myClubs

Name

myClubs

Legal name

myClubs GmbH

Website

https://myclubs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness aggregator platform

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Sports aggregator platform
• Multi-sport subscription
• Corporate fitness benefits
• Fitness marketplace network
• Sports booking platform

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Individual Consumer Subscriptions: Monthly subscription fees from individual consumers (B2C) for access to the sports network. FLEX 4 at EUR 55/month and UNLIMITED at EUR 109/month. Subscriptions are cancellable monthly with seven days notice.
2. Prepaid Sports Credits: One-time purchase of prepaid sports units (FIVE for 5 units at EUR 85, TEN for 10 units at EUR 169) that do not expire. Credits used for booking workouts across the network.
3. Corporate Fitness - Team Pool: Companies purchase corporate memberships starting from EUR 260/month where the entire workforce shares available sports credits. Employees train free of charge.
4. Corporate Fitness - Access Fee Model: Companies cover part of costs for employees' individual sports memberships with annual amounts determined through individual consultation.
5. Partner Revenue Share: myClubs pays sports providers a fixed amount per booking/visit. Payment is made monthly with automatic billing, including compensation for no-shows from members.
6. No-Show Fees: EUR 13.75 fee charged to UNLIMITED members for confirmed reservations where they fail to check in properly on-site.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

myClubs operates a digital sports aggregator platform that provides individual consumers and corporate clients with subscription-based access to over 1,200 sports providers and 35+ sport types across Austria and Switzerland. Subscribers use a mobile app to discover, book, and check in to workouts via QR code at partner studios, gyms, and venues, while corporate clients access HR dashboards and shared credit pools as employee benefits.

Product overview

myClubs operates as a multi-sport subscription platform aggregating access to over 1,200 sports providers across Austria and Switzerland. The core offering comprises three subscription tiers (FLEX 4, UNLIMITED, and TEN prepaid credits) accessible via a dedicated mobile app. Corporate clients can access dedicated B2B solutions (TEAM POOL and ACCESS FEE models), while a JÖ.Sportpass integration extends loyalty rewards functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• FLEX 4 Monthly sports subscription allowing up to 4 sports activities per month across all 1,200+ partner venues in Austria and Switzerland. Monthly cancellable membership targeted at individuals who train occasionally.
• UNLIMITED Monthly subscription enabling daily workouts across all partner venues at EUR 109.00/month. Includes one special workout per month and up to 4 visits per venue under fair use; incomplete check-ins incur a EUR 13.75 no-show fee.
• TEN (PREPAID) Prepaid block of 10 sports credits at EUR 169.00 valid indefinitely for accessing the entire myClubs sports network. Special workouts deduct 2 credits.
• FIVE (PREPAID Gift) Gift card option with 5 sport units at EUR 85.00, valid for visiting all partner venues and redeemable on website or in app.
• myClubs Mobile App Mobile application for iOS and Android enabling workout booking, QR code check-in, sport discovery, and access to over 6,000 weekly offers across the partner network.
• Corporate Fitness - TEAM POOL Company-financed corporate fitness solution starting from EUR 260.00/month where the entire workforce shares available sports credits. Employees train free of charge and companies access HR dashboards for utilization tracking.
• Corporate Fitness - ACCESS FEE Corporate fitness model where the company covers part of the costs of employees' individual sports memberships, with the annual subsidy amount determined through individual consultation with myClubs.

Quantifiable outcome

• 87% of employees consider health benefits important when choosing a job
• +4 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Urban Sports ClubcoreStrategic or Co-development Partner · 29 August 2024myClubs was acquired by Urban Sports Club in August 2024. This exit marked a significant consolidation in the sports aggregator market. myClubs remains operational while becoming part of a larger European fitness platform network.
• JÖ Bonus ClubflagshipGTM or Marketing Partner · 31 January 2024Joint launch of JÖ.Sportpass in January 2024, allowing JÖ Bonus Club members to access myClubs' sports network through the loyalty program. This partnership integrates fitness benefits into an established Austrian loyalty ecosystem.
• H&MflagshipStrategic or Co-development Partner · 10 January 2020myClubs partnered with H&M to launch a co-branded sportswear collection in January 2020. The collection was available at H&M stores and online, featuring athletic apparel designed with myClubs' brand identity.
• SwissPassflagshipStrategic or Co-development Partner · 2 May 2019myClubs became fitness partner of SwissPass, gaining distribution through Switzerland's primary mobility and lifestyle platform. This partnership enhanced myClubs' visibility and accessibility in the Swiss market.
• SWICAminorGTM or Marketing Partner · 4 January 2019myClubs and Swiss health insurance provider SWICA started a campaign in January 2019 with prominent support to promote sports participation and health consciousness among SWICA customers.
• GymHoppercoreOthers · 27 September 2018myClubs acquired Swiss fitness center network GymHopper in September 2018, expanding its presence in the Swiss market and adding a network of Swiss fitness partners to its platform.
• Workout DealscoreOthers · 22 March 2018myClubs acquired Graz-based Workout Deals in March 2018, expanding its footprint in the Austrian market beyond Vienna to include the Styrian region.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Urban Sports Club: Berlin-based pan-European sports aggregator offering access to thousands of fitness and sports venues via a single subscription. myClubs was acquired by Urban Sports Club in August 2024, making it the most direct peer and now parent company with the same multi-sport subscription business model.
• Wellhub (formerly Gympass): Global corporate fitness aggregator connecting employees to gyms, studios, and wellness apps through enterprise subscriptions. Highly comparable to myClubs' B2B corporate fitness offering, with much larger scale and capital, and the leading global competitor in the same aggregator category.
• ClassPass: US-headquartered fitness class aggregator offering credits-based access to studios and gyms across global markets. Operates the same multi-venue subscription aggregation model as myClubs, with a primarily B2C orientation, and competes for the same consumer workout-variety demand.
• Eversports: Vienna-based booking and management software platform for sports studios across Europe. Direct integration partner of myClubs for membership verification and a comparable DACH sports-tech peer operating the venue-side of the marketplace myClubs aggregates.
• Hussle: UK-based fitness aggregator offering flexible gym access via monthly subscriptions and corporate wellness programs. Closely mirrors myClubs' model of providing multi-gym access without long-term commitment, serving both B2C and B2B customers.

Broad incumbents

• Mindbody: US-based SaaS platform for fitness studios, spas, and salons with booking, payments, and marketplace features. Functions as a technology partner in the fitness ecosystem (and myClubs integration partner), but addresses the supply side more than consumer aggregation directly.
• Equinox: Global premium fitness operator with clubs and digital subscription products. Functions as a broad incumbent in the fitness category; serves a premium consumer segment overlapping myClubs' higher-tier users but does not operate an aggregation model.

Regional players

• Holmes Place: Premium European health club chain operating premium fitness clubs across continental Europe including Austria (Holmes Place venues are part of the myClubs network). Comparable as a premium regional fitness operator that myClubs both competes with and partners with.
• Fit/One: DACH-region low-cost fitness chain operating dozens of large-format gyms primarily in Germany and Austria. Comparable as a regional fitness operator in overlapping geographies; competes for the same value-conscious consumer fitness spend.

Emerging players

• Sport Alliance: Berlin-based digital platform for fitness studios providing management software, marketing, and corporate wellness offerings. Comparable as an emerging DACH fitness-tech peer operating in adjacent marketplace and corporate wellness verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/9387421
• Instagraminstagram.com/my_clubs
• Xx.com/my_clubs
• Facebookfacebook.com/myclubs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myClubs