Lounges.tv

What Lounges.tv does

Lounges.tv is a UK-headquartered, cloud-based pay-per-view live streaming and entertainment platform that enables creators and venues to monetize live performances and recorded content via integrated ticketing, payments, and interactive viewer features (chat, tips, reactions). Founded in 2020 and operating as a private company with 11-50 employees, the platform delivers content through a Next.js web application, native iOS and Android applications (app id 'tv.lounges.app'), and AWS CloudFront media infrastructure (d2v7ljyadhx8m2.cloudfront.net), supporting an on-demand library of 215+ pages alongside recurring live events.

The product portfolio centers on Live Streaming and Video On-Demand as core offerings, complemented by One-to-One virtual meet-and-greets, a 'Live from The Venue' plug-and-play hybrid event product for venue operators and promoters, a Showcase creator competition platform, and a Subscriptions feature for recurring revenue. Content verticals explicitly supported on the homepage include music, PPV sports (boxing, MMA, rugby league), comedy, podcasts, fitness, food, short films, documentaries, education, gaming, magic, handcrafts, tattoos, and charity. Named enterprise examples include Jamiroquai (O2 Arena), The Who (Royal Albert Hall, Teenage Cancer Trust), Skunk Anansie and Embrace (The Piece Hall), Sarkodie (Rapperholic London), Professor Brian Cox, Stormzy, Headie One, Purple Disco Machine, and the Staying Relevant podcast, with venue partners including O2 Arena, Royal Albert Hall, The Piece Hall, The Shard, The Forge, and the Lower Third, and promoter/sponsorship partners including Cuffe and Taylor and TK Maxx.

The business model is transaction-based: creators sign up free, set their own ticket prices (typically £3-£12, occasionally up to £15 or free), and the platform retains a 20% commission while creators keep 80% of ticket revenue, with payouts delivered within 24 hours. Revenue is also generated through one-to-one experience bookings (e.g., Marco Pierre White, Omid Djalili, Professor Green) and viewer tips. Go-to-market combines product-led self-serve creator onboarding with enterprise-style venue and promoter integrations, backed by Simon Cowell as a strategic investor and endorser. Press coverage includes Metro, The Sunday Times, The Times, Music Ally, Music Business Worldwide, Yahoo Finance, and T3, and leadership consists of CEO Scott Green and Chief Product Officer Craig Gardner.

Name

Lounges.tv

Legal name

Lounges.tv

Website

https://lounges.tv

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Lounges.tv is a UK-based pay-per-view live streaming platform enabling creators to monetize live performances through ticketed events on an 80/20 revenue split. It serves independent musicians, comedians, sports promoters, and venue partners such as O2 Arena and Royal Albert Hall.

Ownership category

akta.pro rank

Product category

Live Streaming Platform

NAICS

Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)

SIC

Cable & Other Pay Television Services (4841), Services-Amusement & Recreation Services (7900), Television Broadcasting Stations (4833)

akta.pro primary industry

Gaming-Focused Live Streaming Platforms (MPACACAB)

akta.pro secondary industries

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live streaming platform
• Pay-per-view streaming
• Creator monetization tools
• Video on-demand service
• Live event ticketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Ticket Sales / Pay-Per-View: Creators sell tickets to live streams and on-demand content. Prices range from free to £15+. Platform takes 20% commission, creators receive 80% revenue share.
2. One-to-One Experiences: Virtual meet-and-greet experiences where fans book time with celebrities and creators. Creators set their own pricing.
3. Tips and Donations: Viewers can tip creators during live streams as additional revenue support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lounges.tv is a pay-per-view live streaming platform that enables creators to monetize live performances and on-demand video content through ticket sales. The platform retains a 20% commission while creators keep 80% of revenue, with payouts delivered within 24 hours of streaming. It supports live streams, video-on-demand, one-to-one creator-fan meet-and-greets, and a dedicated "Live from the Venue" plug-and-play product for hybrid events at concert venues.

Product overview

Lounges.tv is a live streaming and entertainment platform offering a unified product portfolio centered on live event streaming and video-on-demand. The core platform comprises Live Streaming and Video On-Demand as primary offerings, complemented by One to Ones for personalized creator-fan interactions and Live from The Venue for professional venue integrations. Content verticals span specialized categories including Boxing, MMA, Comedy, and Rugby live events. The platform supports creators with Subscriptions for recurring revenue and Showcase for competitive events. Lounges.tv operates on a free-to-use model with an 80/20 revenue split (creators receiving 80%) and offers next-day payouts to creators.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Streaming

Quantifiable outcome

• Staying Relevant podcast event achieved 10K+ concurrent viewers during live stream from O2 Arena
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• O2 ArenacoreStrategic or Co-development PartnerMajor UK concert venue serving as streaming location for high-profile events including Jamiroquai's live tour and the Staying Relevant podcast live event from O2.
• Royal Albert HallcoreStrategic or Co-development PartnerPrestigious London concert venue hosting The Who's Tommy live screening and Q&A for Teenage Cancer Trust.
• The Piece HallcoreStrategic or Co-development PartnerHistoric Halifax venue hosting major summer concert series including Skunk Anansie, Embrace, and Nile Rodgers & CHIC live streams.
• The View from The ShardminorStrategic or Co-development PartnerPremium London venue location used for exclusive artist performances and streaming events.
• TK MaxxcoreGTM or Marketing PartnerMajor retailer sponsoring live concert events including Skunk Anansie and Embrace live at The Piece Hall.
• The Forge (London)minorStrategic or Co-development PartnerIndependent London music venue hosting regular live sessions and performances for emerging artists.
• The Lower Third LondonminorStrategic or Co-development PartnerLondon music venue and recording studio hosting live streams and performances from artists like Nate James.
• Cuffe and TaylorcoreChannel Partner/ Reseller/ DistributorConcert promoter producing major venue events including TK Maxx presents series at The Piece Hall.
• Wales Rugby LeagueminorStrategic or Co-development PartnerSports organization streaming regular matches including internationals against England and student fixtures.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Moment House: Moment House provides ticketed live-stream events for artists and creators across music, wellness, and culture — a near-twin of Lounges.tv's PPV creator-event model.
• Uscreen: Uscreen is a video monetization platform for creators offering subscriptions, PPV, and live streaming — direct functional overlap with Lounges.tv's ticketing and 80/20 revenue split model.
• Veeps: Veeps is a live concert streaming PPV platform enabling artists to sell tickets to virtual shows, directly competing with Lounges.tv's ticket-priced live music streaming model.
• DICE: DICE combines live event ticketing with streaming for music, comedy, and nightlife, and serves the same UK creator/fan audience that Lounges.tv targets, including venue integrations.
• Vimeo OTT (Livestream): Vimeo OTT / Livestream offers live event streaming and monetization tools for creators and enterprises — directly comparable to Lounges.tv's live streaming and ticketing SaaS features.
• Patronbase (Mandolin): Mandolin (formerly Patronbase) operates a live concert and event streaming platform with ticketed experiences, an overlapping offering to Lounges.tv's music PPV streaming.

Regional players

• Eventbrite: Eventbrite is primarily a ticketing platform with some live-stream capability; relevant as a competitor for ticketed live events and creator-led ticketing use cases also served by Lounges.tv.

Broad incumbents

• Twitch: Twitch is the largest dedicated live streaming platform, offering creators revenue share on subscriptions, ads, and bits. While broader in scope (and gaming-rooted), Twitch competes directly for live-streaming creator mindshare and viewer attention with Lounges.tv.
• YouTube Live: YouTube Live streams concerts, sports, and creator events, including premium ticketed live content, with unmatched distribution and creator payouts — competing with Lounges.tv for both creators and live-audience share.
• TikTok Live: TikTok Live extends the social platform with creator live streaming and tipping, competing for creator monetization and audience share, particularly among music, fitness, and entertainment creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loungestv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lounges.tv