What Agen does

Agen is a Singapore-incorporated (Agen Com Pte Ltd) consumer health technology company operating an integrated "AI Longevity OS" that combines a wearable band, an automated countertop supplement dispenser, and a free mobile application. The platform continuously measures 50+ biomarkers — including HRV, blood pressure, SpO2, sleep stages, respiratory rate, temperature, and activity — via the Agen Band, runs a 30-second rPPG-based face scan through the app, and uses proprietary AI to generate evidence-graded daily supplement protocols drawn from a catalog of 48+ formulas. The Agen Robot then mixes personalized liquid liposomal blends from 15 cartridges each morning, with claimed up to 98% cellular absorption and support for up to 5 family profiles from a single device.

Agen monetizes across three revenue streams: one-time hardware sales ($149 Agen Band, $399 Agen Robot with starter cartridges), recurring and one-time supplement sales (bundles at $41.65-$76.50/month under Subscribe & Save or $6-$52 per individual product), and B2B partner revenue share via a formalized Partner Program covering corporate wellness, hospitality, fitness facilities, clinics/healthtech, and influencers. Customer acquisition is product-led through a free iOS/Android app augmented by direct-to-consumer e-commerce on agen.com, with fulfillment centers in Singapore, Europe, and the USA supporting global shipping. The company integrates bidirectionally with Apple Health, Google Health Connect, and Oura, has 12,000+ reported active members, and operates with a 1-10 person team.

Founded in 2024, Agen has filed 6 patents and published 5 scientific papers supporting its scoring methodology and dispensing technology. The company markets itself in the longevity/wellness category and positions GDPR, SOC 2, ISO 27001, and HIPAA-adjacent security as part of its compliance posture, though its terms of service explicitly disclaim status as a HIPAA Covered Entity and frame products as general wellness rather than medical devices. A 15-formula capsule supplement line is on waitlist for 2026 launch.

Name

Agen

Legal name

Agen Com Pte Ltd

Website

https://agen.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Agen operates an AI Longevity OS that combines a biomarker wearable band, an automated liquid supplement dispensing robot, and a free mobile app delivering evidence-graded personalized protocols to 12,000+ consumer and B2B partner members globally.

Ownership category

akta.pro rank

Product category

Personalized Health Supplements and Wearables

NAICS

Health and Personal Care Retailers (456), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Personalized health supplements
• Wearable biometric tracker
• AI longevity platform
• Automated supplement dispenser
• Liposomal supplement delivery

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Sales - Agen Band: One-time hardware purchase at $149 with no subscription required. Includes all AI features and app connectivity. Customers own data and device indefinitely.
2. Hardware Sales - Agen Robot: One-time purchase at $399 including Robot unit plus 1-month Essential Starter Pack (20 liposomal cartridges). 3-year warranty included.
3. Supplement Subscriptions: Monthly subscription for personalized supplements ranging $70-$200/month depending on formulas and family members. 15% discount on Subscribe & Save. Cartridge refills delivered monthly with pause/cancel flexibility.
4. Supplement One-Time Purchases: Individual supplement products available for one-time purchase. Prices range from $6 (Astaxanthin) to $52 (Pre-Workout Mix Powder). No subscription required.
5. Partner Program Revenue Share: Partners earn recurring revenue share from hardware and consumable subscriptions. Reported +27% average revenue increase per partner location. Free Robot provided to qualifying partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Agen sells an AI Longevity OS built around a closed loop: the Agen Band wearable tracks 50+ biomarkers, the free mobile app analyzes the data and generates daily protocols, and the Agen Robot mixes and dispenses personalized liquid liposomal supplements each morning. The company also sells a 48-formula evidence-scored supplement catalog across seven health categories, plus curated bundles, direct to consumers via its own e-commerce site and globally through app stores.

Product overview

Agen is an AI Longevity OS — a unified ecosystem combining a biometric wearable (Agen Band), an automated supplement dispenser (Agen Robot), and a free mobile app with face-scan vitals and AI protocol generation. The system works as a closed loop: the Band measures 50+ biomarkers 24/7, the app analyzes the data and scores evidence-based supplement recommendations, and the Robot dispenses personalized daily formulas fresh each morning. Ready Supplements (48+ products across 7 categories) and curated protocol bundles (Executive Focus Kit, Daily Longevity Bundle, Peak Recovery Stack) are available standalone or via the Robot. A capsule supplement line (15 formulas) is launching soon. The platform is offered direct-to-consumer with a B2B Partner Program for enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Agen Band A biomarker wearable wristband that tracks 50+ health signals 24/7, including HRV, blood pressure, SpO2, sleep stages, temperature, respiratory rate, and activity. Pairs with the free Agen app via Bluetooth 5.4 and syncs with Apple Health; no subscription required.
• Agen Robot A countertop supplement dispenser that mixes personalized liquid liposomal formulas fresh each morning from 15 cartridge slots, adapting the daily blend to the user's biometric data from the Band and app. Supports up to 5 family profiles from one machine.

Quantifiable outcome

• Up to 98% cellular absorption from liquid liposomal supplements vs fraction from traditional tablets
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Apple HealthcoreTechnology or IntegrationBi-directional sync with Apple HealthKit. Agen Band data and face scan vitals sync to Apple Health. Users can import Apple Health data into Agen app for unified health view.
• Google Fit / Google Health ConnectcoreTechnology or IntegrationIntegration with Google Fit and Health Connect for biometric data import. Enables Android users to connect existing wearable data to Agen platform.
• Health & Hospitality PartnerscoreChannel Partner/ Reseller/ DistributorHotels, wellness retreats, and hospitality venues offering Agen as guest amenity. Free Robot placement, recurring revenue share, and data integration capabilities. Differentiates hospitality offerings with personalized health technology.
• Business & Corporate Wellness PartnerscoreChannel Partner/ Reseller/ DistributorCorporate employers and HR platforms integrating Agen into employee wellness benefits. API integration with existing HR systems, exclusive product access, and revenue share. Claims +27% avg revenue increase per location.
• Science & Healthtech PartnerscoreStrategic or Co-development PartnerResearch institutions and healthtech companies with API access for integration. Access to unique formulas, security and compliance alignment, and various revenue-sharing options. Joint development opportunities.
• Influencers & Media PartnersminorGTM or Marketing PartnerContent creators and media companies receiving data-driven insights, unique branded formulas, co-marketing support, and audience growth opportunities. Revenue streams through affiliate arrangements.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Function Health: Membership-based comprehensive blood biomarker testing paired with personalized health insights and clinician review. Shares Agen's biomarker-driven, longevity-focused consumer proposition.
• Viome: Microbiome and cellular health testing with personalized nutrition and supplement recommendations. Overlaps on the biomarker→personalized-supplement model, anchored on a different test modality.
• Eight Sleep: Smart sleep/recovery device with subscription app and biometric tracking. Comparable hardware-plus-subscription longevity stack though focused on sleep rather than supplements.
• Ultrahuman: Smart ring wearable combined with an ecosystem of health-optimization products including supplements. Closest emerging full-stack analog to Agen's wearable + supplements + AI model, primarily in India.

Direct peers

• Care/of: Personalized vitamin and supplement packs delivered via subscription with quiz-driven recommendations. Closest direct peer on the personalized D2C supplement model.
• AG1 (Athletic Greens): Daily all-in-one greens and supplement subscription with strong evidence-based positioning. Direct competitor for the "daily foundational stack" use case Agen addresses with bundles and the Robot.
• Whoop: Subscription-based biometric wearable focused on HRV, recovery, sleep and strain with AI coaching. Closest functional analog to Agen Band's wearable + AI coaching model.
• InsideTracker: Biomarker blood testing combined with personalized supplement and nutrition protocols. Direct overlap on biomarker-driven, evidence-graded supplement recommendations.
• Levels Health: Continuous glucose monitor paired with AI-driven metabolic insights and personalized recommendations. Mirrors Agen's biomarker-to-action loop in the CGM category.
• Oura: Smart ring wearable with subscription app delivering readiness, sleep and biomarker insights. Direct competitive overlap with Agen Band for the health-optimizing consumer and integrates directly with Agen app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgenWellbeing
• Facebookfacebook.com/agen.wellbeing
• LinkedInlinkedin.com/company/agen-wellbeing

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agen