Sistema Plastics

What Sistema Plastics does

Sistema Plastics is a New Zealand-based designer and manufacturer of branded plastic consumer housewares, primarily food storage containers, lunch boxes, drink bottles, microwave products and home organization solutions, sold internationally under the Sistema® trademark. Founded in 1994 in a small provincial New Zealand town and now a subsidiary of the US consumer goods conglomerate Newell Brands, the company operates a 52,000m² state-of-the-art manufacturing facility in Mangere, Auckland, where 93% of injection-molding machines are electric (claimed to be 70% more efficient than hydraulic equivalents). Production is controlled by integrated software platforms (Mattec for machine monitoring, Epicor ERP for end-to-end business control, WMS for inventory), with advanced robotics, assembly automation, and a fully automated ASRS warehouse; rain water collected on site is filtered and reused for machine cooling. The product portfolio is organised into ~16 distinct sub-brands (KLIP IT, KLIP IT PLUS, BAKE IT, Ultra, Brilliance, NEST IT, TakeAlongs, TO GO, Stax TO GO, Lunch, Hydrate, Microwave, Storage, Home, Heatables, and Recycled Ocean Bound Plastic), each anchored by proprietary technologies such as the KLIP IT easy-locking clip with flexible seal, ZeroLeak sealing, and SplatterShield steam-release venting.

Sistema does not sell directly to consumers. Its go-to-market is a B2B2C channel model: products are distributed to over 110 countries through large global retailers (e.g., Auchan, Carrefour, Intermarché in France) and a network of named regional distributors (LivWise in Benelux, Ametsis in Scandinavia, Jähn Handels in DACH, Spoman Iberica in Portugal, Nexwav in Singapore, Katrin BJ in Malaysia/Brunei, Robin Exports in the Pacific Islands), with Newell Brands subsidiary offices handling distribution in the USA, Canada, UK/EMEA, France, Japan, Mexico, Argentina and Chile. The company sells to three primary end-consumer personas: general consumers seeking food storage and kitchen organisation, families with children needing school lunch solutions, and busy professionals requiring portable, leak-proof meal transport. End-market pricing is set by retail partners and is not publicly disclosed. Revenue is generated almost entirely through hardware sales of plastic consumer products, supplemented by a sustainability narrative (recycled ocean-bound plastic content, ISCC PLUS, ISO 9001:2015, GMP, Toitū Brighter Future Award 2022) and a stated 2050 zero-carbon target with quantified 2025 milestones.

Name

Sistema Plastics

Legal name

Sistema Plastics Limited

Website

http://sistemaplastics.com/

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sistema Plastics is a New Zealand-based manufacturer of branded plastic food storage containers, lunch boxes, and drink bottles, selling exclusively through major retailers and regional distributors across 110+ countries as a subsidiary of Newell Brands.

Ownership category

akta.pro rank

Product category

Food Storage Containers

NAICS

All Other Plastics Product Manufacturing (326199), Plastics and Rubber Products Manufacturing (326)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)

akta.pro secondary industries

Rigid Plastic Containers (Bottles, Jars, Jugs) Manufacturing (IMANAEAA), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Food storage containers
• Kitchen storage solutions
• Lunch boxes
• Drink bottles
• Plastic housewares

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Storage Containers: Sistema designs and manufactures food storage containers, lunch boxes, drink bottles, microwave products, and home organization solutions. Revenue is generated through the sale of these physical plastic products to consumers via retail partners globally. The company uses post-industrial material to produce some products as part of waste-free manufacturing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sistema Plastics designs and manufactures plastic food storage containers, lunch boxes, drink bottles, microwave products, and home organization solutions under the Sistema brand. All products are produced at the company's 52,000m2 manufacturing facility in Auckland, New Zealand, and sold in over 110 countries through major retail chains and regional distributors. The portfolio is organized around branded ranges including KLIP IT, KLIP IT PLUS, BAKE IT, Ultra, Brilliance, NEST IT, TakeAlongs, Heatables, Microwave, TO GO, TO GO Stax, Lunch, Hydrate, Storage, Home, and a Recycled Ocean Bound Plastic range.

Product overview

Sistema Plastics is a New Zealand-based manufacturer of innovative food storage containers, lunch boxes, drink bottles, microwave products, and home organization solutions. The product portfolio is organized around distinct branded ranges: KLIP IT PLUS and KLIP IT feature stackable containers with distinctive easy-locking clips and flexible seals; BAKE IT targets baking storage with extended skirt seals; Ultra offers ultra-clear countertop and pantry containers; BRILLIANCE provides 100% leak-proof containers for transporting liquids; NEST IT containers nest together when empty; TakeAlongs are portable containers for outdoor use; Heatables and Microwave ranges are specifically designed for microwave heating with ZeroLeak and SplatterShield technologies; TO GO and TO GO Stax serve on-the-go lunch needs with bento-style compartments; Hydrate covers reusable drink bottles in various styles; Storage offers large-capacity containers; Home organizes broader household storage needs; and the Recycled Ocean Bound Plastic range incorporates sustainable materials. All products are manufactured in Sistema's state-of-the-art New Zealand factory using food-safe materials.

Differentiator

Problem solved

Functional benefit

Brands

• KLIP IT: Versatile, stackable food storage with easy locking clips and flexible seal.
• KLIP IT PLUS
• BAKE IT
• Ultra
• Brilliance
• NEST IT
• TakeAlongs®
• Microwave
• TO GO
• Stax TO GO
• Lunch
• Hydrate
• Expressions
• Home
• Storage
• Heatables
• Contains Recycled Ocean Bound Plastic

Products and services

• KLIP IT PLUS Stackable food storage containers with built-in flexible seal and easy-locking clips that keep food fresher for longer. Available in rectangular, square, and utility shapes with modular stacking design for home consumers.
• KLIP IT Versatile, stackable food storage containers with easy locking clips and flexible seal for fridge, freezer, and pantry storage. Aimed at general household consumers.
• BAKE IT Baking storage range with easy locking clips and extended skirt seal to keep baking ingredients and creations fresher for longer. Includes measuring cups in larger containers for home bakers.
• Ultra High-quality ultra-clear containers with glass-like clarity for countertop, kitchen drawers, pantry, and fridge storage. Features easy locking clips and airtight seal for consumers seeking premium presentation.
• Brilliance 100% leak-proof versatile storage containers that allow transport of sauces, soups, and stews. Stackable design for fridge and freezer storage, targeting consumers needing liquid-safe portable storage.
• NEST IT Stackable containers that nest together with ease when empty, saving valuable space in refrigerator or freezer for household consumers.
• TakeAlongs Lightweight and portable containers with Quik Clik Seal feature for barbecues, parties, picnics and lunch. Safe for microwave, freezer, and dishwasher, marketed to casual and outdoor consumers.
• Heatables Containers built for heat, convenience, and zero mess with ZeroLeak and SplatterShield technology. Designed for microwave heating of meals by consumers seeking office or home reheat solutions.
• TO GO On-the-go containers for transporting lunch and snacks to work, school, or the park. Includes bento boxes, salad containers, and lunch stacks for busy consumers and families.
• TO GO Stax 100% leak-proof bento box style containers with dual compartment trays for mess-free food transportation. Made in New Zealand from durable, food-safe plastic for working professionals and students.
• Lunch Colourful lunch storage solutions including lunch boxes, bento ranges, and lunch packs designed for work, school, or park outings. Targets families and on-the-go consumers.
• Hydrate Reusable drink bottles in a diverse range including kids, lifestyle, active, and stainless steel options. Features Twist 'n' Sip caps on kids bottles for school and sports hydration.
• Microwave Dedicated microwave range including steamers, soup mugs, bowls, and plates with steam release vent for splatter-free heating at home or the office.
• Storage Large storage containers with hinged clips for quick and easy access without removing the lid. Built to withstand hard knocks of storage for household and garage use.
• Home Home organization solutions including kitchen and pantry storage, car and garage organization, toy organization, laundry, and closet storage for residential consumers.
• Recycled Ocean Bound Plastic range Durable and reusable drink bottles and lunch boxes containing recycled ocean-bound plastic, with at least 35% recycled content varying by product. Targets sustainability-focused consumers.

Quantifiable outcome

• 93% of molding machines are electric, 70% more efficient than hydraulic
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered regional, flagship and core.

• LivWiseregionalChannel Partner/ Reseller/ DistributorLivWise is Sistema's distributor for Belgium, Luxembourg, and Netherlands. Located at Vaartlaan 9, 9800 Deinze, Belgium. Contact: +32 9 385 93 24.
• AmetsisregionalChannel Partner/ Reseller/ DistributorAmetsis is Sistema's distributor for Denmark, Scandinavia, Sweden, Norway, and Iceland. Located at Grimstrupvej 185, 4700 Naestved, Denmark.
• Jähn Handels GmbH & Co KGregionalChannel Partner/ Reseller/ DistributorJähn Handels is Sistema's distributor for Germany and Austria. Located at Adolf-Kolping-Straße 22, 57627 Hachenburg, Germany.
• Spoman IbericaregionalChannel Partner/ Reseller/ DistributorSpoman Iberica is Sistema's distributor for Portugal. Located at Via Central de Milheiros Nº 772, 4475-330 Milheiros Maia, Portugal.
• Nexwav International PTE LtdregionalChannel Partner/ Reseller/ DistributorNexwav is Sistema's distributor for Singapore. Located at 24 Sin Ming Lane, #03-103 Midview City, Singapore 573970.
• Katrin BJ Sdn BhdregionalChannel Partner/ Reseller/ DistributorKatrin BJ is Sistema's distributor for Malaysia and Brunei. Located at No 12 Jalan TP2, Taman Perindustrian UEP, 47600 Subang Jaya, Selangor Darul Ehsan, Malaysia.
• Robin Exports (NZ) LtdregionalChannel Partner/ Reseller/ DistributorRobin Exports is Sistema's distributor for Pacific Island Region. Located at 40 Firth Street, Drury, Auckland, New Zealand.
• Newell BrandsflagshipChannel Partner/ Reseller/ DistributorNewell Brands is Sistema's parent company and handles distribution in major markets including Argentina, Canada, Chile, Japan, Mexico, UK/EMEA, and USA. Sistema Plastics is now part of the Newell Brands portfolio.
• Toitū EnvirocarecoreStrategic or Co-development PartnerToitū Envirocare provides environmental certification and awards for Sistema's sustainability initiatives, including the Toitū Brighter Future Award 2022.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Contigo: Reusable drink bottles and food containers brand. Overlaps with Sistema's Hydrate and on-the-go ranges in the reusable hydration and lunch transport category across North American and European retail.
• Thermos: Established brand in insulated drinkware and food jars. Comparable to Sistema in hydration and on-the-go food/ beverage container segments, with strong retail presence in North America, Europe, and Asia.
• Lock & Lock: Korean global manufacturer of airtight plastic food storage containers and kitchenware. Direct competitor to Sistema's KLIP IT and Brilliance ranges with overlapping retail distribution across Asia, North America, and Europe.
• Bentgo: Specialist in bento-style lunch boxes and on-the-go food containers. Directly competes with Sistema's TO GO, Stax TO GO, and Lunch sub-brands in the kids' and busy-professional lunch segment.
• Pyrex: Glass food storage and bakeware brand. Competes with Sistema's Ultra (clear) range and BAKE IT line, particularly in the oven-to-fridge-to-table meal prep segment.
• Tupperware Brands: Iconic direct-sales and retail food storage container brand. Closest comparable to Sistema in product category (plastic food containers, lunch boxes, drinkware) and broad household consumer base, though historically distributed via a different (party-plan) channel.
• OXO: Premium kitchen storage, food prep, and organization brand. Comparable to Sistema in mid- to high-tier kitchen and pantry storage positioning, sold through major US retailers with similar end-consumer profiles.

Emerging players

• Glasslock: Specialist in glass food storage containers. Emerging alternative to plastic storage that addresses plastic-phobic consumers; overlaps with Sistema's pantry, fridge, and meal-prep categories.

Broad incumbents

• Cambro Manufacturing: US-based foodservice equipment manufacturer including plastic food storage and transport containers. Comparable manufacturing technology (injection molding) and overlapping commercial buyers, though Cambro is more foodservice-focused.
• Rubbermaid: Fellow Newell Brands-owned food storage and home organization brand. Sibling brand with overlapping product categories and significantly larger US distribution, making it the most strategically relevant competitor within the same corporate parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sistemaplasticslimited
• Instagraminstagram.com/sistemaplastics
• Pinterestpinterest.nz/SistemaFoodStorage
• TikToktiktok.com/@sistemafoodstorage
• LinkedInlinkedin.com/company/sistema-plastics-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sistema Plastics