t3n Magazin

What t3n Magazin does

t3n Magazin, operated by the privately held yeebase media GmbH (founded 2005, headquartered in Hanover, Germany), is a German-language digital business media company targeting digital pioneers, technology professionals, and corporate decision-makers in the DACH region. Its core editorial product is the t3n.de portal, which publishes daily news, analyses, and guides across AI, software, hardware, mobility, startups, e-commerce, marketing, and digital business, supplemented by a quarterly print magazine and the German-language licensed edition of MIT Technology Review (8x/year via heise medien since 2003).

The company's product portfolio is structured as a multi-tier subscription flywheel. t3n Plus (49€/year) provides access to all articles, digital magazine editions, and reduced advertising; t3n PRO (229€/year) layers on online courses, downloadable guides and white papers, exclusive use-case content with measurable ROI examples, an exclusive newsletter, plus digital and print access to both t3n Magazine and MIT Technology Review, plus four annual content credits. Supporting monetized products include paid online courses (149€ each, e.g., Microsoft Copilot, GEO statt SEO, Bild-KI), guides/papers (99€ each), a bi-weekly MeisterPrompter AI podcast with YouTube presence, themed newsletters, a job board at jobs.t3n.de, an events portfolio, and an e-commerce shop at shop.t3n.de.

Commercially, t3n runs a hybrid direct-to-consumer / B2B model: self-serve Plus and PRO subscriptions with 1-month free trials and annual billing incentives target individual professionals, while a corporate sales motion targets enterprise learning-and-development budgets — disclosed customers include Bosch, PwC, Mercedes-Benz, EY, Deutsche Telekom, SAP, Deloitte, Tchibo, Otto, and Volkswagen Group. Display and newsletter advertising, event sponsorships through the Digital Bash sub-brand, print single-issue sales (13.90-15.90€), job-board listings, and a print + digital shop round out the revenue mix. The underlying platform is a standard content management and digital publishing stack with no proprietary AI/ML or SDK surface; the technology edge, if any, is in editorial workflow and multi-channel distribution rather than in software differentiation.

Name

t3n Magazin

Legal name

yeebase media GmbH

Website

https://t3n.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

t3n Magazin is a German digital business media company operating t3n.de, a quarterly print magazine, and the German edition of MIT Technology Review. It sells tiered subscriptions (Plus, PRO), courses, guides, events, and a job board to DACH tech professionals and enterprise customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Subscriptions: Subscription revenue from t3n Plus and t3n PRO memberships, offering access to articles, magazines, online courses, guides, and reduced advertising
2. Print Magazine Sales: Quarterly printed magazine editions sold individually and through subscriptions
3. Advertising: Display advertising and sponsored content on t3n.de and newsletters
4. Online Courses and Guides: Paid online courses and downloadable guides on topics like AI, marketing, and productivity tools. PRO members receive 4 credits per year to redeem for courses, papers, or guides.
5. Events: Event hosting and sponsorship opportunities including conferences and specialized events
6. Job Board: Job listings portal (jobs.t3n.de) connecting tech professionals with employers

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

t3n Magazin is a German digital business magazine and online platform published by yeebase media GmbH. The company sells tiered digital subscriptions (t3n Plus at €49/year and t3n PRO at €229/year) that unlock access to articles, digital magazines, online courses, guides, and curated newsletters, alongside a quarterly print magazine. It also licenses the German edition of MIT Technology Review, publishes podcasts, hosts events, and operates a tech job board.

Product overview

t3n Magazin is a German digital business magazine operated by yeebase media GmbH, offering a multi-tiered subscription-based media platform. The core offerings include t3n+ (digital subscription at 49€/year) and t3n PRO (professional membership at 229€/year) which bundle access to online courses, use cases, guides, exclusive newsletters, and digital/print magazines. The company also publishes the quarterly t3n Magazine and holds the German license for MIT Technology Review (8x annually). Supporting products include themed newsletters, the t3n MeisterPrompter podcast, a job board, events platform, and an e-commerce shop. The portfolio is designed to serve digital pioneers seeking knowledge about technology, AI, and digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• t3n Plus: Subscription tier offering access to all articles, digital magazines, reduced advertising, and 1 month free trial.
• t3n PRO
• t3n MeisterPrompter
• MIT Technology Review (German edition)
• Digital Bash

Products and services

• t3n+ (Plus) Subscription Premium digital subscription providing access to all articles on t3n.de, digital editions of t3n Magazine and MIT Technology Review, and reduced advertising. Priced at €49 per year (annual) with a 1-month free trial.
• t3n PRO Membership Professional membership at €229 per year (€436 regular value) bundling online courses, use cases, guides, papers, exclusive newsletter, plus-articles, and access to t3n Magazine and MIT Technology Review in digital and print formats. PRO members receive 4 credits per year to redeem for courses, papers, or guides.
• t3n Magazin (Print) Quarterly print magazine sold individually at €13.90 per issue or included with t3n PRO membership. Features in-depth analyses and reports on significant tech trends and the digital economy.
• MIT Technology Review (German Edition) German-language licensed edition of MIT Technology Review published 8 times per year, sold at €15.90 per issue and included with t3n PRO membership. Covers major technological breakthroughs and future trends in science and technology.
• Onlinekurse (Online Courses) Paid live and on-demand online courses taught by industry experts on practical technology skills and AI tool implementation (e.g., Microsoft Copilot, GEO/SEO, Bild-KI). Priced at €149 each, or included free with t3n PRO membership (4 credits/year).
• Guides & Papers Downloadable in-depth guides and white papers on technology and AI topics (e.g., 'KI erfolgreich im Unternehmen etablieren – Strategie-Workbook'). Priced at €99 each, included free with t3n PRO membership.

Quantifiable outcome

• Use Cases show measurable outcomes: Leaders of AI achieved 11 million Euro revenue with 10 humans and 50 AI agents; Notion's AI agent reduced Slack messages by 60%; Statista processed expert interviews 95% faster; Fiege reduced logistics claims handling by 70%

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• heise mediencoreStrategic or Co-development Partner · 1 January 2003heise medien holds the German-language licensing rights for MIT Technology Review and publishes the German edition 8 times per year. This partnership provides t3n readers access to internationally recognized science and technology journalism from the world's leading technical institute, the Massachusetts Institute of Technology (MIT).
• Digital BashcoreStrategic or Co-development PartnerDigital Bash is a brand under the t3n/yeebase media umbrella, providing additional digital marketing and technology event content alongside t3n's core editorial offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Handelsblatt: Germany's leading business newspaper with extensive digital business, AI, and startup coverage. Comparable in targeting business decision-makers and offering digital subscriptions, though broader in scope than technology-only.
• Wired: Iconic technology magazine with global digital subscription, advertising, events, and commerce. Comparable in editorial positioning around digital pioneers, AI, and the future of business, with a broader global footprint than t3n.
• CHIP: Major German consumer-tech media brand covering software, hardware, and digital lifestyle. Comparable audience overlap and multi-channel monetization (display ads, subscriptions, affiliate commerce), though more consumer-leaning than t3n.
• Spiegel Netzwelt: Tech/digital section of Der Spiegel, Germany's largest news magazine. Comparable coverage of digital business and tech trends for German-speaking professionals, but as part of a broader mainstream news portfolio rather than a tech-only focus.

Direct peers

• Golem.de: Leading German IT news portal for professionals and developers. Directly comparable in audience (German-speaking tech professionals), content mix (daily IT news and analysis), and subscription/advertising monetization.
• heise online: Germany's largest tech-news portal, also publishing c't, iX, and the German edition of MIT Technology Review. Closely comparable audience (German tech professionals), editorial scope, and subscription model.
• The Verge: US-based digital tech-media outlet covering technology, science, and digital culture. Directly comparable in business model (digital-first publication with subscription, events, and commerce) and target audience (tech-savvy professionals and early adopters), though operating at much larger global scale.
• iX (Magazin für professionelle IT): German professional IT magazine (also heise medien) targeting IT administrators and developers. Comparable in B2B-leaning professional audience and subscription-led monetization.
• c't (Magazine für Computer Technik): Bi-weekly print and digital German tech magazine published by heise medien. Comparable in covering software, hardware, AI, and digital business for a professional readership, with similar subscription economics.
• ComputerBase: German tech and hardware news site with a strong enthusiast/professional readership. Comparable in editorial focus on hardware, software, and digital business, and in reliance on display advertising and community engagement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/t3n
• YouTubeyoutube.com/@t3nMeisterPrompter
• Facebookfacebook.com/t3nMagazin
• LinkedInlinkedin.com/company/t3n-magazin-yeebase-media-gmbh
• Instagraminstagram.com/t3n.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about t3n Magazin