What Lenstore.co.uk does

Lenstore.co.uk is a direct-to-consumer online retailer of contact lenses and eye care products, operated by LGL Limited (incorporated in Guernsey, registration number 51990) through its UK subsidiary UK EFS Ltd, and owned by GrandVision N.V., which was acquired by EssilorLuxottica in 2021. The platform sells daily, two-weekly, monthly, toric (astigmatism), multifocal/varifocal (presbyopia), coloured, and extended-wear contact lenses from major manufacturers including Johnson & Johnson (ACUVUE), Alcon, Bausch & Lomb, CooperVision, and Sauflon, complemented by contact lens solutions, eye drops, eye vitamins, and lens cases. The core technology is an e-commerce storefront with an online optical clinic portal providing clinical advice, prescription storage, and appointment booking, supported by next-day delivery, same-day fulfilment for over 90% of orders, and free UK delivery on orders above £59.

The business model combines one-time retail sales with a recurring Auto Reorder subscription offering a 5% discount, plus an affiliate commission channel via TradeDoubler. Pricing is positioned up to 45% below high street opticians with an average order value around £45, and customer segments span UK prescription lens wearers and cosmetic lens buyers served primarily in the UK with delivery extending to 18+ countries including Spain, Italy, Germany, and France. Marketing is executed through an Eye Care Hub content library driving SEO, social media presence, email, referral, and student/key worker discount programs, while a partnership with Vision Express provides free eye tests at 600+ UK stores, integrating clinical compliance with the online purchase funnel.

Name

Lenstore.co.uk

Legal name

LGL Limited

Website

https://lenstore.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Lenstore.co.uk is a UK direct-to-consumer e-commerce retailer of contact lenses and eye care products, operated by LGL Limited (a subsidiary of EssilorLuxottica via GrandVision), serving prescription and cosmetic lens wearers across the UK and 18+ international markets with next-day delivery and an Auto Reorder subscription.

Ownership category

akta.pro rank

Product category

Contact Lens Retail

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

akta.pro secondary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

Keywords

• Contact lens retail
• Online optical store
• Eye care products
• Contact lens solutions
• Vision correction supplies

Headquarters

HQ city

St. Peter Port

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Retail Contact Lens Sales: Direct sales of contact lenses and eye care products to consumers through the e-commerce website. Products include daily, two-weekly, monthly disposables, toric lenses for astigmatism, multifocal lenses, and coloured contact lenses. Also includes solutions, eye drops, and accessories.
2. Auto Reorder Subscription: Recurring subscription service offering 5% discount on all Auto Reorder purchases. Customers can set delivery frequency and save on regular purchases of contact lenses.
3. Affiliate Program Commission: Commission-based revenue through affiliate partners who drive traffic to Lenstore via banners, featured products, or text links. Average order value stated at £45.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lenstore.co.uk is an online retailer that sells contact lenses across all replacement schedules (daily, two-weekly, monthly, toric/astigmatism, multifocal/varifocal, coloured, extended wear) plus complementary eye care products including lens solutions, eye drops, eye vitamins and lens cases. Customers can purchase one-off orders or set up Auto Reorder subscriptions at a 5% discount, with the business positioned as up to 45% cheaper than high street opticians.

Product overview

Lenstore.co.uk is an online optical retailer and subsidiary of EssilorLuxottica (operating under LGL Limited, registered in Guernsey) that sells contact lenses, solutions, and eye care accessories. The core product portfolio spans multiple contact lens categories — daily disposables (e.g., 1 Day ACUVUE MOIST, Dailies AquaComfort Plus, everclear ELITE), two-weekly disposables (e.g., ACUVUE OASYS), monthly disposables (e.g., Biofinity, ACUVUE OASYS), toric lenses for astigmatism, multifocal/varifocal lenses for presbyopia (including ACUVUE OASYS MAX 1-Day MULTIFOCAL), coloured/cosmetic lenses, and extended-wear lenses — all sourced from major manufacturers including Johnson & Johnson (ACUVUE), Alcon/CIBA Vision, Bausch & Lomb, CooperVision, and Sauflon. Complementing the lens range are contact lens care solutions (multi-purpose, hydrogen peroxide, saline, and RGP-specific solutions) and eye care accessories (eye drops, eye vitamins, contact lens cases). Lenstore also offers service features including an Auto Reorder subscription with 5% recurring discount, a Your Online Optical Clinic clinical advice portal, and free eye tests via a Vision Express partnership. The company operates next-day delivery for UK orders and delivers to up to 18 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Disposable Contact Lenses Single-use contact lenses replaced each day, sold by Lenstore for individual consumers seeking the most hygienic and convenient replacement schedule.
• Two-Weekly Disposable Contact Lenses Contact lenses replaced every two weeks, offered to consumers preferring a fortnightly replacement cycle.
• Monthly Disposable Contact Lenses Contact lenses replaced on a monthly basis, supplied to individual consumers preferring a longer-cycle replacement.
• Toric Contact Lenses (Astigmatism) Contact lenses designed to correct astigmatism, available to individual consumers with toric prescriptions.
• Multifocal/Varifocal Contact Lenses Contact lenses that correct presbyopia by providing multiple focal powers, sold to individual consumers needing near and distance correction.
• Coloured Contact Lenses Cosmetic contact lenses that change or enhance eye colour, available to individual consumers for cosmetic and occasional wear.
• Extended Wear Contact Lenses Contact lenses approved for extended/continuous wear, supplied to individual consumers seeking overnight or longer-duration wear.
• Contact Lens Solutions Lens cleaning, disinfecting and storage solutions (multi-purpose, hydrogen peroxide, saline and RGP-specific) for use by individual contact lens wearers.
• Eye Drops Lubricating and rewetting eye drops for contact lens wearers experiencing dryness or irritation, sold to individual consumers.
• Eye Vitamins Nutritional supplements formulated to support eye health, sold to individual consumers.
• Contact Lens Cases Storage cases for contact lenses, sold as accessories to individual contact lens wearers.
• Auto Reorder Subscription Service Recurring subscription that automatically ships selected contact lenses to the customer on a chosen schedule at a 5% discount versus one-off purchases.
• ACUVUE OASYS MAX 1-Day MULTIFOCAL Daily disposable multifocal contact lens from Johnson & Johnson Vision, designed for presbyopic wearers needing near and distance correction in a single-use lens.

Quantifiable outcome

• Orders shipped same day for over 90% of purchases
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vision ExpresscoreChannel Partner/ Reseller/ DistributorLenstore offers free eye tests at over 600 Vision Express stores across the UK for customers who have purchased prescription contact lenses. This partnership provides Lenstore customers with access to professional eye care services and helps maintain ongoing prescription compliance.
• TradeDoublerminorGTM or Marketing PartnerTradeDoubler serves as the affiliate platform for Lenstore's partner program, enabling website owners to earn commission by driving sales to Lenstore through banners, featured products, and text links.
• GrandVision N.V.coreOthersGrandVision N.V. is the Dutch optical retail group that owns Lenstore through its subsidiary LGL Ltd (registered in Guernsey). Lenstore operates under GrandVision's corporate structure and tax policy framework.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vision Direct: Leading UK-based online contact lens and solutions retailer, offering similar DTC e-commerce model with subscription, branded and own-brand lenses, and competitive pricing. Closest direct competitor in product mix and customer segment.
• Feel Good Contacts: UK and Ireland-based online contact lens and eye care retailer, operating DTC e-commerce with price leadership, Auto Reorder-style subscription, and similar product portfolio (ACUVUE, Dailies, Biofinity).
• Contactlenses.co.uk (formerly Get Lenses): UK-focused online contact lens retailer competing directly on price, range, and subscription. Part of the same commoditized UK online CL competitive set.

Broad incumbents

• Specsavers (online): UK high street optical incumbent with a substantial online contact lens channel and Easyvision own-brand. Competes with Lenstore both on price (own-brand) and on prescription capture (high street).
• Vision Express: Sister brand under EssilorLuxottica/GrandVision and partner of Lenstore for free eye tests. Operates a parallel online contact lens channel — partially complementary, partially competitive.
• Boots Opticians (online): UK high street pharmacy/optical incumbent with online contact lens channel. Competes with Lenstore on subscription replenishment and competes for the same UK consumer wallet.
• Warby Parker: US-based digitally native optical retailer with expanding DTC e-commerce, subscription, and omnichannel model. Comparable e-commerce playbook, but frames-led rather than contact-lens-led.

Emerging players

• 1-800 Contacts: US-based online contact lens retailer (now owned by KKR/Alcon-adjacent ownership), pioneer of online CL subscription and telemedicine prescription verification. Operates a similar DTC e-commerce subscription model but in the US market.
• SmartbuyGlasses: Global online optical retailer (frames + lenses) expanding into contact lenses. Adjacent DTC e-commerce model targeting price-conscious consumers, but broader eyewear portfolio.

Regional players

• Lensway: European online optical retailer operating primarily in the Nordics and Netherlands with contact lens and eyewear DTC offerings. Comparable model in adjacent European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Lenstore
• YouTubeyoutube.com/user/Lenstore
• Facebookfacebook.com/lenstoreuk
• Pinterestuk.pinterest.com/lenstore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenstore.co.uk