targeting small and mid-market U.S. residential roofing businesses rather than enterprise general contractors. Distribution is reinforced by a Certified Partner program of roughly 20 implementation and reseller partners, strategic alliances such as NXTLVL Solutions and the GAF QuickMeasure integration, and a substantial content-marketing footprint focused on the roofing vertical. ProLine has been recognized in industry rankings as a Top 10 Roofing CRM (2025) and among the 7 Best Roofing CRM Software options (2026).
Operationally, ProLine is an early-stage, venture-backed company with a small team (1–10 employees) led by co-founders AJ DeLaurier and John DeLaurier. It has raised disclosed funding of $3,021,049 on 2025-03-31 and $1,499,990 on 2026-01-08, alongside a CreativeCo growth-equity investment in April 2025, indicating capital is being deployed to scale sales capacity, deepen the product (notably the AI Agents module and Jobs functionality), and push into adjacent customer segments such as franchise roofing operators.
ProLine firmographics
Firmographics- Name
- ProLine
- Legal name
- ProLine
- Website
- https://useproline.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProLine is a mobile-first, vertical SaaS CRM built in 2021 for U.S. residential roofing contractors, bundling built-in VoIP, automations, AI agents, and a Jobs module into a freemium-to-paid subscription product distributed via a certified partner channel.
- Ownership category
- akta.pro rank
ProLine industry classification
Industry- Product category
- Vertical CRM Software (Roofing Industry)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)
- akta.pro secondary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where ProLine is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProLine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Free Base Account (Freemium): Fully functional free tier of the CRM (Projects, Events, Canvassing, Quotes, Reporting, Measuring, Invoicing) with no time limit, unlimited leads, and unlimited users. Drives top-of-funnel adoption and upsell into paid plans.
- Paid SaaS subscriptions: Recurring monthly SaaS subscriptions for ProLine's paid tiers. Third-party review cites pricing ranging up to $1,697 per month on the highest tier, indicating multiple paid SKUs/tiers.
- Done-For-You Onboarding services: Professional services engagement delivered by ProLine's Customer Success team or Certified Partners, priced at $5,000. Includes custom pipeline, campaign, tag, event, invoice, order, and quote template configuration plus native integration setup.
- Data Migration services: Standard Migration $1,000 for up to 5,000 records (+$50 per additional 1,000 records); optional File Migration Add-On $1,500 for up to 5,000 files (+$75 per additional 1,000 files). Delivered by Certified Partners.
- In-app payment processing: ProLine's built-in 'payments' and 'billing' features let customers accept payments inside the CRM; payments sync into QuickBooks when integrated, suggesting payment processing as a transactional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Base Account (freemium) |
| Subscription | Monthly | Paid subscription tiers (pricing not publicly listed on site) |
| One time/ perpetual license | Pay-as-you-go | Done-For-You Onboarding service |
| One time/ perpetual license | Pay-as-you-go | Data Migration service (Standard) |
| One time/ perpetual license | Pay-as-you-go | Data Migration service (File Add-On) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels12 records
ProLine product offering
Product offeringCore offering
ProLine is a cloud-based SaaS CRM purpose-built for U.S. residential roofing contractors. It unifies lead capture, two-way calling and texting via built-in VoIP, rep-level sequential automations, roofing-specific quote templates, project management, AI Agents, and native iOS/Android mobile apps in a single subscription platform, supplemented by optional Done-For-You Onboarding and Data Migration services.
Product overview
ProLine offers a single unified roofing-specific CRM platform, branded as ProLine CRM, that combines a core contact/job/project system with a set of tightly integrated modules — Quotes, Automations, Project Boards, ProCanvas, Task Management, Communication (call & text), Project Portal, Jobs, Permissions, Calendar, Invoicing, and Reporting — plus an AI Agents add-on, a ProLine Mobile App for field use, and a Free Roofing CRM entry tier. The platform is extended through a rich set of native integrations (CompanyCam, RoofQuotePRO, EagleView, QuickBooks, Dope360, SumoQuote, GAF QuickMeasure, Google Workspace, Office 365, ABC Supply, QXO, SRS Distribution) and an iPaaS layer (Zapier actions/triggers plus webhooks) that together form the connective tissue across the roofing contractor's software stack.
Differentiator
Problem solved
Functional benefit
Brands
- Powrline: The name used for ProLine's mobile app on the Apple App Store and Google Play Store (apps.apple.com/us/app/powrline/id1549360548; package com.powrline.powrline).
Products and services
- ProLine CRM A cloud-based, vertical SaaS CRM platform purpose-built for U.S. residential roofing contractors. It bundles lead capture, built-in VoIP for two-way calling and texting, rep-level sequential automations, roofing-specific quote templates, project boards, AI Agents, and native iOS/Android mobile apps into a single subscription sold to roofing businesses. Pricing is tiered from a free-forever edition up to a $399/month top tier.
- AI Agents An AI Agents add-on module for the ProLine CRM that automates lead response and follow-up for residential roofing businesses, helping reps and owners engage inbound leads without manual outreach.
- ProLine Mobile App A native iOS and Android mobile application that extends the ProLine CRM into the field for residential roofing contractors, giving crews on-site access to lead, communication, and project information.
- Done-For-You Onboarding A fixed-fee professional onboarding service in which ProLine configures, sets up, and launches the CRM for a new residential roofing contractor customer, removing the need for the customer to do their own implementation.
- Data Migration Service A fixed-fee professional service that migrates a new residential roofing contractor customer's existing contacts, leads, jobs, and other records from a prior CRM or spreadsheet system into the ProLine CRM.
- File Migration Add-On A fixed-fee add-on professional service that migrates a new customer's existing files (photos, documents, and other attachments) from a prior system into the ProLine CRM, in addition to the standard Data Migration.
Quantifiable outcome
- Close rate increase from 27% to 64% (ProLine users)
- +5 more outcomes
Companies that use ProLine
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
ProLine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability8 records
Feature9 records
ProLine partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered flagship and core.
- NXTLVL SolutionsflagshipProLine and NXTLVL Solutions jointly serve growing residential roofing contractors: NXTLVL delivers systems, KPIs, leadership training, and strategic consulting; ProLine provides the CRM that operationalizes those processes. The two companies cross-refer prospects and co-market the combined offering.
- Small Town RoofercoreProLine Certified Partner for Done-For-You Onboarding and Data Migrations. Small Town Roofer runs a 'book ProLine consultation' landing page via smalltownroofer.com.
- SMA SupportcoreProLine Certified Partner for ProLine CRM implementation and data migration services, listed at smasupport.us.
- Ready Diroll ConsultingcoreProLine Certified Partner for roofing business consulting.
- Built Right (bgb-enterprises.com)coreProLine Certified Partner for roofing business consulting.
- The Roofer CoachcoreProLine Certified Partner for roofing business consulting.
- Roof NutscoreProLine Certified Partner for roofing sales training.
- Top Rep TrainingcoreProLine Certified Partner for roofing sales training.
- SVG Storm Restoration SalescoreProLine Certified Partner for roofing sales training with a focus on storm restoration.
- Project Map ItcoreProLine Certified Partner and roofing sales tool, listed as a partner product at useproline.com/partners/project-map-it.
- Hook AgencycoreProLine Certified Partner for roofing marketing agency services.
- Contractor DynamicscoreProLine Certified Partner for roofing marketing agency services.
- Good Contractor ListcoreProLine Certified Partner for roofing lead generation.
- DirectoriicoreProLine Certified Partner for roofing lead generation with a dedicated integration page (useproline.com/sell-more-directorii-leads-with-proline-crm/).
- QuickQuotescoreProLine Certified Partner for roofing lead generation.
- SendJimcoreProLine Certified Partner and integrated technology for roofing direct mail.
- Dope360coreProLine Certified Partner and native integration for roofing direct mail, with a dedicated integration page (useproline.com/integrations/dope-360/).
- SequificoreProLine Certified Partner for roofing payroll software.
- Limitless (Limitless Roofing Group)coreProLine Certified Partner and Group Purchasing Organization (GPO) partner for roofers.
- SupptraxcoreProLine Certified Partner for supplement management platforms.
- EagleViewcoreNative ProLine integration for roof measurement reports. EagleView reports can be ordered and synced directly into ProLine's quote templates (useproline.com/eagleview-measurement-reports-in-proline-crm/).
- HovercoreProLine Certified Partner and native integration for roof measurement reports.
- GAF QuickMeasurecoreNative ProLine integration; GAF QuickMeasure reports are ordered and synced directly into ProLine's quote templates for fast quote generation and e-signature.
- CompanyCamcoreNative ProLine integration for project photo documentation; CompanyCam photos sync into ProLine projects.
- RoofQuotePROcoreNative ProLine integration for roofing measurements/estimating.
- SumoQuotecoreNative ProLine integration for roofing estimating and quoting.
- QuickBookscoreNative ProLine integration; ProLine payments sync into QuickBooks without duplicate entries.
- Google CalendarcoreNative ProLine integration for calendar sync (Google and Office 365 supported).
- Google (Gmail) and Office 365coreNative ProLine email and calendar integrations for sending automations and syncing calendars.
- ABC SupplycoreNative ProLine supplier integration for real-time price updates to build accurate roofing quotes faster.
- QXOcoreNative ProLine supplier integration for real-time price updates.
- SRS DistributioncoreNative ProLine supplier integration for real-time price updates.
- ZapierflagshipFlagship integration partner — ProLine exposes Zapier triggers and actions that connect to thousands of apps, with dedicated landing pages for Facebook Leads, Google Sheets, Slack, Gravity Forms, Mailchimp, Calendly, Formidable Forms, Wix, MailerLite, Google Forms, Google Docs, and Google Ads.
- NXTLVL Solutions (Certified Partner)coreProLine Certified Partner for onboarding support; also functions as a strategic consulting partner (see NXTLVL Solutions entry above).
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
ProLine competitors and assessment
Company assessmentOthers
- EagleView: EagleView is the dominant aerial roof measurement provider, integrated natively into ProLine's quote workflow — an enabling technology layer rather than a direct CRM competitor.
- Hover: Hover provides 3D property measurement data and is a ProLine integration partner, supplying the measurement inputs that flow into ProLine's roofing quote templates.
Direct peers
- AccuLynx: AccuLynx is the leading CRM and project management platform for residential roofing contractors, offering lead management, photo documentation, and measurement integrations — ProLine's most direct head-to-head competitor in the same customer segment.
- Roofr: Roofr is an all-in-one roofing business platform combining CRM, estimating, and aerial measurements, frequently listed alongside ProLine in 'Best Roofing CRM' roundups and competing for the same SMB residential roofer.
- JobNimbus: JobNimbus is a CRM and workflow management platform built for roofers and contractors, with contact, job, and automation features overlapping ProLine's core offering for residential roofing SMBs.
- Roof Chief: Roof Chief is a roofing CRM and sales platform for residential contractors, often grouped with ProLine in industry 'Best Roofing CRM' lists and competing for similar owner-operator customers.
Emerging players
- RoofQuotePRO: RoofQuotePRO is a roofing measurement and estimating tool with a native ProLine integration, addressing the same residential roofing workflow with a narrower measurement focus.
- SumoQuote: SumoQuote is a roofing-specific quoting and estimating tool that integrates natively with ProLine, overlapping with ProLine's Quotes module for residential roofing contractors.
- CompanyCam: CompanyCam provides photo and project documentation tools for contractors and is a native ProLine integration; it serves the same residential roofing customer base with a narrower, photo-first product.
Broad incumbents
- ServiceTitan: ServiceTitan is a large, established field service management platform serving residential trades including roofing; it competes with ProLine at the upper end of the market with broader capabilities but less roofing-specific depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProLine social profiles
Digital presenceProLine financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProLine leadership team
Management profileNumber of profiles
Profiles3 records
ProLine funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProLine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProLine
What does ProLine do?
ProLine is a cloud-based SaaS CRM purpose-built for U.S. residential roofing contractors. It unifies lead capture, two-way calling and texting via built-in VoIP, rep-level sequential automations, roofing-specific quote templates, project management, AI Agents, and native iOS/Android mobile apps in a single subscription platform, supplemented by optional Done-For-You Onboarding and Data Migration services.
Is ProLine a public or private company?
ProLine is a private company. It is classified as venture growth investor backed and is currently operating.
When was ProLine founded?
ProLine was founded in 2021. It employs 11 to 50 people.
Where is ProLine based?
ProLine is headquartered in Atlanta, United States, in the North America region.
How does ProLine make money?
Five revenue lines are on record. Free Base Account (Freemium) is the primary driver. The others are paid SaaS subscriptions, done-For-You Onboarding services, data Migration services and in-app payment processing.
Who are ProLine's main competitors?
Others on record are EagleView and Hover. Direct peers are AccuLynx, Roofr, JobNimbus and Roof Chief. Emerging players are RoofQuotePRO, SumoQuote and CompanyCam. ServiceTitan is listed as a broad incumbent.
Does ProLine have an API?
Yes. ProLine offers partner-facing integration via Zapier actions and triggers, allowing two-way data push/pull with thousands of third-party apps. ProLine also supports webhooks and web forms for external automation. No public REST/GraphQL API or developer portal is documented.
What industry is ProLine in?
ProLine's product category is Vertical CRM Software (Roofing Industry). Its primary akta.pro industry code is HDAEAFAL, Field Service CRM (Dispatch, Scheduling & Mobile Service), with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 518 and its SIC code is 7372.