SenseUp
SenseUp is a Brazilian iPaaS company offering SenseUp Hub, a proprietary low-code integration platform built on Node-RED that connects ERPs, CRMs, e-commerce, and legacy systems for enterprise IT departments, SaaS vendors, and software houses primarily in Brazil.
- Company typePrivate
- Founded2025
- HeadquartersVitória, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SenseUp does
SenseUp is a Brazilian integration platform-as-a-service (iPaaS) company headquartered in Vitória, Brazil, offering SenseUp Hub, a low-code platform that connects ERPs, CRMs, e-commerce platforms, and legacy systems for enterprise and mid-market customers. The platform is built on Node-RED with what the company describes as 100% proprietary development of all connectors, resources, and functionalities. It provides a visual drag-and-drop development interface, automatic field mapping between systems, one-click deployment, predictive monitoring with real-time alerting, centralized credential management, integrated encryption, and comprehensive audit logs. Deployment is hybrid, supporting cloud-managed, on-premises, or BYOC (Bring Your Own Cloud) architectures, with native connectors for SAP, TOTVS, Senior, Protheus, Salesforce, Oracle CRM, HubSpot, Pipedrive, Shopify, Amazon, Linx, Nuvemshop, and Shopee.
The company targets three primary customer segments: corporate IT departments at enterprise and mid-market companies, SaaS vendors seeking to embed integration capabilities into their own products, and software houses and consultancies that deliver integration projects to end clients. Named enterprise customers visible in public materials include Vale (mining), Accenture Brasil, and Sismetro (industrial/metrology), with a published Vale case study citing 72% reduction in incidents, 17% reduction in development time, and 22% reduction in total project cost at the customer's Asset Monitoring Center. SenseUp generates revenue through monthly platform subscriptions, white-label/SaaS embedding fees paid by SaaS vendors, and partner-led managed integration services. Pricing is quote-based and not publicly disclosed, with free 30-minute demonstrations available to qualified prospects. Distribution is concentrated in the Brazilian domestic market via direct sales, a partner program for software houses, and an OEM embedding channel. The company has 11–50 employees and has raised undisclosed funding from Darwin Startups (2022) and Bossa Invest (2024).
SenseUp firmographics
Firmographics- Name
- SenseUp
- Legal name
- SenseUp Tech
- Website
- https://senseup.tech
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SenseUp is a Brazilian iPaaS company offering SenseUp Hub, a proprietary low-code integration platform built on Node-RED that connects ERPs, CRMs, e-commerce, and legacy systems for enterprise IT departments, SaaS vendors, and software houses primarily in Brazil.
- Ownership category
- akta.pro rank
SenseUp industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS)
- NAICS
- Computer Systems Design Services (541512), Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Workflow Automation & Orchestration Platforms (HDAEALAF)
- akta.pro secondary industries
- Cloud Management Platforms (CMP) & Single-Pane-of-Glass Control (HDABABAD), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)
Keywords
Where SenseUp is headquartered
LocationHeadquarters
- HQ city
- Vitória
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
SenseUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription (iPaaS SaaS): Monthly or annual subscription for access to the SenseUp Hub platform, including connectors, monitoring, and deployment capabilities. Revenue is recurring based on platform usage tiers.
- SaaS Embedding (White-label): SaaS companies can embed the SenseUp Hub into their own solutions, generating recurring revenue through monthly platform subscriptions paid by the SaaS vendor for their customers.
- Managed Integration Services: Software houses and consultancies can offer integration-as-a-service packages to their clients, creating recurring monthly revenue streams while SenseUp provides the underlying platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
SenseUp product offering
Product offeringCore offering
SenseUp Hub is a low-code iPaaS (Integration Platform as a Service) that enables visual drag-and-drop integration between enterprise systems including ERPs (SAP, TOTVS, Senior, Protheus, Microsoft Dynamics), CRMs (Salesforce, HubSpot, Oracle CRM, Pipedrive), e-commerce platforms (Shopify, Amazon, Shopee, Linx, Nuvemshop) and legacy systems. The platform is built on Node-RED with 100% proprietary development, offering automated field mapping, one-click deployment, predictive monitoring with real-time alerts, and supports cloud-managed, self-hosted, or BYOC (Bring Your Own Cloud) deployments with LGPD governance.
Product overview
SenseUp offers a unified iPaaS product portfolio centered on the SenseUp Hub platform, a low-code integration platform that connects ERPs, CRMs, e-commerce platforms, and legacy systems. Built on Node-RED, the platform provides visual drag-and-drop development, pre-built connectors for systems like SAP, Salesforce, TOTVS, and Shopify, real-time monitoring with predictive alerting, and one-click automated deployment. The offering targets three segments: corporate IT departments, SaaS vendors seeking embedded integrations, and software houses/consultancies looking to monetize integration as a recurring service.
Differentiator
Problem solved
Functional benefit
Brands
- SenseUp Hub: The company's flagship iPaaS (Integration Platform as a Service) platform that provides system integration, automation, and monitoring capabilities for enterprises. Built on Node-RED, it offers low-code integration, real-time monitoring, and predictive alerting.
Products and services
- SenseUp Hub SenseUp Hub is a low-code iPaaS platform that connects ERPs, CRMs, e-commerce platforms, and legacy systems through visual drag-and-drop integration. It provides automated field mapping, one-click deployment, predictive monitoring with real-time alerts, and a library of pre-built native connectors. Available as cloud-managed or self-hosted deployments, it is targeted at enterprise IT teams, SaaS companies (white-label embedding), and software houses/consultancies in Brazil.
Quantifiable outcome
- 413% ROI over 3 years
- +5 more outcomes
Companies that use SenseUp
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
SenseUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature9 records
SenseUp partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
SenseUp competitors and assessment
Company assessmentDirect peers
- Celigo: Celigo is an iPaaS platform specializing in pre-built integration flows (Integration Apps) for ERP, CRM, e-commerce, and marketing systems. Closely comparable in approach (pre-built connectors for SAP, Salesforce, Shopify) and in serving both IT teams and SaaS embedding use cases, though based in the US with global operations.
- Tray.io (Tray.ai): Tray.io is a low-code integration and automation platform targeting enterprise IT and SaaS companies with similar visual workflow building. Directly comparable in target customer profile (enterprise IT teams and SaaS vendors needing embedded integration), though with broader geographic presence and larger connector ecosystem.
- Workato: Workato is a direct iPaaS competitor offering a low-code integration and automation platform for enterprise IT and SaaS companies. Closely comparable in product offering (low-code integration, connectors, embedded iPaaS for SaaS) and target buyer (enterprise IT, SaaS vendors), though operating at significantly larger global scale.
- Make (formerly Integromat): Make is a visual integration platform competing in the SMB/mid-market iPaaS space with similar drag-and-drop workflow design. Comparable in low-code visual development experience and target audience of integration-minded teams, though Make is positioned more for SMB/technical users while SenseUp targets enterprise IT and partners.
Broad incumbents
- MuleSoft (Salesforce): MuleSoft is the enterprise iPaaS leader, now part of Salesforce, offering the Anypoint Platform for API-led system integration. Directly comparable as a general-purpose integration platform targeting enterprise IT, though significantly larger and globally deployed versus SenseUp's Brazilian SMB/mid-market focus.
- SAP Integration Suite: SAP Integration Suite is the native iPaaS offering from SAP, deeply integrated with SAP S/4HANA and the broader SAP ecosystem. Comparable as an integration platform serving enterprise IT (one of SenseUp's primary segments), and a major competitor for SAP-centric Brazilian enterprises.
- Boomi (Dell Technologies): Boomi is an established iPaaS platform owned by Dell, offering cloud-based integration, API management, and data governance. Comparable as an enterprise-focused integration platform with similar low-code capabilities, though operating as a broad incumbent across multiple geographies versus SenseUp's Brazil concentration.
- Zapier: Zapier is the dominant SMB-focused automation and integration platform with thousands of app connectors. While SenseUp targets enterprise IT rather than Zapier's SMB/prosumer base, both compete in the low-code integration category and Zapier's brand recognition and connector breadth represent indirect competitive pressure.
- Oracle Integration Cloud: Oracle Integration Cloud is Oracle's iPaaS offering providing connectivity across Oracle and non-Oracle SaaS/on-prem systems. Comparable as an enterprise-grade integration platform with pre-built connectors (including Oracle CRM, which SenseUp also supports), competing for the same enterprise IT budget.
Emerging players
- n8n: n8n is a workflow automation platform built on fair-code Node-RED-adjacent technology, offering visual integration development similar to SenseUp's foundation. Comparable as a low-code/visual integration tool targeting technical teams, though positioned more as a developer tool with self-hosted/community model versus SenseUp's enterprise IT and partner channel focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SenseUp social profiles
Digital presenceSenseUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
SenseUp leadership team
Management profileNumber of profiles
SenseUp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SenseUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SenseUp
What does SenseUp do?
SenseUp Hub is a low-code iPaaS (Integration Platform as a Service) that enables visual drag-and-drop integration between enterprise systems including ERPs (SAP, TOTVS, Senior, Protheus, Microsoft Dynamics), CRMs (Salesforce, HubSpot, Oracle CRM, Pipedrive), e-commerce platforms (Shopify, Amazon, Shopee, Linx, Nuvemshop) and legacy systems. The platform is built on Node-RED with 100% proprietary development, offering automated field mapping, one-click deployment, predictive monitoring with real-time alerts, and supports cloud-managed, self-hosted, or BYOC (Bring Your Own Cloud) deployments with LGPD governance.
Is SenseUp a public or private company?
SenseUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SenseUp founded?
SenseUp was founded in 2025. It employs 11 to 50 people.
Where is SenseUp based?
SenseUp is headquartered in Vitória, Brazil, in the Latin America region.
How does SenseUp make money?
Three revenue lines are on record. Platform Subscription (iPaaS SaaS) is the primary driver. The others are saaS Embedding (White-label) and managed Integration Services.
Who are SenseUp's main competitors?
Direct peers on record are Celigo, Tray.io (Tray.ai), Workato and Make (formerly Integromat). Broad incumbents are MuleSoft (Salesforce), SAP Integration Suite, Boomi (Dell Technologies), Zapier and Oracle Integration Cloud. n8n is listed as an emerging player.
Does SenseUp have an API?
No public API is recorded for SenseUp.
What industry is SenseUp in?
SenseUp's product category is Integration Platform as a Service (iPaaS). Its primary akta.pro industry code is HDAEALAF, IT Workflow Automation & Orchestration Platforms, with a secondary code of HDABABAD, Cloud Management Platforms (CMP) & Single-Pane-of-Glass Control. Its NAICS code is 541512 and its SIC code is 7373.