hatihome

What hatihome does

Hati Home is a privately held U.S. furniture company that designs and sells handcrafted, small-batch furniture for residential interiors, outdoor living, and contract hospitality projects. Its catalog spans counter stools, dining chairs, dining tables, lounge chairs, side and accent tables, nightstands, benches, and consoles, organized into theme-led collections including The Beach House Collection (a collaboration with Camille Styles), the Pure Salt and Cleobella capsules, and a Performance / Spill-Proof line; per-unit pricing runs from roughly $395 to $3,695+. The company is headquartered in Costa Mesa, California, where it operates a combined showroom and office supporting both walk-in and virtual appointments.

The core production approach is artisanal rather than industrial: solid wood frames (sustainably sourced oak in Honey, White, and Brown finishes, and teak including reclaimed teak), handwoven natural and synthetic paper cord, vegetable-tanned leather, and performance upholstery fabrics. The company supports a Customer's Own Material (COM) program that lets designers specify custom fabrics, and offers contract-grade engineering for hospitality environments. A published material sample library of roughly 20 wood, leather, and fabric variants supports specification for both consumer and trade buyers.

Hati Home generates revenue primarily through direct-to-consumer e-commerce on hatihome.com, supplemented by a concierge Trade Program (with preferred pricing, dedicated specialists, complimentary samples, and custom product development for interior designers) and custom contract work for hospitality brands including Four Seasons, 1 Hotels, and Rosewood. Marketing relies on organic social channels (Instagram, TikTok, Pinterest), an inspiration blog featuring designer home tours (The Edit series), and email capture with a 10% first-order incentive. The company is independently owned with no disclosed funding history or revenue figures.

Name

hatihome

Legal name

Hati Home

Website

https://hatihome.com

Company type

Private

Operating status

Operating

Short description

Hati Home designs and sells sustainable, small-batch handcrafted furniture for residential interiors, outdoor living, and hospitality projects. The company serves consumers, interior designers, and hospitality brands through DTC e-commerce, a trade program with COM customization, and a Costa Mesa showroom.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Nonupholstered Wood Household Furniture Manufacturing (337122), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Handcrafted furniture
• Solid wood furniture
• Indoor outdoor furniture
• Designer trade program
• Custom hospitality furniture

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of handcrafted furniture pieces sold directly to consumers through e-commerce website. Products include dining chairs, counter stools, dining tables, lounge chairs, benches, nightstands, side tables, and console tables across multiple collections.
2. Trade Program: Preferred pricing and dedicated support for interior designers and trade professionals, including complimentary samples, design portal access, and exclusive trade-only resources. No minimum order value required.
3. Custom Product Development: Bespoke and white-label furniture collections crafted for designers and commercial projects. Partners with trade professionals to create custom pieces without compromising on craftsmanship or character.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hati Home designs and sells small-batch, handcrafted furniture made from sustainably sourced solid wood (oak, teak), handwoven paper cord and natural rush, vegetable-tanned leather, and performance upholstery. The catalog spans dining, living, bedroom, and outdoor categories sold direct-to-consumer online, through a Trade Program for designers, and via custom commercial projects for hospitality brands.

Product overview

Häti Home is a handcrafted heritage furniture company offering a unified portfolio of solid wood, leather, and woven furniture pieces. The product line centers on dining (tables, chairs, stools), living (lounges, benches, consoles, nightstands, side tables), and outdoor furniture. Notable sub-collections include The Beach House Collection (collaboration with Camille Styles), the Pure Salt Capsule, and the Cleobella Capsule. Materials include sustainably sourced oak (honey, white, brown finishes), teak, vegetable-tanned leather, natural rush, paper cord, and performance upholstery. The company operates a Trade Program for designers and commercial projects (including partnerships with Four Seasons, 1 Hotels, Rosewood), offers a material sample ordering service, and provides custom product development capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Counter Stools Solid wood counter stools with woven, leather, or upholstered seats designed for kitchens, islands, and everyday gathering. Product category page within the kitchen and dining collection.
• Dining Chairs
• Dining Tables
• Lounge Chairs
• Side and Accent Tables
• Nightstands
• Benches
• Consoles
• The Beach House Collection Capsule collection designed with Camille Styles featuring outdoor furniture pieces including counter stools and lounge chairs, crafted from brown teak with outdoor synthetic paper cord and UV-resistant woven performance fabric.
• Pure Salt Capsule Collection Collaborative capsule blending heritage craftsmanship and coastal sensibility, expressed through airy, tactile pieces that feel serene and grounded.
• Cleobella Capsule Collection Collaborative capsule featuring Cleobella's signature patterns meeting Hati's timeless oak forms in upholstered pieces defined by warmth, comfort, and ease.
• Material Samples
• Trade Program
• Custom Product Development for Commercial Projects

Quantifiable outcome

• Handcrafted furniture built to last a lifetime and beyond

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Four Seasons Hotels & ResortscoreStrategic or Co-development PartnerHospitality brand partner for commercial furniture projects. Hati Home works with Four Seasons on custom dimensions and finish adaptations for hotel furniture without compromising on craftsmanship or character.
• 1 HotelscoreStrategic or Co-development PartnerHospitality brand partner for commercial furniture projects, providing tailored furniture solutions for hotel environments with focus on natural materials and sustainable design.
• Rosewood Hotels & ResortscoreStrategic or Co-development PartnerLuxury hospitality brand partner for commercial furniture projects, offering custom furniture solutions with Hati Home's heritage craftsmanship and timeless design aesthetic.
• Camille StylesflagshipStrategic or Co-development PartnerDesigned The Beach House Collection in collaboration with Camille Styles. This collection transforms everyday outdoor moments into spaces for slowing down, settling in, and staying awhile, inspired by the beauty of slow living.
• CleobellaflagshipStrategic or Co-development PartnerCollaborative capsule collection featuring Cleobella's signature patterns meeting Häti's timeless oak forms in upholstered pieces defined by warmth, comfort, and ease. Includes Aloe Stripes, Oxblood Stripes, Aloe Botanical, and Cocoa Flower fabric lines.
• Pure SaltflagshipStrategic or Co-development PartnerCollaborative capsule collection blending heritage craftsmanship and coastal sensibility, expressed through airy, tactile pieces that feel serene and grounded. Part of the Pure Salt x Hati Home collaboration.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Joybird: DTC furniture brand specializing in mid-century-inspired customizable furniture for living, dining, and bedroom. Comparable online-first model, broad category coverage, and customization offerings similar to Hati Home's COM program.
• Maiden Home: Premium DTC furniture brand offering handcrafted, made-to-order upholstery and case goods direct to consumers and interior designers. Highly comparable positioning, target customer (affluent design-conscious buyer), and custom/trade-enabled business model.
• Article: DTC furniture brand selling mid-to-upper-market sofas, dining, and bedroom furniture online with no showrooms. Comparable direct-to-consumer model, similar price points, and overlapping product categories in dining and living.
• McGee & Co. Designer-led DTC home brand offering furniture, lighting, and decor curated by Studio McGee. Comparable on aesthetic (transitional/traditional-modern blend), designer-led storytelling, and trade/designer channel partnerships.
• Interior Define: DTC customizable furniture brand with strong designer/trade program and made-to-order upholstery and case goods. Directly comparable on customization model, trade/designer channel, and direct-to-consumer pricing approach.
• Lulu and Georgia: DTC home furnishings brand offering trend-forward furniture, rugs, and decor across living, dining, and bedroom. Comparable direct-to-consumer model, similar price tier, and overlap with interior designer customer base.

Broad incumbents

• West Elm: Williams-Sonoma-owned omni-channel furniture retailer with national showroom footprint and broad catalog including dining, living, bedroom, and outdoor. Overlaps significantly on product categories but operates at much larger scale with mid-market price points.
• RH (Restoration Hardware): Luxury home furnishings brand with experiential galleries, broad furniture catalog, and design-services model. Comparable aspirational buyer and large-ticket dining/living purchases, but at much larger scale and broader category breadth than Hati Home.
• Pottery Barn: Williams-Sonoma-owned national furniture and home retailer with extensive store footprint. Comparable in dining, living, and bedroom categories; offers classic/transitional aesthetic similar to Hati Home but at broader price tier and scale.
• Crate & Barrel: National omni-channel home retailer offering furniture and home goods across categories including dining and living. Overlaps on product range and target customer, but serves a broader price spectrum and much larger customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hatihome
• TikToktiktok.com/@hatihome
• Pinterestpinterest.com/hati_home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hatihome