What Digital Bash does

Digital Bash is a virtual conference platform and event series targeting digital marketing professionals in the DACH region (Germany, Austria), operated as a brand of Hamburg-based OnlineMarketing.de GmbH. Founded in 2019, the platform organizes over 70 free online events annually covering topics including SEO, Social Media, E-Commerce, AI, Cyber Security, HR, and B2B Marketing, featuring 300+ speakers and producing 9,000+ minutes of content each year. The technology stack centers on a virtual event streaming platform with live chat functionality, an on-demand content library, and newsletter integration, supported by standard marketing tools (Sendinblue, Google Analytics, Google Ads, Facebook Pixel) and a Tawk.to live chat widget.

The business model is sponsorship-driven advertising: attendees access all events and recordings for free, while revenue is generated from corporate sponsors who pay to associate their brand with the platform's audience of marketing decision-makers. Key sponsors include RTL AdAlliance (anchor partner for the On Tour roadshow), Adobe, Smarketer Group, and monday.com. The platform has accumulated 30,000+ registered users, 100,000+ annual participants, and a 98% recommendation rate. In 2026, the company expanded into in-person regional events (Digital Bash On Tour) across German cities and Austria, and launched a podcast distributed on Spotify and Acast. The company is privately held with no disclosed external funding or institutional investors, and is led by CEO and Co-Founder Marc Stahlmann.

Name

Digital Bash

Legal name

OnlineMarketing.de GmbH

Website

https://digitalbash.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Bash operates a free virtual conference series for digital marketing professionals in the DACH region, hosting 70+ events annually with 300+ speakers, monetized through sponsorships from brands like RTL AdAlliance and Adobe.

Ownership category

akta.pro rank

Product category

Virtual Events & Digital Marketing Conferences

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual Conferences & Summits (Webinars, Keynotes) (MPAGAOAA)

akta.pro secondary industries

Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Virtual conference platform
• Digital marketing events
• Web conference series
• Event sponsorship services
• Online event streaming

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Sponsorships: Events are sponsored by companies (e.g., RTL AdAlliance, Adobe, Smarketer Group, monday.com) who pay to associate their brand with the Digital Bash events and gain access to the professional audience of digital marketers and decision-makers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Digital Bash operates a free virtual conference platform for digital marketing professionals, organizing more than 70 online events annually with 300+ speakers covering topics including SEO, social media, e-commerce, AI, cyber security, and content marketing. Events are delivered via live streaming with interactive Q&A, on-demand recordings, and slide presentations, and are monetized through corporate sponsorships from brands such as RTL AdAlliance, Adobe, Smarketer Group, and monday.com.

Product overview

Digital Bash operates as a virtual conference platform for the digital marketing industry in German-speaking markets. The core offering consists of free online events covering topics like SEO, social media, content marketing, e-commerce, AI, and cyber security, with over 70 events annually featuring 300+ speakers. The platform provides live streaming with interactive Q&A, recordings, and presentations. Secondary offerings include the Digital Bash On Tour in-person regional events for networking and the Digital Bash Podcast for audio content. The company also offers sponsorship packages through its Media Data Services for brands seeking access to its audience of marketing professionals and decision-makers.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Bash Podcast: A podcast offering exclusive insights available on Spotify and Acast, featuring industry experts and marketing professionals sharing their knowledge.

Products and services

• Digital Bash Virtual Conference Free online conference platform offering 70+ virtual events annually on digital marketing topics including SEO, social media, content marketing, e-commerce, AI, and cyber security. Features live streaming, real-time Q&A with 300+ speakers, on-demand recordings, and slide presentations for marketing professionals and decision-makers.
• Digital Bash On Tour

Quantifiable outcome

• 98% recommendation rate among participants
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RTL AdAlliancecoreGTM or Marketing PartnerRTL AdAlliance is a key sponsor for Digital Bash On Tour events, bringing TV and streaming advertising expertise. The partnership enables regional roadshow events across German cities (Berlin, Hamburg, Munich, Frankfurt, Cologne) and Austria (Linz), with RTL AdAlliance providing content on TV & Streaming Ads for SMEs and agencies. The partnership includes speaking slots, networking opportunities, and partner program access.
• OnlineMarketing.de GmbHcoreOthersOnlineMarketing.de GmbH is the parent company of Digital Bash. As the largest portal in the German digital industry with 350,000 monthly unique users, it provides the editorial and content infrastructure, brand authority, and cross-promotion opportunities for Digital Bash events.
• AdobeminorGTM or Marketing PartnerAdobe sponsors Digital Bash events, particularly the Easter Edition, gaining brand visibility and thought leadership opportunities among the digital marketing professional audience.
• Smarketer GroupminorGTM or Marketing PartnerSmarketer Group sponsors Digital Bash On Tour events focused on E-Commerce and Paid Advertising, with events hosted at Microsoft Office Hamburg.
• monday.comminorGTM or Marketing Partnermonday.com sponsors Digital Bash On Tour events focused on Future Marketing Leadership, gaining exposure to marketing decision-makers.
• t3n / heiseminorGTM or Marketing PartnerCo-branded events on Digital Sovereignty and Cyber Security topics with technology media outlets t3n and heise, expanding reach to their audiences.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OMR (Online Marketing Rockstars): OMR is Germany's flagship digital marketing event platform and media brand, hosting the annual OMR conference and year-round content. It is the most directly comparable peer to Digital Bash, operating in the same DACH digital marketing audience with overlapping sponsor and speaker ecosystems.
• DMEXCO: DMEXCO is a major European digital marketing and tech expo held annually in Cologne. Comparable as a DACH-focused marketing industry event series targeting brand marketers, agencies, and tech vendors with overlapping sponsor profiles.
• SMX (Search Marketing Expo): SMX is a leading SEO and search marketing conference series offering virtual and in-person formats. Comparable as a niche digital marketing event platform monetized through sponsorships, with overlapping audiences in the SEO discipline Digital Bash also covers.

Others

• ON24: ON24 is a virtual event platform provider offering webinars, virtual conferences, and content hubs as enterprise SaaS. Comparable as a virtual event infrastructure and monetization platform, though ON24 sells the underlying technology rather than operating its own end-user events.

Broad incumbents

• Web Summit: Web Summit operates large-scale tech and digital business conferences globally with heavy sponsorship monetization. Comparable in business model (free attendee + sponsor-funded) but broader in scope than Digital Bash's digital marketing niche.
• Inbound (HubSpot): HubSpot's annual Inbound conference is a global marketing and sales event combining in-person and virtual formats. Comparable as a large-scale marketing conference targeting SMB and mid-market digital marketers, though at much greater scale and English-language.

Emerging players

• Growth Marketing Summit: Growth Marketing Summit is a specialized virtual and in-person conference for growth marketers. Comparable as a niche, sponsor-funded virtual event series targeting digital marketing practitioners with overlapping topics (SEO, paid acquisition, AI).
• SaaStock: SaaStock runs conferences and content for the SaaS ecosystem with strong virtual event components and sponsor-driven monetization. Comparable as a vertical B2B event platform with a freemium attendee model and sponsor-first revenue mix.

Regional players

• B2B Marketing Expo: B2B Marketing Expo is a UK-based trade show and conference series for B2B marketers. Comparable in event format and target audience (B2B marketing decision-makers) but operates primarily in the UK market rather than DACH.
• t3n (Hub for Digital Pioneers): t3n is a German-language digital business media outlet that co-hosts events with Digital Bash (e.g., Digital Sovereignty). Comparable as a DACH-focused digital industry media brand producing sponsored events for the same German-speaking professional audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Bash