Blood Assurance

What Blood Assurance does

Blood Assurance is a nonprofit regional blood center founded in 1972 and headquartered in Chattanooga, Tennessee, that collects, tests, processes, and distributes blood and blood components to hospitals and healthcare facilities across Tennessee, Georgia, Alabama, Kentucky, and North Carolina. The organization operates 16 fixed donor centers and 20 mobile bloodmobiles, requires more than 540 volunteer donors per day, and performs up to 13 tests on each unit of blood. Its core technology infrastructure includes ALYX apheresis systems for platelet, plasma, and double red cell collections, an FDA-registered Chattanooga distribution center, a secure Antibody Registry for clinical matching, and the MyBloodAssurance donor portal for scheduling and account management.

The business model combines hospital reimbursement for blood products (red blood cells, platelets, plasma, cryoprecipitate), tuition from the CAAHEP-accredited CTF SBB/TM distance learning program ($6,000 per student), and monetary charitable contributions. Supporting programs include the OurCel Solutions cell therapy and research division (with FACT accreditation and mobile apheresis capabilities), loyalty programs (Hero Club, Heart of Gold Club, AB Plasma Club), and the BioLinked clinical trial recruitment partnership. Customer segments span hospital systems (Erlanger, Vanderbilt, TriStar Health, CHI Memorial, Atrium Health Floyd, Cookeville Regional, Maury Regional, Williamson Medical, Hamilton Medical Center, DCI Dialysis), individual volunteer donors, sickle cell disease patients, blood banking professionals in training, and clinical trial participants.

Blood Assurance holds a dense regulatory footprint including FDA Blood Establishment Registration across 18+ facilities (each with unique FEI numbers), CLIA certification, AABB accreditation, FACT cellular therapy accreditation, HCTP licensure, and state licenses across Tennessee, Georgia, and Alabama. The organization is a member of the American Association of Blood Banks, Blood Centers of America, and the Tennessee and Georgia Departments of Health. Marketing and donor acquisition run through community partnerships (schools, churches, businesses), digital channels (web, SMS, social media on Facebook, Instagram, X, TikTok, YouTube), and the donor portal, with the organization serving as a primary supplier to hospital systems across its 5-state region.

Name

Blood Assurance

Legal name

Blood Assurance, Inc.

Website

https://bloodassurance.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Blood Assurance is a nonprofit regional blood center founded in 1972 that collects, tests, and distributes blood components to over 100 hospitals across Tennessee, Georgia, Alabama, Kentucky, and North Carolina via 16 fixed donor centers and 20 mobile bloodmobiles, requiring 540+ volunteer donors daily.

Ownership category

akta.pro rank

Product category

Blood Bank / Regional Blood Center Services

NAICS

Blood and Organ Banks (621991), Medical and Diagnostic Laboratories (62151)

akta.pro primary industry

Transfusion Medicine & Immunohematology (Blood Bank) (HLAFAMAG)

akta.pro secondary industries

Cell & Tissue Banking (biobanking, cord blood/tissue) (HLAAAGAE), Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Blood donation services
• Regional blood center
• Blood component distribution
• Apheresis collection
• Cellular therapy collection

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hospital blood product reimbursement: Blood Assurance receives reimbursement from hospitals for the costs incurred in collecting, testing, and shipping blood products. As a nonprofit blood center, donors are not paid, and the organization supplies blood products to area hospitals on a service basis.
2. SBB Program tuition: The CTF SBB/TM Program at Blood Assurance charges $6,000 tuition for the 12-month distance learning program, due prior to the start of the academic year and non-refundable. This is a professional education revenue stream.
3. Monetary donations and charitable contributions: Blood Assurance accepts monetary donations from the public to support operations, facility expansion, and equipment purchases such as the Promaster vehicle for platelet collection machine transport.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Blood Assurance is a nonprofit regional blood center that collects, tests, processes, and distributes blood and blood components (whole blood, red cells, platelets, plasma) to hospitals across five southeastern U.S. states. It operates fixed donor centers and mobile bloodmobiles, and runs cellular therapy collection, professional blood-banking education, and clinical trial referral programs.

Product overview

Blood Assurance is a nonprofit regional blood center providing a unified suite of blood collection, testing, processing, and distribution services. The core offering is blood donation services encompassing four donation types (Whole Blood, Platelets, Double Red Cell/ALYX, and Plasma) delivered through 16 fixed donor centers and 20 mobile bloodmobiles across Tennessee, Georgia, Alabama, Kentucky, and North Carolina. Supporting the core service are the MyBloodAssurance donor portal for appointment scheduling and account management, loyalty programs (Hero Club, Heart of Gold Club, AB Plasma Club) to retain frequent donors, a Cellular Therapy Program and its research division OurCel Solutions for advanced treatments, the CAAHEP-accredited CTF SBB/TM certification program for blood banking professionals, an Antibody Registry for matching, a BioLinked program connecting donors with clinical trials, and hospital supply services serving over 100 facilities. The organization also provides extensive blood donation education resources.

Differentiator

Problem solved

Functional benefit

Brands

• OurCEL Solutions: Blood Assurance's cell therapy and research division. The purpose of the department is to improve patients' lives by supporting the development of new medical treatments.

Products and services

• Blood Donation Services Core nonprofit blood center service collecting, testing, processing, and distributing blood and blood components (whole blood, red cells, platelets, plasma) to hospitals across Tennessee, Georgia, Alabama, Kentucky, and North Carolina.
• Blood Donation Types (Whole Blood, Platelet, Double Red Cell, Plasma) Multiple donation modalities offered to donors: Whole Blood (every 56 days), Platelets (apheresis, up to 24x/year), Double Red Cell/ALYX (every 112 days), and Plasma (every 28 days), each serving different patient needs.
• MyBloodAssurance Donor Portal Online self-service portal for donors to schedule appointments, manage accounts, update contact preferences, access personal health information, and view donation history.
• Cellular Therapy Program Specialized apheresis-based cell collection program (blood, platelets, plasma, white blood cells) for advanced cellular therapy treatments, with mobile unit capability to reach rural and underserved patients.
• OurCel Solutions Blood Assurance's wholly-owned cell therapy and research division focused on supporting the development of new medical treatments through cell collection for advanced therapies.
• CTF SBB/TM Program (Specialist in Blood Banking) A 12-month CAAHEP-accredited distance-learning certification program for blood banking professionals, preparing graduates for the ASCP SBB certification exam. Tuition is $6,000. Includes clinical rotations and coursework in immunohematology, donor testing, and transfusion medicine.
• Antibody Registry A secure online registry for tracking antibody information, accessible to authorized healthcare providers to match donors with recipients based on antibody profiles and support transfusion safety.
• BioLinked Program Electronic roster connecting willing research participants with clinical trials for paid and unpaid medical studies, supporting development of new cures and treatments.
• Hospital Blood Supply Services Blood product distribution and supply services to over 100 hospitals across five states, supporting trauma care, cancer treatment, surgeries, and emergency medical care.
• Donor Loyalty Programs (Hero Club, Heart of Gold Club, AB Plasma Club) Loyalty and recognition programs rewarding frequent donors: Hero Club (Type O whole blood donors), Heart of Gold Club (platelet donors giving 4x/quarter), and AB Plasma Club (universal AB plasma donors).

Quantifiable outcome

• 1 blood donation can save up to 3 lives
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BioLinkedminorStrategic or Co-development PartnerBlood Assurance partners with BioLinked, an electronic roster connecting willing participants with clinical trials. Blood Assurance refers donors and community members to BioLinked, enabling them to participate in paid and unpaid research studies. This helps researchers find participants and expands the organization's community health impact beyond blood donation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Red Cross Biomedical Services: The largest US blood collector, supplying approximately 40% of the nation's blood and serving thousands of hospitals nationwide. Directly comparable to Blood Assurance as a nonprofit blood collection and distribution organization, though operating at vastly greater geographic scale.
• Vitalant: One of the largest nonprofit blood collectors in the US, formed from the merger of several regional blood centers, serving over 1,000 hospitals across 40+ states. Directly comparable in mission and operating model to Blood Assurance but at national scale.

Direct peers

• OneBlood: Regional nonprofit blood center serving Florida, Georgia, Alabama, and the Carolinas. Highly comparable to Blood Assurance in operating model, product mix, and Southeastern US footprint, and a direct competitor for hospital supply contracts in the overlapping GA/AL markets.
• Versiti: Mid-large nonprofit blood center serving Wisconsin, Illinois, Indiana, Michigan, and Ohio with hospital blood supply, transfusion medicine, and specialized diagnostic services. Comparable in operating model, cellular therapy programs, and regional nonprofit structure to Blood Assurance.
• New York Blood Center: Large nonprofit blood center serving New York and New Jersey with hospital blood supply, apheresis services, and research capabilities. Comparable in mission and product offering to Blood Assurance, with similar mix of whole blood, platelets, plasma, and specialty products.
• Carter BloodCare: Regional nonprofit blood center serving North, Central, and East Texas with hospital blood supply services. Closely comparable to Blood Assurance in regional scope, nonprofit model, and hospital-focused distribution.
• LifeSouth Community Blood Centers: Regional nonprofit blood center serving Florida, Georgia, and Alabama with hospital blood supply and community donation services. Directly comparable regional blood center operating in some overlapping geographies with Blood Assurance in the Southeast.
• Gulf Coast Regional Blood Center: Regional nonprofit blood center serving the Texas Gulf Coast region with hospital blood supply. Comparable in scale, operating model, and nonprofit structure to Blood Assurance, though serving a different geographic market.

Regional players

• SunCoast Blood Centers: Regional nonprofit blood center serving southwest Florida. Comparable in operating model to Blood Assurance but smaller in scale and operating in a different regional market.
• Stanford Blood Center: Hospital-affiliated blood center serving Northern California with collection, testing, and specialized cellular therapy capabilities. Comparable in offering mix (including cellular therapy) to Blood Assurance, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bloodassurance
• YouTubeyoutube.com/user/bloodassurance
• Facebookfacebook.com/bloodassurance
• Instagraminstagram.com/bloodassurance/?hl=en
• TikToktiktok.com/@blood.assurance

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blood Assurance