Pure Salt Interiors
Pure Salt Interiors (dba Pure Salt Shoppe) is a Newport Beach, California design studio and home lifestyle brand selling curated furniture, lighting, rugs, and decor via Shopify e-commerce, a flagship showroom, a Trade Program, and in-house design services for consumers and interior design professionals.
- Company typePrivate
- Founded2016
- HeadquartersNewport Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pure Salt Interiors does
Pure Salt Interiors, operating commercially as Pure Salt Shoppe, is a Newport Beach, California-based design studio and home lifestyle brand founded in 2015–2016 that serves both consumers and interior design professionals. The company sells curated furniture, lighting, rugs, bedding, pillows, wall decor, and outdoor furnishings through a Shopify-based e-commerce storefront, a flagship retail showroom at 314 Old Newport Blvd in Newport Beach, and a tiered Trade Program offering 15%–25% discounts to verified design professionals with a $1,000 annual minimum. Its product assortment is differentiated by a portfolio of exclusive co-developed collaborations (Leftbank Art, Hati Home, Tempaper, Momeni, Modern Matter) and a co-branded partnership with Pottery Barn, supported by a separate Design Studio (Full Service Design for large-scale residential projects and Shoppe Design for single-room work). A 10th Anniversary Collection was recently launched, signaling brand maturity after a decade in market, and earned media spans House Beautiful, HGTV Magazine, Real Simple, Veranda, Apartment Therapy, and Business of Home. The business is privately held with 11–50 employees, no disclosed institutional funding, and no AI/ML capabilities evident in the current operating stack.
Pure Salt Interiors firmographics
Firmographics- Name
- Pure Salt Interiors
- Legal name
- Pure Salt Shoppe
- Website
- https://puresaltinteriors.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Salt Interiors (dba Pure Salt Shoppe) is a Newport Beach, California design studio and home lifestyle brand selling curated furniture, lighting, rugs, and decor via Shopify e-commerce, a flagship showroom, a Trade Program, and in-house design services for consumers and interior design professionals.
- Ownership category
- akta.pro rank
Where Pure Salt Interiors is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pure Salt Interiors business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Product Sales: One-time purchase revenue from furniture, decor, lighting, rugs, pillows, art, bedding, outdoor furniture, and wall decor. Products range from $10 to nearly $12,000 with mix of in-stock and made-to-order items.
- Design Services: Full Service Design for large-scale residential projects and Shoppe Design for single-room layout and furnishing sourcing. Revenue from professional interior design consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Bronze Trade Tier - 15% discount for spend under $10,000 |
| Transaction based/ take rate | Annual | Silver Trade Tier - 20% discount for spend $10,000-$30,000 |
| Transaction based/ take rate | Annual | Gold Trade Tier - 25% discount for spend over $30,000 |
| Transaction based/ take rate | Pay-as-you-go | Consumer Sale - 15% off sitewide |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Pure Salt Interiors product offering
Product offeringCore offering
No supporting source content was provided for Pure Salt Interiors in the input; a grounded description of the company's core offering cannot be constructed without source data.
Product overview
Pure Salt Interiors operates as a lifestyle e-commerce platform and design studio. The core offering is the Pure Salt Shoppe, a Shopify-based online retail store selling curated furniture, decor, lighting, rugs, pillows, art, bedding, bath, and outdoor furnishings. The company also maintains a Design Studio providing full-service interior design and shoppe design services. Their product portfolio includes exclusive sub-brands like Pure Salt Lighting and collections exclusive to Pure Salt, as well as brand collaborations with Leftbank Art, Hati Home, Tempaper, Momeni, and Modern Matter. The 10th Anniversary Collection marks their 10-year milestone. The business operates a Trade Program offering interior design professionals exclusive pricing and benefits, and maintains a flagship retail store in Newport Beach, California.
Differentiator
Problem solved
Functional benefit
Companies that use Pure Salt Interiors
Customer profileNamed customers6 records
Segments2 records
Pure Salt Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure Salt Interiors partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Leftbank ArtcorePure Salt x Leftbank Art collaboration featuring exclusive artwork collections. Includes artist collections such as Tenaya Wickstrand Collection, Caroline Pacula Collection, Carly Tabak Collection, and Jennifer Siani Collection.
- Hati HomecorePure Salt x Hati Home collaboration featuring exclusive home goods and furnishings. Hati Home products featured prominently with dedicated collection page and promotional imagery.
- TempapercorePure Salt x Tempaper collaboration featuring exclusive wallpaper designs including the Tenaya Wickstrand Collection. Peel-and-stick wallpapers available in various patterns and colors.
- MomenicorePure Salt x Momeni collaboration featuring exclusive rug designs. Includes Menorca Bazaar and other exclusive rug patterns available in various sizes and colors.
- Modern MatterminorPure Salt x Modern Matter collaboration featuring exclusive hardware designs. New hardware collection added to collaborations lineup.
- Pottery BarncorePure Salt x Pottery Barn partnership featuring exclusive home furnishing collections. Major retail partnership in the home decor space.
- LoomsminorPure Salt x Looms collaboration. Nature of partnership appears to be textile or rug-related based on brand positioning.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Pure Salt Interiors competitors and assessment
Company assessmentDirect peers
- Serena & Lily: Premium DTC home furnishings brand with a coastal aesthetic, multi-channel retail (e-commerce + showrooms), and a Trade Program for interior designers. Directly comparable in target customer, price positioning, and product mix to Pure Salt Interiors.
- Studio McGee / McGee & Co. Interior design studio that launched a parallel home furnishings e-commerce brand, offering curated furniture and decor with strong editorial and social media presence. Closely mirrors Pure Salt's design studio + retail model and aspirational, content-led brand building.
- The Citizenry: DTC premium home furnishings brand selling curated furniture, rugs, and decor online globally. Comparable product assortment, AOV range, and target demographic to Pure Salt, with similar content-led marketing.
- One Kings Lane: Online home furnishings retailer offering designer-curated furniture and decor across price points. Overlaps with Pure Salt in assortment breadth, designer-focused merchandising, and trade/B2B customer engagement.
- Magnolia (Joanna Gaines): Home and lifestyle brand with curated furniture, decor, and a Hearth & Hand line at Target, plus Magnolia Market retail. Comparable in combining design-led curation with multi-channel retail and design services.
- Castlery: DTC modern furniture brand selling directly to consumers with designer-inspired aesthetics at premium-but-accessible price points. Comparable e-commerce-led GTM, contemporary product mix, and mid-premium target customer.
- Maiden Home: DTC premium furniture brand with made-to-order upholstery and a strong content and editorial presence. Comparable mid-premium price positioning, made-to-order model, and design-led brand storytelling.
- Hem: Design-forward DTC furniture brand with collaborations and exclusive collections, sold globally online. Comparable in emphasizing curated designer collaborations and a contemporary home furnishings aesthetic.
Broad incumbents
- Rejuvenation (Williams-Sonoma brand): Premium home furnishings retailer owned by Williams-Sonoma with showrooms and a strong lighting and hardware assortment. Overlaps with Pure Salt on curated premium lighting, hardware, and decor, and offers a larger catalog and physical footprint.
Emerging players
- Society of Wanderers: Australia-based premium DTC home textiles and rugs brand expanding into broader furnishings. Comparable in premium positioning, exclusive collaboration model, and content-led marketing in the lifestyle decor category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pure Salt Interiors social profiles
Digital presencePure Salt Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Salt Interiors leadership team
Management profileNumber of profiles
Pure Salt Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Salt Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Salt Interiors
What does Pure Salt Interiors do?
No supporting source content was provided for Pure Salt Interiors in the input; a grounded description of the company's core offering cannot be constructed without source data.
Is Pure Salt Interiors a public or private company?
Pure Salt Interiors is a private company. It is classified as unknown and is currently operating.
When was Pure Salt Interiors founded?
Pure Salt Interiors was founded in 2016. It employs 11 to 50 people.
Where is Pure Salt Interiors based?
Pure Salt Interiors is headquartered in Newport Beach, United States, in the North America region.
How does Pure Salt Interiors make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are design Services.
Who are Pure Salt Interiors's main competitors?
Direct peers on record are Serena & Lily, Studio McGee / McGee & Co., The Citizenry, One Kings Lane, Magnolia (Joanna Gaines), Castlery, Maiden Home and Hem. Rejuvenation (Williams-Sonoma brand) is listed as a broad incumbent. Society of Wanderers is listed as an emerging player.
Does Pure Salt Interiors have an API?
No public API is recorded for Pure Salt Interiors.