Swaarm
Swaarm is a Berlin-based SaaS provider of performance marketing tracking, attribution, and mobile measurement software serving agencies, advertisers, networks, and mobile app developers globally through three core products.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Swaarm does
Swaarm Tech GmbH is a Berlin-headquartered SaaS provider of performance marketing tracking, attribution, and analytics software, founded in 2020 and operating globally with 11-50 employees. The company's product architecture centers on three core offerings: Swaarm Perform (performance marketing campaign management and optimization for agencies, advertisers, and partners), Swaarm MMP (a Mobile Measurement Partner platform for mobile attribution and app growth analytics, launched September 2023), and Search Monetization (a platform for monetizing search feed syndication and arbitrage traffic). These are delivered on top of underlying cloud-based Swaarm Tracking and Swaarm Attribution Platforms, with proprietary technical components including No-Code Event Tracking via Breakpoints, a Privacy Enabled Attribution (PEA) Chain designed for the post-IDFA environment, real-time fraud detection and filtering, cookie-free event tracking, workflow automation, and customizable real-time dashboards.
Swaarm firmographics
Firmographics- Name
- Swaarm
- Legal name
- Swaarm Tech GmbH
- Website
- https://swaarm.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swaarm is a Berlin-based SaaS provider of performance marketing tracking, attribution, and mobile measurement software serving agencies, advertisers, networks, and mobile app developers globally through three core products.
- Ownership category
- akta.pro rank
Swaarm industry classification
Industry- Product category
- Performance Marketing Tracking and Attribution Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Swaarm is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Swaarm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Performance marketing tracking and attribution platform provided as Software-as-a-Service. Customers pay subscription fees for access to the platform with usage limitations as specified in Order Forms. Pricing appears to be tiered with flexible pricing options for different business sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible pricing options for businesses of all sizes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Swaarm product offering
Product offeringCore offering
Swaarm is a cloud-based SaaS performance marketing tracking and attribution platform. It enables agencies, advertisers, networks, and mobile app developers to track, attribute, and optimize marketing campaigns in real time through three core product lines: Swaarm Perform (performance marketing), Swaarm MMP (mobile measurement partner), and Search Monetization (search feed syndication). The platform offers no-code event tracking, privacy-enabled attribution, fraud detection, and workflow automation.
Product overview
Swaarm is a performance-based marketing platform offering a unified product architecture centered on three core solutions: Swaarm Perform (performance marketing platform), Swaarm MMP (Mobile Measurement Partner), and Search Monetization. These are powered by underlying Swaarm Tracking Platform and Swaarm Attribution Platform cloud infrastructure. The platform provides no-code event tracking, fraud prevention, automation tools (Optimization Tool, Workflows, Alerts), and Privacy Enabled Attribution (PEA) capabilities. Additional features include Explorer analytics, customizable dashboards, and integrations with feed providers and traffic platforms for search arbitrage operations.
Differentiator
Problem solved
Functional benefit
Brands
- Swaarm Perform: Performance marketing platform solution for campaign management and optimization.
- Swaarm MMP
- Search Monetization
Products and services
- Swaarm Perform Performance marketing platform that enables agencies, advertisers, and partners to manage, track, and optimize their marketing campaigns with automation and real-time reporting capabilities.
- Swaarm MMP Mobile Measurement Partner (MMP) platform that provides accurate mobile attribution, no-code event tracking, and marketing analytics for app promotion and user acquisition.
- Search Monetization
Quantifiable outcome
- Time-to-insight reduced from weeks to minutes with no-code event tracking
- +1 more outcomes
Companies that use Swaarm
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Swaarm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
Swaarm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClearTrustcorePartnership focused on clean traffic protection for performance marketing at scale. Swaarm partnered with ClearTrust to provide enhanced fraud prevention and traffic quality assurance.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Swaarm competitors and assessment
Company assessmentDirect peers
- Branch: Mobile linking and attribution platform with measurement, deep linking, and analytics for app growth. Competes with Swaarm MMP in mobile attribution and cross-platform measurement.
- Singular: Marketing attribution and analytics platform consolidating spend, attribution, and creative data. Overlaps with Swaarm in performance marketing measurement and ROI analytics.
- Voluum: Ad tracking and performance marketing platform for media buyers, affiliates, and agencies. Closely comparable to Swaarm Perform for campaign management, redirect, and traffic-quality workflows.
- AppsFlyer: Leading MMP providing mobile attribution, analytics, fraud protection, and audience engagement. Direct competitor to Swaarm MMP and Swaarm Perform for advertiser and agency accounts.
- Kochava: Mobile attribution, MMP, and omnichannel measurement platform serving advertisers and networks. Direct peer to Swaarm MMP/Perform in performance marketing measurement.
- Adjust: Global Mobile Measurement Partner offering attribution, fraud prevention, and marketing analytics for mobile apps. Directly competes with Swaarm MMP across the same advertiser and agency buyer base.
- TUNE (formerly HasOffers): Performance marketing and partner management platform supporting attribution, fraud prevention, and partner analytics. Direct peer to Swaarm Perform for advertiser and network use cases.
Emerging players
- BeMob: Performance marketing tracker for affiliates and media buyers offering campaign management, redirect, and fraud filtering. Comparable emerging peer to Swaarm in affiliate/performance tracking.
- Affle: Mobile attribution and audience engagement company with MMP capabilities and programmatic ad platform. Comparable emerging peer to Swaarm MMP in mobile measurement and attribution.
- Tapfiliate: Affiliate and partner tracking SaaS with attribution, commission management, and reporting. Adjacent emerging peer to Swaarm's network-facing tracking and offer management capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Swaarm social profiles
Digital presenceSwaarm compliance and trust
Trust signalCompliance2 records
Swaarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swaarm leadership team
Management profileNumber of profiles
Profiles3 records
Swaarm funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swaarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swaarm
What does Swaarm do?
Swaarm is a cloud-based SaaS performance marketing tracking and attribution platform. It enables agencies, advertisers, networks, and mobile app developers to track, attribute, and optimize marketing campaigns in real time through three core product lines: Swaarm Perform (performance marketing), Swaarm MMP (mobile measurement partner), and Search Monetization (search feed syndication). The platform offers no-code event tracking, privacy-enabled attribution, fraud detection, and workflow automation.
Is Swaarm a public or private company?
Swaarm is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swaarm founded?
Swaarm was founded in 2020. It employs 11 to 50 people.
Where is Swaarm based?
Swaarm is headquartered in Berlin, Germany, in the Europe region.
How does Swaarm make money?
One revenue line is on record: saaS Platform Subscription.
Who are Swaarm's main competitors?
Direct peers on record are Branch, Singular, Voluum, AppsFlyer, Kochava, Adjust and TUNE (formerly HasOffers). Emerging players are BeMob, Affle and Tapfiliate.
Does Swaarm have an API?
Yes. Swaarm provides an API as a mechanism for access to the Platform Services. The Swaarm API is available to authorized customers and can be used to access Platform Services including tracking, attribution, reporting and analytics. Customers access the Swaarm API using login credentials and API Keys assigned by Swaarm. Swaarm may monitor API usage to ensure quality, improve products and services, and verify compliance with Terms of Service.
What industry is Swaarm in?
Swaarm's product category is Performance Marketing Tracking and Attribution Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 5418 and its SIC code is 7310.