What Retail Success does

Retail Success is a privately held B2B fintech company headquartered in Overland Park, Kansas, operating three interconnected product lines through subsidiary brands: National Merchant Alliance (NMA) for integrated payment processing, Wayroo for mobile omni-channel selling, and ByDesign Technologies' Freedom Cloud Solution for direct selling and MLM business management. Founded in 2005 as NMA by brothers Scott and Shannon Maher, the company was renamed Retail Success following its 2011 acquisition of POSIM (a point-of-sale and inventory management software system), which was later divested to competitor Rain POS in 2022 as the company refocused on fintech, payments, and direct selling. Subsequent acquisitions include Boutique Window (2014, now integrated into Wayroo) and ByDesign Technologies (2019/2020), the latter adding an enterprise direct-selling software franchise with a 25-year operating history based in Tampa, Florida.

The company's technology stack is cloud and mobile-first, anchored by NMA's PCI Level 1 certified payment processing platform supporting PIN debit, EMV, NFC, and electronic signature capture with PA-DSS compliance, next-day funding, and a non-proprietary technology model that generates revenue through transaction fees and developer partner residuals. Wayroo offers a self-serve mobile selling platform featuring real-time inventory management, replicated websites, mobile POS and invoicing, secure payment processing with next-day payouts, Reply To Buy social selling via Facebook Live and Messenger, integrated shipping via ShippingEasy, sales tax compliance, and an Open API for partner integrations. ByDesign Freedom Cloud provides enterprise-grade direct selling software handling commissions, genealogy, eCommerce, loyalty programs, and branded mobile applications, built to scale from startup to billion-dollar organizations.

Retail Success generates revenue through three primary streams: (1) transaction-based payment processing fees from NMA's merchant and developer partnerships, (2) recurring software subscriptions from ByDesign and Wayroo, and (3) partnership and referral economics through its developer and integration partner programs. The company employs a hybrid go-to-market model combining direct enterprise sales for ByDesign's ~1,000 direct selling customers globally, self-serve mobile onboarding for Wayroo's independent sellers and gig economy workers, and indirect channel partnerships through NMA's third-party developer network. Notable customer relationships include Paparazzi Accessories (60,000 consultants on the white-label Paparazzi Premiere app), Youngevity, Vera Wang Bride, WineShop at Home, and a diverse base of merchants and direct selling organizations. The company reports NMA processes over $1 billion in annual payment volume while ByDesign and Wayroo have collectively empowered more than 10 million individuals in the direct selling industry.

Name

Retail Success

Legal name

Retail Success LLC

Website

https://retailsuccess.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Retail Success is a private fintech company providing integrated payment processing (NMA), mobile omni-channel selling (Wayroo), and direct selling software (ByDesign) to retailers, merchants, MLM organizations, and independent sellers across the US and globally.

Ownership category

akta.pro rank

Product category

Retail Fintech Software

NAICS

General Merchandise Retailers (455)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

Keywords

• Retail payment processing
• Direct selling software
• Mobile omnichannel selling
• MLM business management
• Merchant payment services

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: NMA processes payments for merchants nationwide, generating revenue through transaction fees. Supports PIN debit, credit cards, split tender, and partial payments with next-day funding. The solution enables PIN debit transactions for additional savings.
2. Software Subscriptions: ByDesign Freedom Cloud Solution and Wayroo provide subscription-based software solutions to direct selling organizations, MLM companies, and retail businesses. Pricing varies by organization size and required features.
3. Integrated Payment Solutions: Integrated electronic payment technology for software companies, enterprise organizations, and merchants through National Merchant Alliance third-party partnership model.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Retail Success is a B2B fintech company that provides custom software, retail technology, and electronic payments products through three core product lines: National Merchant Alliance (integrated electronic payment processing for merchants and software companies), Wayroo (a mobile omni-channel selling platform for independent sellers and direct sales forces), and ByDesign Technologies Freedom Cloud Solution (direct selling, party plan, and MLM business management software including commissions, genealogy, replicated websites, and branded mobile apps).

Product overview

Retail Success is a B2B FinTech company providing a portfolio of interconnected software solutions organized around three core product lines: National Merchant Alliance (payments and payment processing), Wayroo (mobile omni-channel selling and social commerce), and ByDesign Technologies Freedom Cloud Solution (direct selling and MLM business management). The company also offered POSIM (point-of-sale and inventory management, now divested) and Boutique Window (social media/email marketing, now integrated into Wayroo). The products connect retailers, direct sellers, and consumers through integrated payments, eCommerce, inventory management, commissions, loyalty programs, and social selling capabilities. The portfolio serves brick-and-mortar retailers, e-commerce retailers, retail wholesalers, and direct sellers across various vertical markets.

Differentiator

Problem solved

Functional benefit

Brands

• National Merchant Alliance (NMA): Integrated electronic payment technology solutions for software companies, enterprise organizations, and merchants nationwide
• Wayroo
• ByDesign Technologies
• Luci

Products and services

• National Merchant Alliance (NMA) Integrated electronic payment technology solutions for software companies, enterprise organizations, and merchants nationwide. Provides payment processing with transparent pricing, no hidden costs or gateway fees, PIN debit, EMV, NFC and electronic signature capture support, next-day funding, real-time reporting, automatic merchant account syncing with POS systems, and PCI Level 1 certification.
• Wayroo A mobile omni-channel selling platform that empowers sales forces to sell to anyone from anywhere — online or in-person — from one easy-to-manage mobile app. Includes real-time inventory management, replicated websites, mobile POS and invoicing, secure payment processing with next-day payouts, wholesale savings via spendback, sales tax compliance and reporting, Reply To Buy social selling via Facebook Live/Messenger, integrated shipping via ShippingEasy, and an Open API for partner integrations.
• ByDesign Technologies Freedom Cloud Solution Business management software platform for Direct Selling, Party Plan, and MLM companies of any size. Includes commissions and genealogy management, replicated websites, eCommerce platform, rewards and loyalty programs, branded mobile apps, and representative tools for onboarding, training, and team communication. Built to scale from startup to billion-dollar organizations.
• Luci: Bless A fully customizable software solution for direct sales organizations that reduces administrative burdens, provides valuable insights, and empowers sales teams; reported to have helped one client grow from zero to $2 billion in sales in 4 years.
• Paparazzi Premiere (Wayroo White-Label App) A white-label mobile selling app built on the Wayroo platform and deployed for Paparazzi Accessories, serving 60,000 consultants worldwide.

Quantifiable outcome

• ByDesign Technologies empowered more than 10 million individuals in the direct selling industry
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• PayJunction: Payment processor with developer-friendly API and no-gateway-fee model. Direct competitor to NMA in transparent, software-embedded payments targeting mid-market and ISV customers.
• Helcim: Transparent-pricing payment processor and POS provider targeting SMBs. Closely comparable to NMA in transparent interchange-plus pricing and merchant-friendly positioning, though without direct selling vertical focus.
• Stax (formerly Fattmerchant): Subscription-based payment processing platform with integrated POS and commerce tools. Comparable to NMA in targeting software and SMB customers with transparent, no-hidden-fee pricing.
• Swaarm: Performance and affiliate marketing platform with direct selling and MLM capabilities. Comparable to ByDesign in serving direct selling operators and overlapping in tracking, commissions, and partner management.

Broad incumbents

• Square (Block): Full-stack payments and commerce platform (part of Block) serving SMBs and enterprise merchants. Direct competitor to NMA in integrated payment processing and to Wayroo in mobile POS, with much broader scale and brand.
• Stripe: Global payments infrastructure platform for internet businesses. Competes with NMA on embedded and software-led payments, and with Wayroo on online commerce enablement, particularly for ISV and platform customers.

Others

• Klaviyo: Marketing automation and customer data platform deeply integrated with retail and ecommerce. Adjacent to Wayroo's customer engagement and loyalty features and used as an integration partner (referenced in Retail Success' marketing stack).

Direct peers

• Vistex: Provider of direct selling, channel incentive, and commission management software for enterprise. Closely comparable to ByDesign's commission and genealogy functionality for large direct selling organizations.
• Direct Scale: Direct selling and MLM software platform providing commission engines, replicated sites, eCommerce, and back-office tools. Direct competitor to ByDesign Technologies' Freedom Cloud Solution, targeting the same party-plan and MLM customer base.

Regional players

• Rain POS: Retail POS and payments provider that acquired Retail Success' former POSIM subsidiary in 2022. Highly comparable in retail software heritage, with direct continuity to Retail Success' previous product footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/retailsuccessco
• YouTubeyoutube.com/channel/UCD1i6jksajkIuhGQ_4UOtHg
• Facebookfacebook.com/RetailSuccessCo
• LinkedInlinkedin.com/company/retailsuccess
• Instagraminstagram.com/retailsuccessco
• TikToktiktok.com/@retailsuccessco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Success