HFM
HFM Investment Advisors is a Glassboro, NJ-based registered investment advisory firm providing exit planning, wealth management, and 401(k) administration primarily for trades and home service business owners within three years of selling or transitioning their businesses.
- Company typePrivate
- Founded2017
- HeadquartersGlassboro, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What HFM does
HFM Investment Advisors, LLC is a privately held registered investment advisory firm headquartered in Glassboro, New Jersey. The firm specializes in integrated financial planning, exit planning, and wealth management for trades and home service business owners who are typically within three years of selling or transitioning their businesses. Its core product is the trademarked BuiltWealth™ system—a seven-rung structured framework (the BuiltWealth™ Ladder) that guides entrepreneurs through stages from all-in business operation to multigenerational legacy planning, delivered through a four-phase engagement methodology (JobWalk™ consultation, SiteSurvey working session, Blueprint plan document, BuildOut ongoing implementation). Complementary service lines include HFM360 personal wealth management for non-trades individuals and HFM401(k) for employer-sponsored retirement plan administration and participant education (HFM Ignite™). The firm is co-founded and led by Michael Pallozzi (President & CEO, 30+ years experience) and Jason Gabrieli (COO & CCO, CEPA-certified), with a broader team of financial advisors, coordinators, and strategic assistants totaling approximately 11+ professionals.
The business model is recurring investment advisory fees and 401(k) plan administration fees, delivered through a consultative sales process that begins with a complimentary 30-minute JobWalk call. The go-to-market motion is sales-led and high-touch, with the firm explicitly maintaining a small client base to enable frequent meaningful engagement (twice-yearly formal reviews plus ongoing availability). Marketing is primarily content-driven through a weekly blog, two original podcasts (Entrepreneur's Journey, Dollar Wise), and active social media presence on LinkedIn, Facebook, Instagram, and YouTube, supplemented by referrals from CPA, attorney, insurance advisor, and Chamber of Commerce networks. Technology infrastructure is intentionally lightweight—third-party eMaplan client portal, Calendly scheduling, and standard podcast hosting—with no proprietary technology platform or AI capabilities. The firm operates primarily in the Northeast US with emerging expansion into South Florida, and its value proposition centers on coordinating the entire advisory team across CPA, legal, and insurance functions rather than working in silos.
HFM firmographics
Firmographics- Name
- HFM
- Legal name
- HFM Investment Advisors, LLC
- Website
- https://hfmadvisors.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HFM Investment Advisors is a Glassboro, NJ-based registered investment advisory firm providing exit planning, wealth management, and 401(k) administration primarily for trades and home service business owners within three years of selling or transitioning their businesses.
- Ownership category
- akta.pro rank
HFM industry classification
Industry- Product category
- Investment Advisory Services
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Client/High-Net-Worth Advisory (FSAEAAAN)
- akta.pro secondary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where HFM is headquartered
LocationHeadquarters
- HQ city
- Glassboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HFM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Advisory and Financial Planning Fees: HFM generates revenue through investment advisory fees and financial planning services. The firm is a registered investment adviser located in Glassboro, NJ. Specific fee structures are not publicly disclosed on their website; prospective clients begin with a complimentary 30-minute JobWalk call.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free 30-minute JobWalk introductory consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
HFM product offering
Product offeringCore offering
HFM Investment Advisors is a registered investment advisory firm that sells financial planning, investment advisory, and retirement-plan services to trades and home-service business owners and their personal households. Its core deliverables are exit-planning engagements for owners preparing to sell within roughly three years, recurring personal wealth management for non-business-owner clients, and employer 401(k) plan sponsorship support. The firm operates on a fee-based advisory model rather than commission-based product sales.
Product overview
HFM Investment Advisors is a registered investment advisory firm that operates as a unified financial planning and wealth management platform with multiple integrated service offerings. The core product is BuiltWealth™, a 7-rung structured framework (Rung 1-7) for exit planning, complemented by HFM360 for personal wealth management, HFM401(k) for retirement plan services, and HFM Ignite™ for participant education. The firm delivers services through structured engagement processes including the JobWalk consultation, SiteSurvey working session, and Blueprint planning document. Educational content includes the Entrepreneur's Journey and Dollar Wise podcasts. All offerings are designed primarily for trades and home service business owners planning exits within 3 years, with additional services for non-trade individuals.
Differentiator
Problem solved
Functional benefit
Brands
- BuiltWealth™: A signature program for trades entrepreneurs focused on exit planning and business succession.
- HFM Ignite™
Products and services
- BuiltWealth™ Structured exit planning service for owners of trades and home-service businesses who are approximately three years away from selling or otherwise transitioning their business. The engagement coordinates pre-sale wealth structuring, business valuation considerations, and post-sale planning. Delivered as a phased engagement by HFM's advisory team.
- HFM360 Personal wealth management service for individuals and households who do not own a trades or home-service business. Provides ongoing investment management, retirement planning, and household financial coordination on a recurring advisory basis.
- HFM401(k) Employer-sponsored retirement plan service for businesses, particularly trades and home-service employers. Provides 401(k) plan design, administration, and ongoing plan support, paired with the HFM Ignite™ participant education program for employees.
- HFM Ignite™ Financial education and literacy program for employees enrolled in HFM401(k) plans. Designed to improve participant outcomes through structured learning content and engagement, supporting the employer's retirement plan offering.
Quantifiable outcome
- Tens of thousands of dollars in fee savings within first year of engagement
- +3 more outcomes
Companies that use HFM
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
HFM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HFM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arsenal FCminorHFM serves as an official global partner of Arsenal FC with matchday branding at Emirates Stadium and visibility across Arsenal's digital and social media platforms. Note: This partnership appears related to a different HFM entity (online trading platform headquartered in London, UK) rather than HFM Investment Advisors based on the context of Premier League commercial deals and London headquarters references.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
HFM competitors and assessment
Company assessmentBroad incumbents
- Mariner Wealth Advisors: Large national RIA serving HNW clients and business owners across the full wealth lifecycle. Comparable in holistic personal-and-business financial advisory, but operates as a broad incumbent across multiple niches.
- Moneta Group: Large independent RIA serving HNW individuals, families, and business owners with comprehensive financial planning and investment management. Comparable in providing integrated personal-and-business-owner advisory services.
- Carson Group: National RIA and advisor support platform with strong focus on serving business owners and pre-retirees. Comparable in combining personal wealth management with business-owner exit/succession planning, though at vastly larger scale.
- Savant Wealth Management: Mid-to-large RIA providing investment management, tax, and financial planning to HNW individuals and business owners. Comparable in offering coordinated wealth services to business-owner households, but operates with broader geographic reach.
- Edelman Financial Engines: Large RIA combining investment advisory with workplace 401(k) plan services, serving individuals and business owners. Comparable in combining 401(k) plan administration with personal wealth management — overlapping with HFM's HFM401(k) and personal advisory lines.
- Wealth Enhancement Group: National RIA platform serving HNW clients with retirement, investment, and tax planning services. Comparable in offering integrated advisory to business owners and individuals, but at substantially greater scale and breadth.
- Creative Planning: Large multi-billion-dollar RIA providing holistic wealth management, tax, and business-owner advisory services. Comparable in offering business-owner financial planning at scale but operates as a broad incumbent rather than a niche trades specialist.
Direct peers
- Pure Financial Advisors: Mid-size RIA serving business owners and retirees with retirement planning, tax strategy, and investment management. Comparable in its dual focus on personal wealth management and business-owner planning needs.
- Oak Harvest Financial Group: RIA focused on business owners and high-net-worth individuals, offering coordinated financial planning, exit planning, and investment management. Closely comparable in target segment (business owners) and integrated advisory approach.
Others
- Cetera Financial Group: Broker-dealer and advisor support platform providing technology, compliance, and back-office infrastructure to independent RIAs. Comparable as an ecosystem enabler that competing advisory firms like HFM could partner with for scale and infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HFM social profiles
Digital presenceHFM financial estimates
Financial estimateRevenue estimate
Valuation estimate
HFM leadership team
Management profileNumber of profiles
Profiles11 records
HFM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HFM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HFM
What does HFM do?
HFM Investment Advisors is a registered investment advisory firm that sells financial planning, investment advisory, and retirement-plan services to trades and home-service business owners and their personal households. Its core deliverables are exit-planning engagements for owners preparing to sell within roughly three years, recurring personal wealth management for non-business-owner clients, and employer 401(k) plan sponsorship support. The firm operates on a fee-based advisory model rather than commission-based product sales.
Is HFM a public or private company?
HFM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HFM founded?
HFM was founded in 2017. It employs 1 to 10 people.
Where is HFM based?
HFM is headquartered in Glassboro, United States, in the North America region.
How does HFM make money?
One revenue line is on record: investment Advisory and Financial Planning Fees.
Who are HFM's main competitors?
Broad incumbents on record are Mariner Wealth Advisors, Moneta Group, Carson Group, Savant Wealth Management, Edelman Financial Engines, Wealth Enhancement Group and Creative Planning. Direct peers are Pure Financial Advisors and Oak Harvest Financial Group. Cetera Financial Group is listed as an others.
Does HFM have an API?
No public API is recorded for HFM.
What industry is HFM in?
HFM's product category is Investment Advisory Services. Its primary akta.pro industry code is FSAEAAAN, Private Client/High-Net-Worth Advisory, with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 52394 and its SIC code is 6282.