EcoRight
EcoRight is an Ahmedabad-based sustainable fashion brand founded in 2019 that designs and sells eco-friendly bags and accessories made from organic cotton, recycled plastic, and jute through India and global DTC e-commerce storefronts, targeting eco-conscious women consumers and B2B corporate gifting customers.
- Company typePrivate
- Founded2019
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What EcoRight does
EcoRight (legal entity: Ecoright Private Limited) is an India-based sustainable fashion brand founded in 2019 and headquartered in Ahmedabad, Gujarat. The company designs, manufactures, and sells eco-friendly bags and accessories made from organic cotton, recycled plastic (RPET), and jute, with solar-powered manufacturing facilities audited under SEDEX 4-Pillar standards and B Corp certification. Its product portfolio spans crossbody bags (Marisol, Meridian, Box Sling, Tsuki, Phone Bag, Fanny Pack), totes, backpacks (Hopper, Vector), satchels, lunch bags, bag charms, socks, and caps, with 318 SKUs listed at price points between ₹299 and ₹3,290.
The business operates a direct-to-consumer model primarily through two Shopify-based storefronts: ecright.com for India (INR pricing, free shipping over ₹899, Razorpay/Paytm payment support) and global.ecoright.com for international customers (USD, GBP, EUR and 60+ other currencies, free shipping over £49.99 in the UK). Distribution is supplemented by Amazon Marketplace presence, a dedicated corporate gifting channel, and a wholesale program for B2B buyers, with shipping handled through Shiprocket integration. Payments are processed via Razorpay, PayPal, Stripe, and Paytm, all PCI-DSS compliant.
EcoRight has secured non-equity/grant-style capital from LJ Knowledge Foundation (2021), the Amazon Propel Accelerator 2022 (with Amazon listed as a lead investor), and Upaya Social Ventures (November 2024). The company remains privately held with 11–50 employees and has not disclosed revenue. Its go-to-market relies on social media (Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube), earned media in Indian mainstream press, and seasonal promotional campaigns, positioning sustainability credentials (91% water savings, 62% energy reduction, 46% carbon footprint reduction versus conventional cotton) as the core differentiator against mainstream bag brands.
EcoRight firmographics
Firmographics- Name
- EcoRight
- Legal name
- Ecoright Private Limited
- Website
- https://ecoright.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EcoRight is an Ahmedabad-based sustainable fashion brand founded in 2019 that designs and sells eco-friendly bags and accessories made from organic cotton, recycled plastic, and jute through India and global DTC e-commerce storefronts, targeting eco-conscious women consumers and B2B corporate gifting customers.
- Ownership category
- akta.pro rank
EcoRight industry classification
Industry- Product category
- Sustainable Fashion Bags and Accessories
- NAICS
- Textile Bag and Canvas Mills (31491), Luggage and Leather Goods Retailers (458320), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Backpacks & Travel Bags (CRAAAJAB)
- akta.pro secondary industries
- Handbags & Purses (CRAAAJAA), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where EcoRight is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
EcoRight business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: EcoRight generates revenue through direct-to-consumer sales of sustainable fashion bags and accessories via its e-commerce platforms. Products are sold at one-time purchase prices ranging from approximately ₹299 to ₹3,290, with no subscription model. The company also offers corporate gifting and wholesale channels for B2B revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products across multiple categories including crossbody bags, totes, backpacks, sling bags, fanny packs, phone bags, handbags, and accessories. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
EcoRight product offering
Product offeringCore offering
EcoRight designs, manufactures, and sells sustainable fashion bags and accessories—including crossbody bags, totes, backpacks, fanny packs, phone bags, handbags, and bag charms—made from organic cotton, recycled plastic (RPET), and jute via direct-to-consumer e-commerce and corporate gifting channels. The company manufactures in solar-powered, SEDEX 4 Pillar certified facilities with azo-free dyes and water-repellant treatments, and sells primarily through its own storefronts (India and global) plus Amazon.
Product overview
EcoRight is a sustainable fashion brand that sells eco-friendly bags and accessories primarily through its e-commerce platform (ecoright.com). The product portfolio centers on bags made from organic cotton, recycled plastic, and other sustainable materials. The main product lines include crossbody bags (Marisol and Meridian collections, The Box Sling, Tsuki Sling, Fanny Packs, Phone Bags), totes (Tote Bags, Zipper Tote Bags, City Totes, Convertible Tote Bags), handbags and satchels, backpacks (Hopper Backpacks, Vector Backpacks), and accessories (Bag Charms, Cosmetic Pouches, Lunch Bags, Shoe Bags, Utility Pouches). The company also sells branded caps and collaborates with other brands like Part Time Saints and Machli. EcoRight positions itself as a B Corp certified company focused on ethical manufacturing and sustainable processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Marisol Crossbody Bags Crossbody sling bags designed for urban exploration with a summer-inspired aesthetic; includes styles like Stormie, Marina, Ladybug, SPF, and Dandelion made from 100% cotton. Targeted at women consumers seeking stylish everyday bags.
- Meridian Crossbody Bags Everyday-use crossbody bag collection featuring styles such as Noon, Daylight, Moss Crossbody Laptop Bag, and Dune Crossbody Laptop Bag, made from sustainable materials.
- The Box Sling Box-shaped structured crossbody sling bags available in multiple prints including Blossom, Global Worming, Glowing Cosmos, Ivy Dreams, Night Bloom, Riverine, and Savage.
- Tsuki Sling Bags Sling bag collection with Tsuki Sling line including Baesic, Blossom, Checkmate, and Free Spirited styles, made from organic cotton with adjustable straps.
- The Fanny Pack Waist and belt bags in multiple print variations (Madagascar, Night Safari, Metamorphosis, Oshibana, Night Bloom, Jungle Beat) made from organic cotton with adjustable straps.
- The Phone Bag Compact phone sling bags designed to carry mobile phones and essentials, available in prints including Flora, Jungle Safari, Meowment, Sea Turtle, Striped Marlin, Aloha, Heroes, Monochroming, Neon Giraffes, and Safar.
- Tote Bags Wide range of tote bags including Zipper Tote Bags, City Totes, Large Zipper Tote Bags, Plain Tote Bags, and Convertible Tote Bags made from organic cotton and canvas materials.
- The Satchel Handbag Structured handbags and satchels including Coral Living, Lavender Trail, Magnificent Macaw, Night Bloom, and Wabi-Sabi styles with multiple pockets and adjustable crossbody straps.
- Hopper Backpacks Backpack collection including Canvas Hopper, Element Hopper, and Shadow Hopper styles with canvas cotton exterior, natural cotton interior, snap button and drawstring closures.
- Vector Backpacks Laptop and travel-focused backpacks (e.g., Slate Vector Backpack) designed for everyday travel and work commutes.
- Bag Charms Decorative crochet bag charms and accessories including Bloom, Coral, Daisy, Dash & Pumpkin, Florie, Kino, Lemonie, Lilybud, Lumi & Skipper, Pixel & Marlow, and Knit Kit styles.
- Combos and Gift Sets Curated product combinations like Marina & Florie combo, and gifting hampers for occasions such as Rakhi, Valentine's Day, and general gift-giving.
- Lunch Bags Insulated lunch bags for work or school in Navy Blue/Yellow and Navy Blue/Green options; keeps food hot or cold for 3-4 hours.
- Dad Caps Branded headwear including the Golden Hour Cap and other cap styles.
- The Moon Bag Crescent-shaped bag design in the sustainable collection.
- The Weave Edit Collection featuring woven texture designs and artisanal craftsmanship.
- Corporate Gifting Service B2B service providing bulk orders of sustainable bags and accessories for corporate gifting purposes including employee gifts, client appreciation, corporate events, and bulk inquiries.
- Wholesale Service B2B wholesale channel for retail partners and bulk resellers distributing EcoRight sustainable bags and accessories.
Quantifiable outcome
- 91% water savings using organic cotton vs conventional cotton
- +2 more outcomes
Companies that use EcoRight
Customer profileSegments2 records
Ideal customer profiles2 records
EcoRight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
EcoRight partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Propel AcceleratorcoreEcoRight was selected as a winner of the Amazon Propel Accelerator 2022 program, gaining visibility and support from Amazon for marketplace growth and scaling. The program provides mentorship, networking, and potential for increased Amazon marketplace presence.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EcoRight competitors and assessment
Company assessmentDirect peers
- Baggu: Baggu is a direct-to-consumer sustainable bag brand selling reusable totes, backpacks, and pouches made from recycled and organic materials. It is the most direct comparable to EcoRight in product, materials narrative, and DTC e-commerce model.
- Cuyana: Cuyana is a DTC sustainable fashion accessories brand with a strong ethical-sourcing and 'lean luxury' narrative. It overlaps with EcoRight on women-focused sustainable handbags, totes, and travel bags sold direct to consumer.
- Matt & Nat: Matt & Nat is a vegan accessories and bag brand sold through DTC and wholesale globally. It overlaps with EcoRight on sustainability messaging, handbag/satchel/backpack range, and multi-channel retail distribution.
- DailyObjects: DailyObjects is an Indian DTC accessories brand selling bags, sleeves, and lifestyle accessories online. It is comparable to EcoRight on India-based DTC e-commerce for fashion and lifestyle accessories at accessible price points.
- Paravel: Paravel sells sustainable travel bags, totes, and backpacks made from recycled materials via DTC. Comparable to EcoRight on travel/lifestyle positioning, recycled-fabric inputs, and global e-commerce distribution.
Broad incumbents
- Fossil Group: Fossil Group is a global accessories conglomerate selling handbags, backpacks, and small leather goods across owned brands. It is a broader incumbent in the same accessories end-market as EcoRight, with deeper wholesale and licensing reach.
- Hidesign: Hidesign is an established Indian leather goods and bags brand with global distribution. It is a broader incumbent competitor in the Indian market for premium handbags, totes, and travel bags, with a more legacy positioning than EcoRight.
- Herschel Supply Co. Herschel is a global backpack, bag, and travel accessories brand sold through DTC and wholesale. Comparable to EcoRight on the backpack and travel bag category, with overlapping global e-commerce and B2B channels.
- Fjällräven: Fjällräven is a global outdoor brand best known for its Kånken backpacks and sustainable materials program. It overlaps with EcoRight on the backpack category and on sustainability messaging, but operates at a much larger scale and broader outdoor product mix.
Regional players
- Nappa Dori: Nappa Dori is an India-based premium leather and canvas accessories brand sold through own stores and online. Comparable to EcoRight on India-based premium bag craftsmanship and lifestyle accessories, though Nappa Dori leans more leather and luxury.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EcoRight social profiles
Digital presenceEcoRight compliance and trust
Trust signalCompliance3 records
EcoRight financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoRight leadership team
Management profileNumber of profiles
EcoRight funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoRight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoRight
What does EcoRight do?
EcoRight designs, manufactures, and sells sustainable fashion bags and accessories—including crossbody bags, totes, backpacks, fanny packs, phone bags, handbags, and bag charms—made from organic cotton, recycled plastic (RPET), and jute via direct-to-consumer e-commerce and corporate gifting channels. The company manufactures in solar-powered, SEDEX 4 Pillar certified facilities with azo-free dyes and water-repellant treatments, and sells primarily through its own storefronts (India and global) plus Amazon.
Is EcoRight a public or private company?
EcoRight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EcoRight founded?
EcoRight was founded in 2019. It employs 11 to 50 people.
Where is EcoRight based?
EcoRight is headquartered in Ahmedabad, India, in the Asia region.
How does EcoRight make money?
One revenue line is on record: direct Product Sales.
Who are EcoRight's main competitors?
Direct peers on record are Baggu, Cuyana, Matt & Nat, DailyObjects and Paravel. Broad incumbents are Fossil Group, Hidesign, Herschel Supply Co. and Fjällräven. Nappa Dori is listed as a regional player.
Does EcoRight have an API?
No public API is recorded for EcoRight.
What industry is EcoRight in?
EcoRight's product category is Sustainable Fashion Bags and Accessories. Its primary akta.pro industry code is CRAAAJAB, Backpacks & Travel Bags, with a secondary code of CRAAAJAA, Handbags & Purses. Its NAICS code is 31491 and its SIC code is 2300.