Workout Deals

What Workout Deals does

Workout Deals operates the myClubs platform, a unified sports membership aggregator providing access to 35+ sport categories across a network of approximately 450 partner venues in Austria and Switzerland. The platform replaces multiple individual gym or studio memberships with a single subscription, targeting both individual fitness consumers and corporate wellness programs. The technology stack is a mobile-first platform with native iOS and Android applications distributed via Apple App Store and Google Play Store, backed by AWS Austria infrastructure. The product page emphasizes no-commitment, monthly cancellation and tiered packages for occasional versus daily trainers.

The business model is subscription-based recurring revenue, with monthly billing and no long-term contracts, lowering the barrier to entry and reducing churn friction. Distribution is digital-first through the website and app stores, supplemented by a dedicated B2B corporate fitness sales channel targeting enterprise employee wellness budgets. The company operates from a Vienna headquarters with a Zurich regional headquarters for Swiss market operations, and was founded in 2013. The only disclosed strategic transaction is the acquisition of 2befit in October 2013 at the founding stage.

Workout Deals has no public funding rounds, no disclosed management team, no disclosed revenue, and no AI/ML capabilities in evidence. The core commercial advantage is the aggregated venue network and the convenience of unified access, while the competitive risk is the absence of disclosed differentiation beyond network breadth in a two-country regional footprint.

Name

Workout Deals

Legal name

myClubs

Website

https://workoutdeals.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Workout Deals operates myClubs, a unified sports membership platform offering single-subscription access to 450+ sports venues across Austria and Switzerland, serving individual fitness consumers and corporate wellness programs.

Ownership category

akta.pro rank

Product category

Sports and Fitness Membership Platform

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Sports membership platform
• Fitness subscription service
• Multi-sport venue network
• Corporate fitness wellness
• Sports venue aggregator

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Subscription Memberships: Monthly subscription model providing unlimited access to sports venues and activities within the network. No binding contracts; members can cancel on a monthly basis. Multiple package tiers available for occasional vs. daily users.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Workout Deals operates the myClubs unified sports membership platform, which provides one subscription granting unlimited access to 35+ sports activities across 450+ partner venues in Austria and Switzerland. Members can mix and match workouts such as yoga, tennis, cross training, and boxing through iOS/Android mobile apps, with monthly cancellation and tiered packages for occasional to daily trainers. The company also offers a corporate fitness channel packaging the same venue network as an employee wellness benefit.

Product overview

myClubs is a single unified sports membership platform that provides access to over 35 different sports activities through a network of approximately 450 sports providers. The platform operates on a 'One Membership. Unlimited Sports' model, offering users flexible access to yoga, tennis, cross training, boxing, and other fitness activities across Austria and Switzerland. The offering includes mobile applications for iOS and Android, enabling users to discover and book sports venues and activities through a single subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• myClubs Membership Platform A unified sports membership product that grants a single subscription access to 35+ sports activities (yoga, tennis, cross training, boxing, and more) across 450+ partner venues in Austria and Switzerland, with monthly cancellation and tiered packages for occasional and daily users.
• myClubs Corporate Fitness

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AWS (Amazon Web Services) AustriaminorOthersmyClubs is supported by aws.at, indicating infrastructure or hosting partnership with Amazon Web Services Austria. aws.at (Austrian Cloud) provides AWS-based services in Austria.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Fitpass: Fitpass is a multi-gym subscription aggregator operating primarily in India. It uses a similar unlimited-access subscription model across partner gyms and studios, making it a structurally comparable peer in a different geography.

Direct peers

• ClassPass: ClassPass is the original multi-studio fitness aggregator offering a single subscription for access to thousands of boutique studios and gyms globally. It is the most direct comparable to myClubs' 'one membership, unlimited sports' model.
• Wellpass (formerly Qualitrain): Wellpass is a German corporate wellness platform offering employees access to a broad network of sports and fitness facilities. It overlaps with myClubs on both the multi-sport aggregation model and the B2B corporate fitness segment.
• Urban Sports Club: Urban Sports Club operates a similar sports-flatrate membership across Germany and other European markets with thousands of partner venues. It is the closest European peer given myClubs' DACH positioning and multi-sport aggregation model.
• Gympass: Gympass is a corporate wellness-focused fitness aggregator providing employees access to a global network of gyms and studios via employer-sponsored plans. It directly competes with myClubs' corporate fitness B2B offering and overall subscription model.
• Hussle: Hussle (formerly HealthClubTV) is a UK-based fitness network that gives members flexible access to multiple gyms via a single monthly subscription. Its subscription-and-partner-network model closely mirrors myClubs' approach in a different geography.

Emerging players

• OpenSports: OpenSports (formerly TeamPages) provides online booking and management software for recreational sports leagues and facilities. While narrower than myClubs, it intersects in the digital enablement of the same fragmented sports-venue supply base.
• DayPass: DayPass offers day passes and short-term access to gyms and studios for travelers and remote workers. It overlaps with myClubs' value proposition of flexible, non-committed access to multiple fitness venues, though focused on single-day rather than monthly access.

Others

• Virtuagym: Virtuagym is a fitness technology platform serving clubs and trainers with member engagement, coaching, and content tools. It is adjacent to myClubs as a software provider enabling the operations of the same fitness venues myClubs aggregates.

Broad incumbents

• Mindbody: Mindbody is a large SaaS platform for fitness studios, spas, and salons, providing booking, payments, and business management. It serves the same supply-side venues myClubs aggregates and competes in adjacent marketplace and consumer discovery surfaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workout Deals