Homegrown Farms

What Homegrown Farms does

Homegrown Organic Farms is a Porterville, California-based, employee-owned marketer and distributor of certified organic fresh fruit operating under the Homegrown Companies holding structure. The company represents more than 100 partner organic family farms across California and Oregon, cultivating over 8,000 acres of organic berries, citrus, stone fruit, fall fruit, grapes, and figs, and supplies year-round programs to major national grocery retailers (Whole Foods Market, Costco, Trader Joe's, Sprouts, Target, Safeway, Walmart, Wegmans), foodservice operators, and regional distributors. It does not sell direct to consumers except through a limited online channel for its Harvest Rescue imperfect-produce program (Misfits Market).

The company is vertically integrated through its 2010 partnership with AgriCare for farm management services and the 2013 co-acquired Kingsburg cold-storage facility for packing, storage, and shipping. Its technology and product differentiation rests on regenerative and organic farming practices (minimal tillage, diverse cover crops, organic-approved fruit coatings), proprietary varieties including the Mammoth Kiwi (developed from Greek genetics) and Little Pranksters kiwi berries, and a layered certification portfolio spanning USDA Organic, Regenerative Organic Certified, Equitable Food Initiative, Bee Better Certified, and CCOF. It was the first in the industry to earn EFI certification for stone fruit (2020) and Regenerative Organic Certified status for stone fruit (2022).

The business model is a B2B transactional sales and marketing operation that takes a margin on produce sold through established retailer and distributor relationships, with privately negotiated pricing. Recent strategic activity includes the 2023 merger with Hurst Berry Farms International (HBFI), the 2021 transition to employee ownership under Homegrown Companies, and a September 2025 partnership with Buena Vista Packing that expanded organic citrus volume by 20%. Marketing is executed through social media, the GROWN by video series on YouTube, blog/recipe content, and PR, targeting both trade buyers and end-consumer brand pull-through.

Name

Homegrown Farms

Legal name

Homegrown Organic Farms

Website

https://hgofarms.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Homegrown Organic Farms is an employee-owned B2B marketer of certified organic fresh fruit representing 100+ organic family farms across California and Oregon, supplying year-round organic berry, citrus, stone fruit, fall fruit, grape, and fig programs to major national grocery retailers, foodservice operators, and regional distributors.

Ownership category

akta.pro rank

Product category

Organic Fresh Produce

NAICS

Fruit and Tree Nut Farming (1113), Berry (except Strawberry) Farming (111334)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

akta.pro secondary industries

Natural & Organic Foods Distribution (CRAOABAH), Organic Produce Wholesale (AFAIACAE)

Keywords

• Organic fruit production
• Wholesale produce distribution
• Regenerative organic farming
• Fresh fruit packing
• Specialty citrus supplier

Headquarters

HQ city

Porterville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Organic Produce Sales: B2B sales of fresh organic fruit (citrus, berries, stone fruit, grapes, figs, fall fruit) to retail grocery chains, foodservice operators, and regional distributors. Year-round programs with seasonal fruit offerings.
2. Grower Partnership and Marketing: The company markets and sells fruit from over 100 partner organic growers across California and Oregon, taking a margin on produce sold through their established retail and distribution relationships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Homegrown Organic Farms grows, packs, and distributes certified organic fresh fruit — including berries, citrus, stone fruit, fall fruit (including the proprietary Mammoth Kiwi), grapes, and fresh figs — selling exclusively on a B2B basis to national grocery retailers, foodservice operators, and distributors. Operations span over 8,000 acres across California and Oregon through 100+ partner family farms, supported by vertically integrated cold storage and packing facilities.

Product overview

Homegrown Organic Farms is an employee-owned company offering a comprehensive portfolio of organic produce through its vertically integrated operations. The core offerings include organic berries (blueberries, blackberries, raspberries), citrus (oranges, mandarins, lemons, specialty varieties), stone fruit (peaches, plums, nectarines, apricots, pluots), fall fruit (pomegranates, persimmons, Mammoth Kiwi), grapes (red/green seedless and specialty varieties), and fresh figs. The company operates specialized programs including Harvest Rescue for imperfect produce and the Little Pranksters kiwi berry brand. Additional offerings include the GROWN by video series showcasing grower stories. The company represents over 100 family farms across California and Oregon, with operations spanning growing, packing, and shipping through year-round programs.

Differentiator

Problem solved

Functional benefit

Brands

• Little Pranksters™: Proprietary kiwi berry brand featuring bite-sized fruits with fiber, vitamin C, and magnesium.
• Harvest Rescue

Products and services

• Organic Berries Year-round organic berry program including blueberries, blackberries, and raspberries grown in California and Oregon, sold wholesale to retailers and foodservice operators.
• Organic Citrus Year-round organic citrus including oranges, mandarins, lemons, blood oranges, Cara Cara oranges, and specialty varieties.
• Organic Stone Fruit Seasonal stone fruit including peaches, plums, nectarines, apricots, and pluots available May through September.
• Organic Fall Fruit Fall harvest including pomegranates, persimmons (Hachiya and Fuyu), and the proprietary Mammoth Kiwi variety, available August through December.
• Organic Grapes Organic grapes including red seedless, green seedless, and specialty varieties like Champagne grapes and Thomcord.
• Fresh Figs Fresh figs including Black Mission, Brown Turkey, Cal Sierra, and Tiger Stripe varieties grown at a 350-acre ranch in Madera, California.
• Mammoth Kiwi (Proprietary Variety) Exclusive proprietary kiwi variety grown in California, developed from Greek genetics; larger than traditional kiwis with higher antioxidants, Vitamin C, potassium, and fiber.
• Little Pranksters Kiwi Berries Bite-sized kiwi berries with fiber, vitamin C, and magnesium, sold as a branded healthy snack option.
• Harvest Rescue Program Stone fruit program rescuing produce that doesn't meet traditional cosmetic standards but remains fresh and flavorful; reduces food waste, supports growers, and makes organic fruit more accessible (including via Misfits Market).

Quantifiable outcome

• 20% increase in organic citrus program volume from Buena Vista Packing partnership
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Buena Vista PackingcoreStrategic or Co-development Partner · 9 September 2025Strategic partnership with Buena Vista Packing to expand organic citrus operations in Kern County, California. The alliance increases program volume by 20% and introduces the Daisy mandarin varietal. Provides customers with an additional loading location for improved logistics and supply continuity.
• AgriCarecoreStrategic or Co-development PartnerPartnership since 2010 bringing together shared purpose and expertise. AgriCare is a full-service farm management company providing growing, harvesting, and food safety under one unified approach. Together they expanded Homegrown's organic footprint across California and Oregon.
• Hurst Berry Farms International (HBFI)coreStrategic or Co-development PartnerMerger in 2023 bringing decades of conventional berry expertise and proprietary kiwi berry varietals into the Homegrown family. Created new opportunities for growers and expanded variety offerings to customers.
• Peterson FamilycoreStrategic or Co-development PartnerStrategic partnership with father-son duo Vern and Erik Peterson, who grow peaches, plums, nectarines, citrus, and fall fruit. In 2013, they co-acquired the Kingsburg cold storage facility. The Petersons were first stonefruit farm to become EFI certified and first fresh produce farm in the world to earn Regenerative Organic Certified Gold level.
• France Ranch (John and Cindy France)coreStrategic or Co-development PartnerFounding partners who transitioned France Ranch to organic in 1989, becoming part of the first wave of California citrus growers to embrace organic. Co-founded Homegrown Organic Farms (originally Sierra Heights Marketing) to market their organic fruit. Legacy continues with over 80-100 organic growers now part of the Homegrown community.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Driscoll's: Largest U.S. berry grower-marketer with a comparable organic berry program plus proprietary varietals. Most directly comparable peer to Homegrown's California/Oregon organic berry business and channel into the same national retailers.
• Stemilt Growers: Vertically integrated Washington-based grower-marketer of organic apples, pears, cherries, and stone fruit. Closely comparable in organic tree-fruit focus, vertically integrated model, and direct relationships with major U.S. grocery chains.
• Rainier Fruit Co. Multi-category organic and conventional fruit grower-marketer (apples, pears, cherries, stone fruit, blueberries) with sustainability-led branding. Comparable in product mix, scale of aggregated supply, and B2B grocery positioning.
• CMI Orchards: Top U.S. apple, pear, and cherry marketer with growing organic program and proprietary club varieties (e.g., Kanzi, Envy). Comparable in grower-partner aggregation model and direct retail supply.
• Sage Fruit Co. Sales and marketing arm for a network of Pacific Northwest tree-fruit growers supplying organic and conventional apples, pears, cherries, and stone fruit. Closely parallel business model to Homegrown's grower-aggregation approach.
• Naturipe Farms: Leading grower-owned berry marketer (blueberries, strawberries, raspberries, blackberries) with strong organic positioning. Direct comparable to Homegrown's berry program and whole-fruit retail distribution.
• Wholesum Holdings: Employee-owned organic produce grower-shipper (vegetables and some fruit) with Fair Trade, organic, and regenerative certifications. Comparable in employee-ownership structure, organic-first positioning, and integrated grower-marketer model.

Broad incumbents

• Taylor Farms: Largest North American fresh produce processor supplying retail and foodservice with salads, vegetables, and some organic fruit. Overlapping retail-grocery and foodservice channels but much broader product and scale portfolio.
• Grimmway Farms: Major organic and conventional produce grower-shipper (carrots, leafy greens, citrus) with national grocery and foodservice distribution. Comparable in California-based scale organic production and retailer relationships, though broader category scope.

Emerging players

• Misfits Market: Online direct-to-consumer produce retailer using a Harvest Rescue-like imperfect-produce model. A customer/channel for Homegrown's Harvest Rescue program and adjacent in food-waste-mitigation positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hgofarms
• YouTubeyoutube.com/@hgofarms
• Facebookfacebook.com/hgofarms
• LinkedInlinkedin.com/company/homegrown-organic-farms
• Instagraminstagram.com/hgofarms

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homegrown Farms