ametsis
ametsis is a Danish B2B import and distribution company that brings a curated portfolio of branded household and lifestyle products — led by Sistema, Cool'r, Yankee Candle, Dreamfarm, Shupatto, Contigo, Stasher, and Point Virgule — to retailers across Denmark.
- Company typePrivate
- Founded2008
- HeadquartersNæstved, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ametsis does
ametsis ApS is a privately held Danish B2B import and distribution company, founded in 2008 and headquartered in Grimstrupvej 185, 4700 Næstved, Denmark (VAT-nr. DK30541359). The company imports and distributes a curated portfolio of branded household and lifestyle consumer goods to Danish retailers and dealers, with its core product line built around Sistema (a New Zealand manufacturer of plastic food storage containers, lunch boxes, drink bottles, and kitchen organization products) and Cool'r (reusable lunch coolers and insulated cooler bags). Additional brands in the portfolio include Dreamfarm (kitchen tools), Shupatto (storage bags), Yankee Candle (home fragrances), Contigo (drinkware), Point Virgule, and Stasher. The product mix is wide within kitchen and food-prep categories (lunch, hydration, to-go, heatables, food storage, home organization, home fragrance) and is refreshed annually through a Back To School seasonal color cycle (2024, 2025, 2026 launches documented).
The business operates exclusively as a wholesaler with no proprietary technology, manufacturing, or brand of its own. Commercial mechanics consist of a B2B e-commerce webshop selling at gross prices in Danish Kroner excluding VAT, with free domestic shipping for orders over DKK 2,500, a DKK 79 fee for smaller orders, and Net 14 payment terms (or two invoices prepaid then 30 days net for new customers). The company is led by director/co-owners Maja Meisner (Maja Larsen) and Brian Hansen, supported by a sales manager, two key account managers, an office manager, a strategic buyer, an accountant, and warehouse staff, with no disclosed external investors, funding, or parent company. The primary customer base is Danish retail and dealer accounts, served through direct sales relationships and a dealer onboarding program (Bliv forhandler), with marketing presence on Facebook, Instagram (@sistema_nordic), YouTube, and LinkedIn.
ametsis firmographics
Firmographics- Name
- ametsis
- Legal name
- ametsis Aps
- Website
- https://ametsis.dk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ametsis is a Danish B2B import and distribution company that brings a curated portfolio of branded household and lifestyle products — led by Sistema, Cool'r, Yankee Candle, Dreamfarm, Shupatto, Contigo, Stasher, and Point Virgule — to retailers across Denmark.
- Ownership category
- akta.pro rank
Where ametsis is headquartered
LocationHeadquarters
- HQ city
- Næstved
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
ametsis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- B2B Distribution of Consumer Goods: Ametsis operates as a modern import company distributing branded consumer goods (kitchen items, storage containers, candles, bags, water bottles) to Danish retailers. Revenue is generated through wholesale B2B sales with standard payment terms of net 14 days. New customers pay first 2 invoices in advance before gaining credit terms of 30 days net.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard wholesale pricing for Danish retailers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ametsis product offering
Product offeringCore offering
Ametsis ApS is a Danish B2B import and distribution company that brings specially selected branded consumer goods into the Danish market, supplying retailers and dealers with kitchen storage containers, drinkware, lunch solutions, cooler bags, kitchen tools, and home fragrance products. Core distributed brands include Sistema (plastic food storage and hydration), Cool'r (insulated cooler bags and cooling packs), Dreamfarm, Shupatto, Yankee Candle, Contigo, Stasher, and Point Virgule. Orders are placed through a B2B webshop with Net 14 day payment terms and 1-2 workday domestic shipping.
Product overview
ametsis is a Danish import company (ametsis ApS) that distributes and sells a portfolio of consumer goods brands, primarily kitchen and food preparation/storage products. The core offering centers on Sistema (a New Zealand plastic food storage and drinkware brand) and Cool'r (a lunch cooler/cooler bag brand). Sistema's product range spans multiple sub-series: Lunch (Bento, Ribbon, Cube, Lunch — food containers for work, school, and home), To Go (portable compartmentalized lunch boxes), Hydration (drink bottles in Tritan plastic, stainless steel, and specialty designs), Heatables (microwave-safe storage and reheating bowls/mugs), Stax To Go (stackable leak-proof lunch boxes with dividers), and Home Organisation/storage solutions. Sistema products are characterized by BPA-free, phthalate-free plastic construction, leak-proof airtight seals, and dishwasher/microwave/freezer safety. Cool'r products include reusable cooling packs (Lunch Coolers) in various pack sizes and insulated cooler bags (Rectangular and Maxi Fold Up). Additional brands handled by ametsis include Dreamfarm, Shupatto, Yankee Candle, Contigo, Point Virgule, and Home Fragrances. ametsis also curates Online Range bundles (branded for webshop sale) and seasonal Back To School color collections. The company operates B2B terms of sale, offering credit to verified business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sistema New Zealand-manufactured Sistema plastic food storage, drinkware, and kitchen organisation products, including Lunch (Bento, Ribbon, Cube), To Go, Hydration, Heatables, Stax To Go, Home Organisation, ECOM, Online Range, and Back To School seasonal colour lines; BPA-free, phthalate-free, dishwasher/microwave/freezer safe. Distributed by Ametsis to Danish retailers and dealers.
- Cool'r Brand of reusable lunch coolers and insulated cooler bags distributed by Ametsis in Denmark. Includes Lunch Coolers (reusable cooling packs in 3-pack, 24-piece and 56-piece bulk), Rectangular Cooler Bag, Maxi Fold Up Lunch Bag, and Fold Over Cooler Bag variants designed to keep food and drinks cool.
- Dreamfarm Australian kitchenware brand offering innovative cooking and kitchen tools; distributed in Denmark by Ametsis.
- Shupatto Japanese brand specialising in compact folding storage bags and containers; distributed in Denmark by Ametsis.
- Yankee Candle American candle and home fragrance brand; distributed by Ametsis in Denmark under the Home Fragrances category.
- Contigo Brand specialising in drinkware and water bottles; distributed in Denmark by Ametsis.
- Stasher Brand of reusable silicone storage bags; distributed in Denmark by Ametsis.
- Point Virgule Kitchenware brand; distributed in Denmark by Ametsis.
Quantifiable outcome
- Orders delivered within 1-2 workdays in Denmark
- +1 more outcomes
Companies that use ametsis
Customer profileSegments1 record
Ideal customer profiles1 record
ametsis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ametsis partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered primary, core and minor.
- Sistema (Plastics New Zealand Ltd)primarySistema is a New Zealand-based manufacturer of plastic food storage and hydration products. Ametsis is their official distributor in Denmark, offering Sistema's full product range including lunch boxes, food containers, water bottles, and kitchen organization products.
- DreamfarmcoreDreamfarm is an Australian kitchenware brand known for innovative cooking and kitchen tools. Ametsis distributes their products in Denmark.
- ShupattocoreShupatto is a Japanese brand specializing in storage bags and containers. Ametsis distributes their products in Denmark.
- Yankee CandlecoreYankee Candle is a well-known American candle and home fragrance brand. Ametsis distributes Yankee Candle products in Denmark.
- ContigocoreContigo is a brand specializing in drinkware and water bottles. Ametsis distributes Contigo products in Denmark.
- Cool'rcoreCool'r is a brand offering lunch coolers, cooler bags, and cooling products for food transport. Ametsis distributes Cool'r products including lunch coolers, cooler bags, and thermal lunch bags.
- Point VirguleminorPoint Virgule is a kitchenware brand. Ametsis distributes their products in Denmark.
- StasherminorStasher is a brand known for reusable silicone storage bags. Ametsis distributes Stasher products in Denmark.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
ametsis competitors and assessment
Company assessmentEmerging players
- Eva Solo: Danish design brand producing kitchen tools, hydration, and home lifestyle products sold through Nordic retailers. Directly competes in kitchenware/hydration categories ametsis distributes via Sistema and Contigo.
- Stelton: Danish design kitchen brand (now a Fiskars subsidiary) selling drinkware, thermos, and kitchen accessories through Nordic retailers. Comparable because it operates in the same Danish kitchen/hydration category ametsis serves via Contigo and Sistema Hydration.
Broad incumbents
- IMAX Corporation: Hong Kong-based parent company of Sistema and global master distributor of the brand. Ametsis is a downstream Danish distributor of IMAX's flagship line, making IMAX both a partner and the upstream incumbent in the same value chain.
- Fiskars: Finnish global consumer goods group (owns Stelton, Iittala, Royal Copenhagen, Wedgwood) distributing premium kitchen and home brands through Nordic and European retailers. Comparable broad-based B2B distribution of multiple housewares brands at scale.
- Lifetime Brands: US-listed housewares company that designs, sources, and distributes branded kitchen and home products to retailers globally. Comparable B2B model of distributing multiple owned and licensed brands across housewares categories.
Regional players
- Menu Space (Audo Copenhagen): Danish design brand and retailer of furniture, lighting, and home accessories. Comparable because it sells Scandinavian lifestyle design into the same Danish retail channel ametsis serves with home fragrances and lifestyle goods.
- Coolstuff: Danish gift and lifestyle goods retailer that also distributes curated brand assortments. Overlaps with ametsis in categories like Yankee Candle-adjacent home fragrance and lifestyle gifting for the Danish market.
Direct peers
- Nordic Nest: Nordic online kitchen, home, and design retailer (formerly RoyalDesign) sourcing and selling premium brands across the region. Comparable product mix (Sistema-adjacent storage, kitchen tools, home goods) and overlapping Nordic customer base, though more B2C-weighted.
- Concept Nordic: Nordic distributor of premium kitchen and lifestyle brands (Bodum, Stelton, Georg Jensen, Iittala) to retailers across the Nordics. Closest comparable: same B2B brand-distribution model targeting Scandinavian retail shelves.
Others
- Rosendahl Design Group: Danish design brand group distributing premium housewares, kitchen, and lifestyle products to Nordic retailers. Overlaps with ametsis's kitchen and home-fragrance distribution focus and shares the Danish design-retail channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
ametsis social profiles
Digital presenceametsis financial estimates
Financial estimateRevenue estimate
Valuation estimate
ametsis leadership team
Management profileNumber of profiles
Profiles5 records
ametsis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ametsis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ametsis
What does ametsis do?
Ametsis ApS is a Danish B2B import and distribution company that brings specially selected branded consumer goods into the Danish market, supplying retailers and dealers with kitchen storage containers, drinkware, lunch solutions, cooler bags, kitchen tools, and home fragrance products. Core distributed brands include Sistema (plastic food storage and hydration), Cool'r (insulated cooler bags and cooling packs), Dreamfarm, Shupatto, Yankee Candle, Contigo, Stasher, and Point Virgule. Orders are placed through a B2B webshop with Net 14 day payment terms and 1-2 workday domestic shipping.
Is ametsis a public or private company?
ametsis is a private company. It is classified as management employee owned and is currently operating.
When was ametsis founded?
ametsis was founded in 2008. It employs 11 to 50 people.
Where is ametsis based?
ametsis is headquartered in Næstved, Denmark, in the Europe region.
How does ametsis make money?
One revenue line is on record: B2B Distribution of Consumer Goods.
Who are ametsis's main competitors?
Emerging players on record are Eva Solo and Stelton. Broad incumbents are IMAX Corporation, Fiskars and Lifetime Brands. Regional players are Menu Space (Audo Copenhagen) and Coolstuff. Direct peers are Nordic Nest and Concept Nordic. Rosendahl Design Group is listed as an others.
Does ametsis have an API?
No public API is recorded for ametsis.