Adrenaline Fundraising

What Adrenaline Fundraising does

Adrenaline Fundraising is a US-based fundraising platform founded in 2009 and headquartered in Tualatin, Oregon, that enables schools, sports teams, booster clubs, and community organizations to raise money through product-based and digital fundraising programs. The company offers a diverse product portfolio including pre-portioned cookie dough (in partnership with Mrs. Fields), discount cards and keytags featuring local business promotions, customized stainless-steel tumblers, specialty items such as nut fundraisers and chocolate-dipped pretzel rods, and digital fundraising tools including Hour-A-Thon, Go-Fund Me, and Pledgeling integrations. It also provides service-based options such as the Food Truck Fundraiser.

The company's underlying technology consists of a fundraising platform with online tools and mobile app capabilities for streamlining campaign management, order processing, and donation collection. However, evidence suggests the platform is primarily a product catalog and order management system rather than a sophisticated software platform. The go-to-market model is direct sales-led, supported by a nationwide network of field sales representatives who provide local market expertise and hands-on guidance to clients. The company's primary customer segments are school sports teams (football, basketball, baseball, soccer, volleyball, cheerleading) and schools/booster clubs/PTA organizations, with secondary segments including community groups, churches, and nonprofits.

Adrenaline Fundraising generates revenue through product sales at wholesale prices to schools and organizations, which then sell to supporters at marked-up prices. Pricing is quote-based and varies by product type, quantity, and organizational requirements, with a pay-as-you-go billing cadence. The company claims to have raised over $1 billion cumulatively across all client fundraisers and executes more than 13,000 fundraisers annually, serving thousands of groups and schools across the United States. No public funding history, ownership structure, or financial disclosures are available, suggesting it operates as a privately held, mature business with no institutional venture or private equity backing disclosed.

Name

Adrenaline Fundraising

Legal name

Adrenaline Fundraising

Website

https://adrenalinefundraising.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Adrenaline Fundraising is a US-based fundraising platform that enables schools, sports teams, and community organizations to raise money through product-based programs including cookie dough, discount cards, merchandise, and digital fundraising tools, supported by a nationwide field sales representative network.

Ownership category

akta.pro rank

Product category

School and Team Fundraising Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Sporting & Athletic Goods, Nec (3949), Sugar & Confectionery Products (2060)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• School fundraising programs
• Fundraising product sales
• Cookie dough fundraisers
• Discount card programs
• Team fundraising services

Headquarters

HQ city

Tualatin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Product Sales - Cookie Dough: Sale of pre-portioned cookie dough products (Chocolate Chip, Peanut Butter, Oatmeal Raisin, Snicker Doodle, Candy, White Macadamia flavors) where schools and groups sell to supporters and earn profit margins. Products are ordered via catalog and delivered to purchasers.
2. Product Sales - Discount Cards and Keytags: Sale of laminated discount cards and keytags featuring discounts from local businesses. Schools purchase cards at wholesale prices and sell to community members at marked-up prices for profit.
3. Product Sales - Merchandise: Sale of customized merchandise including stainless steel tumblers, coupon tickets, and technology products where schools earn profit on each item sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Adrenaline Fundraising designs and executes product-based fundraising programs for schools, sports teams, booster clubs, and community organizations. It sells physical fundraising products — cookie dough, discount cards and keytags, coupon tickets, stainless-steel tumblers, nuts, and chocolate-dipped pretzels — through a catalog-driven model supported by locally assigned sales representatives. The company also offers digital fundraising tools and service-based fundraisers (e.g., food truck events) and wraps each program with hands-on guidance from start to finish.

Product overview

Adrenaline Fundraising is a fundraising platform that empowers schools, teams, and groups to raise money through physical and digital product sales. The company offers a portfolio of fundraising products centered around food items (Cookie Dough in multiple flavors, Gourmet Cookie Dough), discount merchandise (Cards & Keytags, Coupon Tickets, Stainless-Steel Tumblers), and specialty items (Hibernate Bed, Nuts About Sports, Chocolate Dipped Pretzel Rods), along with technology-based digital fundraising tools (Technology Products including Hour-A-Thon, Go-Fund Me, Pledgeling) and service-based options (Food Truck Fundraiser). The platform does not appear to be a unified software platform but rather a product-based fundraising program with a network of sales representatives across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookie Dough Fundraiser

Quantifiable outcome

• Over $1 billion raised through the platform
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Mrs. Fields Cookie DoughcoreChannel Partner/ Reseller/ DistributorMrs. Fields Cookie Dough is a product vendor partner that supplies cookie dough products for Adrenaline Fundraising's cookie dough fundraiser program. For order inquiries related to Mrs. Fields Cookie Dough, clients are directed to contact [email protected]. The partnership provides schools with quality cookie dough products featuring popular flavors including Chocolate Chip (with Hershey chocolate chunks), Peanut Butter (with Reese's Peanut Butter pieces), Oatmeal Raisin, Snicker Doodle, Candy, and White Macadamia.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Booster (Boosterthon): Direct competitor in school and youth sports fundraising; runs both product-based and digital fundraiser programs with a national field sales force, serving the same school and athletic booster customer segments.
• PledgeStar: Direct competitor providing product-based and online fundraising solutions for schools, sports teams, and nonprofits; mirrors Adrenaline's mix of catalog merchandise and digital tools.
• 99Pledges: Sports-team-focused online fundraising platform; closely comparable to Adrenaline's primary sports-team customer base and product-fulfillment model.
• World's Finest Chocolate: Long-established chocolate bar fundraiser for schools, bands, and sports teams; directly comparable as a product-based fundraising supplier competing for the same school fundraising dollars.

Emerging players

• RallyUp: Digital-first fundraising platform supporting schools, sports teams, and nonprofits; represents the online-native competitive threat to traditional product-based fundraisers like Adrenaline.
• Snap! Raise: Online fundraising platform focused on high school athletics; partial overlap with Adrenaline's sports-team segment, with a more tech-forward execution model.
• Givebutter: Modern online fundraising platform for nonprofits, schools, and communities; represents the digital-native alternative gaining share with younger donor demographics.
• Funds2Orgs: Shoe-drive and product-based fundraiser for schools, teams, and nonprofits; partial overlap in the product-based fundraising space targeting similar community organizations.

Broad incumbents

• GoFundMe Charity: Mass-market donation platform increasingly targeting schools, teams, and nonprofits; a broader incumbent whose cashless donation model threatens product-based fundraisers.
• OneCause: Broader nonprofit and school fundraising software suite; competes for the same school and community organization customers with a more software-centric value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adrenalinehtown

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenaline Fundraising