Interdependence Public Relations

What Interdependence Public Relations does

Interdependence Public Relations (legal entity: Interdependence, Inc.) is a privately held, integrated communications firm founded in 2013 and headquartered in Chicago, Illinois, with additional offices in New York, Los Angeles, San Francisco, Denver, and Toronto. The firm provides public relations, social media marketing, influencer marketing, strategic brand development, experiential and event marketing, and integrated marketing campaigns, serving clients across verticals including technology, SaaS, healthcare (reportedly 15 of the top 20 pharmaceutical companies), biotechnology, real estate, consumer brands, entertainment, travel, and cryptocurrency.

Its core technical asset is Interviewed®, a proprietary, trademarked AI predictive analytics platform developed and refined over more than five years. Interviewed® monitors breaking news, trending stories, and emerging topics 24/7 against brand-relevant keywords and matches them with journalists who cover those topics but have not yet written about the story, reportedly driving 300–400% increases in earned media conversion rates. The firm uses a senior-led, custom-retainer engagement model, offers KPI-underwritten performance guarantees (continuing at no additional cost if targets are missed), and staffs campaigns with vertical specialists rather than generalists. Pricing is quote-based on annual retainers scaling from early-stage startups to Fortune 500 enterprises, with no publicly disclosed fees.

Name

Interdependence Public Relations

Legal name

Interdependence, Inc.

Website

https://interdependence.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Interdependence Public Relations is an AI-powered, integrated communications firm offering PR, social media, influencer, brand development, and event marketing to technology, healthcare, biotech, SaaS, consumer, entertainment, real estate, travel, and crypto clients across six North American offices.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Public relations services
• Media relations
• Social media marketing
• Influencer marketing
• Strategic communications

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Retainers: Tailored retainers based on scope and performance goals. Pricing is transparent from the outset with no bloated overhead or hidden fees. Whether early-stage disruptor or Fortune 500 innovator, the firm scales team and strategy to fit business goals and growth phase with enterprise rigor and startup agility.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Interdependence is an integrated communications firm delivering public relations, social media marketing, influencer marketing, strategic brand development, experiential/event marketing, and integrated marketing campaign services. The firm's work is powered by Interviewed®, a proprietary AI predictive analytics platform that monitors breaking news 24/7 and matches brand-relevant content opportunities with journalists for targeted, traffic-validated media pitches. Services are delivered via tailored retainer engagements led by senior practitioners with deep vertical expertise.

Product overview

Interdependence Public Relations is an integrated communications firm powered by its proprietary Interviewed® AI platform. The core offering combines AI-driven predictive analytics technology with human PR expertise to deliver media relations, social media marketing, influencer marketing, strategic brand development, experiential marketing, and integrated campaign services. Interviewed® serves as the central technology engine that monitors breaking news, identifies journalist opportunities, and automates pitch generation, while the various service lines (PR, social media, influencer, branding, events) are delivered by human teams leveraging the AI platform's insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Interviewed® AI Proprietary AI predictive analytics platform that monitors breaking news and trending stories 24/7, matching brand-relevant content to approximately 50 brand keywords and identifying journalists who cover matching topics but have not yet written about the story. Drives 300-400 percent increases in earned media conversion rates.
• Public Relations Services AI-powered media relations including thought leadership, social media management, crisis management, media training, press events, and analytics. Combines Interviewed® technology with experienced PR professionals for brand positioning across verticals.
• Social Media Marketing Social media strategy development, content creation, paid social media promotion, platform management, community engagement, and social listening services across major social platforms.
• Influencer Marketing Full-service influencer marketing including identification, vetting, outreach, contracting, content management, FTC compliance, and reporting for brand amplification through influencer partnerships.
• Strategic Brand Development Comprehensive branding services including strategic branding, content development, video storytelling, website development, SEO/SEM, email marketing, and paid media support.
• Experiential + Event Marketing Event marketing services including live stunts, performances, fundraisers, trade shows, press and influencer immersion trips, and brand partnerships for audience engagement.

Quantifiable outcome

• 300-400% increase in earned media conversion rates
• +4 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Interviewed® (Proprietary Technology)coreTechnology or IntegrationProprietary AI platform developed internally over 5+ years. Not a third-party partnership but core differentiating technology that notifies team of publicists in real-time what stories are breaking, trending and emerging that relate to client brands.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• M Booth: M Booth is a US-based independent PR and integrated communications agency known for consumer, lifestyle, and brand storytelling work. It is a direct peer of Interdependence's consumer practice and competes for similar earned-media-driven brand campaigns.
• Walker Sands: Walker Sands is a Chicago-based integrated B2B marketing and PR firm with a strong technology and SaaS practice. It is a direct peer of Interdependence given the shared Chicago headquarters, technology vertical focus, and integrated PR-plus-demand-gen service offering.
• PAN Communications: PAN Communications is a mid-sized US PR firm specializing in B2B technology and healthcare communications. It is comparable to Interdependence in vertical focus (tech, SaaS, healthcare), enterprise client roster, and integrated content-plus-media-relations offering.
• 5W Public Relations: 5WPR is a mid-sized independent US PR agency with strong consumer, tech, and digital practices. It is a close comparable to Interdependence in size, client mix, and senior-led enterprise execution model, frequently competing for the same technology and consumer brand mandates.
• RH Strategic: RH Strategic is a US PR firm focused on technology, healthcare, and public policy communications. It competes with Interdependence for technology and healthcare mandates and offers a comparable senior-led, integrated public relations model for enterprise clients.

Broad incumbents

• Weber Shandwick: Weber Shandwick is a top-five global PR firm under IPG with strong technology, healthcare, and social impact practices. It is a direct competitor to Interdependence for Fortune 500 integrated communications RFPs and operates a comparable AI-augmented media relations offering.
• Edelman: Edelman is the world's largest independent PR firm with global offices across technology, healthcare, and consumer verticals. It is comparable to Interdependence as a senior-led, full-service communications firm competing for the same enterprise technology and healthcare mandates, though at significantly larger scale.
• Ogilvy PR: Ogilvy PR (WPP) is a global integrated communications agency with strong technology, healthcare, and social change practices. It competes with Interdependence for large enterprise integrated mandates and offers comparable earned-media-plus-social-plus-content capabilities at much larger scale.
• FleishmanHillard: FleishmanHillard is an Omnicom-owned global PR firm with deep healthcare, technology, and consumer practices. It competes with Interdependence for enterprise integrated communications mandates and operates a similar senior-led account model across multiple offices worldwide.

Emerging players

• Propel Center (Propeller Studios / PRophet): PRophet is an AI-powered PR platform that uses generative AI for media list building, pitch drafting, and brand monitoring. It is comparable to Interdependence's Interviewed® as an AI-augmented media relations technology competitor and represents the emerging tooling that could commoditize Interdependence's proprietary AI advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interdependence Public Relations