dacadoo
dacadoo is a Zurich-based digital health engagement platform company selling white-label, API, and SaaS deployments of its proprietary Health Score and Risk Engine to insurers, banks, retailers, health providers, and employers across 40+ countries.
- Company typePrivate
- Founded2010
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What dacadoo does
dacadoo is a Zurich-headquartered, privately-held digital health technology company founded in 2010 by Peter Ohnemus that sells a configurable Digital Health Engagement Platform (DHEP) to enterprise customers. The platform combines behavioral science, gamification, and AI-driven personalization to drive measurable health behavior change, anchored by a proprietary Health Score (0-1,000) backed by 400 million person-years of scientific data and a Risk Engine that quantifies mortality and morbidity probabilities with 91.6% ROC AUC accuracy. dacadoo offers three deployment modes — DHEP-API for custom integration, DHEP White Label for branded app publishing, and dacadoo SaaS as a turnkey solution — plus standalone APIs for the Health Score, Risk Engine, Wheel of Life™ visualization, and Grocery Basket Score™. The company also maintains a Scientific Advisory Board and holds 102 granted patents across 9 patent families.
dacadoo monetizes through annual and multi-year enterprise SaaS contracts priced on a quote basis, with licensing/royalty arrangements for standalone API products. Its go-to-market combines direct enterprise sales with channel partnerships across five primary verticals: life and health insurers (Irish Life, Bradesco, Generali, Nationwide, Rimac, Seguros Bolívar, EFU Life, Acenda), banks, retailers (Albertsons), health providers, and employers. Distribution is global across 40+ countries with regional offices in Australia, Canada, Japan, Denmark, and Spain, and the platform is available in 18 languages. Partnerships with Microsoft (agentic AI), FICO (Risk Engine embedded in Analytics Workbench), and Population Health Partners signal continued ecosystem expansion across AI, underwriting distribution, and outcome-based care.
The company is founder-led, operates with 51-100 employees from 19 nationalities, and is compliant with HIPAA, GDPR, ISO 27001, ISO 27701, WCAG 2.1, EU Accessibility Act, and Swiss Data Privacy Law. It has been recognized on InsurTech 100 lists for seven consecutive years and won Gartner Cool Vendor (2021) and CB Insights InsurTech 50 (2022) honors. Revenue, funding history beyond a 2019 Series 3 of approximately $71M, and customer-level economics are not publicly disclosed.
dacadoo firmographics
Firmographics- Name
- dacadoo
- Legal name
- dacadoo
- Website
- https://dacadoo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- dacadoo is a Zurich-based digital health engagement platform company selling white-label, API, and SaaS deployments of its proprietary Health Score and Risk Engine to insurers, banks, retailers, health providers, and employers across 40+ countries.
- Ownership category
- akta.pro rank
dacadoo industry classification
Industry- Product category
- Digital Health Engagement Platform
- NAICS
- Software Publishers (5132), HMO Medical Centers (621491)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- MA HMO Plans (HLAEACAA)
- akta.pro secondary industry
- Medicare Advantage HMOs (HMO/HMO-POS) (HLAEAMAH)
Keywords
Where dacadoo is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
dacadoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- DHEP White Label Licensing: Enterprise SaaS licensing of the configurable white-label digital health platform for publishing branded health and wellbeing apps. Sold as annual or multi-year contracts to enterprises.
- DHEP-API Access: API access to digital health engagement platform components for building custom apps or integrating into existing ecosystems. Accessed via RESTful API (OAuth 2.0 and OpenID).
- dacadoo SaaS: Ready-to-use digital wellbeing app licensed as a turnkey solution. Organizations add their logo and customize content; dacadoo handles maintenance, updates, security, and compliance.
- Health Score API: Standalone licensing of the Health Score feature (0-1,000) and its visual representation (Wheel of Life™) via HS-API for integration into client's digital ecosystem.
- Risk Engine API: Licensing of the health risk quantification tool for mortality and morbidity probability calculations. Available through APIs, integrated with FICO Analytics Workbench.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform licensing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
dacadoo product offering
Product offeringCore offering
dacadoo develops and licenses a Digital Health Engagement Platform (DHEP) that combines behavioral science, artificial intelligence, and gamification to help enterprise customers drive sustained health and wellbeing engagement among their end users. The platform is delivered through three deployment options—DHEP-API for custom integration, DHEP White Label for branded apps, and dacadoo SaaS as a turnkey solution—and is anchored by a proprietary Health Score algorithm and a Risk Engine for insurance underwriting.
Product overview
dacadoo offers a modular Digital Health Engagement Platform (DHEP) architecture with multiple deployment options. The core DHEP platform combines behavioral science, AI, and gamification to drive health engagement. Organizations can access the platform via DHEP-API (for custom development), DHEP White Label (for configurable branded apps), or dacadoo SaaS (for turnkey deployment). Key components include the Health Score (a science-backed score between 0-1,000 based on 400M person-years of data), the Risk Engine (for insurance underwriting), Grocery Basket Score (for retail), and Wheel of Life™ visualization. The platform is available in 18 languages and serves insurers, banks, retailers, health providers, and employers.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Health Engagement Platform (DHEP): Global award-winning digital health engagement platform combining AI, lifestyle coaching, behavioral science, and gamification.
- Health Score
- Risk Engine
- DHEP-API
- DHEP White Label
- dacadoo SaaS
- Grocery Basket Score (GBS™)
Products and services
- DHEP-API API-based access to dacadoo's Digital Health Engagement Platform, allowing enterprises and developers to build custom digital health apps or integrate engagement, scoring, and gamification modules into their own ecosystems.
- DHEP White Label Configurable enterprise SaaS solution that lets organizations publish their own branded health and wellbeing mobile and web apps without custom development, with full control over branding, content, and features.
- dacadoo SaaS Pre-built and configured turnkey digital wellbeing app available in 18 languages, allowing organizations to instantly deploy a customizable health engagement app by adding their logo and adjusting content.
- Health Score (HS-API) Proprietary, science-backed health score between 0 and 1,000 that synthesizes biometric, lifestyle, and psychometric inputs and can be licensed standalone via the HS-API for integration into client ecosystems.
- Risk Engine Health risk quantification engine for life and health insurers that estimates mortality and morbidity probabilities from self-reported data, enabling underwriting, product development, and personalized customer experiences.
- Grocery Basket Score (GBS™) Retail analytics solution that converts basket-level shopping data into simple, health-related insights for grocery and pharmacy customers, enabling health-driven loyalty and personalized recommendations.
Quantifiable outcome
- 5% healthcare cost reduction in Year 1, 5.3% in Year 2 (independent University of Groningen study)
- +6 more outcomes
Companies that use dacadoo
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
dacadoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature9 records
dacadoo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and strategic.
- Bradesco Vida e PrevidênciacoreStrategic partnership to power 'Viva Longevidade' - a white-label version of dacadoo's DHEP deployed in Brazilian Portuguese for millions of Bradesco policyholders. Partnership follows successful 2022 pilot project among insurance group employees that achieved high engagement and positive results.
- CapgeminiminorCo-hosted webinar exploring how the insurance industry is shifting from traditional protection models toward proactive prevention and continuous engagement strategies.
- Population Health PartnerscoreStrategic partnership to accelerate development and deployment of outcome-based digital health solutions. Population Health Partners gains access to dacadoo's DHEP and Health Score to support next-generation digital health initiatives. Goal is to bridge scientific innovation and scalable health impact.
- Specialist Direct (Mira)coreGlobal strategic partnership to integrate dacadoo's DHEP into Mira case management platform for recovery and wellness management. Integration combines Mira's injury/illness recovery focus with dacadoo's Health Score, AI recommendations, and gamified wellness programs. Scheduled rollout in 2026 across Australia, Asia, Middle East, and Europe.
- FICOcoreIntegration of dacadoo's Risk Engine into FICO Analytics Workbench. The Risk Engine is embedded directly into FICO's platform, pre-built, mapped, and ready for testing. Enables instant availability for insurance underwriting without complex setup.
- MicrosoftstrategicCollaboration to deliver next-generation digital health engagement solutions powered by generative and agentic AI. dacadoo is collaborating with Microsoft to transform digital health engagement in the AI era.
- AcendacoreLaunch of Vivo Companion app powered by dacadoo's digital health engagement technology. App designed to support Australians in their recovery journey from illness or injury.
- Seguros BolívarcoreColombian insurer partnered to build Bolivar Conmigo platform using dacadoo's API, integrating mobility and home services for holistic well-being management.
- AONminorGlobal professional services firm partnering with dacadoo as a client and partner in the insurance and health engagement space.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
dacadoo competitors and assessment
Company assessmentDirect peers
- Welltok: Welltok operates a consumer health activation platform sold to health plans, employers, and providers for member engagement and wellbeing — directly comparable to dacadoo's DHEP and target customer base.
- Virgin Pulse (Personify Health): Personify Health (Virgin Pulse) offers an enterprise wellbeing, engagement, and health navigation platform serving employers, health plans, and health systems — competing head-to-head with dacadoo's employer and insurer use cases.
- Limeade: Limeade delivers an employee wellbeing and engagement platform with health risk assessments and incentive programs, serving a similar enterprise buyer and overlapping directly with dacadoo's employer and insurer offerings.
- Sharecare: Sharecare provides a digital health engagement and wellbeing platform with a Health Risk Assessment and personalization engine for employers, health plans, and providers — directly competing with dacadoo's DHEP.
- League: League operates a digital health and benefits engagement platform for insurers and employers with API-first architecture — closely matching dacadoo's DHEP-API and white-label deployment model.
Emerging players
- Validic: Validic provides a health data connectivity and personal health platform aggregating wearables and clinical data for insurers and providers — overlapping with dacadoo's wearable integrations and Health Score inputs.
- Sword Health: Sword Health delivers digital prevention, acute, and chronic care programs to insurers and employers — a comparable digital health engagement and outcomes-focused business targeting the same buyer segments.
- Holmusk: Holmusk offers a behavioral health data and digital therapeutics platform for life sciences and insurers — overlapping with dacadoo's Risk Engine mortality/morbidity modeling and health engagement capabilities.
- Solera Health: Solera provides a network and digital platform connecting payers and employers to lifestyle and chronic disease prevention programs — comparable in targeting insurer/employer buyers with engagement-driven prevention.
Broad incumbents
- Health Catalyst: Health Catalyst is a broader healthcare data and analytics platform serving health systems and payers — comparable as a digital health data platform with overlapping risk quantification capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks4 records
Key highlights7 records
Customer concentration
dacadoo social profiles
Digital presencedacadoo compliance and trust
Trust signalCompliance7 records
dacadoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
dacadoo leadership team
Management profileNumber of profiles
Profiles14 records
dacadoo subsidiaries and ownership
Company hierarchySubsidiaries1 record
dacadoo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dacadoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dacadoo
What does dacadoo do?
dacadoo develops and licenses a Digital Health Engagement Platform (DHEP) that combines behavioral science, artificial intelligence, and gamification to help enterprise customers drive sustained health and wellbeing engagement among their end users. The platform is delivered through three deployment options—DHEP-API for custom integration, DHEP White Label for branded apps, and dacadoo SaaS as a turnkey solution—and is anchored by a proprietary Health Score algorithm and a Risk Engine for insurance underwriting.
Is dacadoo a public or private company?
dacadoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was dacadoo founded?
dacadoo was founded in 2010. It employs 51 to 100 people.
Where is dacadoo based?
dacadoo is headquartered in Zürich, Switzerland, in the Europe region.
How does dacadoo make money?
Five revenue lines are on record. DHEP White Label Licensing is the primary driver. The others are DHEP-API Access, dacadoo SaaS, health Score API and risk Engine API.
Who are dacadoo's main competitors?
Direct peers on record are Welltok, Virgin Pulse (Personify Health), Limeade, Sharecare and League. Emerging players are Validic, Sword Health, Holmusk and Solera Health. Health Catalyst is listed as a broad incumbent.
Does dacadoo have an API?
Yes. RESTful API (OAuth 2.0 and OpenID) providing access to dacadoo's Digital Health Engagement Platform components. Available modules include Health Score, Activity Tracking, Nutrition, Goals, Lifestyle Coaching, Gamification, and Rewards. Developers can build custom digital health apps or integrate functionalities into existing ecosystems. Hosted on Microsoft Azure cloud or AWS with high system availability. Developer documentation is at www.dacadoo.com/solutions/dhep/api.
What industry is dacadoo in?
dacadoo's product category is Digital Health Engagement Platform. Its primary akta.pro industry code is HLAEACAA, MA HMO Plans, with a secondary code of HLAEAMAH, Medicare Advantage HMOs (HMO/HMO-POS). Its NAICS code is 5132 and its SIC code is 7370.