What Grassland Dairy Products does

Grassland Dairy Products, Inc. is a privately held, family-owned dairy processor headquartered in Greenwood, Wisconsin, operated continuously by the Wuethrich family for five generations since the original business was established in 1904 (formalized by John S. Wuethrich's purchase in 1911). The company runs five production facilities — Greenwood, Wisconsin (corporate headquarters); West Point, Nebraska; Hyrum, Utah; Alcam Creamery in Richland Center, Wisconsin; and Graf Creamery in Bonduel, Wisconsin — employing 501–1,000 people, and processes raw milk sourced from hundreds of Wisconsin dairy farmer patrons supported by a dedicated patron services field staff.

The company manufactures a broad dairy portfolio across four product families: butter (consumer-packaged solids, quarters, whipped cups, continental chips, patties, slabs; bulk foodservice; Non-GMO Project Verified and the Wuethrich 83% European-style and clarified butter sub-brands), industrial ingredients (milk protein concentrates MPC 60–85, milk protein isolate MPI 90, non-fat dry milk, buttermilk powder, milk permeate, anhydrous milk fat, cream), fluid ingredients (ultra-filtered skim milk at 60% and 85%, condensed skim milk, condensed buttermilk, bulk raw milk), and dry ingredients (Nutrose milk permeate, buttermilk powder, non-fat dry milk). Underlying capabilities include milk protein concentration, dry ingredient processing, fluid ingredient processing, and clarified/anhydrous milk fat production, with a portfolio of certifications spanning Non-GMO Project Verified, OU-D Kosher, IFANCA Halal, HACCP, FDA Registration, GRAS, Gluten Free, BSE, and participation in the FARM animal welfare program.

Revenue is generated B2B through three streams: (i) butter and consumer-packaged goods sold via retail distribution and foodservice distributors, (ii) industrial and bulk dairy ingredients sold direct to food manufacturers in 25kg, 30lb, bulk tote, and 50,000lb tanker formats, and (iii) foodservice and private-label specialty blends (Non-GMO butter, butter/vegetable oil blends). Pricing is quote-based and not publicly disclosed, consistent with an enterprise field sales motion rather than transaction commerce; consumer retail is handled through grocery and foodservice distribution partners rather than direct e-commerce, while a separate patron login portal supports dairy farmer relationships.

Name

Grassland Dairy Products

Legal name

Grassland Dairy Products, Inc.

Website

https://grassland.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grassland Dairy Products is a fifth-generation, family-owned Wisconsin dairy processor (founded 1904) that manufactures butter, milk protein concentrates and isolates, fluid and dry dairy ingredients, and clarified/anhydrous milk fat for industrial food manufacturers, foodservice operators, and retail customers across five U.S. facilities.

Ownership category

akta.pro rank

Product category

Dairy Manufacturing

NAICS

Creamery Butter Manufacturing (311512), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Sweet Cream Butter Manufacturing (AFAHACAA)

akta.pro secondary industries

Salted & Unsalted Butter Manufacturing (Retail/Consumer Packs) (AFAHACAC), Butter Oil Manufacturing (High-Fat Milkfat) (AFAHACAF), Industrial/Ingredient Butter Manufacturing (Foodservice & Bakery Blocks) (AFAHACAD)

Keywords

• Butter manufacturing
• Dairy ingredients
• Milk protein concentrates
• Foodservice butter
• Industrial dairy supply

Headquarters

HQ city

Greenwood

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Butter and Consumer Packaged Goods Sales: Grassland generates revenue primarily through the manufacture and sale of butter products, including consumer-packaged butter (1lb solids, quarters, whipped cups, continental chips, patties, slabs) and bulk butter for foodservice and retail distribution.
2. Industrial and Ingredient Sales: Bulk sales of dairy ingredients to food manufacturers, including milk protein concentrates (MPC 60-85, MPI 90), non-fat dry milk, buttermilk powder, milk permeate, anhydrous milk fat, cream, and specialty fluid ingredients. Sold in bulk quantities (25kg, 30lb, tanker loads).
3. Foodservice and Private Label: Foodservice-specific product lines including Non-GMO Project Verified butter, foodservice butter formats (whipped cups, patties, slabs), and custom blends (butter/vegetable oil blends) for commercial kitchen and restaurant use.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grassland Dairy Products manufactures and sells a full spectrum of dairy ingredients and finished butter products for industrial food manufacturers, foodservice operators, and retail distribution. Its industrial offering includes milk protein concentrates (MPC 60-85), milk protein isolate (MPI 90), non-fat dry milk, buttermilk powder, milk permeate, anhydrous milk fat, cream, and ultrafiltered/condensed fluid milk. Its branded butter portfolio covers solid, whipped, continental chips, patties, slabs, Non-GMO Project Verified butters, Wuethrich 83% European-style butter, clarified butter, and butter-vegetable oil blends.

Product overview

Grassland Dairy Products is a family-owned dairy company (since 1904) that offers a comprehensive portfolio of dairy products organized into four main categories: Butter products (various types including solid, whipped, bulk, Non-GMO Project Verified, and Wüthrich European-style), Industrial ingredients (milk protein concentrates, butter, butter blends, anhydrous milkfat, and cream), Fluid Ingredients (ultra filtered skim milk, condensed skim milk, buttermilk, and bulk raw milk), and Dry Ingredients (milk permeate, buttermilk powder, non-fat dry milk, and NutraPro milk protein products). The company supplies dairy ingredients to foodservice, industrial, and consumer markets through partnerships with Wisconsin dairy farmers.

Differentiator

Problem solved

Functional benefit

Brands

• Wüthrich: Premium European-style butter brand featuring 83% butterfat products, including clarified butter and unsalted solids. Awarded silver medal at 2017 US Championship Cheese Contest.
• NutraPro
• Nutrose
• Golden Goodness
• Mountain Lake

Products and services

• Grassland Butter (solid, whipped, continental chips, patties, slabs, bulk)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dairy FoundationcoreStrategic or Co-development PartnerGrassland Dairy Products served as an 'industry hero' in Dairy Foundation's ninth annual 'Plant a Seed' campaign, matching donations from individuals, farms, and businesses to raise over $42,000 for dairy education, leadership development, and outreach programs. Since its founding in 2002, Dairy Foundation has invested more than $370,000 in educational and leadership programs and over $680,000 in environmental stewardship initiatives.
• UW-River Falls (Universities of Wisconsin)coreStrategic or Co-development PartnerGrassland Dairy Products participates in Universities of Wisconsin Business Day in the Capitol alongside Nelson Jameson and Nasonville Dairy, highlighting partnerships with UW-River Falls. Company executives emphasized the value of UWRF graduates in filling industry leadership roles and sustaining Wisconsin's dairy sector.
• Nelson JamesonminorGTM or Marketing PartnerA fellow Wisconsin dairy industry company that participated alongside Grassland Dairy Products in the Universities of Wisconsin Business Day in the Capitol, sharing a common interest in legislative advocacy and talent pipeline development with UW-River Falls.
• Nasonville DairyminorGTM or Marketing PartnerA fellow Wisconsin dairy industry company that participated alongside Grassland Dairy Products in the Universities of Wisconsin Business Day in the Capitol, sharing a common interest in legislative advocacy and talent pipeline development with UW-River Falls.
• National Dairy Farm Program (FARM)coreOthersGrassland is a participant in the national FARM (Farmers Assuming Responsible Management) program, a part of the National Milk Producers Federation (NMPF). The program ensures safe, quality, and wholesome products through animal welfare standards applied across patron farms.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crystal Farms: Specialty dairy brand focused on butter, cheese, and eggs for retail and foodservice customers. Comparable to Grassland's consumer-packaged butter line, with stronger retail brand presence and similar Midwest roots.
• Prairie Farms Dairy: Midwest and Mid-South dairy cooperative producing fluid milk, butter, and dairy ingredients. Comparable to Grassland as a regional cooperative-style processor serving foodservice and retail channels with butter and ingredient products.
• Associated Milk Producers (AMPI): Midwest dairy cooperative producing butter, cheese, and dairy ingredients for foodservice and industrial customers. Directly comparable to Grassland in geography, cooperative-style farmer supply model, and B2B dairy product mix.
• Hilmar Cheese: Major US dairy processor specializing in cheese and milk protein ingredients including MPC and whey protein isolates. Directly comparable to Grassland's NutraPro MPC/MPI ingredient business serving food manufacturers and nutrition customers.
• Vermont Creamery: Specialty butter and cultured dairy producer (now part of Land O'Lakes) with premium European-style cultured butter lines. Comparable to Grassland's Wüthrich 83% European Style Butter in premium positioning and foodservice/retail channels.

Broad incumbents

• Land O'Lakes: Major US dairy cooperative with a leading national butter brand and broad dairy ingredient portfolio. Comparable to Grassland across butter manufacturing, food manufacturer ingredients, and foodservice supply, but at significantly larger scale and with national consumer brand recognition.
• Dairy Farmers of America (DFA): Largest US dairy cooperative, with extensive commercial dairy processing, ingredient manufacturing, and B2B customer relationships. Comparable as a dairy ingredient supplier to food manufacturers, with much broader scale and integrated farmer-supply model similar to Grassland's patron network.
• Schreiber Foods: Large privately held dairy processor and ingredient supplier to foodservice and food manufacturers, including cheese, yogurt, and dairy-based ingredients. Comparable to Grassland in B2B dairy ingredient focus and customer overlap, with greater scale and product breadth.
• Arla Foods: Global dairy cooperative producing butter, milk protein ingredients, and AMF for foodservice, retail, and industrial customers. Comparable to Grassland in butter and dairy ingredient categories, with significantly larger international scale and Lurpak/Anchor brand power.
• Saputo: One of the largest global dairy processors, producing cheese, butter, and dairy ingredients across North America and internationally. Comparable to Grassland across dairy ingredient and butter product lines, with much greater scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrasslandDairyProducts
• Xx.com/GrasslandDairy

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassland Dairy Products