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National Academy of Athletics

Full company profile

uuid0009ngc

Namestring
National Academy of Athletics
Legal namestring
National Academy of Athletics
Company typeenum
Private
Founded yearint
2001
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSanta Rosa, United States
HQ citystring
Santa Rosa
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
youth sports camps, youth sports clinics, youth sports leagues, recreational sports programs, multi-sport training
Industry4 codes
1Youth Multi-Sport Camps (General Athletics, Summer Camps)
CodeMPAKAJAAPrimaryYes
2Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)
CodeMPAKACAFPrimaryNo
3Recreational & Intramural Sports Programs
CodeMPAKACAGPrimaryNo
4Club Sports Programs
CodeEDALAIABPrimaryNo
NAICS code2 codes
  • Sports and Recreation Instruction61162
  • Sports and Recreation Instruction611620
SIC code2 codes
  • Services-Amusement & Recreation Services7900
  • Services-Educational Services8200
Product category
Youth Sports Instruction
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Youth Sports Camp Fees
TypeOne Time License
Description

Revenue from half-day and full-day youth sports camps. Half-day camps priced at $165/week, full-day camps at $295/week. Additional revenue may come from franchise fees from franchise owners operating new locations.

sonomacity.org
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
Pricing details2 tiers
1Half-day youth sports camp
ModelUnit PricingBilling cadenceWeekly
Notes

$165 per week for half-day camps offering programs including all sports, soccer, flag football, cheer and dance, tee ball, and lacrosse for children ages 4–13.

sonomacity.org
2Full-day youth sports camp
ModelUnit PricingBilling cadenceWeekly
Notes

$295 per week for full-day camps with the same program offerings as half-day camps.

sonomacity.org
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

National Academy of Athletics operates a franchise-based youth sports program network delivering recreational camps, clinics, and leagues for children ages 4–13. Programs span soccer, flag football, cheer and dance, tee ball, and lacrosse, run as half-day ($165/week) and full-day ($295/week) formats during summer weeks at community facilities. The company expands through franchise owners and area captains who deliver programming through partnerships with schools, municipalities, churches, and community organizations.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

National Academy of Athletics (NAofA) operates a franchise-based youth sports program network offering recreational sports activities including camps, clinics, and leagues. The core offerings consist of youth sports camps (ages 4-13) with multiple sport options including soccer, flag football, cheer and dance, tee ball, and lacrosse. Programs are delivered through partnerships with municipalities, schools, churches, and community organizations across franchise locations in North Carolina, South Carolina, Georgia, California, and San Fernando Valley. The company operates on a franchise model with local area captains and franchisees leading regional expansion.

Product and service1 record
1Youth Sports Camps
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-23
Description

The City of Sonoma announced a partnership with the National Academy of Athletics to launch a new series of youth sports camps at Sonoma Valley Field of Dreams for children ages 4-13. Camps run select weeks from June through early August 2026.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-02-11
Description

Expansion to Beaufort County, South Carolina and Chatham County, Georgia through franchisee James Williams. Programs including camps, clinics, and leagues will be delivered through partnerships with schools, churches, and community organizations in the Lowcountry area.

3San Fernando Valley Schools, Municipalities, and Community Organizations
Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-02-05
Description

Area Captain Anthony Harris leads expansion of San Fernando Valley youth sports programs, partnering with schools, municipalities, and community organizations to deliver inclusive recreational sports opportunities.

einpresswire.com
Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Challenger Sports is a youth soccer coaching and camp franchise operating in North America. Comparable franchise-based delivery, sport-specific instruction, and seasonal camp model overlapping with NAofA's soccer offerings.

TypeDirect peer
Description

Skyhawks is a youth sports franchise offering multi-sport camps, clinics, and programs for children ages 4-14 across the U.S. It is the closest direct competitor to NAofA in terms of multi-sport curriculum, franchise-based delivery, and parent demographic.

TypeDirect peer
Description

i9 Sports is a franchise-based youth sports league and camp provider serving ages 3-13 with a similar 'participation over competition' ethos. Operates in comparable community-partnership channels and is a direct franchise competitor to NAofA.

TypeEmerging player
Description

British Swim School is a franchise-based youth swim instruction provider with a similar franchise model, parent demographic, and school/community partnership channel. Comparable franchise economics and customer profile, though focused on a single sport.

TypeBroad incumbent
Description

The YMCA operates community-based youth sports leagues, camps, and clinics nationwide and competes for the same families, municipal facility access, and community partnerships that NAofA relies on for program delivery.

TypeDirect peer
Description

US Sports Camps runs multi-sport and single-sport youth summer camps across the U.S., often under the Nike Sports Camps brand. It competes with NAofA for the same seasonal camp parent and child demographic at premium price points.

TypeDirect peer
Description

Lil' Kickers is a franchise youth soccer and multi-sport program for ages 18 months to 9 years, with a strong brand identity and similar developmental coaching positioning. Directly comparable franchise model and curriculum philosophy.

TypeBroad incumbent
Description

Little League is the dominant incumbent youth baseball/softball organization in the U.S. with a deeply embedded community-league structure. It competes for the same families, seasons, and municipal partnerships that NAofA targets with its tee ball and multi-sport programs.

TypeDirect peer
Description

Soccer Shots is a franchise youth soccer program for ages 2-8 operating in schools, childcare centers, and community sites. Comparable franchise model, target age group, and school/community channel approach to NAofA's soccer programming.

TypeBroad incumbent
Description

AYSO is a large, established volunteer-based youth soccer organization running community leagues across the U.S. It overlaps with NAofA's soccer camps and clinics for ages 4-13 and competes for the same community-venue partnerships.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

National Academy of Athletics

Youth Sports Instructionnationalacademyofathletics.com

National Academy of Athletics firmographics

Firmographics
Name
National Academy of Athletics
Legal name
National Academy of Athletics
Website
https://nationalacademyofathletics.com
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

National Academy of Athletics industry classification

Industry
Product category
Youth Sports Instruction
NAICS
Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
SIC
Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)
akta.pro primary industry
Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
akta.pro secondary industries
Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG), Club Sports Programs (EDALAIAB)

Keywords

  • Youth sports camps
  • Youth sports clinics
  • Youth sports leagues
  • Recreational sports programs
  • Multi-sport training

Where National Academy of Athletics is headquartered

Location

Headquarters

HQ city
Santa Rosa
HQ country
United States
HQ region
North America

Markets served

National Academy of Athletics business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Youth Sports Camp Fees: Revenue from half-day and full-day youth sports camps. Half-day camps priced at $165/week, full-day camps at $295/week. Additional revenue may come from franchise fees from franchise owners operating new locations.

Pricing tiers

ModelBillingPrice
Unit PricingWeeklyHalf-day youth sports camp
Unit PricingWeeklyFull-day youth sports camp

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

National Academy of Athletics product offering

Product offering

Core offering

National Academy of Athletics operates a franchise-based youth sports program network delivering recreational camps, clinics, and leagues for children ages 4–13. Programs span soccer, flag football, cheer and dance, tee ball, and lacrosse, run as half-day ($165/week) and full-day ($295/week) formats during summer weeks at community facilities. The company expands through franchise owners and area captains who deliver programming through partnerships with schools, municipalities, churches, and community organizations.

Product overview

National Academy of Athletics (NAofA) operates a franchise-based youth sports program network offering recreational sports activities including camps, clinics, and leagues. The core offerings consist of youth sports camps (ages 4-13) with multiple sport options including soccer, flag football, cheer and dance, tee ball, and lacrosse. Programs are delivered through partnerships with municipalities, schools, churches, and community organizations across franchise locations in North Carolina, South Carolina, Georgia, California, and San Fernando Valley. The company operates on a franchise model with local area captains and franchisees leading regional expansion.

Differentiator

Problem solved

Functional benefit

Products and services

  • Youth Sports Camps

Companies that use National Academy of Athletics

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

National Academy of Athletics technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

National Academy of Athletics partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • City of SonomacoreStrategic or Co-development Partner · 23 May 2026The City of Sonoma announced a partnership with the National Academy of Athletics to launch a new series of youth sports camps at Sonoma Valley Field of Dreams for children ages 4-13. Camps run select weeks from June through early August 2026.
  • Beaufort County Schools, Churches, and Community OrganizationscoreChannel Partner/ Reseller/ Distributor · 11 February 2026Expansion to Beaufort County, South Carolina and Chatham County, Georgia through franchisee James Williams. Programs including camps, clinics, and leagues will be delivered through partnerships with schools, churches, and community organizations in the Lowcountry area.
  • San Fernando Valley Schools, Municipalities, and Community OrganizationscoreChannel Partner/ Reseller/ Distributor · 5 February 2026Area Captain Anthony Harris leads expansion of San Fernando Valley youth sports programs, partnering with schools, municipalities, and community organizations to deliver inclusive recreational sports opportunities.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

National Academy of Athletics competitors and assessment

Company assessment

Direct peers

  • Challenger Sports: Challenger Sports is a youth soccer coaching and camp franchise operating in North America. Comparable franchise-based delivery, sport-specific instruction, and seasonal camp model overlapping with NAofA's soccer offerings.
  • Skyhawks Sports Academy: Skyhawks is a youth sports franchise offering multi-sport camps, clinics, and programs for children ages 4-14 across the U.S. It is the closest direct competitor to NAofA in terms of multi-sport curriculum, franchise-based delivery, and parent demographic.
  • i9 Sports: i9 Sports is a franchise-based youth sports league and camp provider serving ages 3-13 with a similar 'participation over competition' ethos. Operates in comparable community-partnership channels and is a direct franchise competitor to NAofA.
  • US Sports Camps (Nike Sports Camps): US Sports Camps runs multi-sport and single-sport youth summer camps across the U.S., often under the Nike Sports Camps brand. It competes with NAofA for the same seasonal camp parent and child demographic at premium price points.
  • Lil' Kickers: Lil' Kickers is a franchise youth soccer and multi-sport program for ages 18 months to 9 years, with a strong brand identity and similar developmental coaching positioning. Directly comparable franchise model and curriculum philosophy.
  • Soccer Shots: Soccer Shots is a franchise youth soccer program for ages 2-8 operating in schools, childcare centers, and community sites. Comparable franchise model, target age group, and school/community channel approach to NAofA's soccer programming.

Emerging players

  • British Swim School: British Swim School is a franchise-based youth swim instruction provider with a similar franchise model, parent demographic, and school/community partnership channel. Comparable franchise economics and customer profile, though focused on a single sport.

Broad incumbents

  • YMCA: The YMCA operates community-based youth sports leagues, camps, and clinics nationwide and competes for the same families, municipal facility access, and community partnerships that NAofA relies on for program delivery.
  • Little League International: Little League is the dominant incumbent youth baseball/softball organization in the U.S. with a deeply embedded community-league structure. It competes for the same families, seasons, and municipal partnerships that NAofA targets with its tee ball and multi-sport programs.
  • AYSO (American Youth Soccer Organization): AYSO is a large, established volunteer-based youth soccer organization running community leagues across the U.S. It overlaps with NAofA's soccer camps and clinics for ages 4-13 and competes for the same community-venue partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

National Academy of Athletics social profiles

Digital presence

National Academy of Athletics financial estimates

Financial estimate

Revenue estimate

Valuation estimate

National Academy of Athletics leadership team

Management profile

Number of profiles

Profiles3 records

National Academy of Athletics funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

National Academy of Athletics M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Academy of Athletics

What does National Academy of Athletics do?

National Academy of Athletics operates a franchise-based youth sports program network delivering recreational camps, clinics, and leagues for children ages 4–13. Programs span soccer, flag football, cheer and dance, tee ball, and lacrosse, run as half-day ($165/week) and full-day ($295/week) formats during summer weeks at community facilities. The company expands through franchise owners and area captains who deliver programming through partnerships with schools, municipalities, churches, and community organizations.

Is National Academy of Athletics a public or private company?

National Academy of Athletics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was National Academy of Athletics founded?

National Academy of Athletics was founded in 2001. It employs 11 to 50 people.

Where is National Academy of Athletics based?

National Academy of Athletics is headquartered in Santa Rosa, United States, in the North America region.

How does National Academy of Athletics make money?

One revenue line is on record: youth Sports Camp Fees.

Who are National Academy of Athletics's main competitors?

Direct peers on record are Challenger Sports, Skyhawks Sports Academy, i9 Sports, US Sports Camps (Nike Sports Camps), Lil' Kickers and Soccer Shots. British Swim School is listed as an emerging player. Broad incumbents are YMCA, Little League International and AYSO (American Youth Soccer Organization).

Does National Academy of Athletics have an API?

No public API is recorded for National Academy of Athletics.

What industry is National Academy of Athletics in?

National Academy of Athletics's product category is Youth Sports Instruction. Its primary akta.pro industry code is MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps), with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 61162 and its SIC code is 7900.

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Live signals
EIN PresswireAaron Locks Featured on Next Level CEO TVAaron Locks, CEO of National Academy of Athletics, will appear on Next Level CEO TV, hosted by Daymond John. He will discuss bringing back affordable recreational sports opportunities through public-private partnerships, coach development, and a focus on fun and participation. The episode is set to air soon on Inside Success Network.SonomacitySummer Sports Camps Coming to Sonoma’s Field of DreamsThe City of Sonoma announced a partnership with the National Academy of Athletics to launch a new series of youth sports camps at Sonoma Valley Field of Dreams for children ages 4–13. Camps will run select weeks from June through early August 2026, offering programs including all sports, soccer, flag football, cheer and dance, tee ball, and lacrosse. Half-day camps are priced at $165 per week and full-day camps at $295 per week, with scholarships available for eligible families.EIN PresswireFamilies Vote National Academy of Athletics Among ActivityHero's Best of 2026The National Academy of Athletics was named a Best of 2026 winner by ActivityHero, selected from over 480 camps and class providers based on thousands of family votes and reviews. The franchise-based youth sports organization serves kids ages 3-14 across more than 10 states.EIN PresswireNational Academy of Athletics Ranked a Top Low-Cost Franchise in Entrepreneur's StartUps MagazineNational Academy of Athletics was ranked No. 39 in Entrepreneur's list of top low-cost franchises under $50,000, published in the Spring 2026 issue of StartUps magazine. The company offers recreational multi-sport programs for kids ages 3 to 14, with a turnkey model that avoids brick-and-mortar overhead.EIN PresswireNational Academy of Athletics Expands to Wake County, North Carolina with New Franchise Owner Quincy McKinney Jr.National Academy of Athletics (NAofA) announced the opening of its newest franchise location serving Wake County, North Carolina, owned and operated by Quincy McKinney Jr. as Area Captain. The franchise-based youth sports organization provides recreational multi-sport programs for children ages 3 to 14 and currently operates across 10 states, reaching thousands of families annually. Coach McKinney aims to expand youth sports opportunities and create programming for young athletes in the greater Raleigh community.EIN PresswireNational Academy of Athletics Expands Beaufort and Chatham Youth SportsNational Academy of Athletics announced James Williams as franchisee to lead youth sports programs in Beaufort County, South Carolina and Chatham County, Georgia. The expansion will bring recreational sports opportunities including camps, clinics, and leagues to the Lowcountry area through partnerships with schools, churches, and community organizations. New programs are set to launch soon.EIN PresswireNational Academy of Athletics Expands San Fernando Valley Youth Sports with Anthony Harris as Area CaptainThe National Academy of Athletics (NAofA) has appointed Anthony Harris as Area Captain to lead the expansion of San Fernando Valley youth sports programs, partnering with schools, municipalities, and community organizations to deliver inclusive recreational sports opportunities. Harris brings experience in sports management and youth development and will focus on providing affordable, development-focused programs that prioritize participation over competition. New San Fernando Valley youth sports programs are set to launch soon.NationalacademyofathleticsYouth Sports Camps & Clinics in FloridaA Google review page for the National Academy of Athletics shows 89 reviews averaging 4.9 stars, covering youth sports camps and clinics across the US. Most reviewers praise founder Aaron Locks, coaches, and the organization's focus on fun, teamwork and life skills rather than competition. One reviewer criticized a 2025 Pickleball Camp in San Anselmo for late instruction, bullying and lack of engagement.