What VALD Performance does

VALD Performance is an Australian sports technology company founded in 2015 as a university spin-out and headquartered in Brisbane. It designs, manufactures and sells objective musculoskeletal and neuromuscular measurement hardware — force plates (ForceDecks), a hamstring testing system (NordBord), an isometric strength frame (ForceFrame), handheld dynamometers and inclinometers (DynaMo), a markerless 3D motion analysis system (HumanTrak) and wireless timing gates (SmartSpeed) — that together form an integrated hardware-plus-software ecosystem for elite sport, sports medicine and clinical rehabilitation. Underlying the hardware estate is VALD Hub, a centralised administration, analysis and reporting platform that aggregates data across all devices and integrates with 60+ third-party Athlete and Patient Management Systems. VALD Norms, a normative benchmarking layer described as built on billions of data points from millions of individuals, and MoveHealth, a free patient engagement app, extend the platform into data services and clinical workflow tooling.

The company operates a subscription-based business model built around three-year agreements that bundle hardware, software, continuous innovation, warranty, unlimited training and support into an all-inclusive price, with flexible billing (monthly, annual or upfront). Go-to-market is direct enterprise field sales supported by regional offices in Brisbane, Charlotte (Americas), Leamington Spa (UK), Strasbourg (Europe) and Cape Town (Africa); supplementary channels include a VALD Store e-commerce storefront for accessories and an event-driven content engine via VALD Academy, webinars and practitioner guides. The customer base spans professional sports franchises, Premier League and UEFA clubs, Power 5 NCAA programs, national sporting organisations, universities, hospitals and physiotherapy clinics, defense departments, first-responder services and private performance gyms; named logos include Aspetar, Houston Astros and NSW Institute of Sport, with stated reach of 8,000+ organisations, 140,000+ users and 2M+ athletes measured across 130+ countries.

Corporate structure includes wholly-owned subsidiaries (VALD Group Inc in North Carolina, VALD Operations Limited in England, VALD Performance (Aust) Pty Ltd and VALD Performance (Intl) Pty Ltd in Australia) and the SmartSpeed product line acquired from Smartabase in 2021. The business carries enterprise-grade compliance certifications (GDPR, HIPAA, AICPA SOC 2 Type 2, NHS DTAC, Cyber Essentials, TX-RAMP), has no disclosed external parent or institutional shareholder, and is led by co-founders Laurie Malone and Sam James. Sub-brands VALD Health and VALD Tactical reflect an explicit vertical expansion strategy beyond elite sport into clinical and defense markets.

Name

VALD Performance

Legal name

Vald Pty Ltd

Website

https://valdperformance.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

VALD Performance is an Australian sports technology company selling force plates, dynamometers, timing gates and markerless 3D motion analysis hardware integrated through its VALD Hub data platform and Norms benchmarking engine, serving 8,000+ sports teams, universities, clinics and defense organizations in 130+ countries via subscription.

Ownership category

akta.pro rank

Product category

Sports Performance Measurement Technology

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), SaMD – Monitoring, Triage & Risk Stratification Software (HLACANAE)

Keywords

• Sports performance technology
• Force plate systems
• Athlete monitoring software
• Musculoskeletal measurement
• Human performance assessment

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware and Software Subscriptions: VALD sells products via a subscription model over a 3-year agreement. Subscriptions include measurement devices (ForceDecks, NordBord, ForceFrame, SmartSpeed, DynaMo, HumanTrak), mobile/desktop/web apps, VALD Hub access, MoveHealth app, continuous innovation, warranty, support, and unlimited training. Pricing includes flexible billing: monthly payments, annual payments, or full payment upfront.
2. MoveHealth (Digital Health): MoveHealth app and digital health offerings are provided completely free of charge to users, serving as a patient engagement and monitoring platform integrated with VALD Hub.
3. Educational Resources and Support: Subscription includes unlimited access to VALD Academy, webinars, guides, podcasts, extensive knowledge base, and world-class client success/support teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

VALD Performance designs and manufactures objective human performance measurement hardware (force plates, handheld dynamometers, markerless 3D motion capture, timing gates) and integrates it with a centralized software platform (VALD Hub) for assessing, monitoring and improving physical performance. The offering is delivered through a 3-year subscription that bundles hardware devices, software applications, the VALD Hub analytics platform, the MoveHealth patient app, continuous innovation, warranty, unlimited training, and integrations with 60+ third-party athlete and patient management systems.

Product overview

VALD Performance is a musculoskeletal (MSK) technology company offering a platform-plus-hardware ecosystem for measuring, managing, and improving athlete performance. The portfolio centers on VALD Hub as the central data and analytics platform, which unifies data from multiple hardware systems including ForceDecks (force plates for balance/strength/movement), NordBord (hamstring testing), ForceFrame (isometric strength testing), DynaMo (handheld dynamometers), HumanTrak (3D movement analysis), and SmartSpeed (timing gates). VALD Hub integrates with Norms (population-based benchmarking from billions of data points) and supports the MoveHealth patient engagement app. The company operates on a subscription model with comprehensive warranty, unlimited support, and continuous software innovation. All integrations with AMS and PMS platforms are provided at no additional cost.

Differentiator

Problem solved

Functional benefit

Brands

• ForceDecks: Force plate system for neuromuscular testing including jumps, isometric strength, functional movements and balance assessment.
• NordBord
• ForceFrame
• DynaMo
• SmartSpeed
• HumanTrak
• VALD Hub
• MoveHealth
• Norms

Products and services

• ForceDecks Wireless dual force platforms for analyzing balance, strength and movement strategies across jumps, isometric strength, functional movements and balance assessment, used by professional sports teams, universities and rehabilitation clinics.
• NordBord Gold-standard field-based hamstring testing system for fast, convenient eccentric and isometric hamstring strength assessment, supported by 10+ years of peer-reviewed research.
• ForceFrame Comprehensive isometric strength testing and training system for accurately testing and training strength across every major joint in the body, with Training Mode for personalized isometric exercise programs.
• DynaMo All-in-one handheld dynamometer and inclinometer system with modular designs for assessing strength and range of motion, combining tension/compression force measurement, grip measurement, and inertial measurement.
• HumanTrak Markerless 3D movement analysis system that provides portable, plug-and-play biomechanical analysis, measuring what the eye cannot see without the costs and complexity of a biomechanics laboratory.
• SmartSpeed Plus Next-generation timing gate system for measuring speed, agility and reactivity, featuring a 360-degree LED display, rechargeable battery packs, hub-free standalone operation, and backward compatibility with SmartSpeed Pro.
• VALD Hub Centralized administration, analysis and reporting platform that brings all VALD performance data together in one place with one login, integrating data from ForceDecks, NordBord, ForceFrame, SmartSpeed, DynaMo, HumanTrak and 60+ third-party systems.
• MoveHealth Free athlete- and patient-facing mobile app for delivering exercise programs, assigning validated outcome questionnaires, sharing educational content and tracking progress in real time, available on iOS and Android.
• VALD Norms Integrated normative data system providing population-based context for athlete data, based on billions of data points from millions of individuals, enabling benchmarking against peers by age, gender and sport.

Quantifiable outcome

• Youth athletes with adductor strength more than 30% greater than abductor strength were more likely to have hip or groin pain - identified through ForceFrame assessment
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration59 records

AI capability5 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and major.

• Smartabase (by Teamworks)coreTechnology or Integration · 1 January 2021VALD acquired the SmartSpeed product line from Smartabase (now part of Teamworks) in 2021. The acquisition included technology, staff, and existing customer base. This was described as a 'passing of the torch' moment by Smartabase founder Markus Deutsch. VALD integrated SmartSpeed data into VALD Hub and completely overhauled the product into SmartSpeed Plus.
• SmartabasecoreTechnology or IntegrationSmartabase is an internationally renowned athlete management system. The integration offers custom dashboards for all VALD musculoskeletal and neuromuscular test data alongside existing performance data. VALD and Smartabase have had long-standing integration relationships dating back before the SmartSpeed acquisition.
• KinductmajorTechnology or IntegrationKinduct AMS integrates with VALD product lines (NordBord, ForceFrame, ForceDecks, SmartSpeed, DynaMo) to provide combined athlete management and performance data.
• Kitman LabsmajorTechnology or IntegrationKitman Labs provides an athlete management system that integrates with VALD systems for combined data visualization and analysis.
• Football QueenslandmajorStrategic or Co-development PartnerFootball Queensland partnered with VALD to collect the first normative dataset for strength and jump performance in Australian youth academy footballers using ForceDecks, NordBord, and ForceFrame. This partnership generated actionable insights on hip and groin injury risk factors.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Tekscan: Tekscan manufactures pressure measurement systems and force sensors used in gait, balance, ergonomics, and clinical assessment. It competes with VALD in objective biomechanical measurement and shares healthcare and research buyer segments.
• STATSports: STATSports is a leading provider of GPS-based athlete tracking and performance analysis hardware and software for elite sports teams. It is a direct peer to VALD given shared target customers (professional teams, federations) and competing objective-measurement value proposition.
• Catapult Sports: Catapult provides athlete performance monitoring technology combining wearable GPS/IMU tracking with analytics platforms for elite teams. It is a direct competitor to VALD in the sports performance measurement and monitoring category, with overlapping buyer personas (pro teams, NCAA, defense) and a similar subscription-based go-to-market.
• Noraxon: Noraxon provides EMG, pressure, and 3D motion capture systems for biomechanics and sports science, with software for synchronized data analysis. It is a direct peer to VALD in the multi-modal human movement measurement category serving research, clinical, and elite sport customers.
• Kistler Group: Kistler is a global manufacturer of high-precision force plates and measurement instrumentation widely used in biomechanics research, sports science, and clinical gait/movement analysis. It competes directly with VALD ForceDecks in the laboratory- and field-grade force measurement category.
• Bertec Corporation: Bertec manufactures force plates, instrumented treadmills, and balance assessment systems used in research, clinical, and elite sport settings. It is a direct peer to VALD's force-plate product family and shares overlapping clinical and biomechanics research customers.

Broad incumbents

• Polar Electro: Polar is an established incumbent in sports wearables and heart-rate/performance monitoring for both elite and consumer segments. It is a broad incumbent peer to VALD's broader human-performance measurement category, offering overlapping objective measurement at consumer price points.
• Withings: Withings is a connected health device company offering smart scales, watches, and health monitors with a companion app ecosystem. It is a broad incumbent adjacent to VALD on the consumer/clinical health measurement side, sharing objective data and trend-tracking value propositions.

Emerging players

• Delsys (now part of IMEC): Delsys specializes in EMG and physiological sensor systems for movement science, rehabilitation, and human performance research. It is an emerging/overlapping peer to VALD's DynaMo and ForceDecks systems for clinical and research buyers seeking objective neuromuscular measurement.
• Kitman Labs: Kitman Labs provides an athlete management system used by professional sports organizations to centralize performance, medical, and wellness data. It is an emerging player adjacent to VALD's platform layer, integrating with VALD hardware rather than competing head-on, but increasingly bundling analytics that overlap with VALD Hub.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vald-performance
• Xx.com/valdperformance
• Facebookfacebook.com/valdperformance

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VALD Performance