Seguros Bolívar

What Seguros Bolívar does

Seguros Bolívar is a privately held Colombian insurance company founded in 1939 and headquartered in Bogotá, Colombia. The company operates across four core insurance lines — car (Seguros de Carros), health (Seguros de Salud), life (Seguros de Vida), and home (Seguros de Hogar) — serving individual and commercial customers primarily in Colombia. Its commercial fleet insurance offering extends geographically into Mexico and Costa Rica through a regional partnership with insurtech Airbag, covering 11,000+ transport drivers under a telematics-driven safety program that reports a 40% reduction in claims frequency and severity, 20% lower maintenance costs, and 30% lower fuel consumption versus baseline.

The company runs a sales-led go-to-market motion anchored on a direct sales force, supplemented by strategic technology partnerships that extend its product surface. In 2024 it partnered with Switzerland-based dacadoo to build the Bolivar Conmigo digital platform, which integrates mobility, home, and well-being services into the insurance customer experience via dacadoo's API. In 2025 it won the Seal Award for Best Partnership at Insurance World Challenge for the Airbag collaboration. The underlying technology stack combines a digital insurance platform with API-based integrations for well-being and telematics; pricing is quote-based on individual risk assessment rather than publicly disclosed.

Revenue is generated through recurring insurance premiums collected across its multi-line portfolio. President Álvaro Carrillo publicly reported growth exceeding 10%, surpassing the 8% industry average, driven in part by increased demand amid uncertainty in the health sector. The company employs 1,001–5,000 people, is privately held with no disclosed parent or institutional investor, and operates under the supervision of Colombia's Superintendencia Financiera. Customer concentration is distributed across long-tail retail and SME segments, with commercial fleet exposure routed through the Airbag channel.

Name

Seguros Bolívar

Legal name

Seguros Bolívar

Website

https://segurosbolivar.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Seguros Bolívar is a private Colombian insurance company founded in 1939 offering auto, health, life, and home insurance products to retail and commercial customers, with regional fleet insurance reach into Mexico and Costa Rica via its Airbag partnership and digital well-being services through the dacadoo-powered Bolivar Conmigo platform.

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers and Related Activities (524), Health and Welfare Funds (525120)

SIC

Accident & Health Insurance (6321), Life Insurance (6311), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)

Keywords

• Insurance services
• Life insurance
• Health insurance
• Vehicle insurance
• Home insurance

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: Seguros Bolívar generates revenue through collection of insurance premiums across multiple lines of business including health, auto, life, and home insurance. The company reports growth exceeding 10%, surpassing the industry average of 8%, driven by increased demand amid health sector uncertainty.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Seguros Bolívar is a Colombian insurance company founded in 1939 that sells a portfolio of personal and commercial insurance products including vehicle (Seguros de Carros), health (Seguros de Salud), life (Seguros de Vida), and home (Seguros de Hogar) insurance. The company also distributes commercial auto fleet insurance solutions through a partnership with insurtech Airbag covering more than 11,000 transport drivers across Mexico, Colombia, and Costa Rica, and operates the Bolivar Conmigo digital well-being platform built on dacadoo's API.

Product overview

Seguros Bolívar is a Colombian insurance company offering a portfolio of core insurance products including car (Seguros de Carros), health (Seguros de Salud), life (Seguros de Vida), and home (Seguros de Hogar) insurance. The company has partnered with dacadoo to build the Bolivar Conmigo digital platform, which serves as a customer-facing well-being management tool integrating mobility and home services via API. Seguros Bolívar also maintains a partnership with insurtech Airbag for commercial auto fleet insurance solutions covering transportation drivers in Mexico, Colombia, and Costa Rica.

Differentiator

Problem solved

Functional benefit

Brands

• Bolivar Conmigo: Digital platform built in partnership with dacadoo, incorporating mobility and home services for customer well-being management.

Products and services

• Seguros de Carros Vehicle insurance coverage for cars, offered to individual and commercial customers as part of Seguros Bolívar's core insurance portfolio.
• Seguros de Salud Health insurance coverage offered to individuals and corporate customers; demand has been growing at more than 10% year-over-year, outpacing the 8% industry average.
• Seguros de Vida Life insurance coverage offered to individual and corporate customers as part of Seguros Bolívar's core insurance portfolio.
• Seguros de Hogar Home insurance coverage offered to individual and corporate customers as part of Seguros Bolívar's core insurance portfolio.
• Commercial Auto Fleet Insurance (via Airbag) Commercial auto fleet insurance and safety management solution distributed through insurtech partner Airbag, targeting transportation companies operating fleets across Mexico, Colombia, and Costa Rica; delivers 40% reduction in claims frequency and severity, 20% lower maintenance costs, and 30% lower fuel consumption.
• Bolivar Conmigo Digital well-being management platform built on dacadoo's API that integrates mobility and home services within the insurance app ecosystem, providing comprehensive services to Seguros Bolívar customers.

Quantifiable outcome

• 40% reduction in claims frequency and severity
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• AirbagcoreTechnology or Integration · 26 March 2025Latin American insurtech partnership focused on fleet safety and driver management. The collaboration covers over 11,000 transportation drivers across Mexico, Colombia, and Costa Rica, delivering a 40% reduction in claims frequency and severity, 20% lower maintenance costs, and 30% lower fuel consumption. Driver retention achieved at four times the industry average. Recognized with the Seal Award 2025 for Best Partnership at Insurance World Challenge.
• dacadoocoreTechnology or IntegrationTechnology partnership to build the Bolivar Conmigo platform using dacadoo's API, incorporating mobility and home services for customer well-being management. dacadoo, a technology company specializing in health and well-being engagement, provides the platform infrastructure for Seguros Bolívar's digital customer experience initiative.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Liberty Seguros Colombia: Colombian operation of Liberty Mutual Insurance offering auto, life, and general insurance products. Multi-line competitor with regional LATAM reach.
• Zurich Colombia: Colombian arm of Zurich Insurance Group offering multi-line insurance including health, life, and P&C. Broader global incumbent with deeper balance sheet and reinsurance capacity.
• AXA Colpatria: Colombian operation of AXA, offering auto, life, health, and home insurance directly overlapping with Seguros Bol\u00edvar's product portfolio. Global incumbent competing for the same Colombian customer base.
• Chubb Seguros Colombia: Colombian subsidiary of global insurer Chubb, providing P&C, accident & health, and life products. Comparable global incumbent leveraging international scale and underwriting capabilities.
• MetLife Colombia: Colombian operation of MetLife focused on life and health insurance, with overlap in Seguros Bol\u00edvar's life and health segments under one of the world's largest life insurers.

Direct peers

• Seguros Sura: Major Colombian multi-line insurance carrier competing head-to-head with Seguros Bol\u00edvar across health, life, auto, and home lines. Closest domestic peer given overlapping product mix and Colombian market focus.
• Mapfre Colombia: Colombian subsidiary of Spanish global insurer Mapfre, offering comparable auto, life, health, and home insurance products. Direct competitor in the same multi-line retail and corporate segments.
• HDI Seguros Colombia: Colombian insurer with focus on auto and general insurance products, competing in the same P&C and commercial fleet space where Seguros Bol\u00edvar is active.

Regional players

• Sancor Seguros: Argentinian multi-line insurer expanding across LATAM, comparable in business model and regional footprint to Seguros Bol\u00edvar's insurance operations in Latin America.

Emerging players

• Airbag (Insurtech Partner): LATAM-based insurtech and technology partner of Seguros Bol\u00edvar, providing telematics-based fleet safety solutions covering 11,000+ drivers. Comparable as an emerging fleet-insurtech player in the regional ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/segurosbolivar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seguros Bolívar